Archive for October, 2006

Eliminate your time-wasters

In order to control your time, you have to know what you are doing with it now. The best way to determine this is to do an exercise that takes a maximum of a half an hour a day for 10 days. You will not have to go on a crash diet or run three miles a day, but I guarantee that by the last day you will have grown. You will look the same, but you will have grown (inside, of course). The insight you gain from evaluating your time usage is what you can base you time management goals on.

Directions: Make 10 copies of this worksheet. For the next 10 days, answer questions at the end of each workday. Be as detailed as possible. Try to state specifically how you will make the next day better.

1. What went right today? Why?

2. What went wrong today? Why?

3. What time did I start on my top priority task? Why? Could I have started earlier?

4. What patterns do I see in my time logs?

5. What part of my day was most productive? Least productive?

6. What were my three biggest time wasters today?

7. Which activities need more time? Which need less time?

8. Beginning tomorrow, what will I do to make better use of my time?

Demise of a Salesperson

“To succeed, your business must not focus on selling, but on providing solutions to your customers. When you focus on providing solutions, something awesome happens: your business product offerings will never become obsolete. Instead, they’ll thrive toward meeting customer needs–no matter the era.”

Inspired by Theodore Levitt

The challenge is knowing what they need, on knowing that would you… be selling videos, DVD recorders, or hard disk recorders for TV’s?

Clue? The latest generation of stuff generally (if you want to be up there and happenin’ but remember there are many sorts of people out there buyin’ so beware the trap it might provide.)
If you are seriously selling with the aim of thriving in business, you would want to be setting up the next ‘big thing’ so that when it comes on line for consumers you are ready for it, not fumbling to try and accomodate it.

Example, there are a bunch of computer shops that have amassed old stock (not that old really in ‘normal’ terms but in computing things alter so quickly.) Sure they got a good deal but they are soon going to be passed by others with more savvy and edge.

The aim is figuring out how to be one or three steps ahead of the competition so you can develop a solid edge, perhaps not so much to ‘beat the competion hands down’ but to be equal or just ahead of it.

Remember thrive not just survive.

There are plenty of ways to tackle creativity in business and now more than ever businesses need to think outside the square.

So will you search for solutions or focus on sales?

Do I or Don’t I?

Fear stops many of us from truly expressing who we are and achieving our dreams. Some of us are risk takers, all of us make mistakes and I would say all of us have experienced fear at some stage or another. In this article I am talking about the type of fear that stops us from moving on, achieving what we want in life and being happy.

The  lesson I have learnt through my own experience is that if you move through the fear, acknowledge it’s there, but just do what you want to do anyway, it gets easier and easier until the fear no longer exists. I remember the first cold call I had to make.  I kept putting it off and putting it off, until eventually I picked up the phone shaking with fear and made my call.  To my delight, the lady on the other end was very pleasant.  It took a lot more calls before I got to the stage where I can happily pick up the phone and cold call anyone without even thinking about what I’m going to say, it is such a natural thing for me to do now. 

I am a risk taker. I take calculated risks. Taking risks is good, I’m not talking about anything that could physically harm you, end your life, investing in Acme’s latest Road Runner Extinguisher shares without proper investigation, or God forbid, riding on a rollercoaster! (My friends and family will find that very amusing). I am still working on my rollercoaster fear!

Let’s take for example speaking in front of people. The thought used to make me break out into a sweat, and I’m sure many of you will know what I am talking about.  Now, I don’t think twice about it, because I made myself get up in front of the mic whenever the opportunity arose and I just got used to it. This is a good thing, because my goal for next year is to be on the speaking circuit. To prepare myself for this professional speaking goal I have taken some other steps. I am writing a book about my very interesting and at times challenging life. Once upon a time I would have been too scared to think of myself as an author. To overcome this fear I started to write articles for others to read. Because I took the step to have some of them published on various online article websites, I have the confidence to keep writing.

The biggest risk I took was leaving my full time job to start the bureau. In hindsight I think I should have kept the full time job for a bit longer, as it was very challenging, now of course, I am glad I did because I am so passionate about what I do. It was terrifying making the decision to leave that paid security but I did it anyway, I figured I could always get another job if things didn’t turn out.

