Archive for category Planning

Fixing People Problems

Ever noticed that things seem to go from good to bad, and then wondered if there is anything you could have done about it? Probably not something you can stop every time but perhaps limit its impact.

Let’s look at this in terms of staffing issues and how you might minimise ‘bad things’ happening.

So what sorts of ‘things’ am I talking about here?

Negative changes to:

  • Attitudes
  • Interest in the work
  • Interest in work mates
  • Interest in solving challenges (policies, procedures, politics, creative thinking to solve challenges).
  • Interest in themselves (self-esteem)
  • Enthusiasm to work
  • Quality of work
  • Interest in the company
  • Interest in the industry
  • Interest in customer services
  • Interest in their work space, facilities, equipment etc.

With this many things on this list (and probably a HEAP more) you can appreciate there are many variables which people can be affected by, some of these can be long term things The big question some of you will now be asking is what causes some of these things to happen, followed by what do I do about it?

Some Possible Causes:

  • Communication issues – Interpersonal – Intra-personal – Clarity of and or interpretation of the information
  • Leadership – Too much, too little, wrong sort (power and control)
  • Management – Too much, too little, wrong sort (micro managing – power and control)
  • Management fads – Things changing again, policies, procedures, values, beliefs… oh look we reinvented the wheel, lets go back to how things ere it was better… frustrating!
  • Too many chiefs – Who would you follow?
  • Wants to fly like an Eagle, but is hanging out with Turkeys
  • Frustrated by lack of – Progress – Systems – Planning – Politics – Idiots – Resources – Facilities
  • Work changes – Things got more techo but little or poor training was put in place – more things added to the list of things you are meant to be doing
  • You (the supervisor/leader) became a freak, time freak, detail freak, communication freak etc… all this simply FREAKS people out, stop doing that
  • Self-image – team image – High – low
  • Changes to personal tastes (e.g. once liked the industry and now not so much – liked the work environment and is now tired of it.)
  • Bullying etc…
  • No releif from constant work pressures
  • Made suggestions but nothing happens… or little if any recognition for suggestions or just being good at what they do
  • Politics in the business, got bad and never really recovered!
  • Departmental rivalry (more politics)
  • Travel too far to get to work
  • Personal situation has altered (break ups, divorces, family hassles) yours or theirs, yours can impact on them, their own is probably more direct
  • Drug issues (not enough – too much) you, them, others
  • Health issues

Clearly there are personal issues you as a boss or supervisor may not have much influence over, but the work issues should be able to be dealt with. Make a list of the items and check out to see if any of them can be tweaked to make things better. Over time you might find the range of things which would normally go from good to bad will reduce, a little prevention is better than a lot of fix ups.

Do Your People Put In?

Do your people  go the ‘extra mile’ and add greater value to your organisation? Well why not? Here are some clues to work from.

People will do more, if certain things happen, often these ‘things’ are not too much to consider in the scheme of things. Let’s take a look.

People put in when…

  • They can see the business is well led – People respect good leadership, clear decision making and planning is taking place and they know about it.
  • The business is secure – They know they have a solid income base and can see the products and services they provide are of value to the consumers. They also sense the future is rosy because of good planning, use of innovation and the profits not being squandered somehow.
  • They are respected – People who sense they are respected often go the extra mile, “You respect me – I respect you”. This happens from the leaders in the organisation and is infectious across all in the team.
  • Communication is clear, open and honest – Keep people in the dark for too long they may not see the light at the end of the tunnel. Therefore keep them in the light, let them know what’s happening.
  • They know the business cares by… – They provide quality resources, tools, technology, good work environment, good systems, policies and procedures. This of course includes OHS as a given, not a ‘have to have’ add on.
  • Their work environment is stimulating – Comfortable, well maintained, safe, secure and interesting enough to keep them engaged in what they do.
  • The cultural values and beliefs provide a solid foundation – At the core of the business, the culture is driven by the values and beliefs, if your team know these have suitable guidelines to live by they will fit to and often exceed expectations, especially if these values and beliefs are spelled out and details provided of scenarios of the values and beliefs in action to serve as positive examples.
  • Sense they are part of the solution – Customers have wants and needs and if these can be met and the team feel as though they were a positive contributor to the solutions then the results can be the team feels they have a sense of purpose.

Now set to work and focus on each point as a matter of urgency so your people can be all they can be and set stunning examples for new team members. Your customers will love the people who go the extra mile and return with more cash more readily in the future. That can only spell one thing, more business success.

Wanted!

A great business to work for…

A great person to work in our business…

I find it rather strange that businesses will say “You can’t get good people these days” and people will say “You can’t find a good business to work for”

Both statements have an element of realism about them, yet both are unrealistic views all at the same time. I know for a fact that great businesses exist, and they can find great people to work for them, and the same for those looking for work, what’s different is the approach.

I guess it’s the ‘self talk’ taking place in people’s heads (your business does not think…) the sort of talk that causes self fulfilling prophecies to happen. Yes you ended up with another team member who won’t work how you want, and the worker ends up with another business full of poor work practices and low pay.

Let’s turn that around… “I keep finding great people to work with me to make this business great” or “I love looking for companies with great credentials who provide a great environment to be a part of.”

The more you look the more you find, if you search for great things then that is probably what you will find, and remember the opposite is also quite feasible.

People who have the ability to ‘land on their feet’ seem to be the ones who make it their business to know where to look for good outcomes, others amongst the population may be so used to less favourable outcomes they land on their feet, but up to their knees in mud…

The answer, develop a set of outcome ideas and focus on that. e.g. a worker looking for a great company to be part of, make a list of the qualities they have, where they would most likely be and then do research to find out about them and what they do.

The same in a search for a worker, list the qualities, abilities and skills sets you want and search from there.

In part it’s creative visualisation, followed with great guidelines for finding more ideal environments and situations which suit our needs.

These simple tactics enable you to be focused on your outcome, rather than leaving things open to interpretation by ‘the powers that be’, so you stand a much better chance of finding what you want. Remember the more you look, the more you will see.

The Stuck State Business

Stuck state business, a business where they are “stuck in the same state” this allows for little if any growth and comes from the idea called Homeo Stasis – Where things are held as they are – “Don’t make waves things are okay as they are” The challenge with this is that other factors change while your business is standing still and before long challenges occur and your business can face various threats to it’s survival.

Based in biology terminology, this ‘stasis’ relates to organisms and the way the ‘whole’ can be maintained, the right amount of light, nutrients, etc to ensure the organism can survive. The organism dies when things get too far out of balance and things go astray. With limited ability to improvise – adapt – or overcome a simple organism has little chance of survival.

In business the ‘organism’ becomes more complex, there are more variables, in many cases it is a range of little ‘things’ which can make or break it’s ability to thrive let alone survive.

Lets look at a few variables

  • Staff – motivated – skilled – communicating well?
  • Systems – complex – simple – effective?
  • Strategies – Marketing – Management – Operations – in place or not?
  • Values – minimal – developing – fully developed – where are things at?
  • Resources – tools – materials – workspaces – finances – training – well utilised?

Now you can see your business as a complex organism and one where the balance of all the factors to make it successful, have to be juggled carefully to keep things in harmony. In this case harmony can equal a static situation which does not allow for growth.

For the sake of your business, figuring out what is keeping the status quo where it’s at could be important in the logical approach to evaluating the situation. OR you could take a ‘quantum leap’ and step over that, avoid the analysis and look at a range of things that can be done that might not already be done, to head things in a healthier direction. A bit like doing a range of exercises to build core strength in a body when you thought you could get away with just one or two exercises, often the result is better in the long run.

What you can do

  • Communication – Discuss – projects – people – resources – aim to connect – synergise – empower – inspire – what works – what doesn’t – distil lessons learnt & distribute – reduce barriers – reduce hassles
  • Create a learning cycle – Assess a project before it starts – assess it inn progress – evaluate the aftermath, what went well, what didn’t and what can you learn from it
  • Aim for excellence – “If it could be done better do it!” look at all aspects to what makes things tick- Systems – strategies – skills – structure – service – quality (to name a few)
  • Provide a sense of belonging – achievement – contribution
  • Goal set – share the info – share the wins – explore the challenges and shortcomings.
  • Love your people – they make the hard resources move – they do the ‘stuff’ that pays the bills and builds the profits if  you love them they will love the customers
  • Love  your customers – connect – discuss – focus – ask – explore them – know them – let them know you and your team

All of these things can keep your team nimble and exploring a wider range of actions and thinking processes than their usual comfort zone allows. All of this should allow your business to explore the idea of thriving, not just standing still in a warm spot where things are comfortable but pushing at least some of the boundaries to make things work better.

Did You ‘Value’ Your Business?

In the past set of nine articles I have outlined some ways to look at the values your business operates with. Now it’s up to you to take each and develop some guidelines around each for how you want your team to operate. May I suggest you hand the list to your top people, give them a head start, tell them to develop some ideas and options and email them to you (compile the details in a  group meeting). Then develop an organisation wide set of values, possible scenarios and situations around them.

Compile the guidelines into your master operating procedural documents, begin to live it, refer to it and explore all it has to offer.

Any future steps the organisation takes should be done in light of these core values, then over time these can be ‘tweaked’ to suit.

Now you are fired up to tackle this as a project (even you small business operator…) then here is a link you can email to your team to work with.

Adaptable

Quality

Passion

Accountability

Integrity

Collaboration

Tolerance

Respect

Leadership

And another article on values to tie it all together

 

Now look at how you bring the various aspects of this together to create great results for your business by taking positive action.

