There’s lots of other talk too, less Entrepreneurs entering the market place with big ideas. Then there’s people losing jobs left right and centre as businesses close up and walk away, or go offshore to chase cheaper ways to manufacture.

With all this I can sense bitterness in the air, people in business cursing those that don’t buy, (or by online…) cursing the idea of having to set up a business in a down economy, cursing the thought of having to think creatively to overcome challenges and create anew. The list goes on.

Things change, get used to that.

It’s up to you what you end up doing about it, in business there are options, generally the more cash you have the more options you have.

But wait the “bootstrap-ocracy” will tell us you don’t need money, you need ideas, followed by a great pitch to the right people and before you know it a business has emerged from nothing.

I heard a conversation the other day that suggested all business ideas are bootstrapped, even if you put a few Million into the start up phase you then have to pay that back at some stage so  you are possibly worse off than if you started with zero $$ it just seems easier.

What will make a business thrive through 2012 and on into the future. Lots of things, the ability to handle change, be creative with their ideas and explore ways to make those ideas become reality so the zero start up can become a heroic organism which can stride forward with confidence. In a word nimble.

Go on get nimble, get creative and make hay before the weather changes and the hay goes sour. The wider community is waiting for the right people to do the right things and keep things moving. “Tag… you’re it!”

Four interesting findings about innovation emerged from his workshop.

1. Most large organizations have or have had innovation processes in the form of idea programmes in place. They work to varying degrees, none appear highly successful.
2. Most organizational innovation produces isolated successes, yet does not sustain organizationally over long periods. I used a case study with a 6 year life cycle and that represented a lengthy period according to the participants.
3. None of the innovation programmes discussed had benchmarking or on-going measurement associated with them enabling decision makers to value organizational innovation. Once the innovation had been implemented, it was regarded simply as a part of the business regardless of its impact. As a result, it appears decision makers in organizations are not able to meaningfully assess over time the value of innovation programmes or processes.
4. Whilst innovation programmes might be considered part of an organization’s core values. if they don’t have senior leadership driving them in a coherent and disciplined manner, they have little chance of being considered truly strategic and are likely to die if there is a change in leadership.

Dr.Ralph Kerle

Let’s start with what innovation is, it’s either a quantum leap or incremental process, either way it’s about finding ways forward to produce an organisation which can function more effectively.

The big thing, it’s often about using creative thinking processes to spark the change, however most business processes follow logic and are not often linked to creativity even though they look to innovation for a “way forward”.

There’s the challenge, to take a logical organism (business) and marry it with creative thinking (ideas and processes which may have only a few logical processes as part of them). Especially if there are few examples of creativity making big inroads into business development. (Some would argue market leaders like apple computers fly against this).

Some thoughts

• Use innovation
• Value innovation
• Push to innovate
• Explore it!
• The board should be creative junkies
• The board should be implementing it at every level
• The team don’t get it because they are following the lead (fail on creativity guys)
• Forget JUST innovation go for creativity and see what happens (does it lead to innovation, usually yes).
• Measurement, take a look at the bottom line, are there more dollars, is there greater retention of staff (therefore some reduced costs), are staff happier? You get the idea make a big list and see if the creative invasion has made a difference
• Ask your team to brainstorm the difference innovation and creative approaches might make, then measure that
• Does your organisation have a culture which can handle creative approaches, if not why not and how might you alter that?
• How does the main team get to value creativity and innovation?
• Do your team say “Oh no another silly thingy we have to deal with from ‘upstairs’” or do they look on with interest.
• Plan do check act – try – do check act plan…
• Improvise adapt overcome – try – adapt overcome improvise…
• Replace “They won’t go for that” with “Go for that it might just make a BIG difference”
• Replace “do it now” thinking with “do it yesterday?”
• Think save the world with our actions because we can, via innovation
• Think… explore… create… and or ANY combination of those
• Ask, is the ball rolling effectively or are there any obstacles in it’s way? Now innovate that for results. BIG results
• Pose creative questions at all levels, all the time
• Ask for creative responses to challenges (you shouldn’t have to after a while)
• Ask, what creative process do I not know about that we can use now…
• Hire for creativity first skills, passion and abilities second…
• Hire based strongly on “What creative or innovative thing propelled you in your last role?” (even if they are applying for a menial role)

Enough, either see the road blocks or create the road ahead, make it a golden one with all the trimmings thanks.

