Archive for category Innovation and Creativity

2012 Business, thriven or failing

There’s plenty of talk out on the street that people are saving and not buying, therefore business may well take a battering.

There’s lots of other talk too, less Entrepreneurs entering the market place with big ideas. Then there’s people losing jobs left right and centre as businesses close up and walk away, or go offshore to chase cheaper ways to manufacture.

With all this I can sense bitterness in the air, people in business cursing those that don’t buy, (or by online…) cursing the idea of having to set up a business in a down economy, cursing the thought of having to think creatively to overcome challenges and create anew. The list goes on.

Things change, get used to that.

It’s up to you what you end up doing about it, in business there are options, generally the more cash you have the more options you have.

But wait the “bootstrap-ocracy” will tell us you don’t need money, you need ideas, followed by a great pitch to the right people and before you know it a business has emerged from nothing.

I heard a conversation the other day that suggested all business ideas are bootstrapped, even if you put a few Million into the start up phase you then have to pay that back at some stage so  you are possibly worse off than if you started with zero $$ it just seems easier.

What will make a business thrive through 2012 and on into the future. Lots of things, the ability to handle change, be creative with their ideas and explore ways to make those ideas become reality so the zero start up can become a heroic organism which can stride forward with confidence. In a word nimble.

Go on get nimble, get creative and make hay before the weather changes and the hay goes sour. The wider community is waiting for the right people to do the right things and keep things moving. “Tag… you’re it!”

Innovation how does it work?

Some recent findings on innovation by Dr Ralph Kerle raised a few questions about the state of innovation in business. Let’s take a look at what he found after running a workshop with world leading organisations His workshop was titled Understanding the Discipline of Innovation in Organizations

Four interesting findings about innovation emerged from his workshop.

  1. Most large organizations have or have had innovation processes in the form of idea programmes in place. They work to varying degrees, none appear highly successful.
  2. Most organizational innovation produces isolated successes, yet does not sustain organizationally over long periods. I used a case study with a 6 year life cycle and that represented a lengthy period according to the participants.
  3. None of the innovation programmes discussed had benchmarking or on-going measurement associated with them enabling decision makers to value organizational innovation. Once the innovation had been implemented, it was regarded simply as a part of the business regardless of its impact. As a result, it appears decision makers in organizations are not able to meaningfully assess over time the value of innovation programmes or processes.
  4. Whilst innovation programmes might be considered part of an organization’s core values. if they don’t have senior leadership driving them in a coherent and disciplined manner, they have little chance of being considered truly strategic and are likely to die if there is a change in leadership.

Dr.Ralph Kerle

 

Let’s start with what innovation is, it’s either a quantum leap or incremental process, either way it’s about finding ways forward to produce an organisation which can function more effectively.

The big thing, it’s often about using creative thinking processes to spark the change, however most business processes follow logic and are not often linked to creativity even though they look to innovation for a “way forward”.

There’s the challenge, to take a logical organism (business) and marry it with creative thinking (ideas and processes which may have only a few logical processes as part of them). Especially if there are few examples of creativity making big inroads into business development. (Some would argue market leaders like apple computers fly against this).

 

Some thoughts

  • Use innovation
  • Value innovation
  • Push to innovate
  • Explore it!
  • The board should be creative junkies
  • The board should be implementing it at every level
  • The team don’t get it because they are following the lead (fail on creativity guys)
  • Forget JUST innovation go for creativity and see what happens (does it lead to innovation, usually yes).
  • Measurement, take a look at the bottom line, are there more dollars, is there greater retention of staff (therefore some reduced costs), are staff happier? You get the idea make a big list and see if the creative invasion has made a difference
  • Ask your team to brainstorm the difference innovation and creative approaches might make, then measure that
  • Does your organisation have a culture which can handle creative approaches, if not why not and how might you alter that?
  • How does the main team get to value creativity and innovation?
  • Do your team say “Oh no another silly thingy we have to deal with from ‘upstairs’” or do they look on with interest.
  • Plan do check act – try – do check act plan…
  • Improvise adapt overcome – try – adapt overcome improvise…
  • Replace “They won’t go for that” with “Go for that it might just make a BIG difference”
  • Replace “do it now” thinking with “do it yesterday?”
  • Think save the world with our actions because we can, via innovation
  • Think… explore… create… and or ANY combination of those
  • Ask, is the ball rolling effectively or are there any obstacles in it’s way? Now innovate that for results. BIG results
  • Pose creative questions at all levels, all the time
  • Ask for creative responses to challenges (you shouldn’t have to after a while)
  • Ask, what creative process do I not know about that we can use now…
  • Hire for creativity first skills, passion and abilities second…
  • Hire based strongly on “What creative or innovative thing propelled you in your last role?” (even if they are applying for a menial role)

Enough, either see the road blocks or create the road ahead, make it a golden one with all the trimmings thanks.

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Power $$ profit, where will it go…

In a recent news article the NSW government has made a tidy $1.23bn profit from the part privitisation of their power resources in that state. Well done, let me be the first to congratulate them.

I have a question however, what will they do with it?

Suggestion, for a whole bunch of people who can’t afford to buy the solar panels on their roofs use the $$ to give low income earners a way to reduce their utility costs, this will then mean less coal gets dug up as well. Makes sense to me. However I won’t be holding my breathe waiting for things to happen. :)

In your business are there similar opportunities? Are you missing out because of lack of thinking, risk taking etc… look closer you might find some powerful opportunities right under your noses.

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Your business culture needs work

When you want a new staff member to ‘fit in’ you generally go for a good culture fit when you interview them. Usually this means the recruits actions and thoughts fit well with the rest of the team and the way they do things, their patterns of behaviour. It makes sense to do that, however what if you want things to change in your organisation… perhaps more growth, explore new markets, push some boundaries. Then things might be different.

 

Consider the role of a senior member of staff, perhaps a person in a strategic planning or Human Resource Development role. Your aim may well be to push some boundaries and open the playing field up to new ideas and options. In that case you may want a person with a different approach or cultural fit to the rest. This then raises questions about the type of cultural differences and skill sets you might want to have with this type of recruit.

 

How will you decide what culture and skill sets you require? That depends on the role and how much of a ‘shift’ you want to create in the system. Clearly if you go for a person who is totally different in their interests, values and beliefs to the rest of the team, you may end up with a situation where the gap between your current culture and your ‘imposed’ one is too great to sustain for any length of time. I liken it to a bridge trying to span a distance which is too great for the structure to hold for long, eventually it fails.

 

Your new cultural direction should consider the following points.

  • The change should be different enough from the existing situation but still maintain structural integrity.
  • Creative approaches or not? – if the existing culture requires stimulus to get it moving then a more creative skill set can do just that.
  • If the growth pattern of the enterprise is stagnant then a more profit driven or sales oriented person can add value.
  • Managing the change might need extra effort on the part of the HR dept, supervisors and team leaders to oversee the new direction.
  • Is this culture re-shuffle a part of an ongoing strategic plan? – If so it will probably fit with a core value of innovation.  With that underpinning the new approach, the team should see the benefits this will bring for the longer term.
  • Although a different cultural fit might be the main aim it doesn’t mean the core organisational values need to be ignored, in fact they are probably going to be strengthened by this new approach as terms such as respect – innovation and service get a bigger airing and may be explored at a deeper level.

Like anything changes to a business need to take into consideration various factors before being implemented but the above cultural development points might be a good starting point to consider.

 

Inspire the Team

Are you inspiring your people?

Are they waiting for you to inspire them? Did you aim to inspire before they even started with your company…

Imagine a new employee getting a letter and a gift before starting with a new company… This way you can set up a positive position with that person before they start. The gift? A simple congratulations gift, flowers, a congratulation helium balloon etc, delivered to their home.

Then when they start, how will you wow them then… A great office environment, a well set up workspace, a warm welcome, allocating their start day in 12 months time as an anniversary “day off” for them (then every year after that)

What about existing workers, how do you inspire them so they feel truly valued? Random morning teas, small gift vouchers to mark great project milestones and completions.

Think about other ways you can do things to keep them interested, motivated and productive. The worker retention and greater morale these few activities can create is generally very profitable and well worth the investment of time and effort. Of course you need to make sure this kind of activity can be kept up – if your organisation is big enough to have a HR Dept, put them in charge of it. Either way inspiring your team should be a task which you make a top priority in good times and bad.

 

Five keys to bursting your business bubble!

Five ideas to break out of your business rut. If anyone says you can’t make more $$, more profit, get more clients, add more sizzle then they haven’t read this list. Go on give your business the edge with these idea boosters.

Ideas are ideas – do you record all the little ones, or just hope the big ones ‘stick’ you might just have a million $$ idea in a small gem but unless it’s recorded you may not be able to develop it because it was just a fleeting thought.

Inspiring spaces – your workspace may not be the greatest decorator wow space but does it provide you with enough stimulus to get things happening in your head (ideas and notions on business hopefully!) Are there white boards to jot down ideas, are there comfortable chairs so the staff can work optimally… you will probably have a few ideas about what might work well for your team now you can implement them.

Thought storming – Okay it’s brainstorming, but get your team into the idea of exploring options and ideas with an open ended approach (no negative putdowns for the ideas please) once they get into habit of working with creative thoughts you will probably find you can get more ideas than you have the ability to handle.

Breaks – all day everyday at the computer can be a lot to handle, if you can punctuate it with breaks this can make all the difference. Get your blood pumping by a quick walk, or clear your head by a quick spot of meditation, whatever works for you is useful. Heck some people even walk around their office doing ‘laps’ to get things moving.