Oh and while you are at it, get your team to explore any other values they think would be useful for your business, drop me a line to let me know via the comments for this post and I will take a look and consider adding them in.

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Respect

I see this as one of the biggest words in the dictionary, although only seven letters long. It can mean so much, be bandied about so frivolously and thrown at people when they least expect it. In business it can mean the difference between things happening or not, or people willingly following a great lead or not… you get the idea, it has an effect at all levels across all aspects of your business, the more you  look the more you will see respect at work.

Respect: For each other, the people we serve and the environment – From the way we communicate to the way we act on all levels.

How then do you build respect? Explore it’s meaning to you and others in your organisation first, then look at ways of implementing high level respect. It could be better communication, from you as the business leader to to your team communicating with you. Then to the way everyone communicates with the customers.

How do your actions encourage respect, are you too laid back, not clear in your communication, not clear about your goals, the organisations goals, the way the team/s interact… and the list goes on.

If you value the notion of respect you will find more ways to make it happen for yourself and your team. May I suggest you make a BIG list of the ways respect shows up in an organisation and how these can be tweaked in your organisation to foster some growth. the bigger the respect gets the better chance you will have of creating a positively buoyant organisation, and that has got to be good for the longer term stability of the enterprise.

Your Business is Failing

Your business started out as a thrill ride, perhaps now it’s got the death rattles. You look in despair not really sure of what will happen next. Do you try to revive it or walk away…

You have learned the hard way that life is not full of successes, you now know that winter can last a long time, and being out in the cold requires more than a warm jacket and thick socks. You also know that summer can be a fizzer and spring and Autumn can feel like hell has frozen over as creditors come knocking at your door, they want and you probably don’t have to give.

To be sure you know what you are looking for, check for warning signs, so you can see the trend before things go too far.

  • Profits are dwindling – You started out making good margins and could ride out a tough business season, too many periods without profit and you start to feel the pinch.
  • Turnover has dropped – Items are sitting on the shelf longer than usual, packaging in the window is fading in the sunshine and customers know the dust on the shelf is not from a recent dust storm and the small amount of stock on the shelves is a sure fire indicator of things going sour.
  •  Staff come and go – Mainly they go and you probably have a hard time getting new staff to replace them, word is out that your business is not doing so well.
  • Suppliers and the banks are saying no – You want more credit but no one wants to play your game anymore. They are tired of having to chase you for money.
  • Your partner is asking too many questions – You don’t want the hassles or pain, you just want things to move forward, you want to have a solid income and great prospects. The nagging is getting to you and you want to be free of it and no, divorce is not something you want to take on.

What do you want to do?

Fold up and walk away, get a ‘real job’ settle down to a life that says ‘ha ha you lost.’ Or do things to turn the situation around. If like many people you take failure hard and don’t bounce back well, you may need to take a look and say “What if the pain of losing is harder than the pain of not trying… “

There are no two ways about it, business can be tough for many people and it’s often not an easy thing to diagnose and prescribe a cure for its ailments.

If you have tried many things and the death rattles are loud and clear then you may well have seen the writing on the wall a long time ago and be about ready to bail out.

If you are ready to stand and fight back then you would do well to start with a solid pro active attitude, pull the business apart on paper and see what can be done to give it your best shot. If it is to be it’s up to thee…

Your Brilliant Business

Your brilliant business is caused by people doing more of the right things – Thinking – Adding value – Loving what they do – Taking initiative – Exploring options and Providing great service to name a few.

Well that’s my view.

We could spend ages debating the issue, what a brilliant business is, how it’s measured and the results it provides. But I want to focus on the ethereal things which caused it to be a brilliant business. The initial points I put up are a big part of that.

Let’s go back to the start, a business you set up started with an idea, you could see what you wanted, probably saw yourself running it how things would turn out. In your minds eye you saw a plan of action coming to reality and all the key pointers I started this article with are what bought the dream to reality.

It was you in the beginning who put in the effort, you did the thinking, the planning, took initiative, explored options and provided great service to ensure prospects and customers would come back for more.

The next step in your business was a big one, you took on staff, partners and or associates who could see what you saw, felt what you felt and heard the positive accolades for the products and service you provided for customers. You managed to  encourage your ‘team’, they got motivated, excited and became driven to follow in your footsteps.

The results spoke for themselves, happy customers, great products and services and the bottom line reflects the top level positive work everyone puts in.

There it is, your brilliant business, brilliantly utilising your ‘soft resources’ to ensure the ‘hard resources’, products and services, are in the right place at the right time for your ideal prospects and customers.

Sadly all of this is not a common occurrence, in fact it’s a rare situation, one sadly lacking in a world where hope, excitement and the ‘thrill of the chase’ has been eclipsed by businesses which start up and fade, some fast, some slow.

All of the above points and so much more in formation is available to those who want to ensure their ‘business idea is given the best chance of survival in the ‘formative part of the business process’ and thriving in the maturing part of the process, yet too many fail fast.

What annoys me the most is that people who have great intentions in starting their business find the sense of loss palpable. All that was required was the right sort of research, a solid plan of action and the ability to cause people to follow your brilliant lead. Alas too many businesses do not have that and what could be a great start soon becomes millstone.

Let’s ask then, what sort of business do you want to have? One with brilliant prospects and outcomes or one doomed to failing fast? Now ask what will you do to make sure it’s not the latter!

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What Do You Do It For?

You’re in business, why, you run events, why, your start new projects, why…

In business you can have a range of reasons as to why you do things… To make a profit and get rich (yeah right…) to be my own boss, to feed my ego, to provide  service and products to a niche market.

Lets go deeper. In business you might decide to do some things to make your business stand out from the crowd. Perhaps it’s a promotional event of some kind, you figure you can spend some $$ invite people over to your business and at some stage they will buy. Perhaps you figured the media will come and you will get wider kudos and therefore more publicity from the event.

For me there is some form of internal ‘buzz’ I get out of doing things, projects (in my case arty projects) to the point where I will produce a range of Artworks with an aim of exploring a theme of some kind with a bigger picture of exhibiting them (rarely happens) so I pursue a dream, and I get a ‘buzz’ from it. I then go onto the next project hoping things might go further… I continue to produce.

What about you, what’s your reason for doing what you do?

  • Ego -”I’m important look at me”. (What, you only lasted six months, but you were important and hey you gave it a go).
  • Profit – “I’m in business and I can make a greater return than any investment I know of” (You hope.)
  • You’re the boss – You get staff, they do the work, you sit back and watch (nice idea, doesn’t always work that way).
  • You have a great idea you think the world will want to buy – Maybe it is the best idea since ‘sliced bread’ but what if it’s not… done any research yet?
  • I want more promotional coverage for the business – You run an event to get people in, hopefully people who have not used your business before but hopefully will in the future. Perhaps the local radio station team up with you and run a sausage sizzle, it costs you a heap of $$ and you hope for the best. Was the effort really worth it? Note the key word here is ‘hope’
Perhaps I should apologise for my cynical ‘quips’ after each pointer here, but I see too much failure in business to push a positive line at times.
Let me go another step to see if I can redress the imbalance.
  • Ego – You have one and hopefully you can use it to give you a boost when the chips are down, see through the crap when people say it won’t work. Perhaps it will give you the confidence to present ideas to financiers, interested parties etc.
  • Profit – Know that business is like a bucket with a hole in it, people pour in water (in the form of $$) the hole represents the $$ going out (expenses, purchases etc) your aim is to keep the water line above the hole, this is called profit. Knowing how to do that and how much it will be should be very important. Note the more profit you make the more you can assist others in  your community (family, friends, charities etc.)
  • You’re the boss – Will you be a dictator or a great person to work for that your staff and customers will follow you to the ends of the earth? be the latter, study hard on this point and make sure it happens.
  • Your great idea – Test it, ask questions about it, research it “Nothing like it in the world!” Go deeper on your research! Then figure out what you can do to better, what your competition is doing.
  • You want more promotional coverage for the the business – If you run an event, or some promotional ‘thingy’ what do you want to really have happen… more names on your database, more people to walk in your door, more sales there and then. The emotion of running an event however can take away from the real reason you want to do it, before long the real ideas fades and the good vibe of the event takes over.
Next time ask yourself why do I really want to do this, spell it out and put the reasons why on a banner printed out from your computer, now look at it every day, let it drive you, guide you motivate you. Then think about the team you have, what o “they do it for”? Now there’s a good question.

Your Customer Relationship Executive and Your Business

Following on from a previous article on Customer Relationship Executives I thought you might like a few more pointers to make the process of building this role easier, here goes.

Your business has become big enough to have a person in this role, other businesses of your type and stature have them and it seems to work for them. So how about your business? The decision has been made and someone has to implement it. What to do next?

