Free Business Tips

Retail, retail, retail… When will people learn…

I have been doing some work near a newish shopping centre, it was completely revamped in the past few years. It has a supermarket and some other shops to act as a draw cards and so far so good.
I went there for lunch on two occasions, an Asian food shop is near one of the […]

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The people service continuum

In the service stakes there are those that connect with the people they need to serve and those that quite frankly wish the customers would go away. There are of course levels within that and as always I would like you to focus for a moment on the top end.
People that serve in those lofty […]

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The art business continum

Later this morning I have to go and pick up some paintings I have on consignment at a local art gallery. I suspect things have been a little slow in the sales area, as the gallery is only open now at set times on set days and is about to close down. Ok we live […]

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Win win marketing

Most of you will have heard of the term win win, meaning a positive outcome for both parties, I thought about it as I was pondering some marketing options for a business.
My thought went like this, what if a marketing Co (lets say a newspaper selling advertising) were to only offer win win advertising so […]

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Leave the juggling to jugglers…

In business it seems like we juggle a whole bunch of things, from finances, planning, to marketing and operational issues and lots in between. I often say it’s about how well you juggle as to how well you do in business, however lets take some pressure off for a while and imagine if we stopped […]

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Excellence is a state of mind…

I don’t mind stating I feel less than excellent. I have some quotes to do, some work to do, some people to chase, some calls to make, bills to pay, $$ to chase and frankly I don’t care if it all gets washed away in a great flood (or any other disaster for that matter.)
We […]

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Activity and decisions, there effects on your business

Have you ever thought about the activity and decisions that takes place in your business, or in your life for that matter? Let’s get a handle on things to explain more about what I mean.
Active and inactive - It’s either one or the other and not much in between, of course at the either […]

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Rich with the gifts of life

Business can be fickle, some succed, others fail, some just plod along making just enough to struggle on even though the market might be very buoyant.
In the end many will say business is just about money. Yes and no… I like to think I get more than just money out of what I do. […]

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The business success points

Over time I come up with a list of business success pointers and change it, the order does not matter much I think all the points are usually of equal importance.
Then I think about it some more, weigh that up against things I see and arguments I have in my head about how things are […]

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The impact of the “stages” of business

Describing business in terms of its stages, infancy, adolescence, maturity and so on is a great way to sum up the situation, but there are impacts and of course differences in each.
So in the development of the franchise from the start up infancy stage, through to maturity there are some different challenges to face that […]

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Up the downhill or how to look at challenges.

In a previous article I mentioned business being like a roller coaster with its ups and downs… This time lets look at some of the causes of this “uppsy downsy” situation.
1. I feel flat - This can be from a build up of things not going too well, everything else can be okay but the […]

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Art and business

An often overlooked area of business is the art scene.
Diverse in its offerings, Art is often seen as the realm of the rich (in mind and $$). And can offer the purchaser more than just a decorative device, it can also boost their stakes in the up and up of social climbing as well as […]

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Uphill, down hill is there any in between?

The road we travel in business is a rough one at times, then it gets smooth and before we know it it turns to a dusty track with giant potholes.
I’m talking about the everyday challenges we face, be it in getting enough customers, having enough profit, ensuring staff are happy and the $$ are still […]

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Aussie franchising gets teeth…

The ACCC (Australian Credit and Consumer Commission) in Australia has released a document to assist franchisees in buying a franchise. The doc outlines a bunch of details about how to find a scam franchise (rare) a glossary of terms… (had to I guess) and a range of things to look out for (good logical stuff).
Problem […]

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Who do you want to sell to?

