Archive for category People!

Going past one no…

Aug 18

Posted by Steve Gray in People!, The Sales Dept | No Comments

Oh please, dear sales person, if I say no once perhaps you had better dig a bit deeper, ask more questions… if I have an objection about the price, then ask why… what do I already know and how do I know that.

If I have a niggle about one point, perhaps there are other points you can focus on… and hey how do you get past the issue of price “Why would I spend $5 – 6,000 if I can get one for $3-4,000?” simple, it’s like cars they do basically the same thing, some are perhaps better quality, some provide more status, you want quality and status, you pay… Here’s why (outline a benefit).

Oh and if you’re calling me in Australia but you have an American accent that sounds like you are in an overseas call centre and the line is crap, I am going to be suspect about you right from the start. Sure you get some points for being first on the phone after my email enquiry, but those points were soon lost.

I will probably buy, but from which company… let’s see who can sell to me the best. Sure price is not everything but a big difference in price gets me wondering and you need to be able to spell out how what you provide is better.

If your business is thinking of using a call centre to help with your leads, then do some CAREFUL research first.

“Never argue with an idiot. They drag you down to their level then beat you with experience.” Dilbert.

So now I have had four calls from people wanting to set up an appointment – answer my questions – send me more info.

The first two – dodgy… American accents bad lines and hard to understand. ergh…

The second two, one female one male – the female asked great questions and provided good answers – the guy however ummed and arghhed a bit but got through the info, clarified a few points but still a bit average. He did suggest to check out the quality of the units I was after and to get lots of brand names and model numbers of the gear others were saying they would supply.

So who will I buy from… I will see if any other companies will ring today and compare the figures they say they will email me.

UPDATE!

Day one got me a bunch of calls from interested parties, day two fielded some more and day FIVE I had a guy on the phone who said “So, got your enquiry, what do you want….” FAIL… he prattled on about quality and said he would email me the material… price “can’t match the low priced stuff, but it’s crap anyway…” (Ok thanks for the feedback, and also thanks for giving me the brand names I should be looking for that made things easier).

My research showed some interesting info, the lady who had chatted so nicely, had good info, and asked good questions to establish my needs the best… well turns out the Co she works for gets slammed in forums all over the net… and what’s also worrying they have about three different business names they trade under!! A quick search of those found more issues… oh boy it just became a bigger minefield!

The upshot, I found another company who looks like they can do the ‘right things’, I just need to get them to respond to the email I sent two days back!

Remember… “Great service is it’s own reward” Elbert Hubbard

Tags: business mechanics, marketing success, sell to me, The Marketing Dept

More Customer Love…

Aug 17

Posted by Steve Gray in People!, The Customer Service Dept | No Comments

As If I haven’t prattled on enough lately about customer service people and loving customers… some more ideas and chunks of info must be useful to assist people to really think about what they do and how they might make this whole area better. If this resonates with your organisation then you could use this as a brainstorming tool to get practical action to take place.

So here, take a lok at more weird and whacky ways to “love the customer!”

Concentrate on the customer, figure out what they need – want – love – aspire to – entertain them – quiz them – excite them – prod and poke them! (careful!) – cause them to giggle – get VERY curious about them (In the right way…)

Thrill them with a fresh approach or two to loyalty
Tell them things (good things, bad things, things they want to hear and get engaged with)
Wrangle with them (Perhaps their minds.) – Massage them (metaphorically perhaps)
Tell them to love you / cause them to love you!
Care about them intensely but don’t tell them
Invigorate their souls
Cause them to blink (for the right reasons)
Feed them deeply satisfying nourishment
Talk to them seductively (think more metaphors…)
Tenderly hold their hand/s
Cause them to blush (by doing Ok things…)
Give them a passionate embrace
Dance with them
Know their fears
Know what they love
Develop personal profiles of them (not stalking!)
Know why they love your organization
Keep them warm and comfortable…
Readily and effectively tantalize them
Get quirky with them (like they are experiencing a Cirque Du Soleil clown act!)
Thrill their senses
Knock them down with a feather
Build them up with kindness
Awe inspire them with a sensational view
Throw windows of exceptional opportunity at them
Link them to things they will love (think strategic alliances here)
Give them a recipe they will love or at least might love it if they try it
Cause them to cry with splendid delight
Caress their emotions/soul with every ounce of passion you can muster
In short, build the relationship with them, because people buy from people they like/love.