  • You’re leading them so ask what you want them to do and how you will support them to do it. (make a list FAST!)
  • Get a budget sorted their wage and ancillary costs, the resources they will need on a basic level and then the resources needed for them to excel at what they do.
  • What sort of person would you IDEALLY like to select for the role. Think personality type, adaptability, flexibility, nimbility, stunning phone manner, highly courteous at all times to ALL other personality types and so much more (another list!)
  • Where will you position them so they can feel part of the team but have the privacy their role may require?
  • How will you support, coach, mentor and support them?
  • How will they be seen by other staff who might currently do a part of this role as part of their usual duties… How will they be seen by other staff in terms of importance within the business?
  • What access to the database will they have?
  • What I.T. support will they get?
  • What Admin support will they have?
  • How will you measure their performance?
  • What will your expectations be of them?
  • How often will you meet with them?
  • What other people will have to interact with them so they can get their job done?
  • What sort of position description have you put together, does it include enough detail? Does it leave scope for them to add to the role?
  • What training will they need – to start with and along the way?
  • Who will fill in while they are away? Will this fill in person be able to effectively fill the gap and continue in a ‘business as usual’ kind of way or will they need to work one on one with the existing person to make the transition seamless?
Notice how there are lots of questions, stop and ask yourself, how will I cope with all this as well as my existing workload… hmm hope you have your ‘skates on’!
  • How will you make sure they are not under too much pressure from ‘moaning customers’ and those who want to yell and scream?
  • What strategies will you use to keep them motivated and highly engaged in their job?
  • How will you include them in planning sessions, showing them the stats, having them measure the stats…
  • What control will they have over the various situations which may arise… Feeding back info  to staff, dealing with difficult customers (what sorts of gifts can they send)?
  • What sort of ongoing ‘keep in touch program’ will you let them do, special occasion cards, reminder letters, promotional freebies and goodies.
Notice how what started out as ‘just another role in your business’ has become a major one, and the person has not started yet!
  • What limit will be set for their budget? Is it big enough or is it a bare minimum “we don’t know yet how big it should be, perhaps we should start out low and work up from there”?
  • What level of authority will they have? Can they go straight to HR to warn of  another staff member who is causing service ‘issues’ or so they have to ‘go through you’?
  • Will you require them to work after hours at special customer events?
  • Will they require the ability to think outside the square or is that left for the Marketing Department only?
  • Do  you want them to be loaded with ideas, or a person to ‘just do the job…’?
Okay you get the idea, this role is vital to your business, if you are not in a big enough position to have a person in this role perhaps there are a bunch of people who are in this ‘type of role’, if so how many of the above become applicable to them… Take a look at the organisations mission, vision, values, beliefs and ideals and see how highly customers are valued throughout that. Need to make changes?
So what is all this, a customer service initiative to cause customers to LOVE what your business does. Without this sort of thinking and action going on, your business just may as well fade into the sunset. :)

We Need a Customer Relationship Executive…

“Well team” Said the CEO excitedly “We need a Customer Relationship Executive and we need them now…” The rest of the team looked on knowingly and some slowly nodded in agreement.

One brave soul raised their hand and dared to ask “Why?” The CEO smiled widely and said “Glad you asked, you see other businesses in our industry have them, they say the sales have gone up because of that and the customer feedback has been very positive! We should do the same.”

There was little disagreement that day, a few minor questions, most leading to “what will they do?” The CEO responded with “Build customer relationships, short and long term. They will be busy chatting with people, getting feedback, feeding leads to the sales team etc.”

Any thoughts of ‘why’ were soon quashed and so the HR department had a task, get one, and get them up and happening fast. The big thing that needed to be asked though was “What will they do specifically, how will we measure it and what will the budget be, what resources will they need…” Followed by “who will lead this role the sales manager, HR, Marketing or Service?”

  • Clarify the role, what exactly is expected of them
  • What will their limitations be (if they have to make a customer happy how far can they go? How much can they spend)
  • Did the other organisations who have an exec in this sort of role just have a natural sales high or was the measurement really objective
  • Who will coach, support and lead this person?
  • Where will they have their space, office etc…
  • Does the values of the organisation fit to having a person in this type of role, does the organisation REALLY love customers this much?
  • Is there a track record of customer complaints that this new role will ‘magically fix’?
  • Will someone take their place when they go on holidays?
  • Will they have a support admin person allocated to them to do the ‘hack work’
  • Will the marketing team work with this person to assist them to get STUNNING results
  • Will the I.T. department be able to offer suitable solutions for a database, email auto responders, web access or any other I.T. resources? Or will they throw their arms in the air and say… ERRGH! we are too busy already.
Now that those issues have been put on the table, it’s time to look deeper and make the role really work. After all adding a new staff member should add value to the organisation, right?

 

Helping staff to get what they want

When it comes to dealing with staffing issues it seems as though there are always going to be those who want to help themselves and then there’s the rest.

What to do when you are staring down the barrel of staffing challenges and this is just one of your starting points?

In a previous article I looked at What Staff Want. It gives some interesting insights, but how do you figure out how to deliver the things they want or need and get to that point effectively.

Let’s go for the easy option, Brainstorm…

If you already know what they want and or need to do their job effectively, then facilitating a session with them will assist them to at least understand you want to assist them, and give  you an idea of if they want to be assisted.

The real aim is to use the “Collective Intelligence” to get information happening and ideas explored.

You could start out with the list of what people want, then jot down some ideas in advance  of things you believe might match to the job, tasks, attitudes and beliefs. Then you have a chance of connecting with them when the discussion starts and they are scrambling to find ideas. You would probably use your information to enhance their thinking processes if they get stuck, you might add in a pointer relating to an obvious task to spur them on.

Brainstorming can be easy – Set some guidelines and go from there.

  • All ideas are good ideas – We can focus on the good ideas later
  • Feel free to share – Let people freely add in and occasionally encourage the stragglers to also put in. Invite them to help make things better
  • Our aim – To explore ideas on improving this business unit – “We have challenges what will improve things?”
  • Work to a time frame so they don’t just lounge about for ages, aim to get ideas on to paper fast.
  • Pose some questions to be answered – Perhaps this is the initial brainstorming, getting the issues out as THEY see them, then getting them to provide ideas to answer them
  • Write fast, and prod for more ideas – Actively explore concepts as they arise
  • Consider a mind map – Do an internet search on the basics of this, it can be a very visual way of getting the thought processes working.
  • Collate the main ideas and share them once they are typed up – This can then lead to a plan of action or an attitude shift to some degree.

A brainstorming session should be positive and free flowing. The team should not feel like they are working under duress to come up with ideas. Hopefully after doing this session you will be able to find some excellent starting points to work from. Chances are the team had all the ideas and answers and you were able to positively, openly and honestly listen to them work through the challenges.

Now notice how all of this leads to you being the coach… working with people to get the best from them, without having to hit them over the head and force them to do things. Trust me it’s better that way. Want to be a better workplace coach, try this

 

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What staff want

As a follow on from the series dealing with staffing issues  this article explores what staff want, when you know that and provide it, then you will find it easier to keep them happy. Believe me it’s important.

Keeping people happy is one part of the whole business matrix… customers or staff, the common denominator is that they are all people.

To keep one person happy you might find their definition is built on getting a reasonable amount of work done in a standard working day, churning through mountains of meaningless paperwork. Meanwhile the next person is kept happy by having variety and not just being stuck in an office.

So what are the core things they want and how can you provide these for them?

Here’s my list.

  • A sense of belonging – Being valued by others, even in minor ways can help to build and maintain their workplace sense of esteem
  • A sense of achievement – Some will want to work their way up the corporate ladder, set goals and achieve them
  • Contributing and adding value – Beyond their basic agreement, work targets etc, they feel as though they have contributed to the whole business machine
  • A sense of purpose – It’s not a meaningless job, it has a role to play and they can clearly sense that
  • Organisational integrity – It’s about security, if they know the organisation has integrity they then have a foundation they can believe in and stand by. No integrity, the foundation can give way at anytime this leads to insecurity and can be a reason for staff turnover
  • Control – For some this can mean the security that comes from having some measure of control over their situation, it might be minor. For others they want the chance to take control of a department, or a division depending on their level of drive or motivation
  • They like be challenged – In ways which suit them, not you. For some it will be big challenges for others it will be meeting a small quota. It comes down to brain stimulus
  • They have a suitable work environment – Where it can be controlled, think about it you spend 8 or so hours a day in the business, do you want to spend 8 hours in a hovel or 8 hours in paradise… The choice is a no brainer right? So what’s your environment like? Sure paradise is a BIG step but making it better might only take a few tweaks and a small amount of cash. For those out on the road for instance in a company vehicle, is it clean neat and tidy, new, old, in good repair or a rust bucket. Oh and the Lunch room, a place to relax and unwind, or a stinking cesspool of yuck… (broken chairs etc.)
  • They have the right tools – Newish computer – Quiet keyboard – Suitable work chair – Effective other tools

Are there others? Probably, it’s up to you to find out. But armed with this as your starting point you can soon see the sorts of core things staff want. Go and chat with your staff and find out what their wants are.

Now you know what staff what, here’s an article on how you might explore this further.

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2012 Business, thriven or failing

There’s plenty of talk out on the street that people are saving and not buying, therefore business may well take a battering.

There’s lots of other talk too, less Entrepreneurs entering the market place with big ideas. Then there’s people losing jobs left right and centre as businesses close up and walk away, or go offshore to chase cheaper ways to manufacture.

With all this I can sense bitterness in the air, people in business cursing those that don’t buy, (or by online…) cursing the idea of having to set up a business in a down economy, cursing the thought of having to think creatively to overcome challenges and create anew. The list goes on.

Things change, get used to that.

It’s up to you what you end up doing about it, in business there are options, generally the more cash you have the more options you have.

But wait the “bootstrap-ocracy” will tell us you don’t need money, you need ideas, followed by a great pitch to the right people and before you know it a business has emerged from nothing.

I heard a conversation the other day that suggested all business ideas are bootstrapped, even if you put a few Million into the start up phase you then have to pay that back at some stage so  you are possibly worse off than if you started with zero $$ it just seems easier.

What will make a business thrive through 2012 and on into the future. Lots of things, the ability to handle change, be creative with their ideas and explore ways to make those ideas become reality so the zero start up can become a heroic organism which can stride forward with confidence. In a word nimble.

