Archive for category Franchising

How to create a business where the overheads are easily covered

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Covering overheads easily…
Overheads are often the thing, which can break the camels back, so make it easy for the camel and take the pressure off. In this case keeping the turnover and cash flow up so the overheads are not a challenge EVER! (I know, easier said than done…)

  • Sell things which are wanted by your target ‘ideal customers’ this will mean you have things moving in and out again fairly quickly, and that’s good for business.
  • Set your pricing right, sure beat your competition if you want, but make enough to make a profit too, then you are sure the overheads are covered.
  • Know what your industry average is for turnover and profits, this way you can measure (benchmark) against the industry average and see how you fit in the scheme of things.
  • Ask your customers what they want more of, it might be as simple as “better service” then you will know “It’s not the products or after sales service it’s the SERVICE!”
  • Know exactly how much your overheads are and how many things need to be sold per day to cover them, then anything over this amount puts you ahead.
  • Know what is selling and what’s not, aim to make every square inch of your sales area sell well, (even if it’s an online page!) simply by providing more of what your customers want. perhaps just moving something to another spot in your ‘store’ will make a difference.

Getting an objective view of your business is vital to figuring out which areas to focus on to improve cash flow and keep your overheads under control, so ask lots of questions, observe thoroughly what’s going on.

Now put these things into action and watch the results alter in a positive direction.

How to create a business that is enjoyable to run

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Enjoyable to run
Who wants a business, which is a hassle to run? Who wants to work in a tough field? No one… Make it a joy to be part of for you and staff and the low hassle enjoyable nature of the business will probably rub off onto the customers over time.

  • Make the systems simple effective and clearly understood, no one wants to run a system they have little idea of why it is being done, especially in larger organisations.
  • Ask the staff for suggestions on ways to make the work more enjoyable, perhaps multi tasking could be a useful starting point.
  • Figure out the culture or if it’s a new business create a suitable culture one that is inclusive, cooperative and has fun some times, this way you will be encouraging the best from everyone involved.
  • Make a Profit! This is an obvious point but without it the stress you suffer might soon spill over into the business. Take it easy that bad stress can wipe you out! So make sure you “juggle” things properly to ensure you have a profit and not just cover the overheads and wages.
  • Smile, show you love it, show you love being there, show you love the staff, (yes love them!) let the positivity rub off.
  • Ask lots of questions from all angles, the customer, the staff member, the senior staff and you… if there are common areas to be tackled then focus on those first.

If your business is enjoyable to run now, what would it be like if you went through and made it MORE enjoyable to run!

How to create an easy saleable range

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Creating easily saleable products and services
You want people to buy, not to um and err then walk away, so it should be easy for them to select what they want and then make the purchase with great peace of mind. Especially people in your ideal target market.

It may be one thing to provide a prestige product and another thing to have enough people in the right target market to meet the needs you have. Again it might be a case of having some prestige products and more of another not so prestige product.

When it comes to business you should be making sure that customer satisfaction is a number one concern, and a big part of that is the service and support your business provides. Make it EASY for people to get things serviced, not a hassle. Make it easy for people to select the right product, Make it easy for them to find a sales person, the list goes on.

So take a customers viewpoint and walk in and out of your store as if you were them, how quickly are you attended to? how gracious was the enquiry “How are you today sir…” How easy was it to get your bearings on where things are (online or in a physical sales environment…) Now ask yourself what can be done to make changes so the people walking in and out are really satisfied.

Also look at the things you may want to add to your range… How easy are they to market? And will people readily make enquiries that could lead to sales… These are all aspects of easily saleable products and services.
Taking all these things into account you should be able to”pull apart” the customer experience to know what’s working and what you can do about it.

How to create a business that really fills a need

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Does your business fill a need and or want?
Hopefully it does both. If there is no need for what you have there will be no sales, therefore no business. This is a vital prerequisite for any business . Consider this, if you are selling diving gear in the middle of a desert you would not sell much, however a cold drinks stand would be a more obvious choice.

If you are just starting out in business do a lot of research to make sure what you have will fit, the local people, the culture, the psyche of the whole area, again if you are selling art in a working class area the amount you might sell may just be way less than a city where the arts might be more solidly valued.

Consider if are you providing for a want or a need, e.g. if you sell food, there is a need for that, if you sell dolls it’s more of a want, not a need. Ideally I guess the best scenario might be to have a needs based business that also sells some “wants” as well.

Watch out for things changing, cassette tapes were once the only portable music device, then came the CD… selling cassettes today would be a waste of time. So move with the changes so you don’t get left behind. What might start out as a solidly moving product range can become dead in the water fairly quickly.

How to create a business people love

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Creating a business that people love!
Customers and staff a like love the business and what it does, heck why have a business that people despise? Go for love, it’s much better. But that’s easy to say… what can you do to make people love it?

  • Find ways to engage the customers. – Consider a database and keep in contact – Create special deals they can’t get anywhere else (think packages) and the list goes on, get creative and explore.
  • Engage the staff. Right from the start, cause the staff to ‘buy in’ to the philosophy, ethics, and other values and beliefs the business has, make it strong, make it real and make it matter, make it so the idea of turning up to work is a vital thrill in their day.
  • How about you? Do you love the business? Why shouldn’t you aim to create an entity that really rocks, so you want to be there in such a way that it causes everyone else to believe in what you have created and it builds from there.

Now you have some starting points, what will you do to go the next step? research, evaluate, plan, budget, implement? Whatever order you put them in, make it work for you.

How to create a strong brand

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Creating a strong brand
You want your customers and prospects to recognise your business easily and remember it. This is where a strong brand comes in. Just as having a clear sense of what you do is important, then so is the brand for recognition.

A designer should be briefed that this is an important aspect of the logo and other design work you have done (especially at start up and as the business progresses). Otherwise thy will probably create something that might look nice to them, and they then sell it to you as a concept.

In the start up phase when you were researching your business, what sort of branding did your competition have? And the leaders in your field, who are they and what have they done? You should be aiming to be equal to that image or better (preferably better!) Even if they are a multinational company with 100’s of employees.

The brand and the resultant image it projects can be vital to ensuring you have a stable platform to launch the business from, and it also builds pride in knowing you have a rock solid image to project. Want to make this happen with ease, chat to your friendly branding expert and see what they can do to make your marketing sizzle.

How to grow your business

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Growth ability
Starting out in business is one thing, growing the business to be more than it currently is another… And for many business people the idea of growing the business seems strange, they have a fear of change it seems, and don’t want to go any further, unless pushed.

The problem is multi fold but lets take a basic view, the business operates and costs go up for supplies, the rent goes up on the lease… but without a growth strategy they are stuck paying more with the same amount in their pocket… when they do put the prices up they are apologetic about it to customers, and start to sound more like victims than business people.

Therefore the business needs to be the type that can be grown readily so that these (and other growth related challenges) can be handled easily.

To grow your business make room in your business plan for it, flag it for discussion with your business coach, accountant and partners. Explore your target market and look for ways to expand on what you have to offer.

Growing your business does not automatically mean you have to take on more staff, you may be able to find ways to delegate some tasks to sub contractors outside your business, like bookkeeping, virtual admin services and so on.

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