There, now go love your customers, your bottom line will appreciate it. One things for sure though, your competition will not be able to keep up if you get started.

More service ideas

Aug 15

Posted by Steve Gray in People!, The Customer Service Dept | No Comments

As if I hadn’t provided enough already… But it’s such a key component to doing great business it should be the highest priority on your business list.

Although the other posts offered insights into Customer Service people and some aspects they should look out for the following thought came to mind.

“When it comes to sales (esp business to business) it’s not about simply waiting to hear ‘no’ from your prospect, it’s more about finding out what people want and providing that for them.”

Many sales people are trained to be persistent and go for a minimum of 5 no’s… when they get that far they generally get the feeling the first few might have been a smoke screen the next few could be the way forward to open up the chance of a sale. I am suggesting there’s more to it than that, and the offering of other ‘things’ could be the start to a long term deal maker. Lets tackle an example.

If you sell copiers, how would you go about providing other ‘things’ for the prospect? Lets take a look at what I mean, if you sell copiers and not tooth brushes then it would be silly to try and sell tooth brushes… however if you can assist the person to evaluate their current copier situation then you might be solving a problem they didn’t even see before. Or if you are able to provide them with information on a topic of interest, you might just build more rapport (people often buy from people they like… greater rapport means a greater connection is possible.)

I think all good long term relationships start off slowly and develop from there, if you are selling bigger ticket items then you might want to make the connection to your prospects, customers and clients work for you. In my first article in this series I outlined some ways a Customer Service Executive might go about it.

Go ahead and do some planning to make more of the right connections to more of the right people, instead of simply churning through the ‘no’s’ to try and get to a yes, because you might miss a future customer if you lose a prospect this early in the process.

Love those customers!

Aug 12

Posted by Steve Gray in People!, The Customer Service Dept | 2 Comments

In keeping with my recent rants on service and Customer Service Executives here’s some more info to get your team going.

The organisation you work for has done some shuffling of titles etc. Or perhaps they are about to hire a new person (you) for a role in Customer Relations – they want you to manage it… Let’s say they are giving you ‘some scope’ to develop the role and or the department and let’s say they are serious and want to really wow the customers, love them so to speak. How will you go about it? Here’s ten thoughts from my perspective.

Create an environment in the organisation from top to bottom where the Customer is King (it’s not new but it is still a great idea) no customers – no business right… so it should make solid sense.
Get clear about the intended results – more sales from more visits of existing customers – or higher level sales from existing customers? (Hey did you notice I’m talking about existing customers and not new ones, they’re the role of the marketing dept…)
To what level can you ‘schmooze’ them? If you sell luxury or expensive items it will be very different to lower value items (or it should be…)
Plan like crazy – implement the same way. A great plan will beg to be implemented, so take a look at the plan and set out what will happen for the year (once in place the tweaking should be fairly easy).
Develop a budget plan, see if you can get the budget to go up based on results more sales more slice of the pie to build the relationships further.
Customer loyalty plan – sounds nice what does it really mean – I think it’s more part of the relationship and a guide as something to aim towards, not so much a plan on it’s own.
Exceptionally train everyone who comes into contact with Customers, remind them, support them and allow them to give the customers service brilliance…
Watch customers dealing with your business and go crazy over any and or ALL barriers to them being able to do business with ease. Just watch them for a while, any squirming, wincing, annoyance of any kind do something about it NOW!
Ask yourself (and the rest of the team) how many ways can we woo the Customers so they love us and want to come back… perhaps search the web for ways to connect with customers you might not think of (go for weird, you can always cut back.)
Scream “Service – Service –SERVICE!” at the start of every training session on service and at the start of each day (just before the customers start to buy) and ram home the message often (perhaps whisper it quietly to staff with a grumpy disposition).