Go on get nimble, get creative and make hay before the weather changes and the hay goes sour. The wider community is waiting for the right people to do the right things and keep things moving. “Tag… you’re it!”

Smart Phone web stuff

You have a web site for your business, and now people have heaps of smartphones and while they are out and about they are checking out your site from their phone.

Therefore make your site work on a mobile, as MILLIONS are now using their phones to browse, and the figure is building daily.

What you need is a way to test your site, the good people over at Google have come up with a fairly elegant solution… http://www.howtogomo.com/

A simple yet highly effective way to test your webpage/s to see if you can cut through when you need to! Now call your web people and make changes.

Power $$ profit, where will it go…

In a recent news article the NSW government has made a tidy $1.23bn profit from the part privitisation of their power resources in that state. Well done, let me be the first to congratulate them.

I have a question however, what will they do with it?

Suggestion, for a whole bunch of people who can’t afford to buy the solar panels on their roofs use the $$ to give low income earners a way to reduce their utility costs, this will then mean less coal gets dug up as well. Makes sense to me. However I won’t be holding my breathe waiting for things to happen. :)

In your business are there similar opportunities? Are you missing out because of lack of thinking, risk taking etc… look closer you might find some powerful opportunities right under your noses.

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Make it Work

How do you go about making a succession plan, and setting things up so you and your  business can have a rosy future? Let’s try a few things and see what we can come up with.

Firstly a business that works.

  • Great products
  • Great service
  • Good profit margins
  • Great systems – policies – procedures – plans – vision
  • Great team
  • An entrepreneurial spirit – some risks – great rewards

Now say to yourself, “What do I want at the end of it all?”

A retirement income

An enjoyable, sustainable and profitable company to work in forever (some people don’t want to retire)

So how much is the retirement income going to be and when?

  • Will it maintain your current lifestyle needs?
  • Will it offer you the chance to live a greater lifestyle than you currently do?
  • Will it provide you with the chance to do more things in the wider community
  • Will I semi retire early…

All great questions but now what.

  • Think about your income levels, where they have been and where they are headed, when you reach a std retirement age of 65, what will the income be?
  • Then think about it being able to build further as time goes on, if you are retired for 30 years what would your final ‘wage’ be.

So how will you do it?

By now you may have realised the level of income you want, and now you have to ensure your business can create the level of turnover to pay for your ‘vision of the future’.

I think it’s time to get cracking on making your business more profitable and seeing how it will run without you, because some day in the future your asset will either fade or thrive. Take action now!

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You want what by when…

This is not a chat about time management… not this time, more a chat about what do you want your future to be

You’re in business, not just a job but business. That means you work, take risks, plan, implement and reap rewards (yes rewards) if you get things right.

I have heard many people say many different things about what they want from business.

  • I’m the boss.
  • I call the shots
  • I can’t be sacked
  • I get paid more than the other guys

Follow that with…

  • I am creating an asset I can sell and retire on the proceeds
  • I have an asset my kids can take over
  • I have an asset where I will install a manager to do all the things I currently do and I will live off a % of the profits and occasionally consult back to the business when I want to.
  • I have multiple assets run by others and I get a part of the income from each and I seek out more ways to make $$ from each

The last one is the one I like the most, it’s the one that makes the most sense to me, it’s a risk to reward ratio. I get rewarded for the risks I take and can create more businesses so that if one is not doing well, another one is. (Good diversification can do that.)

Here’s the challenge however, most people don’t seem to think like that in fact they often only think in the terms of the first set of points. What that amounts to is Just Over Broke. Rarely getting ahead and when they do it seems to disappear FAST.

Sure there is the argument of live now, because you don’t know how long you will live. But being that it’s an unmeasurable ‘thing’ I would prefer see a longer term plan (or vision) than some short sighted live now and “oh no we’re broke honey, but we had a great time…”

All this is loosely called succession planning and making sure you set up your business to be all it can be so you can reap positive rewards now and in the future is vital.

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Rushing headlong to “who knows where”.

Lately I have had a few reminders of what I am about to chat about. It’s a bit unnerving when people ask “When are you planning to retire?” and I answer with “I’ll never retire, I like work too much!” that covers the fact I probably won’t be able to retire financially. But I guess it makes light of a serious subject and one I have to try hard not to think about too much.

Like a lot of people I didn’t worry much about retirement, putting cash away and anyway I keep hearing stories of people losing money overnight on the stock market and their portfolio value plummets again…

The reminder for this post, listening to people in business chatter away about how things have gone, what they will do when the time comes to retire, how they might sell their asset and in one case a lady who had sold her business, watched it fade fast into obscurity so she bought it back and is building it up again.

So what will you do, sell the business, put a Manager in to run it, expand it, resize it etc? All with the aim of having a nest egg to retire on.

If you do sell, will what you have the cash ‘invested’ in provide for your needs in retirement? How much will you need?

If you build up the business and put in a Manager how will that work out? Will the amount you need to take out hurt the business? Will it be run as you set it up or better? Will things fall in a heap and you need to rescue it… will you want to rescue it!

Lots of great questions in need of great answers. Hopefully your Accountant can set you straight, or at worst your own figures will project a rosy future for you. Lets face it, in the current economic situation there is little to smile about when the notion of retirement looms large in our thoughts. Unless of course you have an asset which keeps on giving.

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Guaranteed! But at what cost…

It’s standard practice to have a guarantee for many products and services. For some in business it’s the thing which sets them apart from their competition, for others it’s a legal compliance issue which they prefer wasn’t there.

What does it cost your business and how should you handle it?

Being a service nut I like the way it can make your business stand out from the crowd, compliance or not… so handling guarantees becomes a major issue you solidly stand behind, giving every customer ‘peace of mind’ in knowing you will be there with them if ANY issue arises.

Over the period of a year or three it can be easy to look at the cost of supplying services to fulfill your guarantee obligations to keep your ‘customers happy and fulfill your legal obligations. In the intervening ‘learning phase’ it may be a case of  guessing how much guarantees might cost. Here are a few points you might consider in the process.

  • Is there a consistent percentage of sales which you can attribute to guarantees?
  • What is the time taken by staff in providing guarantees?
  • What is the cost of providing the staff to do these tasks?
  • Is this time significant enough to impact on other aspects of  your business… e.g. making profits from std sales.
  • How much will the cost eat into your profit margin?
  • What will you need to add to your operating costs to take into account this ‘cost of doing business’?
  • How will the cost variation affect your average dollar sale and will that still make your business competitive?

I’m sure there will be other questions to ask in the process as you explore guarantees and their impacts further. The main thing is to be very mindful that guarantees have a cost, learn to live with that and allow for it in your forward planning.

Making your staff pay…

What your employees earn for the organisation needs to be more than what you pay them, but how much? There are costs to cover having employees, so it makes sense to earn more than just what they cost the organisation.

In some organisations they seem to have no idea how much value their people add to the organisation, so lets have a think about the issue.

Let’s look at a range of costs and how it all adds up (their wages while they are on holidays and wages for a person who may replace them, as well as superannuation, insurance etc).

How much?

If we work on a figure of $800 per week that’s nearly $42,000 pa. Here are the ‘hidden costs’.

- 4 weeks wages for a fill in employee while the other is on holidays    $6,400

- 1 week personal leave                                                                    $800

- Superannuation @ 9% pa                                                               $3,700

- Workers compensation Insurance                                                    $300

- Payroll tax @ 5%                                                                           $2,100

- Training and development or uniforms and ‘tools’                               $2,500

- Incentives and bonuses                                                                   $1,500

- Accumulated P/A savings to cover 10 yr long service leave                 $960

- Accumulated P/A savings to cover the other worker on 10 yr leave       $960

TOTAL:                                                                                         $19,220

 

That’s just under half of the annual wage so they need to be earning the organisation a total of AT LEAST $61,200 to pay their way and cover their costs.

Let’s break it down further, on average it’s suggested out of a whole year people only work 220 days so that makes it $324 per day or $40.45 per hour. If you take into account ‘slack or down time’ (it’s raining, they are waiting for supplies, not feeling too well, angry at the boss for spending time reading business articles.) then that figure could readily go up.

For some of our readers they will know this hourly figure intimately and they will have their employees earning solidly above the basic level so they know they can cover longer term costs and thrive readily.

The thing is though, now you have some starting points to work with how will you change things in your business to make sure your business covers its costs, makes a profit and you come out smiling with lower stress levels?

Your culture is showing… so who looks after it?

In your business, the culture is determined by a number of things, but getting it to develop and not go sour is vital… So who looks after it?

If you are a small business then you’re the person handing it (along with everything else) but if you have a HR person then they should be poised to provide services in this area.

Often people see the HR function as, recruit – select – payroll – rostering – ohs – industrial relations. Clearly however there is more and loosely put it’s about staff well being – Training and development, induction programs, skills updates, policies and procedures, performance management and lastly our topic, working the culture – In short the internal relationships and the things that make them go well.

So the HR team looks after the culture… (ask about that next time you interview a person for a role in HR and see their response…) But what is ‘it’ that they have to tweak to make it work?

Basically it’s about behaviour adjustment, (to match to the organisations culture)  but before that happens the HR team need to figure out if anything needs to be adjusted (an ecology check), assessing the current situation and looking for ‘gaps’ or areas of ‘risk’ which are or could become an issue, they need to understand and figure out ways to develop internal relationships so they can know the who, how, why, what and where of what needs adjusting.

