Love ‘em or hate ‘em, you can’t argue that pop queen Madonna and domestic doyenne Martha Stewart are two master marketers.  One is a calculated maverick who’s stayed at what has to be the world’s toughest and most fickle business for nearly a quarter century.  The other turned an at-home catering business into a multimedia […]

I’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office. (She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But most of the time she tolerated […]

So your prospect, Mary, is sitting at the computer reading your compelling sales letter. She’s convinced she needs your product. So she clicks on the order link, with her credit card next to the mouse. She’s taken to the order page. What she sees next makes her change her mind and click away. Can you […]

In this corner we have the reigning champ “long copy”. And in this corner we have the apparent crowd favorite “short copy”. (Feel free to insert a high-pitched whine as you read each objection.)
Objection Number One:
It’s Darn TOO Long!
The funny thing is when I got my first long copywriting assignment I secretly snickered too. […]

Okay, you know you have your product (or service) in front of you. Now it’s time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this […]

All successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is “salesmanship in print” I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy.
So it’s EVERYWHERE. […]

Think you have what it takes to be an consultant or a coach? I wasn’t so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to […]

When I say “green” I am talking about the environmentally conscious consumer, also called “Cultural Creatives” or the LOHAS (Lifestyles of Health and Sustainability) market which includes about 50 million people. If you are trying to reach them, ya gotta go green. They are all about a better lifestyle for the planet over the long […]

Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to. Every day we’re bombarded with over 3,500 marketing messages. And frankly I’m sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and […]