Find new avenues – stuck in a rut from doing the ‘same old, same old” then it probably time for a well earned change. This might be as simple as taking a new route to work, or stopping at a park on the way home and having a walk. Or finding different places for lunch. See what ideas come to mind when you stretch yourself a little.


 

Creative marketing for 2011, will your business win this year?

Its a tough time to be in business, GFC might be over to a degree, but buyers are holding back on spending, the following ideas are sure to get your friendly branding expert chatting and I am sure you will find ways to connect better with existing customers and excite new ones in the process.

Content creation on your website etc is one thing, but getting your target to see it is another. here are a few ways to explore a few pieces of the puzzle and develop a few answers. If nothing else this should be a spring board for your people to come up with some new options, share those in the comments!

  • Build digital communities people want to go to and stay at…. Give them reasons to stay, a gift, a prize and offer, an alliance, a chance to get tokens to build towards a bigger gift. along the way, they get your message.
  • Word Of Mouth as a way to get people to check out your social media information, blogs etc… so make a  you tube video of some people telling each other about your service. Imagine an office where two people are filmed by an apparently “sneaky camera” they talk about some of the benefits of using your biz, they say the biz name poorly at first (so you can’t quite hear it) then it gets clearer over time. have an anonymous you tube acct so it’s not your biz acct, then as they walk off the camera sneaks up and your biz card features on a desk..
  • Hand out your branded gear in an area where you are more likely to get to the sorts of companies which might use your services. Chat to your friendly branding expert for ideas and options.
  • Link a series of approaches together, your linked in group, with your face book page, with your blog, with your website, with your email’s and links on faxes out and adverts with QR codes to a starting point on your website.
  • Have fun doing suitable “stunts” and get media attention which features your website, a “mob event” for example try a creative dance group for some ideas.
  • Provide a suitable enticement via a promotion to get people to head over to your blog and sign up… If they are your target market then great! if not just give them the thing and move on… its a number game.
  • Create a PDF of value to your target market, they can only get after signing up to your blog. advertise it on  your facebook page and linked in group, while twittering about it a few times.
  • Create self qualifying adverts, “When you want what we have go here…” then lead them to your website and give them a reward for doing so.
  • Fortune cookies with a pr code in it to link to a specific page on your website.
  • Create a you tube video with your website featured in it, make it interesting, like have a home movie, or show  a calm and beautiful scene of rolling waves make it short and to the point, heck make a bunch of them, then send links to them via your email list, of course the videos have your website details across the bottom.
  • Load your autoresponder email outs with great tips, hints, ideas and links to your various resources. keep adding to it with brilliant information so they want to stay subscribed.
  • Develop strategic digital partnerships with others who can link to your target market, this way you can get more leverage and be seen as a go to person for resources and ideas.
  • Repetition, repetition,REPETITION!, some things just don’t change! Your adverts need to be seen by people multiple times to be effective… So will it be a branded product, a link to your site, PR codes (more linking…) emails to your targets or all of them! yep do the lot, one of them will be the one which connects!

More ideas you want to share? Use the comments section in the  header for this post to let us know..

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Ageing population woes

There is worldwide concern for the ageing population, people living longer with seemingly less capacity to earn an income, which will put a burden on the economy.

It seems the amount of young people paying taxes will not be able to cover the ageing population and therefore cause a range of issues. In time the idea of no pension will rear its ugly head and those hoping to live long and prosper may well be in a bind, many having to work much longer simply to survive.

But wait, lets stop and think for a moment… In the standard world of physical work, when people get to retirement, they are finished. However the “standard world” is not the same as it once was, so can we come up with an alternative? I think there is a possibility of that, let’s take a look at one option.

As we get older we gain experience, and many of life’s lessons are hard won. In years gone by the shorter life expectancy and the failure of eyesight meant many tradespeople had a limit to their work life longevity. Now of course things are altering and people can work longer and therefore have the opportunity to create more and pass on more skills.

As technology evolves it is now very easy to be able to get a product to market fast. Consider a song you sing and put it up for sale on the internet, it could take no time at all and you could have a stream of income. The same for books and other things you can create and sell online.

I’m hinting here at utilising the information the ageing population have and finding ways for them to create residual or ongoing income from this information, skill and ability and they have.

Perhaps we need to alter the way we educate people and offer courses in how to get ideas to pay, so they do not have to worry about the income as they would still be earning in older age, just not earning through hard work. The ageing population could focus on creating more things to sell online to the younger generation and dig themselves out of the situation rather than relying on governments to solve the challenges they face.

Lets start to think differently and develop solutions to assist our ageing population rather than simply driven  to wonder about what will happen next. Lets avoid being the fear factor, by focussing on being motivated to find positive solutions.

mumpreneurs australia

The title is the basis of a search I did this morning after watching a segment on Sunrise, a channel seven TV program here in Australia. From a small idea, to a fully blown empire they are popping up everywhere, and where better than on a computer near you. Here’s the link to the people who were chatting on the show. http://themummytree.com.au/

The Australian Bureau of statistics indicates, women make up 33% of small business owners and steadily climbing. It’s being fuelled by the growth of mumpreneurs – women who launch their own business after having children, as if they didn’t have enough on their plate already!

Lets hope they do the right things to get the business up and running, find their points of difference, get the cash flow happening and are able to make it through the tough times and reap great rewards.

Lets also hope they are able to avoid the traps which can befall business and gobble up all the hard work and cash and take it away in a blink!

To all the people who start a business now and into the future I wish you all the best, remember the more information you can get on making your business flourish the better. So now take a look at our forum and the rest of the articles in our vast resources, and you will find the answers to the questions you seek…

Promoting Something To Death

The question ignited a discussion that absolutely exploded with insight. “What promotional products would be good to carry an anti-gang message for middle and high school kids?“, asked a member of the online discussion group.

Are you kidding me? ……… NONE!

I believe I put it best when I wrote, ” … might as well hand out bulls-eyes imprinted with “Gangs Suck” for children to wear on their back.” Seriously, putting an anti-gang message on something for children to carry around or wear – is a bad, bad idea. The good news is, the discussion brought to light a couple of insights we as marketers should keep in mind in order to keep the government, advocacy and activist groups out of our business.

1) When we take advantage of marketing opportunities, we must also recognize our tremendous responsibility. While we may have responsibility to shareholders, bottom line and market share, we must also remember that we have a responsibility to our industry and to the publics that are affected by our marketing efforts.

2 )Place emphasis on message not product. In the example above, the question, “What product do we put an anti-gang message on?” is product focused. However, had the question been, “What do we want to accomplish?” the focus could have been placed on promoting good as opposed to gang-bashing.

In an effort to not paint bulls eyes on the backs of non-gang children, many of us agreed that before worrying about which products would be appropriate, that it would be best to first change the focus of the thinking. Instead of thinking anti-gang we felt that the focus should be more along the lines of pro education, pro safety, pro future, pro self esteem or something else that doesn’t threaten the gangs.

One line of thinking is be, “Want to keep kids from joining gangs? Give them something else to join.” Now you’ve got the seed of an idea that could make for a campaign that could involve parents, band and athletic boosters, the school, school clubs, businesses, scouting, 4-H, social and civic organizations … the entire community.

For marketers, the question is, “Want to keep consumers from buying from your competitors? Give them a reason to buy from you.” Give them something to belong to.

Finally, as a public service, I want to re-emphasize the responsibility we shoulder as marketers. To that end I share with you a thought I cannot shake since I first read, “What promotional products would be good to carry an anti-gang message for middle and high school kids?

That neat, fun, do-dad with the wrong message on it … could get someone killed.

Have a nice day:)

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The Distance Between Good and Great

Without regard for budget, the distance between good and great is largely the distance between your brain and your fingers. Often, marketers develop a good idea and execute it perfectly. They congratulate themselves and move on, perhaps never realizing that with just a bit more thought they could have hit a giant home run. A perfect example of what I mean stems from a recent 10-day Eastern Caribbean cruise.

Once aboard the ship, we could buy a soft drink card that yielded unlimited soft drinks while on board. We also received a 16oz tumbler emblazoned with the Coke(r) logo and a small Princess(r) Cruise logo. Coke had its name in front of 3000 travelers for 10 days playing an integral role in life aboard the ship. Good promotion, no question.

Now that I’m back home, however, there sits these four tumblers on my counter. I see the Coke and the Princess logo …. so what? I am motivated to do exactly …. nothing.

For starters, it would have cost no more to imprint a website on the tumbler and perhaps a message that said, “Visit (website) to continue your cruise experience.” Since the tumblers were shrink-wrapped, it wouldn’t have cost much more to add an interactive component to the mix. Perhaps an ultra-removeable sticker affixed, inserted inside or shrink-wrapped onto the tumbler. The sticker would say, “Affix this sticker to the inside of your suitcase to remind you to visit (website) at home when you unpack.” When people got home and unpacked, that sticker would remind them to visit the website.

Another thought would be to encourage people to take photos of themselves in ports of call holding their tumblers – and email them in. Once they send their photo in, they would have reason to check back on the website to see if their photo was up. And you know as soon as they see it, they would tell all their friends and family to go to the website and see it.

With a little more thought, Coke and Princess could have leveraged something that I had to purchase in the first place … to their benefit! No kidding. Think about that. I paid money for the tumbler and drink card, giving them the opportunity to market to me during the cruise and interactively after the cruise. Now that’s brilliant! But they didn’t take it far enough.

Instead, I have a tumbler that (yawn) passively reminds me of my vacation.

