On the news this morning more jobs lost 600 here 400 there and that’s just in Australia… so where to from here?
Well people will pull their heads in then even more slowly let them out, I guess the smart money is on businesses, which provide a need for customers, then there’s those which put a spin on their want type of business so it sounds like people need it. (check out any of the infomercials selling “stuff” on the TV…)
The challenge as I see it, is being able to overcome the time factor in the ongoing “recession” just how long will it take to get beyond the tipping point and back to reality? The last recession we had was in the late 80′s and once revealed I guess it was 9 – 12 months before things bounced back.
During that recession, I was delivering Pizzas and attending my second chunk of Uni. So I was more or less out of the loop so to speak. One thing, which stood out, was, although there were plenty of people doing it tough, there were still people with cash to spare (Most nights of the week our little Pizza store had upwards of five drivers zipping about the burbs delivering $15+ hot and tasty pizzas… ok more luke warm and barely tasty…).
So now we are starting to see the jobs fall, and people panic a little what really happens in the background?
Well, bigger businesses have less exports, then they put off workers in big chunks, that causes the local community those people come from to hiccup… Once previous solid communities reel under the instant burden of a whole bunch of homes coming onto the market, the good people from those homes scramble to find work, relearn, redeploy, retire, relocate or rest… The real estate and share prices take a beating and things stabilise as they find their value.
In the scramble the majority of folks and businesses will be running about screaming “the sky is falling!”, while at the top of the heap, (read top 3 – 10%) a bit of shuffling takes place in their seats, buttons are pushed, memos are sent, meetings are held and a dip in their finances is about all that shows as they adjust the position of their sails, nudge the tiller and head for clearer open water. It seems these businesses have different GPS devices to the rest…
The lesson from the top of the heap is to cover your butt and make sure that during the up times you let your profits run, so in the lean times you work the profit margin hard so it shows it’s true worth in the lean times. The lesson from the bottom of the heap is “PANIC!, push and shove, the fastest and fittest will survive…”
Tough times show the real side of people and businesses I guess, lets just hope there are more of the top of the heap types about, so we can learn from and heed their advice.