Of course you want to sell to people… that makes sense (until they invent a robot that can spend cash…)
BUT, what sort of people? Rich ones? Poor ones? Ones that work? Ones that play? Ones that have too much time on their hands? Ones that make decisions on BIG buying opportunities for a BIG […]

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The circle of business a guidepost to understanding

Years ago I put together a guideline to assist my clients in fully understanding what’s involved in a fully blown business, and for those working in one area to better understand the other areas around them. The result was a PDF file like this one.
It proved to be a useful device and I share it […]

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Innovation and the fight to make it work

An article by Kirsten Le Mesurier in the Age on innovation struck a chord.
The premise of CEO’s and senior exec’s saying innovation must happen… rarely works, it’s often a directive that can be buried in red tape and politics. Too many times the ideas are wanted but the process becomes a durge and in no […]

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“Brand You” trademarking…

In a previous post I mentioned trademarking as a development tool and I discussed “See something - Do something” It’s a nice simple model for business but it can be taken further than a business context, here’s how and perhaps why…
In the branding stakes there is a lot of mention these days about “Brand You” […]

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Is it a turn-key business, or a tur-key’s business…?

Buying a franchise can be a great way to get into business, (if you have not heard that line before you have not been looking into franchises for long.) and if it’s a ‘turnkey’ operation you are probably getting an even better opportunity, one that has all the bells and whistles on start up and […]

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Buying a franchise… a reality check.

When buying any business (or any asset for that matter) it’s advisable to do your homework. Logical? YES! Practical… Not always. In the case of a franchise they (the franchisor) often has the power of numbers, “X number of franchisees can’t be wrong”, (yes some can be ‘wrong’, but they may not want to admit […]

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Profit is number one…

Anything else to do with your business MUST therefore be about supporting the profit.
Before people go all money crazy though and start saying “business is all about taking and here’s another example.” I say if you are not making a profit you run a charity, and as this article is about business it’s therefore about […]

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See something, do something…

Earlier in 2007 I did a post on Trademarks not what you think… It gave some starting points and some background to an idea that is really all about values and beliefs but does so in a more street smart way.
I thought it was time to pull out a few more and explore how they […]

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Franchising and the “family connection”

In the world of franchising there are many chances to connect with the Franchisees and the Franchisors, meetings, conferences, and the initial training. As the leader of the franchise (or franchise division) or as the franchisee, search for more ways to connect with each other. Then pass on that ‘connection’ attitude or skill to your […]

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Business first, then…?

You start the business and then… Well apart from working hard to make it sustainable…
A few things first, let’s make a list. Why did you get into business? Is it turning out how you wanted? Is there a profit? Is it providing a better life for you? If not when will it do that?
Note how […]

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Whose money is it?

In franchising there are fees of all kinds, franchisees are contracted to pay. Marketing and Management fees are often the main ones.
The fees are used for a multitude of things and are vital for the main company’s day to day operation. The money is therefore a fee paid for the provision of some service, the […]

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The fragile business

No matter what sort of business you are in, it’s only as good as the next crisis is. Has that got you thinking? I hope so. You see many business people chip away at the coal face to get ahead, but do not stop to think about how to handle major challenges that might arise. […]

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What do you get for the money?

Most (if not all) Franchises have a franchise fee, (it’s a monthly fee usually) designed to keep the head office “humming”. It’s generally separate from a marketing fee, but that might be on the same invoice you get per month. So what do you get for paying that? I guess the Franchisor will have an […]

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Competition saves your business money (and headaches).

In an age of competitive business activity its nice to know there are benefits to the end user from this competition and in the communications industry in Australia there are now about 40 different telco companies operating. This brings prices down for the end user and also means the companies have to find new ways […]

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Tom’s on the money…

In the article I have linked to, Tom Peters has a good heads upon investing , investors and the gender difference, once again he’s on the ball showing all and sundry that differences count!
Tom’s investment blog post
Of course there are differences, and the scope that this article alone provides is enormous, if you were selling […]

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A fresh approach

If you are hiring employees, the usual take on things is to try and match the person you want via assessing their skills an abilities as well as attitude and qualifications.
So you place an advert and put in the role and some Co details, then wait for the cover letters and resumes to arrive. In […]

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I found something interesting…