Sometimes in life we miss out on the things we really want because we are too scared to move out of our comfort zone. We won’t ask that person out because we might get rejected. We won’t commit to a relationship because we might get hurt. We won’t write that book because it might not get published. We won’t stand up and do that comedy routine because we might get booed off stage. We won’t leave our job because our new one might be even worse. We won’t spend that money on a holiday because we might need it in an emergency. We won’t ask that question we want to in a seminar because people might think we are stupid. We won’t enter the talent contest because we might not win. We won’t say I love you because they might not love us back. If you are fearful of doing something that you really want to and you try and it doesn’t work out the way you planned, so what? Another chapter of your life closed…next one please!

Is time on your side?

Time is crucial to your business success, or any success for that matter. Imagine not getting to work on time and finding five customers waiting… What would you do about it? Or if your business is service related and you are constantly late for appointments, what now… Too many businesses people are getting caught up in the time trap and before long discover the pain of running out of time.

Some will say time will run out anyway, so just do what you can. I consider time to be a precious commodity and often know that without a plan of action for the day I will soon become ‘bogged down’ with distractions. Whatever time means to you, ensure you have a way of handling it to maximise the potential of it to ensure your ultimate success.

Example: What if you could plan your time out so that you avoided known trouble spots and were able to keep things in greater perspective? Like the sales team that knew Monday mornings were a hassle with clients starting out the week after a busy weekend, they scheduled meetings on these mornings and ensured that staff were informed of what had been taking place during the week. They had rescheduled a normally ‘dead time’ to give it a greater impact on busier times.

Many people discover that time has disappeared when it is too late to do anything about it. Action needs to be taken to correct the situation in the future, otherwise the same thing will happen time and again. Making sure you are using your time wisely is a detail often overlooked. One organisation found they had a staff member ‘tied up’ doing bookkeeping duties when they needed another counter sales person. The cost of an external bookkeeping service was minimal in comparison to the person’s wages and the loss of customer loyalty with too few staff available at the time. This allowed them to leverage their time (and their resources) better.

To get your business to be timely in its approach, consider measuring the daily efforts of the staff. Getting them to jot down what they did after an hour and then have them do their own audit of the time they spent during the day. This can build responsibility for their actions, gives them an understanding of the time situation and raises their awareness of trouble spots in the day. Of course the information is theirs to keep and is not shared as a measure of their ‘tardiness’ with a supervisor, however it serves as an indicator for their own personal standards.

Their is only so much time on offer, its what we do with what we have that makes a difference.

Looking after our ecosystems

I have come across two similar ad campaigns which have angered me no end. The first, a TV ad, features a beaming bride who keeps smiling as she takes a work call during her ceremony. The second, on the radio, has a dad reading a bedtime story, before taking a call then cutting it short, explaining ‘Sorry son, it’s daddy’s work.’It makes me want to run a counter campaign: “Lost – Priorities & Perspective. Last seen before the Industrial Revolution.”

Aren’t adverts supposed to be aspirational? Can anyone tell me what is aspirational about working at your own wedding, or having a client interrupt time with your son?

I think we soloists need to lead by example by unapologetically ensuring work takes its rightful place alongside our other priorities. It is our duty to show the drones how it’s done by putting at least as much conscious effort into staying healthy and making our relationships a success as we do into our work.

Each of us is responsible for our delicate ecosystem of work, health and relationships. For this ecosystem to survive, each element and its interrelation needs to be nurtured and respected

The good news is it should be easy for soloists, free of the strictures of tut-tut-you’re-five-minutes-late corporate culture, to ensure there’s harmony between these elements.

And now the bad: lots of soloists are so frightened of not being taken seriously they busily emulate Jobland. In their zeal to create a career others will take notice of and have respect for, they end up creating a black-hole business which consumes all of their energy.

Naturally this behaviour has got “counterproductive” written all over it as when energy does not get replenished by time “out”, our business ends up suffering anyway.