Then they need to plan ways to tweak the culture so it’s healthier and can stay that way. If you look at organizational culture in this way, your team should be able to develop a sure fire development plan which is based not just on developing role based skills and abilities but enhancing the philosophical, intellectual and emotional intelligence of the team too. E.g. a leader may need to have more ‘people’ skills to be more effective in their role, so a program which allows better ‘reading’ of people and explore what makes them tick, might be useful, yet not something which may be directly business related when you look for courses or workshops to develop these skills.

If the first step is an assessment of the team culture, the second step is developing a program which explores  and develops all relevant aspects of the analysis.

Perhaps the program is a series of information sheets – a revamp of the organization’s value statement – a new section in the induction program – and or new Key Performance Indicators – or a more personal development based approach to training and development. Let’s not forget it may also be an adjustment to the physical aspects of the business, colours, furnishings and the like can have a huge bearing on how staff perceive a business and therefore relate and respond to the environment.

Whatever approach you take to the notion of developing your business culture, you should give it due concern, the positive flow on effects can make a big difference to the way things happen in your business.

Remember this little statement… (thanks Tom P)

Excellence, always! If not Excellence, what? If not Excellence now, when? :)

Your business culture needs work

When you want a new staff member to ‘fit in’ you generally go for a good culture fit when you interview them. Usually this means the recruits actions and thoughts fit well with the rest of the team and the way they do things, their patterns of behaviour. It makes sense to do that, however what if you want things to change in your organisation… perhaps more growth, explore new markets, push some boundaries. Then things might be different.

 

Consider the role of a senior member of staff, perhaps a person in a strategic planning or Human Resource Development role. Your aim may well be to push some boundaries and open the playing field up to new ideas and options. In that case you may want a person with a different approach or cultural fit to the rest. This then raises questions about the type of cultural differences and skill sets you might want to have with this type of recruit.

 

How will you decide what culture and skill sets you require? That depends on the role and how much of a ‘shift’ you want to create in the system. Clearly if you go for a person who is totally different in their interests, values and beliefs to the rest of the team, you may end up with a situation where the gap between your current culture and your ‘imposed’ one is too great to sustain for any length of time. I liken it to a bridge trying to span a distance which is too great for the structure to hold for long, eventually it fails.

 

Your new cultural direction should consider the following points.

  • The change should be different enough from the existing situation but still maintain structural integrity.
  • Creative approaches or not? – if the existing culture requires stimulus to get it moving then a more creative skill set can do just that.
  • If the growth pattern of the enterprise is stagnant then a more profit driven or sales oriented person can add value.
  • Managing the change might need extra effort on the part of the HR dept, supervisors and team leaders to oversee the new direction.
  • Is this culture re-shuffle a part of an ongoing strategic plan? – If so it will probably fit with a core value of innovation.  With that underpinning the new approach, the team should see the benefits this will bring for the longer term.
  • Although a different cultural fit might be the main aim it doesn’t mean the core organisational values need to be ignored, in fact they are probably going to be strengthened by this new approach as terms such as respect – innovation and service get a bigger airing and may be explored at a deeper level.

Like anything changes to a business need to take into consideration various factors before being implemented but the above cultural development points might be a good starting point to consider.

 

Are details killing your business?

The devils in the details as they say; all it takes is one detail messed up and things can go astray.

On too many occasions I have seen things get badly messed up and staff in an organisation go into a flat spin trying to overcome a difficulty because a detail or two was missed.

Here are some quick examples.

  • Someone goes on long service leave and the flow through of paperwork stopped, this meant a build up of invoices not sent out, so a whole quarter of income was delayed.
  • Or how about a person who has a few days off due to illness and no one was able to take over that person’s role without some serious investigation of their scant notes.
  • A ‘proof sheet’ at a printer’s was not signed off by the client and their $20, 000 print project had a serious error, the client blamed the printer and the proof sheet oversight cost them dearly.

It comes down to how people set up and run their systems to ensure things can carry on despite breaks in the usual routine, or a back up failsafe device (like a person to double check an important document).

Are there holes in your system and what’s keeping it propped up? Perhaps it’s time to review and tweak the systems you have in place to ensure things can flow more effectively.

 

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How happy are your employees?

How happy are your employees?

They turn up, they do the tasks, but how happy are they? Some of you are now asking “why should I care?” as long as they turn up and do the tasks…

Well a happy team will generally do things more effectively and with greater interest. If they are more at ease then they will probably be more alert and less stressed. Now does it make sense… So what can you do to assist them to be happier?

Survey them – Every few months or so develop a simple survey to measure how they are going in the happiness stakes at work – and loosely at home, you don’t need to pry too deeply but imagine if things are down at home, then it can impact the work situation, what will you ask them? well try doing an internet search for staff surveys and make a list of questions from there.

Do a Maslow – Dr Maslow came up with a list of needs people have in a range of situations, but the workplace is a great place to use it. Do a search on his list and then use it as a guide to measure with – It can be a very useful way to set up an induction program, or anytime a person moves to a new position or division and things change. It can give you a view into what sorts of things should be in place for this person to perform well. According to Maslow you should be aiming to get your people to a ‘self actualised’ position, this way they are in the best position to add great value to your organisation.

Is your workplace a brilliant place to be? – Take a look, is it a great place or a dump or somewhere in-between? Now figure out what can be done and when. It’s a great way to start forward strategic planning. When profit gets to x level you can update a few things, and continue on from there bit by bit until you get the organisation up to a great standard. As a one off big spend it might cost a lot, but in stages it can be a lot easier to handle. It could be developed by adding a question or two in the initial survey.

Keep on tweaking the list! – Use this list as a guide to improving your business and keep on tweaking it see if over time the results are showing up.

 

Snowed under…

In business, when you get snowed under, that’s when the cracks start to show in your systems. It can be easy to remember a few dates, times and the details of what needs to be done, then when one too many things get stacked on top, the details fade, followed by any loyalty you may have earned with customers. This is one of the many reasons businesses go through up and down cylces of ‘boom and bust’.

So how do you create a system which is bullet proof and others can follow it if you are not able to carry on with the task. A system which helps you keep your sanity and your customers loyalty as well. Try these.

  • Regularly test the system with your customers – if the cracks are going to appear they will probably show up when you least expect it when the customers want you the most.
  • Keep others in the loop when you update to the system – It’s great to have a good system but if others on your team don’t know about the changes, how can they use it to their advantage? And did you work with them to tweak it?
  • Think about what cracks first – Is it you who does not handle the pressure, or others? Is it the system? (old technology may not handle what you want it to). Is it the way you record information to keep the system up to date? (Paper based first – computer updates later – or directly into the system? Either way you need to be able to identify what the challenge is and then explore ways to adjust it to suit.
  • Are things in a logical sequence or all over the place? – following steps is just that a logical one after the other process, sure there may be a side track here and there, but in the main it’s only a short side step. Put things in order to keep the process flowing as best you can.
  • Take action – all of the above are action steps but when will you do them, can they be implemented slowly or do they all need to be done at the same time? Make sure you set time to make the system work more effectively for you it may require some time sacrifice up front but the saving further on will be well worth it.
  • Fire, aim, ready! – Yes it’s out of order, but often business is like that, we have to react to things which are thrown at us at a moments notice so we may not have the ability to get ready, then aim… Sometimes the process can work out well with this approach as you can set a process in action, and tweak things to get the aim right as they progress.

Go on, try these out and see what happens. You might just keep your sanity in place a bit longer and build that all important customer loyalty while you are at it. Oh and don’t forget the sense of accomplishment you will feel when you have knocked things into place and you can see the light at the end of the tunnel!


Your business organisation…

So are you really organised? Let’s get serious, on the desk in front of you is there, papers, notepads, tape, pencils pens, cards, a charger or two, various notes, empty packets of “stuff”… and is this ALL OVER the place?

Generally I figure the answer is yes.

Next step, if that’s the desk, how is the bookkeeping? The payroll, and accounts in general…

So how is this really effecting your business? In the day to day things you do each and every day you are probably not that effected by it, you have a reasonable idea where to find the “usual” things and heaven help anyone who gets in a cleans up! (even if it is you.)

The challenge comes when people add more things to your stack of things to do, then a client walks in with an unusual request, then a supplier dumps a new catalogue in your lap and before long you are in a spin wondering what to do next.

You reach for the to do list… nope not where you thought it was, oh well you create a new one (only to find the old one sometime later and wonder where the new one is!

Sounds familiar? Yep I’m with you on this one it seems okay until a few things build up out of the norm, but what to do about it.

Discipline!

Get yourself into a position where  you can create some time, (2 hours perhaps) make it early in the day (before business starts) or after hours, perhaps on a weekend (yes I know that’s family time so have the family help you if you are that way inclined.)

Take all of the mess off your desk and sort it only once the desk has been cleared and cleaned down. Sort the computer cables somehow and put only the things you really need to have in  front of you on the desk to make things run smoothly.

Now take a look at ways to keep things organised so you can get on with the tasks which really need to be handled well.

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Three Persuasive Business Points

Here are three points I think you will find make a persuasive business argument, take one of these factors out and you will be out of business fast. Let me know what you think in the comments…

1. Have something to sell.

2. Sell it.

3. Make a profit.

To do so you need to market the offerings, have a process to sell with, manage the money.

To do that you need to have a handle on the HR, finances, marketing, overheads and it then starts to get more in depth from there. However  you probably should be thinking in the terms of the basic 3 things to do, then see what’s happening from there.

May I suggest, you make a BIG poster or three with those key points on it.

Then consider breaking things down from there, so at any given moment you can know how each area is going, which one to tweak next and set a plan for the next one.

