Your Guide to Creativity Development in Business
Steve Gray
© 2010+
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Research from various sources clearly indicates creativity is a great thing to have in business, and to get the edge in business you may well need it.
Research also indicates there are various ways creativity is destroyed, often unwittingly… Here is a list of some of them with some options to hopefully overcome these challenges.
1. Apprehension?People having some form of apprehension about creativity is the number one reason creativity does not get a look in, in business (and other areas of our lives) people perhaps feel they don’t understand it, therefore they can’t use it to any advantage. Often people are not taught about creativity (even in creative subjects such as Art…) without the basic understanding of it, people are apprehensive of it’s value and how they might implement it.
Explore: Create environments and a culture which says it’s okay to explore ideas, make some mistakes (that’s often the main way we learn,) and test the water with new options, even at basic levels in your business creativity can be useful. Learn more about it and and how it might be used.
3. Deadlines?Keep stress of performance and results out of the equation, work is work, play is play. Therefore consider making the creativity startup sessions more about play with little or no pressure of time and work constraints.
Explore: Setting up sessions after hours where people are invited to attend, make a VIP invite for people to be there and offer some incentive (food for instance.) with no pressure to be there you will probably get the ones who are interested in exploring options, as opposed to those who don’t want to be there.
4. Be there and listen.?You are the boss (manager, leader CEO etc…) Listen to what the creative people are saying, learn their language if you like, do your bit to be there and learn too. appreciate it’s not about getting ideas which will boost the business ALL the time, but it might just boost your people’s interest in the business and what it can do for them culturally and creatively.
Explore: Practice listening and exploring options… try asking questions in the first part of a meeting or training sessions and take great notes, take part in creative development sessions and research ways creativity can make a huge difference to a businesses bottom line. Post some of the research on notice boards, intranet etc and encourage others to also do it.
5. Break some barriers?Some organisations have been doing things in a “set way” for so long, it can be hard to break barriers and explore fresh territory. Will you be the Maverick and lead the way, break some barriers, and forge new paths?
Explore: Creatives and leaders probably need to explore processes and procedures and find fresh ways of approaching things. what set things could you alter, even slightly to begin the process?
6. Ownership?It’s my idea, and if I share it, someone else may claim it as theirs… I’ll hang on to it thanks! Some people do things more effectively than others and guard their methods jealously, they believe it gives them an edge. However sharing the idea MAY give rise to even better ways of doing things all round.
Explore: Fostering the idea sharing process to see if better options arise, they might, they might not also but be willing to try it out.
7. What’s the problem??Coming up with specific creative options for a challenge means the challenge needs to be spelt out clearly.
Explore. There are simple guidelines on goals and goal setting, do an internet search to see some of those, follow that with a search on “outcomes” and see what guidelines come up for that… Well set out outcomes can make a world of difference to the process you might undertake to get results.
8. Build a Community of creatives?The creation of a community of creatives in your organisation means you are willing to look at the collective intelligence of the team and explore other skill sets they might have. Open the creative valve and let their spirits spread the good word about creative options, rather than just keeping them cooped up in the “marketing Department”.
Explore: Ways and options of sharing creative ideas right across the whole community of your organisation, if done well the creative virus will have a chance to flourish. Consider a creative development forum on your company intranet.
9. Do it this way…?There is more than one way to do most things. If someone wants to manage every step of “How it should be done” then it can stifle lots of process development options as well as people.
Explore: Try defining tasks as “Here’s what needs to be done” and then searching for solutions. Great leader’s are like orchestra conductors, bringing the best from people and then pooling those talents to create a beautiful symphony.
10. Lack of Inspiration?What inspires your people to be creative, probably not much to begin with, but over times with the right support this can alter.
Explore: Find out what inspires your people, then work from their interests out, to get the most from them. Check out “Human Motivation” by Dr David Mc Lelland as a great starting point.
Armed with this list, you now have a bunch of ways to understand and overcome the challenges you might face in implementing creative options in your business.
Here are some links you might like to check out.
http://www.schoolofthinking.org/about/
http://artstuff.net.au/?p=347
http://artstuff.net.au/?p=79
http://artstuff.net.au/?p=74
Research from various sources clearly indicates creativity is a great thing to have in business, and to get the edge in business in a competitive marketplace, you may well need it.