If you are in the midst of developing a promotional campaign, perhaps now you have a bit more to think about. Ask yourself, “Is simply having our logo on an item good enough?” “Can we do more? Can we go further?” “How much more will a call to action really cost us?” Seriously, a great idea can be no more than another thought away.

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Elegant service communication

I love it when I meet people who chat about things of instant interest to me. Recently I got chatting with a person about service, particularly the first few delicate moments when you connect with people in that all important exchange where you aim to connect and attain an idea of what they want from your business.

The chat started with the difference between “May I and Can I…” May I assist you, or Can I assist you, what happened next was a BFO, (Blinding Flash of the Obvious).

You see it was so simple when he explained it. “Imagine you are at the top of a cliff and your task is to push someone off, would you say “Can I push you off or may I push you off…” ” Can I”, relates to skill and “May I” relates to permission to do a thing.” I was engaged in the conversation now, what a great hook! Yes he clearly knew his English and the lesson was simple but so good. Actually on thinking about it none of the above would get you far in the pushing stakes but it makes a point also about service being more about offering, rather than demanding. Chances are you would not ask a person if they wanted to be pushed!

I asked him for a view on my old favourite, “help and Assist” he agreed, Help is needed when you are in dire straits, assistance is softer and more readily taken up unconsciously. So many people will say “Just looking thanks” when you offer help, but more people take up an offer of assistance “May I assist you…”

It could go further you could say “May I assist you to find what you are after today?” That way you are being specific about what you are offering. Without the specifics it is so open you might get in a bit of a bind, like this… ‘May I assist  you?” asks the store attendant… “Oh yes, you can give me a million dollars, that would be great assistance…” replies the customer.

Take the time out to consider the small things like this which may impact on people  you deal with so the service you offer is as elegant and correct as possible. We also chatted briefly about G’day as a greeting, I will leave that one for another article.

Well time got the better of our conversation too quickly and circumstances meant we had to part ways, all I can hope is that I said goodbye in an elegant manner!

On providing great service, “I don’t know if you can but you may…” :)

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My Favourite Web tools Pt 2 – Goodsync

Last week I told you about Roboform, the stress saving password encryption and saving program. This week i’m looking at Goodsync, Roboform’s first cousin.

As the name would suggest, Goodsync is a syncronisation program. It will syncronise Folders & files on a PC, Network, and the internet.

I use it on a daily basis to back up my most critical files. Everyday, I copy my accounting back up, my CRM data, my clients art files, copies of my quotes and invoices, our procedures manual, my Roboform data, and my quoting program data – a lot right? It is a lot, and frankly, if I was simply making a back up or copying all those files every day, it would take all day!

I also make multiple copies – I have the original files on my mail PC, I have a back copy on a “storage PC” on the work network, and I make a copy to my laptop (so that I have a mobile copy of the file in case of something like a fire at work). That’s how I use it, you could just as easily use a portable hard drive.

The beauty of Goodsync is; it only copies over files that have changed. This means it doesn’t get bogged down copying files that are already there in the back up destination, a big time saver.

First, Goodsync analyses the source files compared to the destination files, after the initial analysis, this takes only a few seconds.

Then Goodsync creates a list for you to check. There are default settings like always forcing the sync one way, or force the newest revision of the file to override the direction of the sync. You can either manually make the decision, or let Goodsync decide for you based on your preferences.

At the click of a button, it copies the right files to the right place super fast – the only limitation of speed is the speed of your connection. My hard wired network syncs faster than it does to my laptop through the wireless router for example. Still, it only take 3-5 minutes per day to back up all my critical files to two different locations.

Goodsync is super easy to use, A few minutes to set up the initial settings, and then once that is done the daily task takes only minutes. Take this link for a quick overview of how Goodsync works . There is also a MAC version of Goodsync, which I haven’t tried yet, but if it’s like anything Apple, it’ll be easy :-)

I haven’t used the portable version, Goosync2go, but i have used the protable version of Roboform, so I have to assume the portable version is every bit as good as the PC version.

Of course, there is a free trial of Goodsync, it has full funcionality, just a few limits on the volume, so give it a go!

Bren

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Is your business happy?

Yes it’s a serious question, is your business happy, when you get there at the start of the day are you happy about being there? Are the staff happy too…

If not what’s missing?

- Great projects to work on.

- Great clients.

- Great workspace…

One way or another things may not be quite what you want to make the business a happy place to be. Insert a happiness officer and invite them to find out how things could be happier in the workplace.

Perhaps start with the list above and see if things evolve from there.

Take Action!

Get the happiness officer and perhaps a few others to figure out some ways to break the “sad” cycle.. and get happy.

  • Try a google search of ideas for a happy workplace, make a list of a few you can implement now (at low cost).
  • Ask how to make meetings fun, then have one just for the hell of it and see if you can get people to laugh (for all the RIGHT reasons…)
  • Have a fun morning tea (no need to get elaborate just yet just have fun).

Guidelines

  • Having fun at someones expense is only short term and useless, one’s pain is NOT another’s gain.
  • Keep it cheap and “cheerful”, quick and easy… Organisation should take the shortest time possible to keep it hassle free.
  • Try moving the job about so the whole team can be the happiness person.
  • Jokes sent via email is not really a bonding option, it’s more localised but funny quotes might be a different option, sparking debate perhaps.
  • Give out laughter awards, simple and easy a great way to keep the team engaged in the whole idea and boost morale!
  • Push for creative and innovative options, you might just find some great ways to lighten the mood at work and keep things pumped and effective.

That’s it for now, let us know what sorts of things you come up with in our comments…

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Evaluating Your Small Business Strategy

Countless people set themselves personal goals in life, but in many cases, small business owners don’t do themselves the same favour.  Without setting time aside to consider, plan and implement a solid strategy for any business, its success can be often hindered or compromised.

In these tough economic times, owners are struggling to make their business grow, but strangely enough, there is great opportunity for companies to make leaps and bounds while the market is down.

Take a Step Back

Being in the day-to-day running of your business can alter your perception of how effectively it is run.  Take the time to look at every facet of your business to gain the most unbiased perspective.

What kind of relationships do you have with suppliers? Is there any way you can leverage the associations you have with them to gain better pricing or additional extras (like longer trading terms to increase cash flow) that they don’t usually provide?

Do employees see their position as a job or a career? One of the most difficult tasks an employer can face is motivating their staff so that they are more productive.  Try to introduce creative, cost effective ideas to improve staff morale, which will ultimately allow your business to be more successful in so many different ways – higher customer satisfaction, increased work output, less mistakes and a much nicer place for everyone to work.

What are your sales margins? Taking a realistic look at how much you are making on your products and services is crucial to allowing your business to grow.  A small increase in sales margin may not seem like much in isolation, but calculated over a year, this additional profit can make quite a difference to your bottom line.

In many cases, customers will expect to see increases in prices every few years, purely because of inflation.  If you do apply increases, be transparent to your valued clientele – it will only reaffirm why they should continue to spend their money with you.

What are your competitors doing? If they are blazing trails in your area or industry, find out why and how.  Start to follow their lead and see where you can even improve on their practises.  But another, far more powerful way to knock down competition is to find out what they are doing badly.  By being exceptionally great at what your competitors do badly, it will soon put you miles in front.

Planning – What to Consider

After all the research has been done, it’s important to spend some time planning how you will turn all of these findings into meaningful actions.  There is a fine balance between continuing to maintain a high service level in your business and being able to implement new processes, procedures and projects.  Figure out what elements can be immediately implemented into your business and what will take more time and resources. Once you’ve determined this, you can then allocate timelines to these more lengthy projects so as not to interrupt the flow of your business.  Many strategies tend to stretch over several years, so make sure you build some level of flexibility in to allow for changes in your business, the economy and the marketplace.

Implementation – Getting Your Hands Dirty

It’s all well and good to research and develop business strategy, but sometimes the hardest part can actually be doing the work involved.  The best way to avoid being overwhelmed with implementing the strategy is to break up each task and set key goals and milestones.  Once you have completed the task or project successfully, make sure you take the time to look back on what you have done and be constructively critical.  If you have an upcoming project of a similar nature, it will allow you to become more efficient in implementing your business strategy.

All in all, developing a business strategy gives you the chance to recognise opportunities and shortcomings that may not have been realised otherwise.  While each business can be very different, the foundations of a solid business strategy are ultimately the same and can be applied to most companies, regardless of their service offering or industry.

An article provided to us by one of our site sponsors – NRMA Business Insurance

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My favourite web tools. Part 1

My Favourites tools for the webThis isn’t a long list. In fact it’s only a few. However, they are products that I use every single day, and i’ve actually come to rely heavily on them, so I guess a short list of quality is better than a long list of lower quality, right? This is part 1, part 2 & 3 will follow in the coming weeks.

Part 1 – Roboform.

If you are like me, you have dozens, if not hundreds of log ins and passwords to remember.

I have several websites and blogs to manage and they each have a log in for the blog, one for the forum, one for the admin etc etc, I bank accounts, supplier sites – the list goes on. As of today, I have 212 log ins to various websites, all needing me to remember the URL, the log in name, and the password – yeah, that surprised even me :-)

I also use the web a lot these days, like most of us, for purchasing, researching, enquiring products and services. So i’m constantly filling in forms – Name, address, age, hair colour……. – very time consuming.

About two years ago, I found the very nifty product – Roboform. Roboform is a little bit of software you load straight onto your PC that securely stores all your personal info.

