Free Business Tips

Transparent, secure and solid.

In Australia today, a transport company in Sydney McArthur Express has gone into receivership and has been found to be insolvent. This means the company is not viable and they will sell everything and pay out the creditors as best they can.The plight is a miserable one for workers, the creditors and operators of the […]

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Use Pens As Effective Promotional Marketing Tools

Everyone was screaming. Chaos ruled. Then, from nowhere she appeared. With surgical precision, she dismantled her pen, quickly cut a slit into the man’s neck and inserted the pen barrel. As color returned to the man’s face our hero wipes her brow and everyone cheers for joy.
Isn’t TV Great? You may never use your […]

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Customer profiles

There are customers and there are CUSTOMERS! it can be very useful to know who you are deailing with so you can figure out the best way of working with them so they are influenced to purchase and deal with your organisation.
there are personality profiles, psyche profiles and marketing type profiles here is one we […]

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The entreprenurial franchise?

It’s probably thought of as a no go zone, the franchisor wants their members to follow a system, and the franchisee wants to have a system that ensures ongoing viability, and therefore $$ in the bank to fund their lifestyle.
For most the entreprenerial activity in a franchise will happen at the “top end”, where the […]

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The Franchisor has a duty of care…

In business we all have a duty of care to some degree, we also have to make a profit at some stage by providing a product and or service that’s what makes us a business and not a charity.
In franchising I see it that the duty of care is still there, its perhaps very […]

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Choosing a supportive franchise

Starting in any business is fraught with challenges, in franchising its the same, there are challenges. The aim however with a franchise is to diminish some of the risks so you can begin with a solid system behind you that offers training and support as well as a proven brand people want to buy from.
It […]

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The exceptional organisation.

The exceptional organisation according to Tom Peters associate Ed Michaels, is one that provides and nurtures rigourously the following…
“Remarkable challenges, rapid professional growth, respect, satisfaction, fun, stunning opportunity, exceptional reward, amazing peer group, full membership in ‘Club Adventure’, maximized future employability…”
All this leads to attracting more of the right people both internally and externally. In […]

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The hard yards of franchising

When it comes to buying a business or starting out in a brand new venture, it is vital to do your “due diligence” so you can know if the business is right for you. In franchises its the same, however it is reasonable to expect the franchisor should be able to supply you with more […]

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The ideal monkey

No this is not about Homer Simpson getting a helper monkey! it’s about the ideal clients we all want to chase, but hey there are issues about going for gold, its time, money and often our attitude.
Firstly the ideal customer “monkey” is at the top of the tree, try to climb it too fast you […]

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7 steps to finding the right franchise

With hundreds of franchise business opportunities to choose from it can be a daunting task to find the right one, retail, service based, business to buisness and each has so many options avaiable, and to top it off the costs involved can make the choice easier (less options available) but harder (cheaper does not mean […]

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Post Cards As An Effective Trade Show Giveaway

Tired of handing out pens and other junk at trade shows that don’t give you any return on your investment? Consider the benefit of a 4″ x 6″ postcard.
A postcard is a great trade show handout …. IF, it is backed by an effective idea. Many describe a great postcard handout as little more […]

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My 3 favourite articles…

 Okay world, here are my 3 favourite articles for the period Sept 2006 - 2007 our first year of www.freebusinesstips.com.au
Jenny Stilwell  3 pillars… Because at the time it knocked me flat! I loved the depth yet a simplstic approach that ANYONE in business could follow. I love most of Jenny’s work and so the link […]

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Tear it down then rebuild it.

Take a business or division of a business that is doing okay, (note… not doing exceptional, just okay…) take a good hard look, is it doing what you want, chances are no, you would prefer an exceptionally performing team right? So what to do?
You could do a review, and implement some extra training… chances are […]

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It’s about the money….

In business it comes down to cash. numbers, $$ samoulians, do rey mi, dosh, call it what you will its the “stuff” that makes a big chunk of the world go round.
so check this out.
Where’s the money?
It’s a post in our forum, and it has some interesting twists and turns. basically it gets to a […]

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Your magic business…

Today you are doing what SPECIFICALLY…
- to make your business more profitable?
- to cause the staff to LOVE you?
- to cause the customers to LOVE you and your team?
- to cause your suppliers to jump through hoops to give you great deals (and LOVE you)?
- to ensure your workplace is the best place […]

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Caring leads to loving… yes loving!