My business partner and all round good guy Robert Gerrish explains the role of the review process he sometimes undertakes with coaching clients, 99% of whom are solo business owners. “I’ll find out how they think they have performed in their business. Then I will ask ‘And how about as a partner/parent/friend?’ If they stall on the answers here, it’s a strong indicator something is out of whack and trouble is not far behind.”

Just because you take a Tuesday afternoon to lie down with a book, lark about in the ocean or have a long lunch with friends, it does not mean you don’t take business seriously and aren’t committed to it.

Time out is not going to kill you. But over-committing to your work just might.

Being heard amid the noise

In the busy, noisy world of solo business it can be a challenge to be heard and get noticed. One thing is for sure – it’s far better to be heard well by one person than ignored by thousands.Our solo ventures stand the best chance of growing by word of mouth when those around us really understand what we do and are able to talk easily about our work to others. Too often this simply is not the case. Our messages frequently suffer from being too complex or, at the other end of the spectrum, too general.

To help get further into this topic, let me share an analogy.

Some years ago I went on a self-defence course. The instructor talked to us about what to do if we were set upon in the street by a mugger.

“There’s no point in simply screaming out for help” he told us, because as he explained, the natural tendency of others is either to not get involved, or to assume that someone else will do the helping.

Instead we were told to, in effect, ‘appoint’ a passer-by to help. Here’s what was suggested:

Instead of a ‘general’ message he told us to ‘get specific’.

His example was: “Hey you, in the green shirt with the brown briefcase, help me!”

By doing this – by explicitly assigning someone to the task – it was far more likely that help would be given. Of course it would! If you were the person in the green shirt are you going to walk by? Of course not. At the very least you’d turn to someone nearby and enrol that person to your cause.

And this is precisely what we need to do in our solo businesses. We need to tailor our messages to specific people if we are to be truly heard.

Let’s look at this applied more directly to business. Picture an accountant who does basic tax accounting. Chances are you can think of three of four soloists who do precisely that. No doubt each does a good job, but not much is standing out here is it?

Imagine instead an accountant who spoke in terms of ’helping professional service firms pay less tax and retain more profits’.

Compelling language along these lines stands much more chance of being heard, remembered and passed on.

So how do we go about finding the right words? The answer is: Listen to your clients. Ask them what they really get as an outcome of your work and start to talk in these terms.

Use straightforward, clear language and keep it brief. Don’t get all knotted up in processes. People are looking for solutions, it’s how referrals are generated.

There’ll be plenty of time later to talk processes. For now, concentrate on being heard amid the noise.

Three Vital Steps To Success According To Bill Gates…

1. Vision

All successful people have vision. They have the ability the “see” clearly what they want before it exits.

I’d have to agree with Mr Gates on that one. All of the successful people I have known and studied have had that ability.

Ray Kroc, founder of McDonalds had a vision of what McDonalds could be. He saw McDonalds as an international franchise operation dominating the world of fast food. He had that vision when he first met the McDonald brothers in their little outlet in San Bernadino, in Southern California. The McDonald brothers knew he was crazy right away. They just couldn’t see it! They had actually tried franchising and failed. If Kroc was stupid enough to try again where they had failed, sure they would go along with him, and he could have a percentage of the new company. That percentage was eventually worth billions to Ray Kroc, who was not at all surprised when McDonalds succeeded on a scale that astounded the McDonald brothers.

Bill Gates could “see” that the future of computers was in the software, not in the hardware. Bear in mind that he “saw” this at a time when IBM dominated the world of computers with computers the size houses and where an apple was something that grew on a tree.

In the 1950′s Walt Disney “saw” a place called “Disneyland” where people would come from all over the world to play. He saw this in a world where amusement parks were tacky places staffed by scruffy carnival people. Even worse, he saw it being located out in the boon docks of Los Angeles in aplace called Anaheim where those apples I mentioned before grew in orchards. The bankers Walt approached just couldn’t see it!! At the time the project was laughingly referred to as “Disney’s folly”, but Walt did it anyway. I bet you’ve either been there, know someone who has been there, or intend to go there or to one of the other Disney Parks around the world.

So what’s your vision? Once you a clear on what you want you’re half way there.

2. Being in the right place at the right time

Bill Gates suggested that some of success is luck. Just being in the right place at the right time.

