Just because you select an ideal recruit for your business, doesn’t mean they will automatically want to work for you. Why not?
Many businesses overlook the fact that they have to sell their offer and make it an attractive option for prospective new employees.
If you operate in a competitive environment where good recruits are scarce, or […]

I received an e-mail from a supplier yesterday. They sent me a proof to approve and fax back to them.
First thing I noticed was that my Purchase Order (PO) number was wrong. The next thing I DIDN’T notice, was the fax number to which the supplier wanted me to fax the approval back. […]

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Welcome to the February 27, 2008 edition of Carnival of Australia.
 Thanks to all the contributors, some great stuff there, enjoy your reading! 
Elias presents The day we said “sorry”! posted at Ramblings of an Australian teacher, saying, “I hope I can still squeeze in the current carnival.” - Yes and No Elias! I […]

I was sitting in the eye doctor’s chair. Only moments earlier I had been traumatized by that stupid glaucoma test where they shoot a puff of air in your eye. Well, they try anyway, because with me it’s more like testing the resistance of the surface of my eyelid. On the upside, apparently, my reflexes […]

Got a note from my 4th grade son’s school the other day. Seems he and a small group were standing in line and were overheard making comments about “getting wasted” in reference to drinking alcohol. They were immediately hauled down to the principal’s office and verbally reprimanded about “inappropriate topics of discussion.” What’s sad, is […]

Advertising can be viewed as extremely risky for small businesses that don’t have a massive budget each month. It doesn’t have to be that way- as long as you test and measure all of your advertising. Follow the below steps to ensure you don’t waste your precious cash flow on advertising that doesn’t work.
1) First, ensure […]

So often people delve into advertising their business, without much thought to the process. This not only a huge waste or precious $$, but it leaves your business vulnerable to cashflow problems. Taking the time to research exactly who your most profitable customer is, will ensure you receive a higher return on your advertising investment. […]

In an age of competitive business activity its nice to know there are benefits to the end user from this competition and in the communications industry in Australia there are now about 40 different telco companies operating. This brings prices down for the end user and also means the companies have to find new ways […]

The exceptional organisation according to Tom Peters associate Ed Michaels, is one that provides and nurtures rigourously the following…
“Remarkable challenges, rapid professional growth, respect, satisfaction, fun, stunning opportunity, exceptional reward, amazing peer group, full membership in ‘Club Adventure’, maximized future employability…”
All this leads to attracting more of the right people both internally and externally. In […]

I, like many of you, know running a small business can be a lonely existence - you need to wear many hats and keep up to date with the latest developments and thinking. It was one of the reasons we started this site.
But I am not one to rest on my laurels and just use […]

Today you are doing what SPECIFICALLY…
- to make your business more profitable?
- to cause the staff to LOVE you?
- to cause the customers to LOVE you and your team?
- to cause your suppliers to jump through hoops to give you great deals (and LOVE you)?
- to ensure your workplace is the best place […]

Every man and his dog seems to be creating web pages, so the question for those serious about things “webological” would be to say “how do I make an offering that can set my business apart fromt he rest?” Well thanks for asking… Here is an outline to get the ball rolling. sure […]

Have you heard of the 30 Day Challenge yet?
Judging by how slow the servers have been for the last 24 hours I guess a lot of you have!
The 30 Day Challenge is a great concept by Ed Dale (and a couple of other guys whose names escape me right this second). The guys are offering […]

Remember when you were a kid? Lunch time held a certain magic. What did mom pack? The anticipation … the apprehension … the delight — and sometimes the disappointment at finding your stupid apple had crushed your snack cake.
If you’ve been using the same approach with your customers and clients for very long … […]

I almost laughed out loud. A clerk tried to explain the features and benefits of a hair dyer to a woman who had a small child with her. The clerk’s sales attempt was interrupted every 20 seconds with, “Mommy, look at this!”, followed by mommy’s horrified look as she foresaw three possible outcomes: 1) […]

