Free Business Tips

The people service continuum

In the service stakes there are those that connect with the people they need to serve and those that quite frankly wish the customers would go away. There are of course levels within that and as always I would like you to focus for a moment on the top end.
People that serve in those lofty […]

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My Top 5 Low Cost Marketing Ideas by Emma Rhoades (Guest Blogger)

Whether you are in business by yourself, or employ a couple of people, every business will benefit from low cost marketing. The following are some strategies you can use to expose your business.
1) Article writing. This will not only ensure you become an expert in your chosen field, it gives you great exposure for your business. […]

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Leave the juggling to jugglers…

In business it seems like we juggle a whole bunch of things, from finances, planning, to marketing and operational issues and lots in between. I often say it’s about how well you juggle as to how well you do in business, however lets take some pressure off for a while and imagine if we stopped […]

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Excellence is a state of mind…

I don’t mind stating I feel less than excellent. I have some quotes to do, some work to do, some people to chase, some calls to make, bills to pay, $$ to chase and frankly I don’t care if it all gets washed away in a great flood (or any other disaster for that matter.)
We […]

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Activity and decisions, there effects on your business

Have you ever thought about the activity and decisions that takes place in your business, or in your life for that matter? Let’s get a handle on things to explain more about what I mean.
Active and inactive - It’s either one or the other and not much in between, of course at the either […]

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Rich with the gifts of life

Business can be fickle, some succed, others fail, some just plod along making just enough to struggle on even though the market might be very buoyant.
In the end many will say business is just about money. Yes and no… I like to think I get more than just money out of what I do. […]

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The business success points

Over time I come up with a list of business success pointers and change it, the order does not matter much I think all the points are usually of equal importance.
Then I think about it some more, weigh that up against things I see and arguments I have in my head about how things are […]

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Up the downhill or how to look at challenges.

In a previous article I mentioned business being like a roller coaster with its ups and downs… This time lets look at some of the causes of this “uppsy downsy” situation.
1. I feel flat - This can be from a build up of things not going too well, everything else can be okay but the […]

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Uphill, down hill is there any in between?

The road we travel in business is a rough one at times, then it gets smooth and before we know it it turns to a dusty track with giant potholes.
I’m talking about the everyday challenges we face, be it in getting enough customers, having enough profit, ensuring staff are happy and the $$ are still […]

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The circle of business a guidepost to understanding

Years ago I put together a guideline to assist my clients in fully understanding what’s involved in a fully blown business, and for those working in one area to better understand the other areas around them. The result was a PDF file like this one.
It proved to be a useful device and I share it […]

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Innovation and the fight to make it work

An article by Kirsten Le Mesurier in the Age on innovation struck a chord.
The premise of CEO’s and senior exec’s saying innovation must happen… rarely works, it’s often a directive that can be buried in red tape and politics. Too many times the ideas are wanted but the process becomes a durge and in no […]

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“Brand You” trademarking…

In a previous post I mentioned trademarking as a development tool and I discussed “See something - Do something” It’s a nice simple model for business but it can be taken further than a business context, here’s how and perhaps why…
In the branding stakes there is a lot of mention these days about “Brand You” […]

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Is it a turn-key business, or a tur-key’s business…?

Buying a franchise can be a great way to get into business, (if you have not heard that line before you have not been looking into franchises for long.) and if it’s a ‘turnkey’ operation you are probably getting an even better opportunity, one that has all the bells and whistles on start up and […]

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7 Steps to finding your most profitable target market by Emma Rhoades (Guest Blogger)

So often people delve into advertising their business, without much thought to the process. This not only a huge waste or precious $$, but it leaves your business vulnerable to cashflow problems. Taking the time to research exactly who your most profitable customer is, will ensure you receive a higher return on your advertising investment. […]

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See something, do something…

Earlier in 2007 I did a post on Trademarks not what you think… It gave some starting points and some background to an idea that is really all about values and beliefs but does so in a more street smart way.
I thought it was time to pull out a few more and explore how they […]

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Franchising and the “family connection”

In the world of franchising there are many chances to connect with the Franchisees and the Franchisors, meetings, conferences, and the initial training. As the leader of the franchise (or franchise division) or as the franchisee, search for more ways to connect with each other. Then pass on that ‘connection’ attitude or skill to your […]

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Whose money is it?