On your breakdown you will probably have a list of finer points relating to each area, then you can ask yourself, “which smaller area works well and which needs adjusting?”

Lets face it, business is not easy, in fact very challenging at times! But if these simple steps can make it easier for you then that’s got to be a good thing.

Oh wait I forgot! there’s a fourth point, oh silly me… Notice how you are looking at the business as the owner (from the perspective I have written it), note also how you are looking at the business, as a whole. Therefore you are taking a leaders view, a coaches view if you like.

Therefore you can be the coach and suggest strategies, work with your people to develop tactics, involve them in the game, many of them will know their parts in the process and know you have a chance to direct things that bit further. Go on be the leader, check out the strategies and concepts you need to put in place, then bring it all together like a great symphony, all orchestrated and conducted by you the business leader.

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What do You Need to be Doing in your Business?

What do you need to be doing in your business? It’s still early enough in the year to be thinking about planning and implementing.

I often think about what I would WANT to be doing in my business, yet the need to’s cut through the wants and nag me to pieces… Often it’s the wants which cause us to go off on inappropriate tangents.

Should you be…

  • Getting more new prospects.
  • Streamlining systems.
  • Finding ways to make things more profitable.
  • Developing cash-flow projections.
  • Looking after existing customers better.
  • Checking OHS issues and risks factors.
  • Implementing a staff happiness program.
  • Developing a marketing plan.
  • Implementing the marketing plan with your friendly branding expert.
  • Tweaking your business plan.
  • Developing your customer service strategies.

You know there are a whole lot more options you need to be doing, so what stops you?

  • Hate to do things which are forced on you?
  • Figure it will go away somehow?
  • You want to hire some one someday who can look after these things for you.
  • Don’t know where to start because the list becomes overwhelming?
  • You refuse to delegate?
  • You like to chat to suppliers rather than face the reality your business might slowly be going down the “gurgler”?

Looking for excuses will not help, you should take control and get the team together and make a list of what needs to be done and hand over as much of it as possible, then get on with doing your part of it.

In the end your business is just that your business, so it requires you to take on the responsibility which comes with the territory.

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Marketing Interview

Alan Miller, a freelance Journalist from Sydney interviewed me recently about Marketing, Enjoy!

Steve Gray has been in business for 30 years one way or another and has published hundreds of articles on business topics, from Leadership – Innovation – Communication to Marketing and Management issues. His hard won marketing experience means he is able to assist organisations to effectively get their name and message to their customers.

A.M: Steve you have done lots of things in business, you are a Trainer,  a  writer on a  range of business issues, a business mentor and a speaker on Leadership, Innovation and Communication issues, how did you come to get so involved in business?

Steve: I’m an artist by qualification, and over the years I have been introduced to business, from printing T’shirts in the beginning to design and photography (all fairly art related) then over time I grew my knowledge base and things spiraled from there.

A.M. I was surprised to learn you know a lot about marketing, which is the focus of the interview today… Is there a reason for that?

Steve: Like all businesses there is a need to get your product or service noticed, I placed adverts for my own business like most people and failed at it. I soon learnt a great headline helps, then you go from there, I read more, asked more questions, used my design and art training to explore more options and innovate a little. The more I explored the more I learnt. I note now there are always things to learn and check out like social networking and the culture developing around that to make it work, it’s quite fascinating.

A.M: Steve, what are some of the basic mistakes people make with marketing their business?

Steve: Having an aim (more new customers, more repeat business, raising brand awareness) and of course a plan of action which leads into an investment of time and effort rather than a liability. With no aim the shotgun goes off and hits very little you want it to hit.

A.M: Do you find many organisations have no marketing budget planned?

Steve: Often! This can be due to having no plan, no idea about what they need to do and what it might cost, Yet it can be so simple to develop.

A.M: What are some of the great things which have wowed you in regards to marketing and great brand placement?

Steve: We are seeing more integrated approaches emerge, people want to stand out from their competition, so a directory advert for example is only one approach, a newspaper advert is another… It’s when people start to realise they need to be more targeted and put a range of things together. E.g. a direct mail piece to prospects, followed  up with a phone call and a chat to see if there is a fit to their needs from your business (esp in B2B sales) then there is social media and websites where people can let a lot of people know about their expertise and keep their info and details in front of more of the right people, that’s becoming more powerful.

A.M: Is bundling of a range of marketing devices a way to go?

Steve: Clearly the one shot advert approach is a loser these days. You should realise prospects need to see your details more than once to be remembered, so the exposure side of things is a big issue. Therefore an advert with a call to action, perhaps a branded product as a reward for taking action can sit on their desk for ages, and that’s good! So take it a step further and have the info you want to tell people about readily available to them, a business card is one way, but there are more options to keep your name in front of them. From articles and information on the web to branded products people use everyday.

A.M: Should people link their promotion to their website or social media? And how would they do that?

Steve: Of course they should, I see it like a ring of connections where people can get in at most points and be guided to learn more about the business as they go. Perhaps via an active Face book page, or a group in Linked in (for business) this can lead to articles on their website, which can then get them more info via an email campaign. It doesn’t need to be difficult either! The more people get to see your business name in front of them the better. Couple the strong image retention provided with great service and you will be on a winner.

A.M: Do many of your clients have a marketing plan and should they?

Steve: Few do, and yes they should, at least a one page plan and a calendar of when they want to do things, then stick to it. Tweak it when things don’t work and know what does work.

A.M: How will social Media impact on marketing, in comparison to say branded items?

Steve: A branded item with a message can let people know you have a social media presence, so use it to do that (that gives it an aim then…) from there it’s up to you how you use the social media to blow your own horn and let your target audience know more about things which can be of value to them.

A.M: Do businesses need to be creative geniuses to make their marketing work or look snappy?

Steve: It’s great if they are, but not essential, pay someone else to be the creative one. However make sure it leads to a good aim or end product, like getting you more business, retaining customers. It’s great to have a creative approach and be noticed, but if all you get is a 2 minute wow factor then where’s the value in that? If on the other hand the creative approach meant you were handing out branded devices with your business details on them then your name is in front of more people for longer, that’s got to be good! Chat to your friendly branding expert for ways to get the message right and connect it with other things you are doing in your business.

A.M: Not everyone needs a marketing company to do their marketing for them, most can’t afford that, how would you help these kinds of organisations?

Steve: I suggest they create a plan of action knowing what the outcome is they want, then build on that plan and take action to get the results. Consistency is important. There are other branding experts who are not part of a big marketing company who can be of assistance, have a chat to them for friendly advice.

A.M.: A plan is one thing, implementing it is another…

Steve: Sure it is, if you want to get new prospects to look at what you offer, then you need to consider a way to do that, for instance in a business to business environment things can be different so the approach can be perhaps more targeted, therefore how you implement the plan is vital. You might start with a list of ideal customers or industries then figure out ways to get your name in their hands, your ongoing aim would then be how you keep it there. Your plan therefore should focus on ways to get your name in front of them and then what you can do from there.

A.M: There are many ways a business can market themselves, what works?

Steve: There are lots of things which work… Junk mail can work well, adverts in newspapers can too, and the same with branded products. It comes down to your target and the best way to get to the target. e.g. if I want to target accountants and I send out brochures to every household in town I have wasted a lot on the ones who are not accountants. Think about how your target wants to be presented to, then do that.

A.M: You mention branded products, many people would look at branded products as great giveaways at a trade show or convention, how can they be used by the average business to market themselves?

Steve: It depends on the aim, if they want to reward existing customers and say thanks, they can hand out simple things to remind them about the company, pens, calendars, imprinted note pads, things which would be useful for the end user and keep the business details in front of them. They can be also used as a device to get the attention of a new prospect, most people love gifts and they need not cost a fortune.

A.M: How should organisations go about choosing from the vast array of options available to them for marketing?

Steve: Chat with your friendly branding expert and explore what the businesses aims are, then look openly at ways they might be able to provide direction for the organisations aims and objectives. It might mean they have to create some great graphics to launch a message, brand some products and develop a way to get them in from of the right people. The big thing is being able to make the right connections at the right time so your marketing becomes the all important investment it needs to be, and not just another business expense.

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5 Reasons to purchase a comprehensive car insurance policy

It can be a confusing and daunting task to select the right car insurance policy for your personal or business vehicle, however this article will outline the top 5 reasons why you should invest in a comprehensive car insurance policy.
 
Reason #1: Insurance providers who offer comprehensive car insurance policies often include Roadside Assist as part of the insurance policy. Roadside assistance is an often overlooked feature of insurance policies as many customers do not see the value of this benefit as they have not previously had the misfortune of finding themselves stranded after their vehicle has stopped running. The quality and coverage area of the roadside assistance included in the insurance policy will vary from provider to provider, so it is vital to check that you are covered in areas which you frequently travel, and if there are any additional costs incurred under certain circumstances – such as if a tow or on-site repairs are required.
 
Reason #2: Another unique feature of comprehensive car insurance policies are the inclusion of a loan car for when your car has been stolen or taken in for repairs. Having access to a loan car from your insurance provider is a valuable addition to your policy as it minimises the impact of car trouble to your lifestyle and work commitments, allowing you to continue on with your planned activities without disruption or the inconvenience of arranging alternative transport.
 
Reason #3: Car contents cover is a new benefit included in more modern comprehensive car insurance policies. This benefit allows you to claim for personal belongings lost when you car has been stolen, or damaged in a car accident. No longer will you also need to replace your iPod and other valuables that were inside your car when it was stolen.
 