RoboForm’s Key Features are;

  • So Easy – You remember one password, RoboForm remembers the rest. I suggest you don’t use your beagle’s name, ok?
  • Saves Time – With ONE CLICK RoboForm goes to a website and logs you in automatically. I can log into any site on the list – no finding the site, no remembering the log in, no remembering the password.
  • Saves More Time – RoboForm also fills long registration and checkout forms with one click. Roboform will fill in just about any form you find on the web. I save lots of time when signing up for service, newsletter, buying a product, making an enquiry. I’ve found a few it wont work with, like java applet stuff, but even then you can copy and paste faster then you can type it all in.
  • Secures Your Information – Stores passwords on YOUR computer, protects them with AES encryption. Hey, nothing is bullet proof, but Roboform’s encryption is far stronger than having your browser store your passwords in the cache.
  • Strengthens Passwords – Generates random passwords that hackers cannot guess. A strong password has, letters (a mix of upper and lower case), symbols, numbers, is min 8 digits long, and is apparently random in appearance. So, a strong password looks like this – 1&xT44B! – a weak password would be – Franklin (your beagle’s name that you use for every password, banking, your blog, your facebook, the lot!) The problem is of course, how do you possibly remember a password like the strong one, let alone remember dozens or hundreds of different ones? Roboform features a password generator that you can set to generate passwords of different length, different types of digits (numbers, upper / lower case text, symbols). It will fill the forms on the fly, and copy the password to you clipboard if the form you are using won’t allow auto fill in (some more secure sites like banks won’t allow auto fill in to stop robots)
  • Fights Phishing – Phishing is when you get those emails from a bank or PayPal or some such asking you to log in and confirm your details. Often these fake sites look so real that many unsuspecting users will “log in” and hand their name and password to the thieves on a silver platter.Fills passwords only on matching web sites. Just for the record, your bank will NEVER email you and ask you to log in.
  • Defeats Keyloggers – Somewhere along the line, we have all been infected by a malicious virus. A common threat are keyloggers, simply put, a virus records every keystroke, and send a small text file to the data thief at a pre-determined time. Roboform doesn’t use the keyboard to fill in your passwords, or to fill forms (like credit card forms), so keyloggers are rendered ineffective. You can also use your mouse to fill in the master password, so even that can be kept secure.
  • Simple to Use – Just download RoboForm and learn as you go. It really is intuitive and easy to use. Even if you are very new to the interweb, you will be Roboforming like a pro in no time.

There are a few other features – you can find more details here – too many for me to detail, but the three above are the ones I use every day. In fact, i’m using it right now. I can quickly and easily skip between different sites. At the moment i’m working from home, so i’m skipping between logging into the work network, Vertical Response, the WordPress log in for this blog, and the admin for www.freepromotips.com.au. Too easy!

The good folks at Robofrom also have a portable version – Roboform2go – for installation onto a usb. You can take that with you and log in on any PC (the portable version doesn’t work on your Mac)

When you buy Roboform, you also get access to the online system, which means you can even log into your account from anywhere without Roboform2go (I find having a USB easier and more convenient myself)

It’s ready to go for PC’s, but they haven’t yet produced a MAC friendly version. I’m told that will come, but for the moment they have created a system utilising the online product, and a java applet that sits in your safari or firefox menu bar (it may work in other browsers, but I don’t know. I only use Safari of Firefox on my Mac)

If you think that sounds good, you can trial it free or buy it here.

That’s my favourite web tool.Part 2 next week – Goodsync.

Bren

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The eco friendly recruiter

When your business is madly intent on hiring staff, they probably do like many others do and follow a standard formula…

Advertise  - get responses – sort – send a note back saying “we have received” – Then a “thanks but no thanks” note to the short listed ones… – interview etc… Oh what a hassle.

Some of you will be Thinking cut out the note sending part…  “I just ignore the people it’s my business and why should I care”. Sorry to feel you might think this way, however a short letter can at least let the good folks know you do care and respect their time and effort for applying, after all their efforts in your business could make you extra $$.

However if things are done a little differently you could make things a little easier and in the process possibly speed things up.

Recently I saw something, which turned the standard formula slightly on its head. First the company asked for short email responses to a bunch of simple criteria (less paper up front, and it shows they have SOME degree of computer literacy.) Then they replied to the email with the following email letter.

The response letter simply read…. “Thanks for your application, if you are required for an interview we will call you.”

Nothing more to say, no need for a second letter out, no need to say “The standard of applications was high etc.” none of that.

The other thing they did, was not ask for a resume or long responses to a heap of selection criteria… They asked for just short responses in the first instance. If the person then “made the grade” they got a phone call for a brief phone interview.

The good thing about this from my perspective was the way they would have probably caught a heap of people off guard, those who are used to the selection criteria bit… They would have had to think outside the square.

Interesting, they saved paper, they saved time, tested some IT skills and therefore saved money…

Are there other ways we can all recruit staff which will save us time and money and probably show a little creativity to boot? Yes.

Your Guide to Creativity Development in Business

Your Guide to Creativity Development in Business
Steve Gray
© 2010+
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Research from various sources clearly indicates creativity is a great thing to have in business, and to get the edge in business you may well need it.
Research also indicates there are various ways creativity is destroyed, often unwittingly… Here is a list of some of them with some options to hopefully overcome these challenges.
1.  Apprehension?People having some form of apprehension about creativity is the number one reason creativity does not get a look in, in business (and other areas of our lives) people perhaps feel they don’t understand it, therefore they can’t use it to any advantage. Often people are not taught about creativity (even in creative subjects such as Art…) without the basic understanding of it, people are apprehensive of it’s value and how they might implement it.
Explore:             Create environments and a culture which says it’s okay to explore ideas, make some mistakes (that’s often the main way we learn,) and test the water with new options, even at basic levels in your business creativity can be useful. Learn more about it and and how it might be used.
3. Deadlines?Keep stress of performance and results out of the equation, work is work, play is play. Therefore consider making the creativity startup sessions more about play with little or no pressure of time and work constraints.
Explore:             Setting up sessions after hours where people are invited to attend, make a VIP invite for people to be there and offer some incentive (food for instance.) with no pressure to be there you will probably get the ones who are interested in exploring options, as opposed to those who don’t want to be there.
4. Be there and listen.?You are the  boss (manager, leader CEO etc…) Listen to what the creative people are saying, learn their language if you like, do your bit to be there and learn too. appreciate it’s not about getting ideas which will boost the business ALL the time, but it might just boost your people’s interest in the business and what it can do for them culturally and creatively.
Explore:            Practice listening and exploring options… try asking questions in the first part of a meeting or training sessions and take great notes, take part in creative development sessions and research ways creativity can make a huge difference to a businesses bottom line. Post some of the research on notice boards, intranet etc and encourage others to also do it.
5. Break some barriers?Some organisations have been doing things in a “set way” for so long, it can be hard to break barriers and explore fresh territory. Will you be the Maverick and lead the way, break some barriers, and forge new paths?
Explore:             Creatives and leaders probably need to explore processes and procedures and find fresh ways of approaching things. what set things could you alter, even slightly to begin the process?
6. Ownership?It’s my idea, and if I share it, someone else may claim it as theirs… I’ll hang on to it thanks! Some people do things more effectively than others and guard their methods jealously, they believe it gives them an edge. However sharing the idea MAY give rise to even better ways of doing things all round.
Explore:            Fostering the idea sharing process to see if better options arise, they might, they might not also but be willing to try it out.
7. What’s the problem??Coming up with specific creative options for a challenge means the challenge needs to be spelt out clearly.
Explore.             There are simple guidelines on goals and goal setting, do an internet search to see some of those, follow that with a search on “outcomes” and see what guidelines come up for that… Well set out outcomes can make a world of difference to the process you might undertake to get results.
8. Build a Community of creatives?The creation of a community of creatives in your organisation means you are willing to look at the collective intelligence of the team and explore other skill sets they might have. Open the creative valve and let their spirits spread the good word about creative options, rather than just keeping them cooped up in the “marketing Department”.
Explore:            Ways and options of sharing creative ideas right across the whole community of your organisation, if done well the creative virus will have a chance to flourish. Consider a creative development forum on your company intranet.
9. Do it this way…?There is more than one way to do most things. If someone wants to manage every step of “How it should be done” then it can stifle lots of process development options as well as people.
Explore:            Try defining tasks as “Here’s what needs to be done” and then searching for solutions. Great leader’s are like orchestra conductors, bringing the best from people and then pooling those talents to create a beautiful symphony.
10. Lack of Inspiration?What inspires your people to be creative, probably not much to begin with, but over times with the right support this can alter.
Explore:            Find out what inspires your people, then work from their interests out, to get the most from them. Check out “Human Motivation” by Dr David Mc Lelland as a great starting point.
Armed with this list, you now have a bunch of ways to understand and overcome the challenges you might face in implementing creative options in your business.
Here are some links you might like to check out.
http://www.schoolofthinking.org/about/
http://artstuff.net.au/?p=347
http://artstuff.net.au/?p=79
http://artstuff.net.au/?p=74

Research from various sources clearly indicates creativity is a great thing to have in business, and to get the edge in business in a competitive marketplace, you may well need it.

Research also indicates there are various ways creativity is destroyed, often unwittingly… Here is a list of some of them with some options to hopefully overcome these challenges.

1.  Apprehension – People having some form of apprehension about creativity is the number one reason creativity does not get a look in, in business (and other areas of our lives) people perhaps feel they don’t understand it, therefore they can’t use it to any advantage. Often people are not taught about creativity (even in creative subjects such as Art…) without the basic understanding of it, people are apprehensive of it’s value and how they might implement it.

