For businesses starting out, and those who may have just swapped their “marketing person” to someone new, you need to be aware there is a marketing critical mass.
I figure it as the point where the marketing being done has reached a level where a balance has been reached between the income level in the business […]

There are many types of business primary, secondary etc… but I have just had a thought about other “types” of business and felt it useful to share.
In the most part a business is about creating a device to provide a product or service and make a profit from it, however it goes a bit further […]

Just for a moment think about your life, do you do things better when you are happy or grumpy/sad? Now think about business, do  you prefer to deal with people who are grumpy/sad or happy?
It’s a no brainer really, however there are many people looking to change jobs, move on, move up, move out! Why […]

A business idea, starts at zero it’s just an idea, a thought.
A Home starts out as a thought… an Idea.
A job starts out as…
EVERYTHING starts out as an idea. It’s what we do with the idea which brings it to life.
Note that right at the point of starting, there is no money, no income, no […]

I am still completely stunned when I talk to many new clients of mine who don’t track their marketing efforts. I mean -come on… what a waste of money!
How do you know if it works?
Yes it can be a pain.. personally I love it. I love seeing where my website visitors come from, what page […]

I have some across a lot of people in business over the years and am still surprised at how naive some people are about starting a fully blown business. Is it just me who sees this level of naivety? Surely not.
Don’t get me wrong here, a part time biz is part time, but a fully […]