Now take massive action on all of the above and give the people what they want, your unconditional love! Sure it might cost a few $$ to do, but the end result should be very well worth it. Oh and one last thing, do not tell people you love them, just show it by brilliant action and example,.. They will tell you they love being loved and that’s a far sight better!

If they are serious you will be too…

Aug 12

Posted by Steve Gray in People!, The Customer Service Dept | No Comments

So you have been given the title of Customer Relationship Executive – Specialist – Manager – or whatever… the main part of the title is ‘Customer Relationship’. If you have this sort of role there are a few things I think you should ask

If you land this role ask for clarification on a few points, just to see if they are on the same wavelength…

What do they really mean – Customer Relationship – ?
What’s the budget to do this? (Not including wages…)
How many customers are there?
How important to the business are they? (No brainer! It should be priceless!)
What will they let you do to build and maintain the relationship…
In the organisations mission, vision, values and beliefs, is there much about the customers? If not why not…
How did the title come about? (They should have a quaint story for this part…)
What resources are you allocated?
What has been done in the past?
Does the organisation have an strategic partners
Is the aim to truly and unconditionally love them?
The person you will answer to, do they know all this and fully support it? (Better hope so!)
Does anyone in the organisation know the lifetime value of the customer?
What is the average dollar sale and is the aim to make that rise or the number of visits by a customer rise?
What level of tech support will you be given? (Database, admin support, access to the website etc…)
To what level do they want the relationship built?
Will they expect you to do other (non customer focused) tasks… and how much time will that take up?
Do they have key performance indicators for this role… what are they
Will you have open access to the data on turn over, number of customers through the door etc?
Will you have to train others on how to work brilliantly with customers?
What previous training has been provided for the organisation in customer service – relationship building?
What promo products have been used to thrill customers?
How often are the customers currently contacted per year?
Is the organisation worthy of excellent customer loyalty? (does it look great etc…)

Notice all these things are about exploring customer relationship excellence… and how the role you first accepted might not be quite what you thought it was but could be so much more… I thought you might notice that. If you have a keen eye you will have noticed this article is similar to the one just after it (inspiration comes from some interesting sources!)

Tags: customer excellence, customer relationship excellence

Dear Customer Relationship Executive… ERGH!

Aug 11

Posted by Steve Gray in Excellence!, People!, The Customer Service Dept | 6 Comments

Dear Customer relationship Executive.

Many thanks for the phone call recently, I note the last CRM person did not last long in the role… Pity, like you, he sounded good on the phone, sent me a business card and an intro letter. He also asked me how my car was going. Nice…

Slight problem, the only time anyone has been in touch, has been to send me a Christmas card or to let me know the CRM person has altered.

Sure you did ask if I was thinking of upgrading my vehicle… (nope but I figure you get that kind of ‘smoke screen’ from a lot of people).

I figure you probably make such a lot of calls and get so little from it, iot would look good for your weekly stats however. The good thing about your call is it set me thinking, (And thanks for the nudge!) here is what I thought.

Nice that you called, but where’s the add on, the incentive, the relationship building, the “Hey next time you’re near here drop in for a coffee.”

Ok, so being the generous soul I am, may I give you a few free chunks of info on how this could all alter.