Explore:             Create environments and a culture which says it’s okay to explore ideas, make some mistakes (that’s often the main way we learn,) and test the water with new options, even at basic levels in your business creativity can be useful. Learn more about it and and how it might be used.

2. Deadlines – Keep stress of performance and results out of the equation, work is work, play is play. Therefore consider making the creativity startup sessions more about play with little or no pressure of time and work constraints.

Explore:             Setting up sessions after hours where people are invited to attend, make a VIP invite for people to be there and offer some incentive (food for instance.) with no pressure to be there you will probably get the ones who are interested in exploring options, as opposed to those who don’t want to be there.

3. Be there and listen – You are the  boss (manager, leader CEO etc…) Listen to what the creative people are saying, learn their language if you like, do your bit to be there and learn too. appreciate it’s not about getting ideas which will boost the business ALL the time, but it might just boost your people’s interest in the business and what it can do for them culturally and creatively.

Explore:            Practice listening and exploring options… try asking questions in the first part of a meeting or training sessions and take great notes, take part in creative development sessions and research ways creativity can make a huge difference to a businesses bottom line. Post some of the research on notice boards, intranet etc and encourage others to also do it.

4. Break some barriers – Some organisations have been doing things in a “set way” for so long, it can be hard to break barriers and explore fresh territory. Will you be the Maverick and lead the way, break some barriers, and forge new paths?

Explore:             Creatives and leaders probably need to explore processes and procedures and find fresh ways of approaching things. what set things could you alter, even slightly to begin the process?

5. Ownership – It’s my idea, and if I share it, someone else may claim it as theirs… I’ll hang on to it thanks! Some people do things more effectively than others and guard their methods jealously, they believe it gives them an edge. However sharing the idea MAY give rise to even better ways of doing things all round.

Explore:            Fostering the idea sharing process to see if better options arise, they might, they might not also but be willing to try it out.

6. What’s the problem? – Coming up with specific creative options for a challenge means the challenge needs to be spelt out clearly.

Explore.             There are simple guidelines on goals and goal setting, do an internet search to see some of those, follow that with a search on “outcomes” and see what guidelines come up for that… Well set out outcomes can make a world of difference to the process you might undertake to get results.

7. Build a Community of creatives – The creation of a community of creatives in your organisation means you are willing to look at the collective intelligence of the team and explore other skill sets they might have. Open the creative valve and let their spirits spread the good word about creative options, rather than just keeping them cooped up in the “marketing Department”.

Explore:            Ways and options of sharing creative ideas right across the whole community of your organisation, if done well the creative virus will have a chance to flourish. Consider a creative development forum on your company intranet.

8. Do it this way… There is more than one way to do most things. If someone wants to manage every step of “How it should be done” then it can stifle lots of process development options as well as people.

Explore:            Try defining tasks as “Here’s what needs to be done” and then searching for solutions. Great leader’s are like orchestra conductors, bringing the best from people and then pooling those talents to create a beautiful symphony.

9. Lack of Inspiration – What inspires your people to be creative, probably not much to begin with, but over times with the right support this can alter.

Explore:            Find out what inspires your people, then work from their interests out, to get the most from them. Check out “Human Motivation” by Dr David Mc Lelland as a great starting point.

Armed with this list, you now have a bunch of ways to understand and overcome the challenges you might face in implementing creative options in your business.

Here are some links on creativity  you might like to check out.

http://www.schoolofthinking.org/

http://artstuff.net.au/?p=347

http://artstuff.net.au/?p=79

http://artstuff.net.au/?p=74

By Steve Gray © 2010+

Good connections

One of our guru lads over here is Ross Hill, on his Blog is a great piece of intriguing information I think all businesspeople and educators can learn a lot from.

He starts off talking about games and what makes them addictive… Then he goes on to show the comparison to social media (“aint” that the buzz at the moment) then I figure if you know what makes social media addictive, you could create a business that is addictive for your customers.

Imagine that people addicted to what you have, and they keep coming back to buy more… Yep the old loyal customer routine. Only now (thanks to Ross and others…) we can start to build an understanding of how that happens, so lets do it for business. Oh I mentioned educators as well, in a stale classroom, sit down, shut up, take down these notes… a fresh perspective on what engages people has got to be useful!

I’m going to cut to the chase here… The five central elements of Game Mechanics are:

  • Collecting things.
  • Earning Points.
  • Getting/giving feedback.
  • Exchanges/Gifting.
  • User Customization.
In looking at the game mechanics and the social media link up to it there are plenty of things that make these points work, If you ever played pinball, getting the high score was way cool, in the latter day digital gamers world collecting things to give you more power, gifts, tokens etc was way cool too. then in a connected world being able to give feedback via facebook, twitter etc became a big buzz. then they allowed “games” of giving flowers, plants (virtual etc…)
Let’s go across to:
Business…
  • Collecting things – Tokens in adverts.
  • Earning points – Buy five things get the sixth one free or at a discount (loyalty card ticked off.)
  • Getting/giving feedback – Hello – how are you – query form.
  • Exchanges/gifting – For every $10 you spend we give $1 to charity…
  • Customisation – if you have an online store they can personalise in some way then that’s useful.
Education…
  • Collect and bring things for show and tell.
  • Get points for good behaviour.
  • Discussing progress – giving feedback on what they liked in class.
  • Exchanges of information in group sessions
  • Customising by selecting which type of final assessment device they want to choose.
These are a few examples of possibilities, I’m sure there are plenty more, the thing is making sure you can provide enough to ensure your service is the one they are addicted to.
If you are still not sure about any of this check out Mc Donald’s and think about their happy meals for kids… you get a toy to collect, while the parent is there they probably buy something too, so even just having a single part of the formula in place can be highly valuable. Now put on your thinking caps and come up with a few ways you can use this information to your advantage.
I’m almost excited about the prospect of saying AND… lets add in our target market personality types, motivators and Drivers it would really assist us to be able truly effectively hit them between the eye’s with solid targeted information they want to act on… but perhaps I better leave that for another day… Oh and remember if you need assistance to figure out ways to do this sort of thing chat to your friendly branding expert, they are sure to help.

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Are you Yammering?

https://www.yammer.com/

This is like Twitter, but just for your organistation. If you have a bunch of people with intra company email addresses, they can connect and chat, just like twitter does on a global scale. It works on the premise of “what are you doing now?” as the main question. Then as people use it they find others working on things similar to them, or they may have an answer or a resource for someone else where working on something.

Productivity tools just got a kick in the backside folks!

Conservative or smart…

As more companies go down, and an unrepentant writhing takes place as people follow the sense of fear pervading workplaces, I am left to ask… Were these big companies not smart, or perhaps should they have been conservative?

Ok a boom is a boom, bust is what it says and no one wants to go bust. So how then do you even out the ride and make things settle down into a form of business which can handle the tougher times. Get conservative, get smart.

There is heaps of info on business smarts, same probably for being conservative (chat to your accountant if you don’t follow…) the idea is to put in action plans to ensure  you cover your butt. Meaning put some cash away for a rainy day. If you have more than enough then you can invest some of the rainy day money (preferably into things which you can sell and turn back into cash readily.) then as the investments grow you might be in a position to take on some longer term assets which return an income (read rental property)

By taking this sort of stance you make sure your business has a back up plan and a solid foundation to build security with.

I guess it all comes down to the aim of the business, do you aim to be in business for the long haul and reap it’s various rewards, or simply take risks and live in the fast lane for a while… Conservative or smart, perhaps it’s both.

Bushfire innovation

For many this might seem like a curious title but I hope it makes sense as you read on.

For many the horror of the Victorian bushfires will be an ongoing battle as they come to terms with personal loss on an unimaginable scale. For those watching from a short distance they are living the horror with some degree of distance from direct involvement but perhaps with some knowledge of friends or relatives affected in some way… Then there are those further way from involvement but still seeing and hearing about the issues those on the “front line” are facing.

Each time a bushfire of any magnitude does it’s thing various changes take place in policies and procedures at various levels of government. in the 1936 fires they created the CFA (Country Fire Authority) then with the Ash Wednesday fires in the 1980′s they got better at disaster and fire management. This time around I feel sure there will be changes yet some of the things that could have been done are really simple and no brainers, let me explain.

In many of the fire areas houses were old and made of timber with metal roofing, over 1,000 of these were burnt to the ground.

Over 800 people have died, having no where to run when they could not fight the fires.

Both of these challenges could have been dealt with.

  1. There are earth houses, these are simply structures cut into a hillside, then a “shape” is formed out of concrete slabs or poured forms with windows across the open slope of the hill, on top they put about 1 metre of dirt to cover the structure. the dirt forms a great insulating layer both from the std elements as well as the extremes of fire.
  2. A few people survived the ravages of the fire by having a cellar or basement to retreat to which was made from concrete and provided protection. Simple structures like a concrete style tank made for this purpose could provide relief similar to a panic room built into some modern homes for security conscious people.
Both of these options do not suit everyone, of course! However they are existing devices which have been proven and could be very useful in the future.
What it boils down to is having the ability to innovate, think creatively and develop a range of options to suit our situation, so living in areas where this level of risk is apparent can be minimised. Perhaps it will provide a business opportunity which can revitalise the building industry as many builders will be kept very busy re building. Hopefully the haste to re build will not force people to build unsustainable structures, which will cause difficulty when the next fire comes along.

We are dumb… USE IT!