In franchising there are fees of all kinds, franchisees are contracted to pay. Marketing and Management fees are often the main ones.
The fees are used for a multitude of things and are vital for the main company’s day to day operation. The money is therefore a fee paid for the provision of some service, the […]

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Tom’s on the money…

In the article I have linked to, Tom Peters has a good heads upon investing , investors and the gender difference, once again he’s on the ball showing all and sundry that differences count!
Tom’s investment blog post
Of course there are differences, and the scope that this article alone provides is enormous, if you were selling […]

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I found something interesting…

In flipping about the net I came across this link. http://www.bcg.com/
Simply put the publications section has some great resources for businesses of all sorts, check it out, there’s plenty for everyone…
Very professionally put together, usually when I come across resources like this you end up having to pay or need to be a client with […]

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Crafty management

A blog that chats about the craft of management now that’s useful! Check out the ten x 3 article I liked them all!
Management as a craft seems to resonate with the idea of the manager as an artisan, with a unique blend of artistic and practical skills. If this is the case the business could […]

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Some of the favourites

I get asked which of my posts are my favourites and have been asked to put a few in here for people to find. That’s hard to do in a sense but hopefully you will agree with my points.
Business spirituality this happened as the results of reading a school newsletter it was so interesting and […]

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Find the champions

I live in Geelong and as we come up to the final of our Australian Rules football season Our Geelong team is a hot favourite to win, so to find a champion down here at the minute is very easy! Just name any one of the team members and I will agree!!!
These kinds of chapmpion […]

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Transparent, secure and solid.

In Australia today, a transport company in Sydney McArthur Express has gone into receivership and has been found to be insolvent. This means the company is not viable and they will sell everything and pay out the creditors as best they can.The plight is a miserable one for workers, the creditors and operators of the […]

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The “easy in” franchise start up.

For the Franchisor: How do you make the start up phase easy for the Franchisee?
For the Frachisee: How does the Franchisor make the start up phase easy for you.
This is the sort of question both parties should be asking themselves and for the Franchisor reviewing it often to make sure they have the best systems […]

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The entreprenurial franchise?

It’s probably thought of as a no go zone, the franchisor wants their members to follow a system, and the franchisee wants to have a system that ensures ongoing viability, and therefore $$ in the bank to fund their lifestyle.
For most the entreprenerial activity in a franchise will happen at the “top end”, where the […]

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Trash Talk & Delete Buttons: A candid letter from your prospective customer. By Jill Konrath (Guest Blogger)

Dear Seller,
I only have a few minutes, but I understand you’re interested in what you can do to capture my attention and entice me to want to set up a meeting with you.
Let me say this loud and clear right now - you have no idea what my day is like. You may think you […]

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The Franchisor has a duty of care…

In business we all have a duty of care to some degree, we also have to make a profit at some stage by providing a product and or service that’s what makes us a business and not a charity.
In franchising I see it that the duty of care is still there, its perhaps very […]

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The exceptional organisation.

The exceptional organisation according to Tom Peters associate Ed Michaels, is one that provides and nurtures rigourously the following…
“Remarkable challenges, rapid professional growth, respect, satisfaction, fun, stunning opportunity, exceptional reward, amazing peer group, full membership in ‘Club Adventure’, maximized future employability…”
All this leads to attracting more of the right people both internally and externally. In […]

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UK Business resource website

I, like many of you, know running a small business can be a lonely existence - you need to wear many hats and keep up to date with the latest developments and thinking. It was one of the reasons we started this site.
But I am not one to rest on my laurels and just use […]

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The attitude or the money?