The email program your dealership has is okay, but can it be tweaked to take into consideration my interests and let me know about things related to my interests? – Maybe
Can you send me a birthday card, a hand written one? – Yes
Can you chat to me about my interests and send me little snippets you might find (other than via email) ? – Maybe
Can you send me updates on programs your organisation is supporting? (Oh, so you did send me something once… er… what was it again?) short answer… Yes
Could you share stories of other people using the same type of quirky little vehicle I buzz about in town in… er yeah!
Could you have an in store tea and bickies session to chat about the latest version of the quirky little car, and developments in the future like an electric version? – Maybe
How about adding a photo of yourself on the intro letter so I can find you in the dealership and say hi, and thanks for the info, the invites, the great stuff the company is doing? - Easily, so that’s a yes
Maybe you could ring me and invite me to be surveyed at a time which suits me… to find out what I love (and possibly hate) about the vehicle. – Yes (I’m a sucker for a good survey!)
Perhaps you could find a whole bunch of ways to build the relationship with me and others like me, ask me when my anniversary is or any one of a number of events which are of value in my life so you can assist me to celebrate these events and feel like the relationship with you is a special one. – Yes
How about the anniversary of when I bought that special quirky little car from you, how about we celebrate that too! – YES

So take that to your team and brainstorm a few more ideas, so you can blow me away with excellence, sweep me off my feet and find out what I have been up to lately.

Sure there are a few maybes and a few ‘yes’s’ but it’s a whole lot more to go on than simply one phone call a year and one card… BLEH!

So take a look at your card and see your title, ‘Customer Relationship Executive’ now build that relationship like you mean it. NOTE! The highest level of any relationship is unconditional LOVE… so get on with the role of loving me, because I might just want what you, have and it could be sooner than you think!

Tags: business success, communication, customer relationship executive, great service, marketing mix, marketing success, People!, service, starting your marketing campaign, steve gray, The Customer Service Dept, The Marketing Dept

Your culture is showing… so who looks after it?

Jul 15

Posted by Steve Gray in Excellence!, Human Resource Management, People!, Planning, Risk Management | 4 Comments

In your business, the culture is determined by a number of things, but getting it to develop and not go sour is vital… So who looks after it?

If you are a small business then you’re the person handing it (along with everything else) but if you have a HR person then they should be poised to provide services in this area.

Often people see the HR function as, recruit – select – payroll – rostering – ohs – industrial relations. Clearly however there is more and loosely put it’s about staff well being – Training and development, induction programs, skills updates, policies and procedures, performance management and lastly our topic, working the culture – In short the internal relationships and the things that make them go well.

So the HR team looks after the culture… (ask about that next time you interview a person for a role in HR and see their response…) But what is ‘it’ that they have to tweak to make it work?

Basically it’s about behaviour adjustment, (to match to the organisations culture) but before that happens the HR team need to figure out if anything needs to be adjusted (an ecology check), assessing the current situation and looking for ‘gaps’ or areas of ‘risk’ which are or could become an issue, they need to understand and figure out ways to develop internal relationships so they can know the who, how, why, what and where of what needs adjusting.

Then they need to plan ways to tweak the culture so it’s healthier and can stay that way. If you look at organizational culture in this way, your team should be able to develop a sure fire development plan which is based not just on developing role based skills and abilities but enhancing the philosophical, intellectual and emotional intelligence of the team too. E.g. a leader may need to have more ‘people’ skills to be more effective in their role, so a program which allows better ‘reading’ of people and explore what makes them tick, might be useful, yet not something which may be directly business related when you look for courses or workshops to develop these skills.

If the first step is an assessment of the team culture, the second step is developing a program which explores and develops all relevant aspects of the analysis.

Perhaps the program is a series of information sheets – a revamp of the organization’s value statement – a new section in the induction program – and or new Key Performance Indicators – or a more personal development based approach to training and development. Let’s not forget it may also be an adjustment to the physical aspects of the business, colours, furnishings and the like can have a huge bearing on how staff perceive a business and therefore relate and respond to the environment.

Whatever approach you take to the notion of developing your business culture, you should give it due concern, the positive flow on effects can make a big difference to the way things happen in your business.

