Its all about business.

Archive for July, 2008

Why do I need to lead?

Jul 29

Posted by Steve Gray in Leadership, Personal Development, Starting out in business | No Comments

“Leadership, why do I need leadership skills?” This is a question I get asked often. So  in quick response to that I often come out with… “Oh you need this for lots of reasons…” and then stumble through some of them… sometimes I even forget some of the gems.

Leadership why you need it.

If you are in business.

  • Who provides the direction for the team to follow?
  • You get asked to supervise or “manage” a team?
  • Who ensures the team have the resources they need to do their tasks well?
  • You want more from your current role and need to find a way forward.
  • Who gets and keeps the team focussed?
  • You can see things can be done more effectively but no one is “stepping up to the plate.”
  • Who keeps the red tape to a minimum for the team so they can do what they need to do?
  • An emergency situation arises and time is crucial, you either jump in and lead or sit back and wonder what might have happened.
  • Who goes into “bat” for a team member?
  • You are recognised as being great at what you do, and you are asked your opinion on issues, you can shy away or…
  • Who gets in and gives a hand?
  • You want to start a business and have the “skills” to do the tasks well, but you lack the drive to go the next step.
  • The boss is off sick with the flu, you could sit back and slack it out… or?
  • The value of businesses is shown to be higher when decent leadership is in place. (According to the Institute for Strategic Change, the “stock price of ‘well-led’ companies grew by over 900% over 10 years, compared with 74% for poorly led companies”.)
  • You deal with customers in a service capacity and not just as an order taker, and you want to deliver sterling results.
  • Who knows how to do all these things and more…

In general life

  • What if you get asked to be part of a committee for a club you are part of?
  • Who provides direction when you go out to dinner and decisions need to be made (which restaurant, which food style, which menu options…)
  • Who makes sure things happen in their right order for special events…
  • You want to get more out of the people you deal with on a daily basis and not end up repelling them with nagging in a bid to get results.
  • Who provides the direction for daily living to make it a great experience day in day out…
  • Who sits back and watches their children explore creative play options and steps in to provide direction when needed?
  • You want to boost your confidence and forge new ways forward in life.
  • You want to seek out fresh opportunities in the way you live your life.

Discovering you are living in a world loaded with challenges is sometimes difficult, and over time I have learnt there are some things you can do to make the challenges less of a hassle.  I hope the 7 Steps to Leadership Excellence program is able to give you the edge in this challenging world.

“In life there are opportunities to excel, or not… you get to choose.” Steve Gray

The “Ideal” business

Jul 11

Posted by Steve Gray in Excellence!, Planning, Risk Management, Starting out in business, The Board Room | No Comments

If like myself and other business people I have come across you probably have thought about the ideal business and what it might be like.

Well here’s a list to get you started on thinking about it, feel free to add any points via the comments.

1. It provides value – The product or service is needed or highly wanted.

2. You can charge readily – For whatever you are offering you know the price is good and you feel quite okay about how much you charge.

3. You make a profit – And that profit makes sure you can develop the business further and create a “device” that provides readily well into the future.

4. It has low overheads (costs) – You don’t want to wake up in a cold sweat wondering about when the next customer will buy… you want to wake up refreshed and happy in knowing the business is ticking along merrily.

5. Service – Value – Price – All of these are to a high standard, because you set it up that way! and you make sure it stays that way… Great service, Great value, Great price.

6. You know who to target to – Your customers are vital to your business and you can specifically pinpoint their characteristics and know how to get to them with your marketing.

7. You know how to target them – The customers are marketed to with ease and they respond readily.

8. Your plan works! – You have a plan that is written down and you pay attention to it, you follow it, you alter it to suit and you make sure things happen on time.

9. You have the funds to make sure it gets a great start – And that it can carry on past the “honeymoon period” If you want to last (and who doesn’t?) you will fund it properly right from the start.

10. You look after the M.O.M. P.E.C’s – this is the Marketing, Operations, Management, People, Operations and Culture of the business, If you don’t who will?

11. Research is constant – You check your competition and are easily a few steps ahead of them, you know why and how that is the case. Before you started you did some research into the viability of the idea you had.

There, that’s the list thus far, if you business has all of those then pat yourself on the back and keep on going! Remember becoming an overnight success can take some time to accomplish!

Motivated or driven?

Jul 7

Posted by Steve Gray in Excellence!, Human Resource Management, Leadership, People!, Personal Development | 1 Comment

In business you deal with people and as such they are an important aspect to the business (in fact read that as VITAL to your business!) so vital that without them things don’t get purchased, sold, manufactured etc… So in the scheme of things you need them, and as such the big question is do you DRIVE them or MOTIVATE them

Firstly the difference as I see it.

DRIVE – Push, bully, manipulate, rush, yell at, demean…

MOTIVATE – Influence, encourage, coach, mentor, support, work with them, respect them…

This goes for internal and external customers, (the staff and the paying customers) if you want the paying customers to stay and buy more of what you have, treat them right, and if you want to keep staff turnover to a minimum, the same TREAT THEM RIGHT!

Simply put figure out what you do, and what other people in your organisation do and see if it is MOTIVATING, because if it’s driving them, it will be driving them away.

Go on, take a REAL look at what’s happening, and if changes need to happen, make them and make them NOW!

Did you have enough cash?

Jul 4

Posted by Steve Gray in Finance, Franchisees, Planning, Risk Management, Starting out in business, The Marketing Dept | 4 Comments

When you got started in business you probably didn’t figure on how much it would cost to get started, I guess no one really knows until they have done it. and for so many people in business they find they just don’t have enough to really cover their marketing costs to get a decent response.

There is an old saying that I think came out of the dot com crash… “Want to make a cool million in IT? Start with 2 million and wait 12 months…”

But seriously if you want your business to have its best chance of being seen, being heard, or just plain known…  then learn more about marketing so your business idea can reach more people than just  your family and friends. Want to know more about how to do just that, then chat to your friendly branding expert.

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