Ok.. some of you are… (not you specifically…)

I wanted to raise your interest in a thought I had this morning watching the news, someone did something dumb and I thought “Derrh! what an idiot”, then I started to mentally add up the dumb stuff…

  • Stop violence against women, great idea, but why not just Stop Violence…
  • War, probably the dumbest concept of all time…
  • Teachers stand and deliver to classes with an attention span of two seconds, heck cut the crap give the kids engaging material which causes them to want to be interested.
  • Cigarettes, no nutritional value, no other value, not even cool anymore… BUT people buy them. I don’t get it, never have, never will, dumb…
  • Barriers on high bridges to stop suiciders jumping, no biggy put them in NOW! Or give them a trampoline to make it a fun exit… (apologies if that offends).
  • Transport ticketing systems that cost millions and don’t work, hmm other countries have systems that work, copy them…
  • Solar panels for power on roofs, umm, hey guys someone start a publicly listed energy Co that wants to put them on the roofs of businesses, let alone houses, the economy of scale makes it useful surely. Could be a way of stimulating the share market again…
  • Cars that burglars can break into easily still. just set a std guideline that says the car Co’s have to fix the problem now… how long has this been an issue… grr DUMB.
  • Paperless offices, great idea, simple answer, stop selling printers… then watch people sort out the issue fast.
  • Empty shops, as long as shops are owned by private enterprise there will be issues. Too many too expensive and in poor order. Too many are running at a loss so they don’t have to pay too much tax, yep that’s why there are so many crap ones about.
  • Too many grumpy old guys, over fifty, out of work, become grumpy and a burden somehow. No one likes a grumpy person, and too many guys over fifty (oops that’s me too!) have to contend with being redundant and replaced (young kids are cheaper, faster and tech savvy…. grr!) run down… I call it “Death of a Salesman syndrome” (after the play and book of the same name.) The wisdom these guys can have collectively should be used (somehow) and not shelved.
  • Councils… (I guess that speaks for itself in some ways.) many people whinge about them…
  • Defence forces (perhaps that should be offence forces) what if they were peace keeping forces that if a hostile situation broke out they could be quickly retrained to shoot etc… a humanitarin force not in combat camoflague.
  • Water, it’s every where, but not a drop to drink (too salty) but hey we have to import the technology and use up precious power to run a desalination plant… (when we get it) and will it be enough? and hey why not put the water in to the top of the river system so the whole state can benefit… dumb, and why not investigate a solar powered one? Anyone go a prototype of a portable model?
  • Too much alcohol is causing major punch ups and violence… so stop serving it in ways where people can consume too much.
  • No power, we are running out of power on hot days to run airconditioners, they still sell heaps of them though… any solar power cells in your area? What about a wind turbine? Heck there are enough power poles, can we have mini turbines to mount atop these?
  • We have water usage issues, yet they still sell inefficient washing machines, dishwashers etc. DUMB, just sell us the best, hey do that for power too.
  • Every year thousands of new businesses start up and lose HEAPS of money when they go belly up in a few months… DUMB! Lets come up with ways to set up these start ups so they have the BEST chance of thriving. lets create “thinkubators” to make it easy for them to learn about business, research, get started and supported in the all too important start up phase. heck a stimulus package for businesses like this could have BRILLIANT flow on effects… I guess this means the government ins DUMB for not thinking of it.
  • $2 shops, heck I can buy all sorts of garbage for next to nothing, do we need it? nope, do we want it? not really does it help the economy? hmm ask people in local manufacturing if it helps them… does it help the businesses in high st anywhere look good? nup… dumb…
  • Op shops that open in main streets next to or near fashion shops… ooh nothing drags down retail areas more than an op shop. OKAY! they have their place BUT can we have some control please… and why so many…(It’s a sign of the times I guess…) DUMB (perhaps it’s the council for not providing guidelines here.)
  • Hand done signs on windows of stores, sure Uncle Harry is a dab hand with a brush, but your specials painted by him on the window look like garbage… you saved how much? and made how much? Nup not bright… in fact DUMB.
  • Bullying… As the economy slips further down the gurgler, Bullies everywhere are able to inflict more pain and hassle on their victims… “they can’t go elsewhere, so they have to put up with me…” (sinister chuckle ensues). Its an OHS ISSUE plan for it, do something and kick their butts.
  • I need a license for a car but not to be a parent, that makes sense… NOT, DUMB… how many dysfunctional families can the world take! Teacher’s everywhere will be able to tell you the hassles they cause. Simple tip folks, a parent’s key role is to build the child’s self esteem… Does it happen enough… nope.
  • Welfare organisations, why so many? Surely five admin departments is better than 25… The cost saving surely is worth it. DUMB! “Oh lets help more people… oops no money left… oh what a pity…”

Go on add to the list (in the comments section please.)

BUT figure out ways to make money out of any of these ideas and you might well be sitting on a goldmine… :)

A thought to finish on… Frank Zappa (musician) in one of his songs loosely said “If we are created in gods image, therefore if we are DUMB then GOD IS DUMB, and maybe even a little ugly on the side…”

 

Stimulus package 09

The Australian Government is due to release details of it’s next economic stimulus package today 3/2/09.

The previous stimulus package drew bad reviews from what many saw was a flawed package (handouts to family’s). The feeling seemed to be that the money went to frivilous purchases (gambling among them) while some saved the money for “A rainy day”.

The answer? Well the new package will be interesting to see, however the view from my side is this… Support and stimulate those with the most to give back to the community (in long term possible effect) the smaller business sector.

Imagine if they provided a range of effective support services to allow them to sustain their businesses through the challenging times, and then provide a platform to grow from when things pick up. In short training the business community to survive so they can thrive.

Over time the statistics on business failures has never been favourable so perhaps now is a great chance to address this issue. For too long it has been too easy for people to THROW away their hard earned dollars on a business idea they figure will bring them riches beyond compare, yet many find they have to work harder than ever to attempt to survive let alone thrive.

There are already all sorts of support packages available to those in the know, however a more coordinated approach beginning with an online overview of successful business practices etc might be a start, then follow this up with enterprise training packages aimed at giving the end user short sharp answers to pressing business challenges. 

I know it may not happen, however the resultant flow on to the community could be immense.

Innovate now…

Economic indicators for the global downturn etc are rocking the ‘system’ to the core, now more than ever we need to innovate rather than blindly continue to do what we always have done.

Businesses need to reevaluate where they are at, what capacity, scope and skills they have. Instead of running scared and waiting for the “sky is falling” syndrome to kick in, they need to come up with their own answers to the challenges that lay ahead and tackle these with dogged determination.

I guess the same can be said of governments, innovate now so they can lead the way.

A possible example is the way the Australian Government is handing out what I will call “recovery packages” allegedly a whole bunch of people took their handouts and went straight to gamble it away on poker machines… not very useful to some, but a spreading of the good will nonetheless. Innovative, hmm  hardly but it was to be expected I guess.

What if the government had taken those millions and put it into “capacity building” such as training small business, training redundant workers with short sharp and to the point sessions to give them options, and not just options that lead to longer course pathways… Imagine a place where people could readily brainstorm future paths to personal and professional growth, where business ideas could be readily explored and evaluated, Where open thinking paved a way to overcome closed minded “that will never work” thinking.

Any time is a good time to innovate, now it seems we need to work on it more than ever, but let’s face bare facts, are you prepared or even trained to innovate? Chances are no… Perhaps now is the time to take matters into your own hands, to take positive action.

Think outside the square and come up with ways to turn the situation from a capitalist nightmare to a capitalists dream.  6 billion people with a dream beats 6 billion with a nightmare…

 

Change, innovation and pure survival…

In the tumultuous financial crisis and the uncertainty it causes, there is one thing for certain, Change is happening. Sure it’s not a change that organisations implemented, and for many it’s a change they did not have a contingency plan for but it’s happening and if your organisation needs to do something about it, then your training in innovation will put  you in good stead… What’s that you have no training in innovation… ooh.

Well lets get one thing straight the ability to handle change is important, the attitude, the planning, the stance the leadership skills, they are all important in an age where Improvise, adapt, overcome becomes the hallmark of a survivor.

If you need to be able to think about new strategies and brainstorm with others, then petty office politics and ineffective interpersonal communication needs to be put aside. In a crisis it can be “every man for himself” or “Lets get the team together and nut out the best way forward NOW…”

Either way it probably comes down to you the leader to find a way forward, to make the right moves (or at least have a go) sure you might make mistakes, sure the road might be tough, sure there can be unexpected thing pop up, but if you don’t face reality then you might be wondering what’s happening next.

Wonder no longer, and be the one that sets the team up to thrive, if they fall short of that they survive, so the high goal needs to be there to ensure things go on. It’s up to the senior people in the organisation to provide the leadership, to use innovative and creative techniques.

In sot if you are not providing the right environment, skills, attitudes and mindset to make it through then folks the end is nigh, but if you are putting you best feet forwad, then if the grim hand of failure comes your way you will have known you put in a top effort to weather the storm. I guess the decision to act and make a stand is up to you, or not…

On the edge…

When tough times strike my heart goes out to those businesses on the edge, and of course instead of talking about daily things that can trip up a marginal business, we are now talking about bigger fundamental global meltdown type trip ups.

So when the going gets tough how many of the businesses on the edge have a debt reserve fund, or a plan b, or an innovative structure, system, marketing plan etc to get them out of the jam? probably too few. Then on the business front, if they are a “want” type of business do they have their fingers in the pie of a “needs based” business to be able to handle the changing spend patterns of consumers… probably not.

Here’s 8 quick points to give you the edge in tough times.