Remember this little statement… (thanks Tom P)

Excellence, always! If not Excellence, what? If not Excellence now, when?

Business culture – Some more points

Jul 14

Posted by Steve Gray in Human Resource Management, Leadership, People! | 3 Comments

Your team fits to the culture of the organisation, some because they have to (mortgages and other commitments), some because they want to (they love the job no matter what their commitments are).

Your aim as a business person should be to make the workplace culture brilliant so the team WANT to be there and readily go the extra mile because it’s the right thing to do, not because things are a have to…

It’s a lot about creating an environment where people get things to feel right, where they get a ‘sense’ that things are good. Let’s start with that.

Your team has a sense of…

Belonging – In the work you do and the team you are part of, if you belong you will feel a greater sense of esteem, people like to be with people they like and if they readily fit because they were chosen not just for their skills and abilities but also for their team fit then all the better.
Connectedness – To the people they work with, to the culture of the organisation, to the customers and the overall service and product the organisation provides. It can also take in the broader community with support for groups who do broader works in the community to assist others (Good corporate citizenship).
Achievement – A sense of achievement can be a great boost to all. In your organisation what gets measured and how do the staff know ‘where they are at’ in the scheme of things, are they meeting quotas? Are they being valued for input? Do they feel like they are part of a team who wants to achieve more… All of these are vital and it’s up to you to see that the team can have a sense of achievement. Stuck for ways to measure this? Just ask the team you will soon get a bunch of ideas for things to measure.
Contribution and value adding – Do you or your organisation value the contributions of your team? Do the team readily put ideas forward for your consideration? What do you have in place to get the ideas going in your workplace… a suggestion box might seem like a great start but really you might have to ‘kick start’ a few idea development sessions to brainstorm options… but don’t let it stop there!
Purpose – What is the purpose of your organisation? Those mission and vision statements along with value statements and the like can be a great bonus to people fitting to the purpose of your organisation – It’s probably a great interview question to ask “What do you know about our organisational purpose?”
Being valued by others – Do others value the people in the team, their contribution, their personality fit, their communication style? If not why not and what can be done to alter that?
Organisational integrity – The structural integrity of the organisation is a big factor to people feeling secure and stable in the business. If the business is stable then the team will feel it too and before you know it they will ‘go deeper’ and look at other internal organisational issues (often subconsciously) from the processes to cause things to flow in the organisation to the robustness of systems and hierarchies and connections. It’s a big area to explore… Just like you should not build a business on a poor physical foundation so to the psychological and philosophical foundations they have to work with.
Leadership – No lead, no direction, from the people to the plans and strategies they have in place to achieve more and create even greater security for all in the team.
Safety – Last but certainly not least. If the above points add to a sense of safety that’s great, but the physical side of safety is VITAL and will assist the above points to come together, esp these days with a greater focus on softer issues, such as workplace bullying and its prevention.
Security – The organisation provides a profitable income for itself and the team are aware they are part of a sustainable and solid organisation which is able to ‘improvise, adapt and overcome’ various challenges it may face along the way. Physical security is clearly an issue as well so the team can feel comfortable in the knowledge harm is either eliminated or minimised.

Did you think that business culture was not important? Hope fully now you realise how it’s EVERYTHING in your organisation, without it you may as well throw money out the window, it’s quicker than watching a business fail a long slow death simply because your team had a sense of things not going quite how they should…

Tags: business, business culture, business success, communication, culture, HR, hr leadership, lateral thinking, Leadership, People!, Risk Management, training, your business culture

Your business culture needs work

Jun 5

Posted by Steve Gray in Growth, Human Resource Management, Innovation and Creativity, Leadership, People!, Planning, Risk Management | 3 Comments

When you want a new staff member to ‘fit in’ you generally go for a good culture fit when you interview them. Usually this means the recruits actions and thoughts fit well with the rest of the team and the way they do things, their patterns of behaviour. It makes sense to do that, however what if you want things to change in your organisation… perhaps more growth, explore new markets, push some boundaries. Then things might be different.