Reason #4: Caravans and Trailers are additionally covered under many comprehensive car insurance policies. These are especially valuable when undertaking long family vacations or business trips where you are also taking along your caravan or trailer filled with your valuable possessions.
 
Reason #5: A hidden and expensive extra cost of budget insurance policies is the lack of cover for lost or stolen car keys. A re-keying or re-coding of your car keys can cost as much as $250 as keys often have electronic signatures which need to be replicated by an authorised dealer. Comprehensive car insurance policies will often allow you to include key replacements in your monthly policy, therefore in the event of lost keys you won’t be required to pay an excess fee.
 
When considering the added value that comprehensive car insurance includes, depending on how you use your personal or business vehicle, it may be the smart and economic decision to invest in comprehensive cover. Always be sure to thoroughly read the product disclosure statement (PDS) provides by your provider, and ask your insurance agency to clarify any points that you are unsure about.

Allianz operates throughout Australia and New Zealand and through its subsidiaries offers a range of insurance and risk management products and services. The company provides some form of insurance cover for more than half of Australia’s top 50 BRW-listing companies, and employs approximately 3,300 staff. An avid supporter of environmental friendly initiatives, Allianz has a target to reduce emissions by 20% by 2012 and Is a member of the Australian Government’s Greenhouse Challenge Plus program.

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Choosing the right franchise for you

Franchise opportunities abound, but choosing the right franchise requires careful thought and considered research.

Combing through franchise businesses for sale notices should be less daunting if you implement a well thought-out research strategy. Using online research, industry publications, news clippings and other methods is a great starting point.

When identifying franchise opportunities, consider what will complement your lifestyle, business goals and your skill set. Some aspects to consider are outlined below.

Brand strength? Behind every successful business is a strong brand, bolstered by an enviable reputation. Read widely about how the franchise brand is perceived by the industry, customers and business partners. Part of what you’re buying is the company’s brand equity. What do you estimate the brand’s equity to be?

Finding out about financial health How open and transparent is the organisation about its financial health? A company’s balance sheet can provide valuable insights about how well placed the franchise business is to harness future growth.

Expenses today and in the future Before you buy a franchise, you’ll need to know what set-up costs are involved. There could also be ongoing costs, such as marketing or advertising levies.

Strategic marketing, PR and advertising expertise? Dig deeper into the company’s marketing strategy. What level of investment and support is offered nationally and locally? What marketing and branding expertise does the company offer? How well resourced is the organisation to fund public relations programs?

Systems for success? Systems are essential ingredients in any successful franchise network. How efficient are the franchise’s systems and processes – do they help or hinder your ability to operate the business?

Investigate the level of support on the ground Do they have a dedicated operational and field support team to assist you? Investigate the ratio of franchisees to field support infrastructure.

Consider the commercial environment Determine the competitive dynamics that are likely to impact the brand. Do they have a well-defined understanding of their competitors, future opportunities, trends and issues?

Create a shortlist of franchise business opportunities? Once you’ve created your wish list, shortlist your most suitable franchise opportunities. Map out what works for you and what doesn’t, including the business must-haves e.g. IT and marketing support, costs (one-off and ongoing) and other forms of critical infrastructure.

Talk to franchise owners at the coalface Franchise owners are valuable resources. They can often provide you with the ‘inside story’ about a potential franchise business opportunity.

Lesley D’Arcy – As a franchise recruitment manager at Mortgage Choice, Lesley D’Arcy is responsible for recruiting franchisees to greenfield (new) opportunities as well as selling established franchise businesses. Her career in franchise recruitment spans over 15 years where she has worked with many major franchise brands. Lesley has a wealth of experience in recruitment of franchisees and builds on this experience by unearthing and developing the latest and most innovative ways to help franchisors build their networks. This experience has given her the skills to become an expert in the field of franchise recruitment, excelling in lead generation, screening, qualifying and selling to prospective franchisees.

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Staff Development More than Just Incentives

Many organisations do their best to encourage staff to be all they can be and develop them to be all they can be, well they hope that’s the case, yet despite all their best efforts things can go astray. Staff may develop skills, but their ability to stay motivated or develop a better attitude towards the job may fade fast. Lets take a look and try to figure out some of the issues which might cause these important things to fade…

  • Poor procedures and policies – We create a system of policies and procedures which might be too complex when they don’t have to be, or not enough of them, suddenly “holes” appear and things “fall through”. An employee may well find this frustrating and all the incentives and development can come undone fast.
  • Knowledge development – Great to provide incentives to staff, but without giving them the right knowledge to be able to tackle tasks effectively you might be setting them up to fail, or at worst struggle. People often look for the path of least resistance and end up finding that path elsewhere. if you train people make sure it fits for their tasks and needs.
  • Incentives – What if you created the wrong incentives… What if your people don’t like the goals set at some deep level… What if your planning looks great for you, but not for the organisation and the staff know it… What if the incentives put in place are too short term to hold the employees interest… All useful questions, now you need to figure out what to alter to make things work.
  • Lousy tools – Here’s the task now go and do it, “But where are the right tools to do it?” your team just might give up before things have started, a bad sign. Do anything to make sure they get the right tools and training to make the task happen effectively.

Often staff are disinterested because WE set them up to fail, although we had the best intensions at the time. WE need to ensure things are in alignment, the goals, the processes and procedures, the policies, the skills development the incentives and tools so the staff can be all they can be with ease.

Lets reward the right behaviours with the right set of devices so the team wants to remain with the organisation in a way which keeps the ball rolling for all concerned, after all happy staff are often far more productive staff.

What’s next, the fourth instalment

In this final part of the new recruit guidelines I wanted to focus on the probation period guidelines. it’s a very important part of the whole process but one which is often dismally left out of the process. Here is what I said in the initial article in this series.

Probation period guidelines – Start and in three months we will assess how  you have gone. Assess what and how? Is anyone in your organisation clearly responsible for figuring out what and how to assess, are they qualified to do so to some regulatory standard?

Many organisations have a three month probation period while others have six months and others none at all. If you want to build in cooling off period where either party can part ways, it is wise to ensure you and they fully understand the process and the criteria they will be assessed on.

These days there are plenty of people with workplace assessment qualifications who should be able to map out the criteria for measurement and the ways to assess the recruit against those criteria.

Depending on the role will depend on the specifics of operational effectiveness they will have to attain, the skills they will have to demonstrate and the level of cultural fit they will attain.

At a minimum level the OHS standards will be addressed and I would like to think a solid appreciation of the values and beliefs of the organisation as well as practical job skills and abilities would be very wise.

The aim being to ensure the person being assessed has clear criteria to work to, as well as a full appreciation of how they will be assessed and the evidence or types of evidence which will be sued to do all this.

May I suggest a clearly set out set of criteria in a bunch of areas, OHS, job skills, Cultural fit, Communication skills, Technical skills (IT etc). and then build the assessable parts within each section. Perhaps they will have to show an understanding of the terminology or intention of the parts of each section as well as demonstrate with clear evidence they have achieved that level of skill.

Whatever the end product make sure it is clear to all parties and people assessing the person have the ability to do it based on great evidence and clear guidelines for all.

Now you have a new recruit with correct training, who has met the criteria for assessment, feels welcome in the organisation and is settling in to the role with ease and a degree of comfort. You on the other hand have the peace of mind in knowing you did all you could to make the process as easy as possible to ensure the new recruit is a brilliant fit and are assured of their ongoing success… Let’s hope so!

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What’s next, the third instalment

Last time we looked at the training area in the new recruits process, now lets check out the expectations put on them, and how to deal with that, in the initial article I said…

High Expectations – The HR dept say this person is a great fit for the organisation on SO MANY levels, yet no one in the dept they are going into knows anything about them except some here-say rumor… Truth is the person is a bit average in the start up phase and people in the dept are “non plussed” with the new recruit, some people just need time to shine and figure out where everything is and how things happen. How were the skills the person had in a  previous position “Mapped” across to this new role. What if they had used a much older piece of software in the past and the version or type you have is VERY different to what they are used to…

Your new recruit starts and the place is a buzz with excitement, people want to meet them, people want to avoid them, people need to help them or not. It’s all about people and the fit to the organisation, yet on so many levels there are issues with how things come together and the expectations some in the team may have about the new recruit.

In the initial phase the new person might struggle to get up to speed, despite reassurances from many in the organisation, yet the person may well be highly trained and have a resume bristling with qualifications. In the initial phase then it should be vital to ensure they have the support they need without prejudice or hassle, this way they can grow into the role at their pace. For some that will be fast and for others painfully slow perhaps,  you role is to make sure it happens in the best way possible.

Others in your team will need to know about the new person and why they were chosen so they can make fair assessments and not base a person on day one performance and here-say from others in the team, rumours are rarely objective.

You will have talked to the team about how they have certain skills and how these can be traced across or mapped, to suit their new role. You will assure them this person meets a range of positive criteria and proved at interview they should be well and truly capable of fitting in, and doing an effective job in the new role.

You will also outline any training or other support they need to allow them to make the best of the probation period and explore the role and the organisation fully.

Now every one knows about the new recruit a welcome party will ensure they are able to fit in and be supported in positive and solid ways by all the team.

In our next part in this series lets look at the guidelines for their probation period and ensuring they are clearly assessed to meet the criteria.

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What’s next, the second instalment

This is the second part of the four part series on dealing with new recruits, this time we focus on training. Here’s what I said in the initial article.

Lousy training – Tough, though I know your training people are possibly doing what they can, given tough challenges or are just not that suited to training new employees, they might have a stronger focus on I.T. or a some Leadership program, they can be spread thin. After all did anyone tell the Training area to prepare something for the new recruit?