I have a question however, what will they do with it?

Suggestion, for a whole bunch of people who can’t afford to buy the solar panels on their roofs use the $$ to give low income earners a way to reduce their utility costs, this will then mean less coal gets dug up as well. Makes sense to me. However I won’t be holding my breathe waiting for things to happen.

In your business are there similar opportunities? Are you missing out because of lack of thinking, risk taking etc… look closer you might find some powerful opportunities right under your noses.

Consider the role of a senior member of staff, perhaps a person in a strategic planning or Human Resource Development role. Your aim may well be to push some boundaries and open the playing field up to new ideas and options. In that case you may want a person with a different approach or cultural fit to the rest. This then raises questions about the type of cultural differences and skill sets you might want to have with this type of recruit.

How will you decide what culture and skill sets you require? That depends on the role and how much of a ‘shift’ you want to create in the system. Clearly if you go for a person who is totally different in their interests, values and beliefs to the rest of the team, you may end up with a situation where the gap between your current culture and your ‘imposed’ one is too great to sustain for any length of time. I liken it to a bridge trying to span a distance which is too great for the structure to hold for long, eventually it fails.

Your new cultural direction should consider the following points.

• The change should be different enough from the existing situation but still maintain structural integrity.
• Creative approaches or not? – if the existing culture requires stimulus to get it moving then a more creative skill set can do just that.
• If the growth pattern of the enterprise is stagnant then a more profit driven or sales oriented person can add value.
• Managing the change might need extra effort on the part of the HR dept, supervisors and team leaders to oversee the new direction.
• Is this culture re-shuffle a part of an ongoing strategic plan? – If so it will probably fit with a core value of innovation.  With that underpinning the new approach, the team should see the benefits this will bring for the longer term.
• Although a different cultural fit might be the main aim it doesn’t mean the core organisational values need to be ignored, in fact they are probably going to be strengthened by this new approach as terms such as respect – innovation and service get a bigger airing and may be explored at a deeper level.

Like anything changes to a business need to take into consideration various factors before being implemented but the above cultural development points might be a good starting point to consider.

Are they waiting for you to inspire them? Did you aim to inspire before they even started with your company…

Imagine a new employee getting a letter and a gift before starting with a new company… This way you can set up a positive position with that person before they start. The gift? A simple congratulations gift, flowers, a congratulation helium balloon etc, delivered to their home.

Then when they start, how will you wow them then… A great office environment, a well set up workspace, a warm welcome, allocating their start day in 12 months time as an anniversary “day off” for them (then every year after that)

What about existing workers, how do you inspire them so they feel truly valued? Random morning teas, small gift vouchers to mark great project milestones and completions.

Think about other ways you can do things to keep them interested, motivated and productive. The worker retention and greater morale these few activities can create is generally very profitable and well worth the investment of time and effort. Of course you need to make sure this kind of activity can be kept up – if your organisation is big enough to have a HR Dept, put them in charge of it. Either way inspiring your team should be a task which you make a top priority in good times and bad.

Ideas are ideas – do you record all the little ones, or just hope the big ones ‘stick’ you might just have a million $$ idea in a small gem but unless it’s recorded you may not be able to develop it because it was just a fleeting thought.

Inspiring spaces – your workspace may not be the greatest decorator wow space but does it provide you with enough stimulus to get things happening in your head (ideas and notions on business hopefully!) Are there white boards to jot down ideas, are there comfortable chairs so the staff can work optimally… you will probably have a few ideas about what might work well for your team now you can implement them.

Thought storming – Okay it’s brainstorming, but get your team into the idea of exploring options and ideas with an open ended approach (no negative putdowns for the ideas please) once they get into habit of working with creative thoughts you will probably find you can get more ideas than you have the ability to handle.