  1. Have a plan A, then have a plan B, just in case!
  2. Have some reserves, stuff happens so be ready for downturns.
  3. Needs based V’s Want based, if you sell gifts for example, you might want to look at developing a needs based business to complement it, this way you cover your butt when customers walk away from the niceties. Consider diversifying into an online business of some kind that is easy to manage from your want based business, get busy while it’s quiet.
  4. Keep marketing, but make sure it’s making you money, don’t throw money out and get NOTHING back, measure it carefully, get smart about how it works.
  5. Keep the team informed, fear can run deep and fast, let them know what you are doing or plan to do to weather the storm. Batten down the hatches but make sure they know where the exits are…
  6. Lead, now more than ever the team needs you, teach them GREAT customer service, if people get picky  you need to have the BEST people upfront, with the BEST service, now more than ever. Get out on the floor and look for gaps, are they smiling, are they happy, do they know the products and or services inside and out? No? train them…
  7. Be nimble, change is a given so learn to love it, zig when the others lag or zag. This way you can be there when the others have fallen by the wayside.
  8. Improve your systems, now is a great time to tighten up on how things tick over, ask hard questions like “Are we doing things the best way?” “How can I jump start and or utilise my peoples collective intelligence to give us a lasting edge?”

You get the idea, make a difference, a poisitive difference so your business can take on the challenges tough times provide and see it through successfully. So jump up to the whiteboard and make a start NOW!

Local music scene gets a boost! Yay Geelong…

In a stand against getting snubbed by some big bands, a Geelong based team put together a music show to set the town toe tapping and grooving to the beat of their own drum… Lets hope they get the support they need to make it successful!

Your business and the flurry of market meltdowns

An interesting article in the Melb Age newspaper on the flow on effect to smaller businesses.

In an interesting basic view, if the big banks can’t get money to lend, or they are pulling their heads in “Just in case” then your chances of getting credit of some kind may well be hampered, in the short term maybe not a big deal, but in the bigger picture the squeeze could be on!

The sprung leader…

Following on from the spring cleaning theme… is your leader leading the charge? did they “twig” to the change of season? did they come in the door with a renewed spring in their step? Well if the answer is no, maybe you should take the lead and remind them.

Get them focused – ask them to be flexible – give them support and watch them flourish (if not just run the show yourself and do your bit to make the Biz better.)

You see, often it’s the small stuff which happens that makes a difference, and people notice. In a retail setting, pull things off shelves and give the place a great wipe down. In the office, get in a tad earlier and clear out the “crusty” bits from around your area, in the lunch room, in the client areas… make a difference, do it for you and of course you are doing it for “them” the customers.

Reframing, renewing, refreshing it’s all good, so make the most of it.

It’s spring…

With spring just 11 days young, it’s time to clear out, clean out, seek out, innovate, create, get nasty with “stuff” and make way for fresh ideas, colours, thoughts and so on. Explore the ether, the space, the things I know little about (well to some degree).

It’s fine for me to feel this way but what about you? Does the onslaught of “Spring” give you that edge to want to do things, do more, be more, have more and so on? If so where do you start, is there a system you follow, or is it more of a I know the goal and to hell with how you get there?

Whatever way you decide to do things, make sure it’s going to work for you. Think big, explore and enjoy the results.

Wisdom comes in many forms…

Fast thinking and wisdom can work wonders, I saw this today and thought it’s well worth reproducing here, enjoy!

A wealthy old lady decides to go on a photo safari in Africa, taking her faithful aged poodle named Cuddles, along for the company.

One day the poodle starts chasing butterflies and before long, Cuddles discovers that he’s lost. Wandering about, he notices a leopard heading rapidly in his direction with the intention of having lunch.

The old poodle thinks, ‘Oh, oh! I’m in deep doo-doo now!’ Noticing some bones on the ground close by, he immediately settles down to chew on the bones with his back to the approaching cat. Just as the leopard is about to leap the old poodle exclaims loudly, ‘Boy, that was one delicious leopard! I wonder if there are any more around here?’

Hearing this, the young leopard halts his attack in mid-strike, a look of terror comes over him and he slinks away into the trees. ‘Whew!’ says the leopard, ‘That was close! That old poodle nearly had me!’

Meanwhile, a monkey who had been watching the whole scene from a nearby tree, figures he can put this knowledge to good use and trade it for protection from the leopard. So off he goes, but the old poodle sees him heading after the leopard with great speed, and figures that something must be up. The monkey soon catches up with the leopard, spills the beans and strikes a deal for himself with the leopard.

The young leopard is furious at being made a fool of and says, ‘Here, monkey, hop on my back and see what’s going to happen to that conniving canine!

Now, the old poodle sees the leopard coming with the monkey on his back and thinks, ‘What am I going to do now?’, but instead of running, the dog sits down with his back to his attackers, pretending he hasn’t seen them yet, and just when they get close enough to hear, the old poodle says ‘Where’s that damn monkey? I sent him off an hour ago to bring me another leopard!

The moral of this story….

Don’t mess with the old .. age and treachery will always overcome youth and skill! Knowledge and wisdom only come with age and experience.

I am in no way insinuating that any of you are old, perhaps some are just youthfully challenged!

Over time I have come to respect the wisdom of the more “mature” around us, and as I get older I hope I  can benefit more from my own wisdom and have the good sense to draw more on the wisdom of others.

In business it can seem like we know it all, (or we think we do) but the reality can be different. I guess the point being to know the difference and profit from it.

Things to do to avoid just the title of leader…

Think in symbolic terms, if you were a warrior or a goddess, then the title of leader can become more, much more. If you imbue your role with this kind of title (perhaps even just internally) you can then develop a model to work with.

Lets go deeper. I have used the terms Goddess and Warrior, male and female counter rankings. Note I didn’t call the guy a god (that would be a bit much) yet it seems the title of “goddess” is one our culture is comfortable with.

Each of these would share traits in common, so lets put some key traits to the title of leader in here first and then we can start to build a deeper profile from there…

- Strong
- Ethical
- Wise
- Flexible
- Empowering
- Forthright
- Strategic
- Humble
- Hunter – Gatherer
- Spiritual – Inner knowing – Outer reflective
- Commitment
- Powerful
- Focus
- Patient
- Trusting
- Service
- Positive, beliefs and values

So there are “Some” traits a leader might have… and note they can be applied to either the Warrior or the Goddess… so then lets now split hairs and find the things that could shoe the differences between the Goddess and the Warrior.

The following are “loose lists” of possible traits that we can use as starting points for discovery (feel free to add your own to personalise the list for yourself).

Goddess
- Beauty
- Mystery
- Symoblic
- Imagination
- Radiance
- Healer
- Divine
- Evoke/invoke wisdom
- Inner glow

Warrior
- Awareness
- Discipline
- Athletic
- Bold
- Brave
- Openness
- Diplomacy
- Clarity
- Lead by example

Using these lists of “possible traits” our role as leader can now take on a fresh dimensionality. We can now explore what traits we want to build up and those we may like to regress. Some may want to use both the male and female traits and explore them as natural guideposts for the development of our leadership skills.

Think beyond basic leadership skills and open your hearts to the ideas of being a leader that can explore a higher state, a spiritual state if you will, so that the depth of integrity you exude as a leader can include heightened depths of excellence, both for you and for those you lead.

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The important parts of business

In the “game of business” it would pay to know about the important things, what they are. To me my list is fairly short. To you they might be different altogether.

  1. Product and or service – You better have something of value to offer or they won’t buy.
  2. LeverageYour time, you work hard, then over time you create a business system that leaves you out of it so others can do it for you, you get the big rewards for the risk taking.
  3. LeverageYour money, If you started with little or a lot you want to end up with more.
  4. LeverageYour passion/ideas, You want to get into business perhaps because you have a passion, it may have started as a hobby or an insight into a possible business and now it has you in a tight vice like grip, and as time goes on it becomes even more compelling. So use it to your advantage and let the passion provide the energy drive to motivate you to make it work.
  5. leveragePeople. Just because you have an idea or passion doesn’t mean it can’t be improved on, so utilise others to either work directly with you or to gain more information from to make your product/service all they can be. People are the soft resources that make the hard resources a reality.
  6. Systems – At first they might be crude systems to get you going, but over time these should evolve into more elegant devices to make a positive difference (save time, save money, improve health and safety).
  7. Get creative – Note I did not say “Innovate”… Creativity can assist with problem solving and give your business the edge, there are lots of ways to do it. Having an idea is just the beginning, getting things to evolve into practical outcomes might take some harder work, that’s where other practical problem solving might come into the equation.

There that’s a start… do you have any other points to add?

Trade Show Antics…

I was at a small trade show and noticed as I walked in there was a group of people standing around a display engaged in watching what was on offer… I heard an MC prattle for a while, dismissed it and walked off… I came back alter and he was still going… what was so intriguing?

Well the display was for a training organisation, they had various training areas and trainers specific to certain subjects there, the Mc’s role was to pull it all together… E.g. One of the guys had made a small car that ran on hydrogen and went in circles, the MC basically interviewed him and chatted away. It was the stand most people stayed at the longest. the MC rotated to different staff and chatted about what they did etc, simple but oh so very effective.

Even though at the event similar organisations were there, they did  not gather anywhere NEAR as much interest.

Point, get people in the palm of our hand and keep them there. This organisation will be remembered by the audience for a long while to come.

So how do you “grade” your training?

Recently over a very serious business lunch, the matter of grading came up in regards to karate, I suggested in one of those “A-ha” moments, that the same principle could be applied to staff training.