While I agree with Mr Gates that being in the right place at the right time is important, recognising that you are in the right place, and that the right time is NOW, comes from having a clear vision of what you really want in life. If you know what you want, then you’ll recognise every opportunity that comes along that fits with your vision, and you’ll be able to grab these opportunities with both hands.

Bill gates didn’t invent DOS, someone else did. However Bill Gates had the vision that the creator of DOS did not have. He recognised that he was in the right place at the right time with IBM and acquired DOS. The rest is history.

Is your vision so clear that you recognise when you are in the right place at the right time?

3. Take massive immediate action

During our lifetime, I suspect that we are all presented with thousands of good ideas and wonderful opportunities that could make us wealthy and allow us to fulfil our dreams. The problem is that most people even when they recognise that they have a good idea, do nothing with it.

As one of the founders of the National Speakers Association of Australia (NSAA) 15 years ago, I’m sometimes asked if I’m concerned that I’m actually helping create competitors for myself, every time I speak at an NSAA Conference or Seminar. On these occasions I willingly share my knowledge and experience with people new to the speaking and training profession. I tell them what I’ve learned over the last 27 years and share ideas on how they can become professional speakers.

Frankly I’m not concerned at all about creating competitors, and I say this for two reasons. Reason number one is that I know that very few people will actually take action on the ideas I share. Not because they don’t see the value in the ideas, but simply because that’s human nature. They’ll talk about doing something. They’ll plan to do something. But they won’t actually do anything. If they do, they’ll only try it a time or two and if they haven’t achieved overnight success then they’ll stop doing it.

The second reason I don’t mind sharing my knowledge, is that I know that the serious people, the ones with vision who will take action, will not be interested in becoming Wayne Berry clones. They already have their own vision on what they want to become and achieve, and they’ll do it too. They’ll add real value in their own right in the marketplace.

Every year I share ideas on selling and negotiating techniques with tens of thousands of sales people, but sadly only a small percentage will have the vision and the persistence to follow through and use these ideas on an on-going basis. Those who do, become enormously successful and send me emails which I really enjoy receiving.

The real key to success is to find a good idea and take IMMEDIATE and MASSIVE action. You’ll note that there are two factors here, IMMEDIATE and MASSIVE.

My experience is that if we don’t act on a good idea within 24 hours, we are less than 50% likely to ever act on it. If we haven’t acted on it inside of 7 days, then we are less than 2% likely to ever act on it.

My advice is when you find a good idea act on it right away.

That way you’ll find out quicker if it’s a good idea or not.

The other key is to take MASSIVE action. The average person will try a new idea once or twice and if they don’t get an immediate result. They give up.

When I was in Washington DC last, I visited the Smithsonian Institution and saw some of Edison’s failed experiments as he worked to perfect theincandescent light bulb. The problem was in the filament. They all burned out after a short time. Edison took massive action on the challenge and after thousands of failed attempts, he finally solved the problem. The solution made him a fortune.

How is your MASSIVE “persistence” factor when you are trying out a new idea?

There is no such thing as try. You either do it or you don’t! Edison simply decided to do it, no matter what it took. Do you?

So there you have it. Bill Gates three keys to success.

Have a great week. Make it a great week!

What do “experts” know anyway?

A number of the world’s all-time great geniuses were at first thought to be anything but gifted.

Einstein, we know, left school in Germany because of poor grades in history and the language arts. The problem wasn’t Einstein, of course, but the type of learning he was forced to do, which required a lot of rote memorisation and very little of the problem solving he was good at.

We find an even better example of unrecognized genius in the case of Emily Dickinson. Dickinson, now considered one of America’s greatest literary geniuses, died an obscure poet at 56. A handful of friends and family recognized her potential, but Dickinson herself longed to be known by the world.

In 1862 she wrote a letter to Thomas Wentworth Higginson, an eminent literary man of this day, and enclosed four poems for his approval and advice. Higginson was impressed with the raw power of her poetic imagery, but didn’t think her poetry was publishable. When he tried adapting the poems to fit the florid, fancy style popular during the day, Dickinson lost interest in the project and gave up. As a result, only seven of Dickinson’s poems were ever published in her lifetime – five of them in her local paper.

