A friend described to me today how his 23 year old son ‘turned a corner’ just recently when working in a computer shop. Alistair was bursting with technical knowledge yet really lacked confidence. This all changed after he gave some advice to a customer whose daughter was starting uni.
“She’ll need this, and this. This is optional, but […]

I have come across two similar ad campaigns which have angered me no end. The first, a TV ad, features a beaming bride who keeps smiling as she takes a work call during her ceremony. The second, on the radio, has a dad reading a bedtime story, before taking a call then cutting it short, […]

I have come across two similar ad campaigns which have angered me no end. The first, a TV ad, features a beaming bride who keeps smiling as she takes a work call during her ceremony. The second, on the radio, has a dad reading a bedtime story, before taking a call then cutting it short, […]

Goals have a special place in the solo psyche. They have helped plenty of soloists to focus energies, challenge themselves and nurture a sense of achievement. But used unwisely they can, quite unintendedly, be counterproductive. That’s because goals are typically treated in a linear fashion: the theory goes you start at a point and progress […]

For so many of us, Google has become an integral part of our online experience, reliably guiding us through the vastness of the web. Now Google brings its mighty search power to your computer.
About Google Desktop
Google Desktop is a simple yet powerful tool that enables you to search your computer for files in the same […]

Ask soloists which web browser they use and most of them will answer “Whatever’s preloaded onto my PC.” Typically, this is either Internet Explorer (IE) for Windows users or Safari for those with Macs.
Knowledge of alternative browsers was thin on the ground until late 2004, when Mozilla’s Firefox muscled its way onto the scene. Soon […]

Judging by a recent poll, credibility is a big issue for solo businesses. Over two-thirds of respondents were concerned that their business was not being taken seriously by others.There’s no doubt cynical attitudes abound in the wider business community.
When you think about it, those who view soloism using a traditional work paradigm are bound to […]

A newsletter is a piece of correspondence containing (hopefully) interesting insights into your business, which is distributed to your contacts via email on a regular basis. It is a simple and effective way of establishing yourself as an expert and building your list of contacts.To start, all you need is a working email, a bit […]