You see the person I was lunching with is a karate ‘nut’ and mentioned his new staff member was like a while belt and he, is like a green belt (a much higher grade), she knows little about his business, he knows lots.

So the idea came that he could use that to build a foundation for the staff training and make a series of clear distinctions at each level of training as the staff member’s competency grew with what they learnt and practiced the basic skills to build proficiency.

In simple terms the idea would be to use a system that followed the colours of Karate ranking. now to save confusion (as there are lots of Karate ranking systems and styles) lets go for white as the beginner and as we  move through the spectrum the aim is to get to black, highly competent and very proficient at the business.

so.

white

yellow

green

blue

purple

red

brown

black

That gives you 8 levels, if  you want more you can add a coloured strip to each “belt” or “colour” so a white belt with a red or yellow tip would mean the basics have been taught, the person operates within the basic constraints and is ready to be “graded” or tested on the skills taught at this level.

A plain coloured belt means the person is in the process of learning the tasks and skills at that level and are competent in the level below.

So all that remains is to figure out what the tasks are at each  level and set in place the training and then assessing of each task at each level!

What’s important to you?

This might seem like the sort of question that might be more suited to a personal development blog or professional development series of some kind, but I felt the issue was of burning intrigue for me so here it is.

It’s of interest to me because I see so many businesses, and as I spend time analysing, pushing and pulling ideas, it becomes one of the key things I ask as a business support person “What’s important to you?”… Invariably I don’t get the responses I want from people as they hedge about on the issue and use all manner of creative avoidance to try and get around it… to no avail I come back to it time and time again.

So what is the question based on and why is this question so important (to me initially and then the client…)

I see people putting in LONG hours, building a business (often from scratch…) and getting to a point of exhaustion (mentally and or physically) and they ask, “Does everyone in business do this?” big question, small answer “no…” So the question is based on what are they getting out of the business (for the effort they put in). Then, is the output worth it in real terms… and so to the importance of what they are doing.

For me the question starts to give me a sense of what the people are doing and if it is really of value. To them and to the people they set out to serve (customers and their staff).

At the top of the “melting pot of concepts” here, is the notion of values (what’s important) followed by the notion of their beliefs. Beliefs seem to underpin values and are therefore vital for us to discover more about what makes this person tick and how I might best serve them to get more effective outcomes.

For you as the business person wanting to develop more ways to add value, create excellent service, be faster to market, be more profitable and so on, I suggest the values you seek are vital, as are the beliefs that support them and without some understanding of them you can not expect much to happen in your business other than marking time and hoping for the best. make a list of the things you value and then check out what you believe about them so you can chart a more effective path on the road to making your business all  you want it to be.

Carnival of Australia – February 27, 2008

carnival of australia

Welcome to the February 27, 2008 edition of Carnival of Australia.

 Thanks to all the contributors, some great stuff there, enjoy your reading! 

Elias presents The day we said “sorry”! posted at Ramblings of an Australian teacher, saying, “I hope I can still squeeze in the current carnival.” – Yes and No Elias! I think you wanted to be in last fornight’s carnival, but you are welcome in ours :-)

John Crenshaw presents The Biggest Scam Your Bank Gets Away With Everyday posted at Truthful Lending dot Com, saying, “This little known scam accounts for a huge portion of fees paid to banks every year and is going on right under your nose. The worst part is, it’s completely legal.”

Micellaneous Mum presents Project book – introducing my Illustrator! posted at Miscellaneous Adventures of an Aussie Mum, saying, “The next installment in the series on how I’m going to publish my book this year.”

Business

D Robinson presents Diana Williams and Fernwood Women’s Health Clubs | Australian Women Online posted at Australian Women Online, saying, “This interview with Diana Williams is just one in a series of articles on successful women in business featured on Australian Women Online.”

Kathie Thomas presents Being Ready To Receive posted at soho-life.com, saying, “Helping clients to receive information.”

Leela Cosgrove presents How to Write a Professional Bio posted at Leela Cosgrove.

Leela Cosgrove presents The Seven Step Book Leveraging Program posted at Leela Cosgrove.

Michael Crooks presents Promotional Marketing Articles posted at Crooks Advertising Alliance, saying, “This article explains how salespeople can prevent children from sabotoging a sale.”

Martin Russell presents 5 Keys To Word of Mouth Marketing posted at Word of Mouth Marketing.

Dr. Gavin R. Putland presents Can you stop paying the mortgage and keep the house? posted at /etc/cron.whenever/, saying, “In America, thanks to reselling and repackaging of mortgage loans, the answer is often “Yes” because nobody can prove to whom you owe the money.”

Culture

bryce presents Tropfest Tumblings posted at a strangled duck, saying, “Tropfest was a great night with some great movies.”

Suzie Cheel presents There is a Fork In The Road: Which Path Will I Take? posted at The Abundance Highway, saying, “One morning walking on the beach I was fascinated how a tree branch thrown up by the tide was so beautifully positioned on the beach. For me, it was a fabulous image for a fork in the road. I knew then that one day I would find a saying or the words that would be just perfect to go with the picture.”

Michelle Sweeney presents My How Times Have Changes posted at Tonic Gifts.

Current Affairs

Dr. Gavin R. Putland presents Rationalizing stamp duty posted at Putland Uncensored.

Environment

Carole Fogarty presents Your Wealth Location for 2008: posted at THE HEALTHY LIVING LOUNGE, saying, “Locate your prosperity and wealth energy for 2008 and then elementally enhance and energetically uplift to bring new opportunities into your life. This is a potent energy that given the right conditions will surprise you.”

jen presents Semantically driven: blogging about blogging, parenting and living in Australia. » True blue posted at Semantically driven, saying, “This is a bit about what I do to save and reuse water.”

Family

Carole Fogarty presents The ultimate guide for a calmer driving experience: posted at THE HEALTHY LIVING LOUNGE, saying, “Ten practical and simple ways to ensure your car is not a metal container full of adult and children stress. Turn the calm dial up in your car now.”

Megan Bayliss presents Alleged sex predator masquerades as parent blogger posted at Imaginif…, saying, “What’s the time Mr Wolf? Time to take care because I have seen the avatar of an alleged child sexual abuser on many of your sites. Posing as a family blogger and all round decent human being is an easy thing to do…particularly when you want something. Be aware of who you are letting in the front door of your virtual home. Child protection is serious business. An investment in it nets returns beyond any current financial investment.”

PlanningQueen presents Ten things we should never say to kids. posted at Planning with Kids, saying, “A reminder to me as a parent about how I can impact my child through what I say to them.”

Food

Lightening presents Zucchini Lovefest posted at Lightening Online, saying, “Need some help using up those zucchini’s. Here’s a recipe or two for you to try.”

Gillian Polack presents Food History at the Royal Canberra Show – #1 posted at Gillian Polack, saying, “There’s a second article on bush foods, too. http://www.foodpast.com/food-history-at-the-royal-canberra-show-1-2/”

History

Romeo Vitelli presents Constance Kent posted at Providentia, saying, “Either a tragic victim or a brutal murderer (and maybe even Jack the Ripper). You make the call.”

Music

Duncan Macleod presents The Presets produce My People posted at Duncan’s Music Videos, saying, “Music video for My People, by Sydney electro pop duo The Presets, directed by Kris Moyes, younger brother of Kim Moyes. “I’m here with all of my people, locked up with all of my people. So let me hear you scream if you’re with me”"

Travel

Raymond presents Airline Credit Cards That Offer Free Miles posted at Money Blue Book.

That concludes this edition. Submit your blog article to the next edition of carnival of australia using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Lets say sorry and move on…

In an historic address to the nation today Australian Prime Minister Kevin Rudd said “Sorry” to the stolen generation. He said sorry for the pain, sorry for the ongoing indignation, sorry for previous governments not apologising, for taking indigenous children from their families many years ago.

In essence he is saying we are sorry for the human rights abuse that took place in less enlightened times.

In analogy, is this any different from a business which, may treat its people poorly, that may provide only scant regard for safety, that may let its policies of profit grabbing rather than capacity building be the norm, that may let or indeed support bullying and harassment.

In these enlightened times, lets say sorry for these indiscretions, and actively seek out ways to make our workplaces, places where people can be engaged without hostility, or fear, for our safety, security, esteem and lifelong education.

Let’s find more ways to truly engage with the people we do business with, and those we employ. Together we can ensure the future of contemporary business is one where the “vanguard avant-garde”, is a beacon of hope and inspiration. In doing so we can only hope these champions of business embrace the ideals of sharing to allow others the opportunity to follow in their mighty footsteps.

Lets say sorry for past indiscretions, lets forgive those that perpetrated those acts, lets then take steps to embrace the future by taking positive action to fully engage all levels of business to ensure we can stay clear of the problems and utilise the precedent which has been set to full advantage.

How to create a Unique Selling Point.

From an original article on various business success pointers, here is an individual “how to” option on unique selling ponts for you to explore.

Market leading Unique Selling Point/s –
Creating a unique selling point is all about setting yourself apart from your competition, sometimes called a Point of Difference. It’s all about identifying what makes your business unique, unique in a rock solid definable way to ensure your team can communicate it, your clients know it and it most clearly causes them to come back time and again.

If you are a mechanic it might be the courtesy car you offer, or the full detail at the end of every major service.

Take a look at your competition and what sets them apart… if anything. Then ask yourself what is different about my business in a way that causes my target customers to want to buy from me and not the competition?

Do research if you have to, on what will work and what might not. Then you can tweak your business to suit. If you are looking at a franchise business to buy, ask this question in the research phase to be able to evaluate the business properly.

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