When a cache of 1,700 poems was discovered in Dickinson’s cabinet after her death, ironically it was Higginson who published the first volume of her poetry. Within a few short years, Dickinson’s poetic genius was being hailed within the most respected literary circles.

You may look at your own experiences in life and find a teacher, a co-worker, a friend, a boss, or a spouse, who – for whatever reason – can’t seem to recognize the unique gifts or talents you possess. Maybe your gift is hidden below a shy, unassuming exterior. Maybe you’re not in the right environment for it to shine. Or maybe it’s still in the infant stages of what it will become with a little extra work.

Or maybe, just maybe, your gifts are so innovative and ahead of their time they can’t be appreciated by those schooled in older, more conservative traditions.

The point is, you shouldn’t let a few people’s “expert” opinions and judgments crush your hopes and dreams and keep you from exploring the full potential of your talents.

A better course of action would be to accept criticism for what it’s worth and continue sharing your talents with the world. Search for trusted mentors and role models who can give you honest, positive feedback to help you strengthen your skills while still being true to your authentic style. Read books and take courses. Whatever you do, don’t lose confidence in your ability to master your skill. With time, your talents can only get stronger. Besides, down the road, you may finally meet someone who will recognize your talents and give you that long-awaited opportunity to be noticed.

Sure, you may never be called a genius in your lifetime, but then again, very few geniuses ever are.

Welcome to our Landscape

Hi everyone,

If you are here to check out the web site GREAT! If you are a business professional and write articles, blogs etc, or want to, then this is where your opportunity rocks!
We want to build this web resource to be world class, with great depth and a multitude of solutions for all people in business large and small.

If you want to be part of our contribution team then drop us a line and tell us, show us what you’ve got that will be of value to our readers. Remember the resource is a free one (probably a great place to be discovered!) and therefore we are not aiming to pay for any contributions, however links and correct attibution to the writer is our hallmark!
Cheers!

From the free business tips team.

Got a Card on You?

Have them, carry them, never run out. Business cards are a physical reminder to others that you have had contact with them. Business cards should also contain all your contact details. This may sound extremely obvious, but it never ceases to amaze me when I run into clients or people wanting advice, who essentially have an incomplete business card.

Here are some key details to always have on your business card.

Do:

Have your business logo somewhere prominent on the card
Have your name in an easy to read location
Have your job description or title
Have your phone number
Have your fax number
Have your mobile phone number

and finally, never ever overlook having

Your email address & your business’ web address

Do Not:

Have single sided business cards; once a plain card is up the wrong way, it becomes a blank piece of paper, otherwise known as a scrap that will ultimately be written on and thrown out. Make sure that your card is eye catching on both sides and is clearly a resource to those who you wish to deal with. If your card is as comprehensive as possible, then people will hold onto it.

Do not have blank cards where your staff can write their names. It is unprofessional, looks bad to the customer and is also detrimental to the morale of the staff who are giving them out.

It’s simple; your staff are assets, either they have cards or they do not, don’t have blank business cards with a space to write their names. It merely reinforces a number of key points to both the staff and the customer.

1. To the customer it says that they are not dealing with a decision maker
2. To the staff it says that they are dispensable.

Do not EVER, EVER, EVER put a line through details on your card and hand write the new ones. This is one of the worst mistakes that businesses make when trying to save a dollar after some of their details have changed. Put those old cards straight into the bin and get some new ones made up with the new details.

A talking point……

A neat thing that you can do is have multiple styles of cards. As long as your logo is intact across all design elements, it is a great point of interest to your customers and associates to have these different cards. It leaves them wondering what you are going to do next and even sets your card up to be a collectable of sorts. We launched 3 business cards within one year and the feedback was tremendous. I would often go to see a client and they would have all three cards lined up in their card holder. When I asked why it was simply that the client thought that they looked great. The upside of this is that now I occupy a whole side of one page in their card wallet.

Now ask yourself, what would you prefer…….to be a scrap or something worth holding onto? The answer is obvious, isn’t it?

Till Next Time,

Tory

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