Research also indicates there are various ways creativity is destroyed, often unwittingly… Here is a list of some of them with some options to hopefully overcome these challenges.
1. Apprehension – People having some form of apprehension about creativity is the number one reason creativity does not get a look in, in business (and other areas of our lives) people perhaps feel they don’t understand it, therefore they can’t use it to any advantage. Often people are not taught about creativity (even in creative subjects such as Art…) without the basic understanding of it, people are apprehensive of it’s value and how they might implement it.
Explore: Create environments and a culture which says it’s okay to explore ideas, make some mistakes (that’s often the main way we learn,) and test the water with new options, even at basic levels in your business creativity can be useful. Learn more about it and and how it might be used.
2. Deadlines – Keep stress of performance and results out of the equation, work is work, play is play. Therefore consider making the creativity startup sessions more about play with little or no pressure of time and work constraints.
Explore: Setting up sessions after hours where people are invited to attend, make a VIP invite for people to be there and offer some incentive (food for instance.) with no pressure to be there you will probably get the ones who are interested in exploring options, as opposed to those who don’t want to be there.
3. Be there and listen – You are the boss (manager, leader CEO etc…) Listen to what the creative people are saying, learn their language if you like, do your bit to be there and learn too. appreciate it’s not about getting ideas which will boost the business ALL the time, but it might just boost your people’s interest in the business and what it can do for them culturally and creatively.
Explore: Practice listening and exploring options… try asking questions in the first part of a meeting or training sessions and take great notes, take part in creative development sessions and research ways creativity can make a huge difference to a businesses bottom line. Post some of the research on notice boards, intranet etc and encourage others to also do it.
4. Break some barriers – Some organisations have been doing things in a “set way” for so long, it can be hard to break barriers and explore fresh territory. Will you be the Maverick and lead the way, break some barriers, and forge new paths?
Explore: Creatives and leaders probably need to explore processes and procedures and find fresh ways of approaching things. what set things could you alter, even slightly to begin the process?
5. Ownership – It’s my idea, and if I share it, someone else may claim it as theirs… I’ll hang on to it thanks! Some people do things more effectively than others and guard their methods jealously, they believe it gives them an edge. However sharing the idea MAY give rise to even better ways of doing things all round.
Explore: Fostering the idea sharing process to see if better options arise, they might, they might not also but be willing to try it out.
6. What’s the problem? – Coming up with specific creative options for a challenge means the challenge needs to be spelt out clearly.
Explore. There are simple guidelines on goals and goal setting, do an internet search to see some of those, follow that with a search on “outcomes” and see what guidelines come up for that… Well set out outcomes can make a world of difference to the process you might undertake to get results.
7. Build a Community of creatives – The creation of a community of creatives in your organisation means you are willing to look at the collective intelligence of the team and explore other skill sets they might have. Open the creative valve and let their spirits spread the good word about creative options, rather than just keeping them cooped up in the “marketing Department”.
Explore: Ways and options of sharing creative ideas right across the whole community of your organisation, if done well the creative virus will have a chance to flourish. Consider a creative development forum on your company intranet.
8. Do it this way… There is more than one way to do most things. If someone wants to manage every step of “How it should be done” then it can stifle lots of process development options as well as people.
Explore: Try defining tasks as “Here’s what needs to be done” and then searching for solutions. Great leader’s are like orchestra conductors, bringing the best from people and then pooling those talents to create a beautiful symphony.
9. Lack of Inspiration – What inspires your people to be creative, probably not much to begin with, but over times with the right support this can alter.
Explore: Find out what inspires your people, then work from their interests out, to get the most from them. Check out “Human Motivation” by Dr David Mc Lelland as a great starting point.
Armed with this list, you now have a bunch of ways to understand and overcome the challenges you might face in implementing creative options in your business.
Here are some links on creativity you might like to check out.
http://www.schoolofthinking.org/
http://artstuff.net.au/?p=347
http://artstuff.net.au/?p=79
http://artstuff.net.au/?p=74
By Steve Gray © 2010+