When was the last time you updated your business forms? This issue came to light recently as I sat in a doctor’s office filling out forms. While I wasn’t there because of a pain in my rear, I was quickly developing one.
For starters, there was barely enough room to write my first name, let […]

I couldn’t help myself. It just sort of slipped out. “Well, Shelly … you’re gonna have to either get a shorter banner or taller kindergarteners.”
A brief moment of silence was broken by her laughter letting me know I hadn’t “blown it” and that she had a sense of humor — something I really like in […]

Ok, I admit it. I am a raving fan of one of my suppliers.
I tell my friends and colleagues about them.
I have referred dozens of people to them.
I have used them several times, and plan to use them again.
Ashop Commerce is a leading provider of hosted shopping cart software. They offer a complete solution for […]

Well, I guess not much got done that afternoon, but I bet there is never any bad ideas there….

So your prospect, Mary, is sitting at the computer reading your compelling sales letter. She’s convinced she needs your product. So she clicks on the order link, with her credit card next to the mouse. She’s taken to the order page. What she sees next makes her change her mind and click away. Can you […]

1. Set Goals
2. Develop Strategy
3. Align & Mentor People
4. Execute Plan
5. Review Performance
The strategic planning process is not simple. It involves understanding your market, you competitors, your clients, the motivations and drivers of the people on your team, your own drivers and needs, what is working and what isn’t, where the core competencies are for the business and the […]

No-one. How is your performance measured then? By the performance of your business. If you don’t measure this, no-one else will. It’s all up to you.
A review of your business will identify any areas which are working really well, and any which may require you to take action. As we’ve […]

It was one of those “lets go out for the weekend” weekends, Friday night see a show, stay in the city, have a late check out and the full on breakfast. That’s where the bump in the morning took place.
The hotel was fine, nicely refurbished room etc, the show was okay and then came […]

After my third attempt to de-code the phone number from my voice mail … I gave up. Seems Frank Janson … Johnson …  Jorson or something like that from some company in Mauzoula or Missouri wants me to call him back. His number is 269-6 something, four, 36 or maybe it’s 3 zero then 6, […]

It seems to me that we’re well and truly at that time of year where things become a tad hectic and otherwise sane clients and colleagues go a bit wobbly. I think it’s directly related to the incessant broadcast of Christmas carols in shopping centres, but as I have no proof to back-up this theory, […]

Hi everyone,
If you are here to check out the web site GREAT! If you are a business professional and write articles, blogs etc, or want to, then this is where your opportunity rocks!
We want to build this web resource to be world class, with great depth and a multitude of solutions for all people in […]

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?
OK, now imagine losing your entire e-zine subscriber list or customer list. […]

What’s so hard about branding?
I think it’s the little things that are hard sometimes. Well, at least it seems to me the little things can be the easiest to get wrong.

For so many of us, Google has become an integral part of our online experience, reliably guiding us through the vastness of the web. Now Google brings its mighty search power to your computer.
About Google Desktop
Google Desktop is a simple yet powerful tool that enables you to search your computer for files in the same […]

***ATTENTION /NOTICE*** Please read the entire article before drawing any conclusions or posting any reply. This article uses extremes to make a point in a thought-provoking manner. Absolutely no malice is intended.
Hitler was a great leader. Through his guidance, dedication and sense of what was right, he changed and influenced the lives of […]

Ask soloists which web browser they use and most of them will answer “Whatever’s preloaded onto my PC.” Typically, this is either Internet Explorer (IE) for Windows users or Safari for those with Macs.
Knowledge of alternative browsers was thin on the ground until late 2004, when Mozilla’s Firefox muscled its way onto the scene. Soon […]

Try selling a business as an asset after twenty years of operation only to find it had no value, buyers come and look but fail to put in any reasonable bid.
Your years of blood sweat and tears turn sour, your ‘nest egg’ lookslike it is failing to live up to what you wanted. So what […]

Just as there are the seasons of nature, there are also seasons of business. Many will surely attest to this when they read the information, and may not have thought of business in these terms before. In time it can become very useful to view business from this stand point so that you can keep […]