Breaks – all day everyday at the computer can be a lot to handle, if you can punctuate it with breaks this can make all the difference. Get your blood pumping by a quick walk, or clear your head by a quick spot of meditation, whatever works for you is useful. Heck some people even walk around their office doing ‘laps’ to get things moving.

Find new avenues – stuck in a rut from doing the ‘same old, same old” then it probably time for a well earned change. This might be as simple as taking a new route to work, or stopping at a park on the way home and having a walk. Or finding different places for lunch. See what ideas come to mind when you stretch yourself a little.

Content creation on your website etc is one thing, but getting your target to see it is another. here are a few ways to explore a few pieces of the puzzle and develop a few answers. If nothing else this should be a spring board for your people to come up with some new options, share those in the comments!

• Build digital communities people want to go to and stay at…. Give them reasons to stay, a gift, a prize and offer, an alliance, a chance to get tokens to build towards a bigger gift. along the way, they get your message.
• Word Of Mouth as a way to get people to check out your social media information, blogs etc… so make a  you tube video of some people telling each other about your service. Imagine an office where two people are filmed by an apparently “sneaky camera” they talk about some of the benefits of using your biz, they say the biz name poorly at first (so you can’t quite hear it) then it gets clearer over time. have an anonymous you tube acct so it’s not your biz acct, then as they walk off the camera sneaks up and your biz card features on a desk..
• Hand out your branded gear in an area where you are more likely to get to the sorts of companies which might use your services. Chat to your friendly branding expert for ideas and options.
• Link a series of approaches together, your linked in group, with your face book page, with your blog, with your website, with your email’s and links on faxes out and adverts with QR codes to a starting point on your website.
• Have fun doing suitable “stunts” and get media attention which features your website, a “mob event” for example try a creative dance group for some ideas.
• Provide a suitable enticement via a promotion to get people to head over to your blog and sign up… If they are your target market then great! if not just give them the thing and move on… its a number game.
• Create a PDF of value to your target market, they can only get after signing up to your blog. advertise it on  your facebook page and linked in group, while twittering about it a few times.
• Create self qualifying adverts, “When you want what we have go here…” then lead them to your website and give them a reward for doing so.
• Fortune cookies with a pr code in it to link to a specific page on your website.
• Create a you tube video with your website featured in it, make it interesting, like have a home movie, or show  a calm and beautiful scene of rolling waves make it short and to the point, heck make a bunch of them, then send links to them via your email list, of course the videos have your website details across the bottom.
• Load your autoresponder email outs with great tips, hints, ideas and links to your various resources. keep adding to it with brilliant information so they want to stay subscribed.
• Develop strategic digital partnerships with others who can link to your target market, this way you can get more leverage and be seen as a go to person for resources and ideas.
• Repetition, repetition,REPETITION!, some things just don’t change! Your adverts need to be seen by people multiple times to be effective… So will it be a branded product, a link to your site, PR codes (more linking…) emails to your targets or all of them! yep do the lot, one of them will be the one which connects!

More ideas you want to share? Use the comments section in the  header for this post to let us know..

It seems the amount of young people paying taxes will not be able to cover the ageing population and therefore cause a range of issues. In time the idea of no pension will rear its ugly head and those hoping to live long and prosper may well be in a bind, many having to work much longer simply to survive.

But wait, lets stop and think for a moment… In the standard world of physical work, when people get to retirement, they are finished. However the “standard world” is not the same as it once was, so can we come up with an alternative? I think there is a possibility of that, let’s take a look at one option.

As we get older we gain experience, and many of life’s lessons are hard won. In years gone by the shorter life expectancy and the failure of eyesight meant many tradespeople had a limit to their work life longevity. Now of course things are altering and people can work longer and therefore have the opportunity to create more and pass on more skills.

As technology evolves it is now very easy to be able to get a product to market fast. Consider a song you sing and put it up for sale on the internet, it could take no time at all and you could have a stream of income. The same for books and other things you can create and sell online.

I’m hinting here at utilising the information the ageing population have and finding ways for them to create residual or ongoing income from this information, skill and ability and they have.

