I’ve seen it done a lot, I’ve seen it done really well and I’ve seen it work exceptionally even in a down market.
I call it Marketing overlap, there is probably a fancy name for it in market speak but for now that covers it.
Many businesses rely on just a few forms of marketing and can […]

It’s June 2009 the global financial crisis is still happening. Watched a documentary on Chinese businesses going under, huge factories closed down, lots of out of region migrant workers now displaced. Sure this was one province (Guangdong) and particularly one city Dong Guan, so probably not a big cross section to measure by. The show was […]

There are many types of business primary, secondary etc… but I have just had a thought about other “types” of business and felt it useful to share.
In the most part a business is about creating a device to provide a product or service and make a profit from it, however it goes a bit further […]

Years ago when the “recession we had to have” was on (late 80’s) there was a push at one stage for an Arts Led Recovery. Perhaps it’s time to look at it again and try a fresh tack in the “G.F.Crisis”.
Locally there is a small Arts following with a few commercial galleries and a regional […]

Business, Enterprises, Co-operatives, not for profit groups etc… I implore you to ALWAYS make that little bit extra, that “profit” that “margin”, that bit on the end left over after EVERYTHING is paid for.
Here’s why… In tough economic times, those who can stand the test of time are those who put away for a rainy […]

Positives and negatives abound in the new found financial meltdown news, some people have lost value but not $$ (Big business CEO’s who find their stock options are “a little short on value”) while others have lost $$ but not value (e.g. work has dropped off for some contractors).
Despite all this the average “Joe” is […]

Pacific Brands Australia announced over 1800 jobs to go in the next 18 months.. jobs to go off shore.
Those who  are regulars here will know I have sprouted wistfully about the doom and gloom, however this time I want to take a “positive swipe” at the situation and ignore the nay sayers cutting jobs and […]

Ok.. some of you are… (not you specifically…)
I wanted to raise your interest in a thought I had this morning watching the news, someone did something dumb and I thought “Derrh! what an idiot”, then I started to mentally add up the dumb stuff…

Stop violence against women, great idea, but why not just Stop Violence…
War, […]

The Australian Government is due to release details of it’s next economic stimulus package today 3/2/09.
The previous stimulus package drew bad reviews from what many saw was a flawed package (handouts to family’s). The feeling seemed to be that the money went to frivilous purchases (gambling among them) while some saved the money for “A […]

If you are listening to the news you are, doom and gloom at every turn.
Many businesses will give up, walk away and say things like “It was out of our hands…” “We were at wits end…” “It wore us down…”
So make a decision, to stand and deliver or fold under the pressure. The key thing […]

With lots of things happening in the world it makes sense to get a perspective on things, some change you are experiencing may be good, some the opposite. Here are a few things which you may find of value in changing times.

Be positive and have a sense of optimism – So things are changing… You […]

I have just been to see WALL•E the animated film, it was fantastic, the graphics, the story, the whole concept was exceptional. So the environmental message? Yep there was one, and as such I figure on a local basis we can be doing things to prevent a “Wall - E - World” from happening… (hey […]

So what were the Risk Managers telling the management at Lehmans bank… maybe they should be fired… GROSS Negiligence perhaps? or did their “leaders” not listen…???
I have often said that organisations should have a “Debt Reserve Fund” large or small, if they had a range of assets (cash is a start) then they would have […]

The USA banks, the market slide, you name it the financial markets are taking a battering with trillions of $$ in value lost… The media is alive with speculation, and sensational headlines.
WOW the guys with the money seem to be in a squeeze, now watch as the rest of us suffer in the aftermath.
But hey, […]

In the spring cleaning theme… is your leader leading the charge? did they “twig” to the change of season? did they come in the door with a renewed spring in their step? Well if the answer is no, maybe you should take the lead and remind them.
Get them focused - ask them to be flexible […]

With spring just 11 days young, it’s time to clear out, clean out, seek out, innovate, create, get nasty with “stuff” and make way for fresh ideas, colours, thoughts and so on. Explore the ether, the space, the things I know little about (well to some degree).
It’s fine for me to feel this way but […]

Maybe you have been in business for quite a while and have most things figured, but how much are you really making?
With so many variables, fixed costs, and “things that challenge your earnings” it can be hard to tell what the take home earnings are.
If you have fixed costs it pays to make sure you […]

In the “game of business” it would pay to know about the important things, what they are. To me my list is fairly short. To you they might be different altogether.

Product and or service - You better have something of value to offer or they won’t buy.
Leverage - Your time, you work hard, then […]

At this time in the morning many are open and ready to go, but there are those that seem to not get in ’til later… It sets me to wondering what business was like for them say… yesterday. Did they not get enough people in the door that they felt it’s not worth it? They […]

Are you burning business bridges and denying yourself possible valuable opportunities down the road? Is it possible that those who matter to you least today, will have value to you tomorrow? It’s worth thinking about.