Consider the role of a senior member of staff, perhaps a person in a strategic planning or Human Resource Development role. Your aim may well be to push some boundaries and open the playing field up to new ideas and options. In that case you may want a person with a different approach or cultural fit to the rest. This then raises questions about the type of cultural differences and skill sets you might want to have with this type of recruit.

How will you decide what culture and skill sets you require? That depends on the role and how much of a ‘shift’ you want to create in the system. Clearly if you go for a person who is totally different in their interests, values and beliefs to the rest of the team, you may end up with a situation where the gap between your current culture and your ‘imposed’ one is too great to sustain for any length of time. I liken it to a bridge trying to span a distance which is too great for the structure to hold for long, eventually it fails.

Your new cultural direction should consider the following points.

The change should be different enough from the existing situation but still maintain structural integrity.
Creative approaches or not? – if the existing culture requires stimulus to get it moving then a more creative skill set can do just that.
If the growth pattern of the enterprise is stagnant then a more profit driven or sales oriented person can add value.
Managing the change might need extra effort on the part of the HR dept, supervisors and team leaders to oversee the new direction.
Is this culture re-shuffle a part of an ongoing strategic plan? – If so it will probably fit with a core value of innovation. With that underpinning the new approach, the team should see the benefits this will bring for the longer term.
Although a different cultural fit might be the main aim it doesn’t mean the core organisational values need to be ignored, in fact they are probably going to be strengthened by this new approach as terms such as respect – innovation and service get a bigger airing and may be explored at a deeper level.

Like anything changes to a business need to take into consideration various factors before being implemented but the above cultural development points might be a good starting point to consider.

Inspire the Team

May 27

Posted by Steve Gray in Human Resource Management, Innovation and Creativity, Leadership, People! | 1 Comment

Are you inspiring your people?

Are they waiting for you to inspire them? Did you aim to inspire before they even started with your company…

Imagine a new employee getting a letter and a gift before starting with a new company… This way you can set up a positive position with that person before they start. The gift? A simple congratulations gift, flowers, a congratulation helium balloon etc, delivered to their home.

Then when they start, how will you wow them then… A great office environment, a well set up workspace, a warm welcome, allocating their start day in 12 months time as an anniversary “day off” for them (then every year after that)

What about existing workers, how do you inspire them so they feel truly valued? Random morning teas, small gift vouchers to mark great project milestones and completions.

Think about other ways you can do things to keep them interested, motivated and productive. The worker retention and greater morale these few activities can create is generally very profitable and well worth the investment of time and effort. Of course you need to make sure this kind of activity can be kept up – if your organisation is big enough to have a HR Dept, put them in charge of it. Either way inspiring your team should be a task which you make a top priority in good times and bad.

Retail therapy…

May 26

Posted by Steve Gray in People!, The Marketing Dept | 2 Comments

As we come into winter in Australia there are going to be plenty of businesses finding their retail stores are not full of people and hope they can make it through the leaner times with the profits they (hopefully) made during the peak summer months.

On many occasions I have spoken to retailers who say “Oh well what can you do, it gets quieter and you hope for the best, you get on the phone and have a chat to friends, get the juniors to clean up a bit and even open a bit later.”

I have seen many retailers in shopping strips sitting waiting and hoping… some survive some fade away.

How do you get around this issue and ensure your business can make it through tough times and perhaps thrive even though the temperature outside is telling you this really is “the winter of our discontent”.

Add to and ‘milk’ your database - If your business is interesting and has had customers come to your store for those one of a kind items you are known for, then you probably have a database of interested persons. If not then start building one! Make contact and start inviting them in for a fantastic shopping experience. Email and snail mail them AT LEAST 4 times a year (although you can readily do more with Email). Add a subscription service to your website, blog and online store then do everything you can to get people signed up and steadily build your numbers.