Perhaps we need to alter the way we educate people and offer courses in how to get ideas to pay, so they do not have to worry about the income as they would still be earning in older age, just not earning through hard work. The ageing population could focus on creating more things to sell online to the younger generation and dig themselves out of the situation rather than relying on governments to solve the challenges they face.

Lets start to think differently and develop solutions to assist our ageing population rather than simply driven  to wonder about what will happen next. Lets avoid being the fear factor, by focussing on being motivated to find positive solutions.

The Australian Bureau of statistics indicates, women make up 33% of small business owners and steadily climbing. It’s being fuelled by the growth of mumpreneurs – women who launch their own business after having children, as if they didn’t have enough on their plate already!

Lets hope they do the right things to get the business up and running, find their points of difference, get the cash flow happening and are able to make it through the tough times and reap great rewards.

Lets also hope they are able to avoid the traps which can befall business and gobble up all the hard work and cash and take it away in a blink!

To all the people who start a business now and into the future I wish you all the best, remember the more information you can get on making your business flourish the better. So now take a look at our forum and the rest of the articles in our vast resources, and you will find the answers to the questions you seek…

Are you kidding me? ……… NONE!

I believe I put it best when I wrote, ” … might as well hand out bulls-eyes imprinted with “Gangs Suck” for children to wear on their back.” Seriously, putting an anti-gang message on something for children to carry around or wear – is a bad, bad idea. The good news is, the discussion brought to light a couple of insights we as marketers should keep in mind in order to keep the government, advocacy and activist groups out of our business.

1) When we take advantage of marketing opportunities, we must also recognize our tremendous responsibility. While we may have responsibility to shareholders, bottom line and market share, we must also remember that we have a responsibility to our industry and to the publics that are affected by our marketing efforts.

2 )Place emphasis on message not product. In the example above, the question, “What product do we put an anti-gang message on?” is product focused. However, had the question been, “What do we want to accomplish?” the focus could have been placed on promoting good as opposed to gang-bashing.

In an effort to not paint bulls eyes on the backs of non-gang children, many of us agreed that before worrying about which products would be appropriate, that it would be best to first change the focus of the thinking. Instead of thinking anti-gang we felt that the focus should be more along the lines of pro education, pro safety, pro future, pro self esteem or something else that doesn’t threaten the gangs.

One line of thinking is be, “Want to keep kids from joining gangs? Give them something else to join.” Now you’ve got the seed of an idea that could make for a campaign that could involve parents, band and athletic boosters, the school, school clubs, businesses, scouting, 4-H, social and civic organizations … the entire community.

For marketers, the question is, “Want to keep consumers from buying from your competitors? Give them a reason to buy from you.” Give them something to belong to.

Finally, as a public service, I want to re-emphasize the responsibility we shoulder as marketers. To that end I share with you a thought I cannot shake since I first read, “What promotional products would be good to carry an anti-gang message for middle and high school kids?”

That neat, fun, do-dad with the wrong message on it … could get someone killed.

Have a nice day:)

Once aboard the ship, we could buy a soft drink card that yielded unlimited soft drinks while on board. We also received a 16oz tumbler emblazoned with the Coke(r) logo and a small Princess(r) Cruise logo. Coke had its name in front of 3000 travelers for 10 days playing an integral role in life aboard the ship. Good promotion, no question.

Now that I’m back home, however, there sits these four tumblers on my counter. I see the Coke and the Princess logo …. so what? I am motivated to do exactly …. nothing.

For starters, it would have cost no more to imprint a website on the tumbler and perhaps a message that said, “Visit (website) to continue your cruise experience.” Since the tumblers were shrink-wrapped, it wouldn’t have cost much more to add an interactive component to the mix. Perhaps an ultra-removeable sticker affixed, inserted inside or shrink-wrapped onto the tumbler. The sticker would say, “Affix this sticker to the inside of your suitcase to remind you to visit (website) at home when you unpack.” When people got home and unpacked, that sticker would remind them to visit the website.

Another thought would be to encourage people to take photos of themselves in ports of call holding their tumblers – and email them in. Once they send their photo in, they would have reason to check back on the website to see if their photo was up. And you know as soon as they see it, they would tell all their friends and family to go to the website and see it.