Caring for your staff can lead to respect, the word caring means showing positive and real interest towards each other. I am suggesting we take a caring approach to build the love we have so we can avoid, bullying in the workplace, foster greater connection with our customers and staff.
This article mixes well with “Your […]

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Your staff and great service… EASY!

Your staff and great service… EASY!
When it comes to service, practically all organisations I come across say they aim to have great service and if they don’t have it they will work on it. Problem is not many know how to make their service great, let alone good. Lets check out a bunch of points […]

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Why be in business?

You want to go into business? Some people wiill say you’re nuts and the rest of the world might seem to view you with suspicion! (well some days it might seem that way…) So why do people go into business? here’s a few starting points to consider…

It can provide a great lifestyle for you and […]

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Your income and you…

So here is a question, how much personal cash did you make from your business in the last year?
I know a lot of you have transferred personal payments to your business where you can… and that aside HOW MUCH… $$ ok it’s an ozzie thing to not discuss $$ but hey I’m not asking you […]

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Reflect now, you might not get the chance later.

Ask the 2 big questions in your buisness, What’s working and what’s not.
Jot down a list of each, perhaps a coloumn each or a sheet of paper each. Take a solid look at the list and ask what can I do about the things that need to be better, and what can I learn about […]

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Work Backwards

Seems silly to say that, but reverse goal setting can work a treat to make things work.
Another way of putting it is to begin with the end in mind. Create the visual outcome in your minds eye, then step backwards bit by bit until you get to the present time, and you will then […]

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Marketing Lessons From A Grade-School Lunch Box

Remember when you were a kid? Lunch time held a certain magic. What did mom pack? The anticipation … the apprehension … the delight — and sometimes the disappointment at finding your stupid apple had crushed your snack cake.
If you’ve been using the same approach with your customers and clients for very long … […]

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Your Business… Your success…

In business the success you get is often based on what you do as the business Owner/Operator, Director, Manager, CEO… Sure there is a matter of Luck, being in the right place and the right time (serendipity) but mainly the L.U.C.K. boils down to Learning Under Correct/Constant Knowledge.
Over time you might be able to ‘fluke’ […]

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What level are you at?

I took a list at the Australian Business Review Weekly’s top 200 rich list.
I was not in it… BUT plenty were (200 in fact) what struck me was the list at the back of the notables that were dropped off the list from last itme, one person still had a fortune of $121mil but it […]

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Strategy, tactics, methods? Which one???

I have fielded a few enquiries over the past few months on how to market products and services and have noted there are a number of organisations that have started a business but had no ideas about the sales side, what tactics, strategies and or methods they will use to get people to spend $$ […]

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What’s in your blind spot?

In a car you have a couple of blind spots that mean you have to turn your head to see out of a side window to see what is really happening, and I see the same in business, in retail it’s often called store blindness where the details become common place and things that need […]

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They say its true… 600 jobs gone…

The news today is saying they will drop 600 jobs at Ford in Geelong in the casting plant, as they can get the engines cheaper o/s. That might be true but what about the carnage… not just the jobs, the investment.
The Victorian Government has put in over 60million dollars investing in the car maker to […]

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Time For A Business “Forms Review”?

When was the last time you updated your business forms? This issue came to light recently as I sat in a doctor’s office filling out forms. While I wasn’t there because of a pain in my rear, I was quickly developing one.
For starters, there was barely enough room to write my first name, let […]

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The 12 page business plan

Okay some of you are saying “another one!”, we have a one pager, a fully blown (dunno how many) pager and now I have seen everything a 12 pager!
That’s okay I figure whatever works for you is a great plan to have. Too many clients have plans that don’t work, or no plan which I […]

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Ford to dump workers…

Ford may dump workers at its Geelong (Aust) plant in a chance to rebound from a slump in sales of its larger engines produced at the plant. This has people from all sectors of Government and industry bodies jumping to try and stem the flow on effect this may have IF it happens. My view, […]

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Pass me the keys please…

No not the keys to the car, the keys to my business success!
Wouldn’t it be nice to have a few keys to making your business better? For many in business its about building the team they have so they can leverage their time and money more effectively. So here goes, check these key tips out […]

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Get a Grip on Your Business!