In business there are many things to consider, but one of the most overlooked is the fact that you have to deal with people, staff, customers, suppliers, partners and support teams (accountants coaches and the like). The factor that makes or breaks the relationship that’s built is your attitude. But what is it, and specifically […]

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My 3 favourite articles…

 Okay world, here are my 3 favourite articles for the period Sept 2006 - 2007 our first year of www.freebusinesstips.com.au
Jenny Stilwell  3 pillars… Because at the time it knocked me flat! I loved the depth yet a simplstic approach that ANYONE in business could follow. I love most of Jenny’s work and so the link […]

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My Favorite FTB Stories of the Past Year

When asked to write a short article on my favorite Free Business Tips blog stories I answered, “yes” before I should have. Have you read the stories?! Choosing my favorite stories is like choosing my favorite child. I mean sure, I’m always going to choose my own … but then when it comes down to […]

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Your magic business…

Today you are doing what SPECIFICALLY…
- to make your business more profitable?
- to cause the staff to LOVE you?
- to cause the customers to LOVE you and your team?
- to cause your suppliers to jump through hoops to give you great deals (and LOVE you)?
- to ensure your workplace is the best place […]

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Caring leads to loving… yes loving!

Caring for your staff can lead to respect, the word caring means showing positive and real interest towards each other. I am suggesting we take a caring approach to build the love we have so we can avoid, bullying in the workplace, foster greater connection with our customers and staff.
This article mixes well with “Your […]

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Your staff and great service… EASY!

Your staff and great service… EASY!
When it comes to service, practically all organisations I come across say they aim to have great service and if they don’t have it they will work on it. Problem is not many know how to make their service great, let alone good. Lets check out a bunch of points […]

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Listen to Others and They Will Listen to You

If you are willing to learn how to listen, it will take hard work to learn the skills and constant practice to stay in shape. However, it is all worth it. Remember, people feel relieved when they find someone who understands what they have to say. Once you truly understand others by actively listening to […]

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Sustain your good image with Pausitiveness

For a sustained good image, master emotional self-control. “Those who command themselves,” goes an old saying, “command others.” That is true, and it means being disciplined enough to put your personal feelings on hold even when tempted to blow your stack.
If you otherwise make a great first impression, yet allow yourself to be pushed over […]

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Member forum review - August 2007

Your business card is often the first impression a potential client has with your company. The business card design and message will ultimately determine whether it gets thrown in the trash or filed for contact later.
Stop for a second, find your wallet and pull out your business card – take a good look at it, […]

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Reflect now, you might not get the chance later.

Ask the 2 big questions in your buisness, What’s working and what’s not.
Jot down a list of each, perhaps a coloumn each or a sheet of paper each. Take a solid look at the list and ask what can I do about the things that need to be better, and what can I learn about […]

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30 Day Challenge 2007

Have you heard of the 30 Day Challenge yet?
Judging by how slow the servers have been for the last 24 hours I guess a lot of you have!
The 30 Day Challenge is a great concept by Ed Dale (and a couple of other guys whose names escape me right this second). The guys are offering […]

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Work Backwards

Seems silly to say that, but reverse goal setting can work a treat to make things work.
Another way of putting it is to begin with the end in mind. Create the visual outcome in your minds eye, then step backwards bit by bit until you get to the present time, and you will then […]

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Your Business… Your success…

In business the success you get is often based on what you do as the business Owner/Operator, Director, Manager, CEO… Sure there is a matter of Luck, being in the right place and the right time (serendipity) but mainly the L.U.C.K. boils down to Learning Under Correct/Constant Knowledge.
Over time you might be able to ‘fluke’ […]

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Using Promotional Products As Retail Babysitters

I almost laughed out loud. A clerk tried to explain the features and benefits of a hair dyer to a woman who had a small child with her. The clerk’s sales attempt was interrupted every 20 seconds with, “Mommy, look at this!”, followed by mommy’s horrified look as she foresaw three possible outcomes: 1) […]

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Sketchcasting, a new way of blogging?

I was getting my daily dose of Darren Rowse today and saw a very interesting new concept.
This has enormous potential, especially for those of us who can convey thoughts and concepts much better standing at a white board than we can with the written word.
I love it! I can’t wait to learn how to […]

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What level are you at?

I took a list at the Australian Business Review Weekly’s top 200 rich list.
I was not in it… BUT plenty were (200 in fact) what struck me was the list at the back of the notables that were dropped off the list from last itme, one person still had a fortune of $121mil but it […]

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