With a little more thought, Coke and Princess could have leveraged something that I had to purchase in the first place … to their benefit! No kidding. Think about that. I paid money for the tumbler and drink card, giving them the opportunity to market to me during the cruise and interactively after the cruise. Now that’s brilliant! But they didn’t take it far enough.

Instead, I have a tumbler that (yawn) passively reminds me of my vacation.

If you are in the midst of developing a promotional campaign, perhaps now you have a bit more to think about. Ask yourself, “Is simply having our logo on an item good enough?” “Can we do more? Can we go further?” “How much more will a call to action really cost us?” Seriously, a great idea can be no more than another thought away.

The chat started with the difference between “May I and Can I…” May I assist you, or Can I assist you, what happened next was a BFO, (Blinding Flash of the Obvious).

You see it was so simple when he explained it. “Imagine you are at the top of a cliff and your task is to push someone off, would you say “Can I push you off or may I push you off…” ” Can I”, relates to skill and “May I” relates to permission to do a thing.” I was engaged in the conversation now, what a great hook! Yes he clearly knew his English and the lesson was simple but so good. Actually on thinking about it none of the above would get you far in the pushing stakes but it makes a point also about service being more about offering, rather than demanding. Chances are you would not ask a person if they wanted to be pushed!

I asked him for a view on my old favourite, “help and Assist” he agreed, Help is needed when you are in dire straits, assistance is softer and more readily taken up unconsciously. So many people will say “Just looking thanks” when you offer help, but more people take up an offer of assistance “May I assist you…”

It could go further you could say “May I assist you to find what you are after today?” That way you are being specific about what you are offering. Without the specifics it is so open you might get in a bit of a bind, like this… ‘May I assist  you?” asks the store attendant… “Oh yes, you can give me a million dollars, that would be great assistance…” replies the customer.

Take the time out to consider the small things like this which may impact on people  you deal with so the service you offer is as elegant and correct as possible. We also chatted briefly about G’day as a greeting, I will leave that one for another article.

Well time got the better of our conversation too quickly and circumstances meant we had to part ways, all I can hope is that I said goodbye in an elegant manner!

On providing great service, “I don’t know if you can but you may…”

As the name would suggest, Goodsync is a syncronisation program. It will syncronise Folders & files on a PC, Network, and the internet.

I use it on a daily basis to back up my most critical files. Everyday, I copy my accounting back up, my CRM data, my clients art files, copies of my quotes and invoices, our procedures manual, my Roboform data, and my quoting program data – a lot right? It is a lot, and frankly, if I was simply making a back up or copying all those files every day, it would take all day!

I also make multiple copies – I have the original files on my mail PC, I have a back copy on a “storage PC” on the work network, and I make a copy to my laptop (so that I have a mobile copy of the file in case of something like a fire at work). That’s how I use it, you could just as easily use a portable hard drive.

The beauty of Goodsync is; it only copies over files that have changed. This means it doesn’t get bogged down copying files that are already there in the back up destination, a big time saver.

First, Goodsync analyses the source files compared to the destination files, after the initial analysis, this takes only a few seconds.

Then Goodsync creates a list for you to check. There are default settings like always forcing the sync one way, or force the newest revision of the file to override the direction of the sync. You can either manually make the decision, or let Goodsync decide for you based on your preferences.

At the click of a button, it copies the right files to the right place super fast – the only limitation of speed is the speed of your connection. My hard wired network syncs faster than it does to my laptop through the wireless router for example. Still, it only take 3-5 minutes per day to back up all my critical files to two different locations.

Goodsync is super easy to use, A few minutes to set up the initial settings, and then once that is done the daily task takes only minutes. Take this link for a quick overview of how Goodsync works . There is also a MAC version of Goodsync, which I haven’t tried yet, but if it’s like anything Apple, it’ll be easy

I haven’t used the portable version, Goosync2go, but i have used the protable version of Roboform, so I have to assume the portable version is every bit as good as the PC version.

Of course, there is a free trial of Goodsync, it has full funcionality, just a few limits on the volume, so give it a go!