Not wanting to over-simplify the whole ‘running a business thing’, but I’ve developed a list (based on my own experiences, and that of my clients and other business owners), which covers some of the things we need to know for different stages of building a business:
Start-up phase:

Start a business because you want to, don’t […]

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What do you know…

People are only as good as what they know. That’s a simple piece of information everyone should know. But very importantly in business its a great thing to be aware of with staff and customers alike. You might assume they know lots of things like you do, but when push comes to shove you might […]

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Blogs Are Roads; Intersections

I feel we have a fairly unique product here at Free Business Tips.
One of the reasons the blog and the rest of the site is unique is because, well, to be honest we had no idea what a blog ’should be’ and what it ’should do’ and what they features ’should have’.
This means that we […]

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What can Madonna and Martha Teach You About Writing Copy?

Love ‘em or hate ‘em, you can’t argue that pop queen Madonna and domestic doyenne Martha Stewart are two master marketers.  One is a calculated maverick who’s stayed at what has to be the world’s toughest and most fickle business for nearly a quarter century.  The other turned an at-home catering business into a multimedia […]

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Self-Managing is Job One!

If you can’t manage yourself, don’t expect to manage a business, or other people, or clients, well.
We use a really effective technique to help our clients self-manage. “Big Rocks” is a management concept of sorts which has been used in various ways for some time. It’s a concept which I use with all […]

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Procrastination

“Don’t put off for tomorrow what you can do today.” (My Mother, ever since I can remember.)
Procrastination is like a virus. It creeps up on you slowly, drains you of energy, and is difficult to get rid of if your resistance is low. Procrastination is a close relative of incompetence and a first cousin to […]

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Your profile tells tales…

Is your business profile telling you you are doomed to a life of mediocrity, or that there is hope for the future?
Take a look at the profile (see the PDF attachment Business Profiles) and ask yourself the following.
1. Are you at a clear profile level, or moving between them?
2. Is the profile level totally […]

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It’s A Banner. What’s To Think About?

I couldn’t help myself. It just sort of slipped out. “Well, Shelly … you’re gonna have to either get a shorter banner or taller kindergarteners.”
A brief moment of silence was broken by her laughter letting me know I hadn’t “blown it” and that she had a sense of humor — something I really like in […]

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Know Your Customers – the 80/20 Rule

We all know our customers. We know their names and their businesses, and we often know something about their lives outside of work. Usually we have lists of who our customers are. However, what many small business owners usually don’t know is what’s happening in the mix of their customer base.
When you […]

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3 Pillars of a Healthy Business

We all need to focus on three key pillars for success: marketing our businesses to build clients and income; management practices and procedures to establish the framework for our business as it grows; and mentoring support to keep us on the right track, and provide different levels of support as our business grows.
1. […]

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7 Surefire Tips to Make Your Order Page Work Harder

So your prospect, Mary, is sitting at the computer reading your compelling sales letter. She’s convinced she needs your product. So she clicks on the order link, with her credit card next to the mouse. She’s taken to the order page. What she sees next makes her change her mind and click away. Can you […]

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From business to BUSINESS! See it and believe.

Here’s a thought – Imagine two years down the track (visualise clearly now) that you have a business that is running itself, and people call you saying how brilliant the staff are, the range of services is to die for and they love the level of service they get! You drop in to the office […]

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Strategies for Building Your Business

How do you know which strategy will grow your business most effectively in the short and long term? Market penetration, market extension, product development or diversification are the primary strategies for building your business. You can also grow organically (growth in your own business) or by acquisition (of another business). This article […]

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12 Flat Spots That Can Cause Business Trouble.

As you watch the graph on your business rise as things get moving, you will no doubt be delighted, but then as you measure more things you may notice a few flat spots, or worse still some downhil slides on the graph. Check against this list and make a list of your options, before long […]

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