When it comes to training some are of the opinion “If you picked a new recruit, pick one already trained…” nice thought but there are things  your organisation will do differently to others so they might need to know how your team look after OHS issues, and about the versions of software you use. as well as looking at the values and beliefs in the organisation.

I can only hope your organisation has a great training program in place for all sorts of things and not a lousy one as I hinted at in the opening section. So that being the case your training team will have this area all handled for you when  you let them know the new recruit is about to start.

  • The training team won’t tell you “Oh the OHS (or other) training doesn’t run for another 3 weeks.” They will have a positive stop gap measure like an online training option, or at the very least a handout on OHS expectations and guidelines to give the recruit early in the process (before they start perhaps.)
  • The training team will have put together something for the new recruit on the values and beliefs of the organisation, knowing full well the value of a great cultural fit and how this can happen using foundation organisational philosophies.
  • The training team will have mapped out a schedule of what training is happening and what the recruit needs to do to ensure their training needs are met and especially in the area of the induction program and it’s time frame. They will be well and truly focussed on the recruits success in the organisation and not just for the recruitment phase either.

The new recruit, even by this early stage, will be suitably impressed with how things are going, they feel included and are valued in the organisation and are trained to succeed.

In the next phase your Leadership and communication skills come to the fore as you make sure all the team know about the recruit and a bit about how they will fit in. Join me then as weexplore the expectations of the new recruit.

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What next, the first instalment

Following on from my previous article outlining four areas to work on when employing a new recruit. Today lets focus on the Induction Program.

Previously I said…

Induction program – How do people learn about the nitty gritty’s in your organisation, the policies, procedures, OHS, who’s who and what about the culture of the organisation? Has anyone looked at the existing “program.” for a while? Is it relevant, suitable, useful…

So the recruit has been offered a position, you set the start date, it’s 3 – 4 weeks away due to their other commitments, all is well.  You set the wheels in motion to get things sorted, a spot in an office, supervisor is informed, HR are organising their part and so on… but when was the last time it was looked at and how effective is  all that? and why does it have to take so long to seemingly get them started?

Here are some thoughts on what might be a more ideal way to go.

  • Send them info on the organisation the minute they say yes – Things like an operations manual, who they will be working with and the structure of that area – an outline of how the probation period will be assessed – an outline of the OHS guidelines for the organisation – a company video – a signup form for HR legal requirements like superannuation etc.
  • Their workspace – Is it suitable, is it sorted, do they have all they need to do the job, does it meet OHS standards.
  • Their supervisor – Who is it and what do they need to know about the new recruit, will they need some training or coaching on how to work with a new team member?
  • The HR teams role – What do HR do to make the recruit fit in? Do they control all of these points? Do they look after all the details or… Find out sooner rather than later.
  • Team mates – They will probably know within an instant of a new person being recruited, such is the power of the grapevine. But what do they really know about the person, how will they respond, how do they act, what part do they play in welcoming the new person. the list could go on.
  • Buddy system – Some like a buddy system approach others don’t, but if the new recruit has a buddy make sure the buddy knows the expectations and is allocated time to assist the recruit with all that’s necessary.

There, now you have wrestled a few things into place you induction program is starting to take shape. Here’s hoping the new person loves the approach the organisation is taking and wants to stay and be a vital part of your team.

Next time lets go a step further in the process so the recruits journey is a smooth one.

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Congratulations on the job, what next…

You have selected an employee for a new position in  your organisation. Congratulations! All good yeah.. now sit back and watch as it all turns to mud…

Sorry I think in that last line I was being a little bit cynical… Clearly things won’t turn to mud in all organisations, but in quite a few I think it will and here’s why.

- Poor induction program.

- Lousy training.

- High expectations.

- Tricky probation period guidelines.

Yet these things can clearly be overcome. Firstly however you have to objectively measure the four things which could fail.

  1. Induction program – How do people learn about the nitty gritty’s in your organisation, the policies, procedures, OHS, who’s who and what about the culture of the organisation? Has anyone looked at the existing “program.” for a while? Is it relevant, suitable, useful…
  2. Lousy training – Tough, though I know your training people are possibly doing what they can, given tough challenges or are just not that suited to training new employees, they might have a stronger focus on I.T. or a some Leadership program, they can be spread thin. After all did anyone tell the Training area to prepare something for the new recruit?
  3. High Expectations – The HR dept say this person is a great fit for the organisation on SO MANY levels, yet no one in the dept they are going into knows anything about them except some here-say rumor… Truth is the person is a bit average in the start up phase and people in the dept are “non plussed” with the new recruit, some people just need time to shine and figure out where everything is and how things happen. How were the skills the person had in a  previous position “Mapped” across to this new role. What if they had used a much older piece of software in the past and the version or type you have is VERY different to what they are used to…
  4. Probation period guidelines – Start and in three months we will assess how you have gone. Assess what and how? Is anyone in your organisation clearly responsible for figuring out what and how to assess, are they qualified to do so to some regulatory standard?

All of these aspects can be challenging to negotiate, and like many people in businesses, they realise they need the new staff member too late and before long everyone is too busy to address any of the above.

Time to take stock and get ready for the new recruit. Now I have created a bunch of points to ponder, in the next few articles lets take each one and develop it further.

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Business and the view from there.

I probably should have called this “I can’t see the wood for trees” it’s that kind of quote/cliche I was thinking of when I put the wheels in motion for this article.

Reflecting (as one does from time to time) on the way things have happened for me in a number of positions of employ, one in particular comes to mind, let me explain.

Untitled © Peter Biram 2009

In the interview the view seemed clear, my mind has mapped out a course of action right from the get go… But when I get into the role, things somehow magically alter, the view has changed, the map becomes useless and things do not appear as they once were.

What happened? Sometimes I am not so sure, but in reflection from a role about six years back I can see what happened there. The role looked straight forward but on the inside the complexity was a bit much, information overload took place and detail-itis kicked in, people were throwing in all sorts of information into a vacuous space (the memory space allocated for my brain to handle this role.) and it was fast getting cluttered with “STUFF!”

My view on reflection was I could have done better by getting a better map or at least orienting the map to face the right way when I got into the role, and sorting out the basics in a better way to begin with.

The role was in a training organisation and as a 12 month contract my job was to set up new programs and look after a small handful of courses already running. It seemed simple enough but the points outlined above gave it an air of despair.

For each course currently running I should have had an outline of what subjects were being presented, what ones had already been covered, and what was coming up, followed by what I was going to do to make the upcoming parts easy for the Trainers, fail on all counts.

I wanted to go in and check out what the trainers were doing, how they presented, were they engaging, were they providing a rich and interesting environment for the participants and were the participants happy, fail on all counts…

I conjured up a range of new course ideas and ways the organisation would be able to make money out of professional development programs for businesses… A few great ideas were beginning to take shape when a new manager was appointed in a higher role and the eye cast on my plans sent a shiver, there was no money going to be allocated to some of the new programs I had in mind “These plans are all very well Steve, but we don’t have the money or resources to run them.” that was it, despite my evidence to the opposite.

My map turned to mud, my strengths to weaknesses and before long the whole thing became a sham. I had no idea of the view and what it should be like anymore and was somehow glad when the contract came to an end… The tables had turned and what I was hired for became a farce. Funny though just after I left the new Manager was sidelined and things went into some sort of a rejigging spin with the aim of getting the organisation back onto a level keel.

Twelve months wasted? Not really there were a number of small wins and “pats on the back” but the big thing is learning from it all. The aim being not to make the same mistakes. I can blame the organisation for being unclear, I can blame the manager for poor insight and limited vision, but in the end the real results came down to me.

Looking forward was part of the role, looking back was important too, but the here and now of the existing course operation probably may have yielded greater results in the long term. In reality who knows if it would have or not… I can only believe in myself it would have made a difference.

May I suggest you take a look at what’s happening in your business or department now and explore the map in detail and see if all parties on the “Island” are able to read the map and know what to do if they get lost. Otherwise the map may well be useless.

Business Basics

I love chatting about business, and love to see people put an idea or three into action and get results, but unfortunately far too many people go to get started and so blindly follow the idea their heart runs off with the head and they fail. I don’t want them to fail but they do, the business owner does not want it to fail but it does… Fail, fail , fail… its not a good look!

Therefore, any chance I get I like to mention the basics of business in the hope to make a difference, I like to harp on about the basics and let people know…

  • Idea – Research – Action – Spend $$ – Make $$ – Have some left over – Invest – Repeat. (or close to that.)

Still people get it wrong, some end up with an image like this…

  • Idea – Action – Spend $$ – Make SOME $$ – Spend more $$ – End up broke. (Or some similar pattern to that.)

What’s the point of having a great idea and seeing it crash and burn? None, it hurts and can easily hurt others, so stop doing it. The challenge is however people don’t see the “crash and burn phase” they see a rose coloured world of $$ and happy customers.

Consider this, you want to learn to fly, you have the idea, you have the cash to buy a plane, you know full well you can’t fly the sucker until you have been trained and pass the test.

So why the heck do people jump into business (of any size) without the right training… Because they can, and you know what, you can sign up to get business registration on line, get a bank account and so forth and be in business in no time flat. Problem is no training, probably some skills, possibly and few helping hands to get started. and the rest seems to be “fly by the seat of your pants” and hope for the best.

Do some basic research BEFORE getting started and make sure you KNOW what you are in for PLEASE. too many failures in business seems such a waste of resources folks.

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