Bren

If not what’s missing?

- Great projects to work on.

- Great clients.

- Great workspace…

One way or another things may not be quite what you want to make the business a happy place to be. Insert a happiness officer and invite them to find out how things could be happier in the workplace.

Perhaps start with the list above and see if things evolve from there.

Take Action!

Get the happiness officer and perhaps a few others to figure out some ways to break the “sad” cycle.. and get happy.

• Try a google search of ideas for a happy workplace, make a list of a few you can implement now (at low cost).
• Ask how to make meetings fun, then have one just for the hell of it and see if you can get people to laugh (for all the RIGHT reasons…)
• Have a fun morning tea (no need to get elaborate just yet just have fun).

Guidelines

• Having fun at someones expense is only short term and useless, one’s pain is NOT another’s gain.
• Keep it cheap and “cheerful”, quick and easy… Organisation should take the shortest time possible to keep it hassle free.
• Try moving the job about so the whole team can be the happiness person.
• Jokes sent via email is not really a bonding option, it’s more localised but funny quotes might be a different option, sparking debate perhaps.
• Give out laughter awards, simple and easy a great way to keep the team engaged in the whole idea and boost morale!
• Push for creative and innovative options, you might just find some great ways to lighten the mood at work and keep things pumped and effective.

That’s it for now, let us know what sorts of things you come up with in our comments…

In these tough economic times, owners are struggling to make their business grow, but strangely enough, there is great opportunity for companies to make leaps and bounds while the market is down.

Take a Step Back

Being in the day-to-day running of your business can alter your perception of how effectively it is run.  Take the time to look at every facet of your business to gain the most unbiased perspective.

What kind of relationships do you have with suppliers? Is there any way you can leverage the associations you have with them to gain better pricing or additional extras (like longer trading terms to increase cash flow) that they don’t usually provide?

Do employees see their position as a job or a career? One of the most difficult tasks an employer can face is motivating their staff so that they are more productive.  Try to introduce creative, cost effective ideas to improve staff morale, which will ultimately allow your business to be more successful in so many different ways – higher customer satisfaction, increased work output, less mistakes and a much nicer place for everyone to work.

What are your sales margins? Taking a realistic look at how much you are making on your products and services is crucial to allowing your business to grow.  A small increase in sales margin may not seem like much in isolation, but calculated over a year, this additional profit can make quite a difference to your bottom line.

In many cases, customers will expect to see increases in prices every few years, purely because of inflation.  If you do apply increases, be transparent to your valued clientele – it will only reaffirm why they should continue to spend their money with you.

What are your competitors doing? If they are blazing trails in your area or industry, find out why and how.  Start to follow their lead and see where you can even improve on their practises.  But another, far more powerful way to knock down competition is to find out what they are doing badly.  By being exceptionally great at what your competitors do badly, it will soon put you miles in front.

Planning – What to Consider

After all the research has been done, it’s important to spend some time planning how you will turn all of these findings into meaningful actions.  There is a fine balance between continuing to maintain a high service level in your business and being able to implement new processes, procedures and projects.  Figure out what elements can be immediately implemented into your business and what will take more time and resources. Once you’ve determined this, you can then allocate timelines to these more lengthy projects so as not to interrupt the flow of your business.  Many strategies tend to stretch over several years, so make sure you build some level of flexibility in to allow for changes in your business, the economy and the marketplace.

Implementation – Getting Your Hands Dirty

It’s all well and good to research and develop business strategy, but sometimes the hardest part can actually be doing the work involved.  The best way to avoid being overwhelmed with implementing the strategy is to break up each task and set key goals and milestones.  Once you have completed the task or project successfully, make sure you take the time to look back on what you have done and be constructively critical.  If you have an upcoming project of a similar nature, it will allow you to become more efficient in implementing your business strategy.

All in all, developing a business strategy gives you the chance to recognise opportunities and shortcomings that may not have been realised otherwise.  While each business can be very different, the foundations of a solid business strategy are ultimately the same and can be applied to most companies, regardless of their service offering or industry.

An article provided to us by one of our site sponsors – NRMA Business Insurance