The weekend has been and gone, and here you are back at Monday, ready to face another week… Firstly are you excited about the prospect of another week? Or is it something you wish would end quickly? Whatever your state of being right now, take a moment to focus.
Grab a sheet of paper, […]

The reason people select the wrong person is because they don’t ask the right questions in the interview, they don’t probe to uncover real competencies and capabilities, they don’t explore the person’s true personality and attitude, and they get swayed by enjoyable ‘chats’ that should in fact be probing interviews.
We all like to work with […]

Just because you select an ideal recruit for your business, doesn’t mean they will automatically want to work for you. Why not?
Many businesses overlook the fact that they have to sell their offer and make it an attractive option for prospective new employees.
If you operate in a competitive environment where good recruits are scarce, or […]

This might seem like the sort of question that might be more suited to a personal development blog or professional development series of some kind, but I felt the issue was of burning intrigue for me so here it is.
It’s of interest to me because I see so many businesses, and as I spend time […]

When you start out in business or develop a new product there is an inevitable challenge to figure out if the emotion that motivates the initiative is the only thing making it happen or the $$ are a motivator as well.
I guess the ideal is both. People want the product, you make it, they pay […]

In an historic address to the nation today Australian Prime Minister Kevin Rudd said “Sorry” to the stolen generation. He said sorry for the pain, sorry for the ongoing indignation, sorry for previous governments not apologising, for taking indigenous children from their families many years ago.
In essence he is saying we are sorry for the […]

You have the business set up and things are running ok. You handle customers well, you pay the staff, you keep things ship shape in the bookkeeping area, all seems well, but are you making any money, real money, real income?
In the scheme of things those that have gone from an employee to a business […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Training to win/win
You and your staff should be trained to make the whole show win, then the customers can win too. A great position to get to and stay in.  For some the idea […]

Recently I’ve had a few people ask me about Publicity and if they should do it themselves. I find that I answer both yes and no, depending on the person. Many people talk about how publicity is ‘free’,  except when you pay over $1000 for a company to do it for you.
So, how do we […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Upholding great values
People love it when you are on a positive footing and in the values area it’s a great place to start (integrity – honesty, truthfulness etc.).
Start the business with a strong stance on […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Creating easily saleable products and services
You want people to buy, not to um and err then walk away, so it should be easy for them to select what they want and then make the purchase […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Does your business fill a need and or want?
Hopefully it does both. If there is no need for what you have there will be no sales, therefore no business. This is a vital prerequisite for […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Creating a business that people love!
Customers and staff a like love the business and what it does, heck why have a business that people despise? Go for love, it’s much better. But that’s easy […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Creating a strong brand
You want your customers and prospects to recognise your business easily and remember it. This is where a strong brand comes in. Just as having a clear sense of what you […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Growth ability
Starting out in business is one thing, growing the business to be more than it currently is another… And for many business people the idea of growing the business seems strange, they have […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Profitable
At the end of the day it’s what’s left in the kitty that counts. With no profit you’re a charity or a hobby, which do you want?
Lets say that you want to be more than […]

Here’s Jerry’s 3 rules of life, pretty simple… so lets add some business thinking points to it.
Print it, use it, tick things off as you do them, make notes, add to the list, include some of these points in your staff training and see what happens.
Thanks Jerry lets see what happens now…
Bust your ass…

Work hard, […]

In business it’s too easy to fall into the trap of just doing business, then it can become a grind, the details become a blur and the idea of lifestyle enhancement as a value you wanted to chase can become minimal, in fact you may as well have just kept a job.
So where is the […]

This is the eighth in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, […]

I have been on about the Guy Kawasaki 10 - 20 - 30 planning device for a while now (since I found it in early 07) Well this week I had the good fortune to use it myself and have created a template to be used in Power Point.
Unfamiliar with 10 -20 - 30? It’s […]

I’m on the phone with a salesman from one of my suppliers. He asks me, “So, do you sell to any medical practices?”
“Yeah I do”, I replied. “I have some dentists and a periodontist.”
“Great!” he exclaimed. “You’ll be interested in our new stethoscope covers!”
Really, I think to myself. Let’s see, when was the last time […]

This is the sixth in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, […]

This is the fifth in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, […]

 This is the forth in a set of articles designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, […]

Got a note from my 4th grade son’s school the other day. Seems he and a small group were standing in line and were overheard making comments about “getting wasted” in reference to drinking alcohol. They were immediately hauled down to the principal’s office and verbally reprimanded about “inappropriate topics of discussion.” What’s sad, is […]