In flipping about the net I came across this link. http://www.bcg.com/
Simply put the publications section has some great resources for businesses of all sorts, check it out, there’s plenty for everyone…
Very professionally put together, usually when I come across resources like this you end up having to pay or need to be a client with […]

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Crafty management

A blog that chats about the craft of management now that’s useful! Check out the ten x 3 article I liked them all!
Management as a craft seems to resonate with the idea of the manager as an artisan, with a unique blend of artistic and practical skills. If this is the case the business could […]

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Some of the favourites

I get asked which of my posts are my favourites and have been asked to put a few in here for people to find. That’s hard to do in a sense but hopefully you will agree with my points.
Business spirituality this happened as the results of reading a school newsletter it was so interesting and […]

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Job satisfaction and you.

My dad always revered job satisfaction and would ask me “are you happy at work?” Mostly I was, but more due to the role and the environment rather than any management on mine or the organisations behalf.
There is an age old debate about the satisfaction and $$ debate as to which is more important, to […]

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Find the champions

I live in Geelong and as we come up to the final of our Australian Rules football season Our Geelong team is a hot favourite to win, so to find a champion down here at the minute is very easy! Just name any one of the team members and I will agree!!!
These kinds of chapmpion […]

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How viable is the business?

In all the things that a business is, the number one thing should be viability. It’s great you have an idea to pursue, it’s great you have a mission and vision, it’s fantastic you have the skills to do it as well!
But…
How viable is it?
Let’s be perfectly honest, business is about profit, and your role […]

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Transparent, secure and solid.

In Australia today, a transport company in Sydney McArthur Express has gone into receivership and has been found to be insolvent. This means the company is not viable and they will sell everything and pay out the creditors as best they can.The plight is a miserable one for workers, the creditors and operators of the […]

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Customer profiles

There are customers and there are CUSTOMERS! it can be very useful to know who you are deailing with so you can figure out the best way of working with them so they are influenced to purchase and deal with your organisation.
there are personality profiles, psyche profiles and marketing type profiles here is one we […]

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The “easy in” franchise start up.

For the Franchisor: How do you make the start up phase easy for the Franchisee?
For the Frachisee: How does the Franchisor make the start up phase easy for you.
This is the sort of question both parties should be asking themselves and for the Franchisor reviewing it often to make sure they have the best systems […]

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The entreprenurial franchise?

It’s probably thought of as a no go zone, the franchisor wants their members to follow a system, and the franchisee wants to have a system that ensures ongoing viability, and therefore $$ in the bank to fund their lifestyle.
For most the entreprenerial activity in a franchise will happen at the “top end”, where the […]

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The one BIG thing

Experiences are everything, if you have any sort of business that sells to people then the experience the customer has is vital to your operation.
In a franchise the franchisor would then have a greater duty of care to ensure the prospective franchisee has customer service skills, is customer aware, is able to communicate effectively and […]

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Open the floodgates!

Who is blaming whom? In the failed business stakes there are those with the crushed ego from the fall who want to blame anyone but themselves. They will claim the system failed them, customers failed them, area supervisors and suppliers failed them… then of course the franchisor failed them!
In all the blame game generally gets […]

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The Franchisor has a duty of care…

In business we all have a duty of care to some degree, we also have to make a profit at some stage by providing a product and or service that’s what makes us a business and not a charity.
In franchising I see it that the duty of care is still there, its perhaps very […]

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Red hot testimonials, with ease.

The guys in the sales dept of your business just love to use testimonials from happy customers, the ones that willingly tell how good the company and product was. In some cultures its hard to ask for a testimonial (or as I like to call them a Yestimonials!) The one thing that stands out to […]

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Choosing a supportive franchise

Starting in any business is fraught with challenges, in franchising its the same, there are challenges. The aim however with a franchise is to diminish some of the risks so you can begin with a solid system behind you that offers training and support as well as a proven brand people want to buy from.
It […]

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