We have a new student from overseas in our house, we have two students we host from a local school and have done it for years, we love it. Each time one leaves or completes yr 12 to go to uni we get a new one. This year was no different and the new one […]

Many new business owners ask me, “Should I offer a money-back guarantee? I know it will help sales, but the risk really scares me.” I offer guarantees on everything I sell, but that doesn’t mean you should too. Here are some factors to consider and some ideas to get you started.
The Pros:
A guarantee puts your […]

There are more than 50 million websites on this planet and this number is growing rapidly each day - by the millions.  I know myself I have 2 websites and in the process of building number 3.  You are probably familiar with the terms, blog, my space, and u-tube. Even my 11 year old knows how […]

“The reason you don’t understand me, Edith, is because I’m talkin’ to you in English and you’re listenin’ to me in dingbat!” - Archie Bunker
Archie was right about finding a common language or wavelength, but it takes two to communicate– the speaker and the listener. Both need to make the effort to understand each other. […]

Advertisers have known for years that certain words have great psychological impact on us. These words evoke deep feelings, bring back memories and often motivate us to look at things in totally new ways. Often the result is that we decide to try something we have never tried before.
Some of the most successful […]

From past years of experience in selling information products online, I knew that December sales are generally always slow. So this year I decided to try something different - have a sale.
I was always nervous in the past about having a sale. Would it diminish the value on my information in people’s minds? Would it […]

A friend described to me today how his 23 year old son ‘turned a corner’ just recently when working in a computer shop. Alistair was bursting with technical knowledge yet really lacked confidence. This all changed after he gave some advice to a customer whose daughter was starting uni.
“She’ll need this, and this. This is optional, but […]

After my third attempt to de-code the phone number from my voice mail … I gave up. Seems Frank Janson … Johnson …  Jorson or something like that from some company in Mauzoula or Missouri wants me to call him back. His number is 269-6 something, four, 36 or maybe it’s 3 zero then 6, […]

It would be lovely to think we only ever attracted dream clients to our businesses, but unfortunately we also get the occasional stinker.
Examples include those who ask us to undertake work that’s beyond (or beneath) our expertise. In these cases we have to weigh up ‘income versus annoyance’ and ensure we are mindful of the potential risk […]

Have you ever wondered how really high achievers manage to get so much done in a business day? Then manage to take so much time off with their family and friends.
Well in my experience it’s because they have learned how to “work like a maniac” when they work, but when they take time off […]

Well folks this one comes from the holiday ‘hip’ (bang bang!) again… I was up the top of the big gondola ride at Queenstown NZ (wow what a view) the clouds were spinning about (its up fairly high…) and the visitors rush in, have a look, grab a coffee and go down again…
Some of the […]

Want to get through the lean times and come out on top? Want to be at the forefront of your business area but find you are always end up behind? Here are a few ideas to get things moving, even in a difficult market place, the only thing you need to do is implement them!
1.  […]

No matter how outrageous, inconsiderate, false, self-centered, or pompous the person you are talking to is, remember: He or she is simply trying to survive, just like you. We are all participating in the same physical and psychological struggle. Some of us just have better survival strategies than others. Thus, the obnoxious person deserves more […]

Choosing a professional speaker or corporate trainer can be a daunting and risky task.  There are thousands of speakers all over the world so how do you choose?  My advice  is to engage a bureau. The reason for this is that we know who the best speakers are and have existing relationships with them.  Many bureaus have […]

Over the past two years I’ve immersed myself in learning. Because my business is marketing, I have mostly attended and spoken at marketing seminars. But I also make time to attend seminars and listen to audio programs on personal development as well.
Why?
You should actually work harder on yourself than you do on your job. I […]

I have come across two similar ad campaigns which have angered me no end. The first, a TV ad, features a beaming bride who keeps smiling as she takes a work call during her ceremony. The second, on the radio, has a dad reading a bedtime story, before taking a call then cutting it short, […]

It’s that time people make all sorts of promises to themsleves they will NOT keep! New years resolutions. So? What do you resolve to do…
Perhaps the right question to ask is… “How come my past resolutions did not work?
Now you’re on to something. here’s some reasons
• Not specific enough - The resolution was perhaps to […]