Shopping experience - You have a shop… what’s the ‘experience’ like… Do people love your service, your personality, the extras you add on, the items you sell? Or do they just come in because they have to and hate every minute of it. My view… Go for a stunning experience. Figure out how to do that with some brainstorming, internet research and KICK BUTT! – BRILLIANT service should be the first step, great displays, fast transactions, wonderful Staff, acknowledge all people who enter the store with a solid heart felt “Hello!”

Use your time – When it’s quiet in the store, develop your marketing plan and act on it. Devise a HEAP of ways to contact your database, build your database and keep them coming back for as little cost as you can. Email and facebook pages are one way, tweaking your informative and engaging website is another, adding to your web blog is yet another. Oh and here’s a critical one… do not vacuum the floor when people are in the store or anywhere near the store and see you (or any staff) doing it, I hate it with a vengeance and will avoid the store at all costs (the noise is one thing, the tripping hazard of the cord is another and it’s just plain poor form!)

Get Excited! – If you are running a boring ‘old fart store’ with little life, a gruff disposition and a cold shoulder, prospects will find it hard to want to become customers, let alone repeat shoppers (clients). The more you can add excitement to cause people to want to shop in your store, more the more value you can get from them.

Cause people to take action – Ok so it’s quieter at certain times of the day. Can you run an event (an in-store demonstration or special display) or sponsor a catch up for a small group. Or perhaps you offer great package options you can make happen only at special times, to cause people to come in and stay there for a while. Or what about an in store treasure hunt… each day you could give people clues about where to find the treasure, perhaps online.

Give simple and effective reminders – Promo products can do this, drop a printed pen into their bag of purchases, give then an imprinted gift for purchases over $x. Chat to your friendly branding expert to get more ideas and ways to engage them more often. Add business cards in the bags each time (about 3 each time) people soon keep them for friends if the service is sensational and the experience and products are good.

Create an online shop – People like to buy, so sell to them in a way which fits for them, at home, anywhere in the world! Make it an easy to navigate online shop with Pay Pal as the payment device. And put on those things people can’t really get anywhere else. Avoid discounting the prices, buying is buying! then promote it on your FB page, twit about it, email people overseas and interstate (try to keep your locals shopping LIVE… They will find the online shop soon enough! are there other online or local shops you can connect with? Perhaps they can link to your shop too, you could have a whole community of connected businesses all working together feeding each other leads.

Get out there! – Sitting in your shop will cause you to go nuts. Get you and your staff out in front and hand out goodies to prospective customers, give business cards, chocolates “With the compliments of shop X”, a flier, an invitation to an event. (You can have them excited before they even enter the store!)

All of these tips are simply about loving people so they can love you back, and if you love your staff they will love you and the customers, Go on explore ways to give UNCONDITIONAL love to everyone you come into contact with. I think in an ideal world you could get so busy you would have to hire someone to keep this list of innovative connection options happening, as you could be too busy manning the till! Now that would be nice…

Tags: branding expert, business, business mechanics, business success, Central Geelong Business, communication, creativity, Geelong Business, have fun in business, innovation, Planning, promotional marketing, retail therapy, small business marketing, small business marketing strategies, starting in marketing, starting your marketing campaign, steve gray, The Marketing Dept

How happy are your employees?

May 23

Posted by Steve Gray in Growth, Human Resource Management, People!, Planning | 2 Comments

How happy are your employees?

They turn up, they do the tasks, but how happy are they? Some of you are now asking “why should I care?” as long as they turn up and do the tasks…

Well a happy team will generally do things more effectively and with greater interest. If they are more at ease then they will probably be more alert and less stressed. Now does it make sense… So what can you do to assist them to be happier?

Survey them – Every few months or so develop a simple survey to measure how they are going in the happiness stakes at work – and loosely at home, you don’t need to pry too deeply but imagine if things are down at home, then it can impact the work situation, what will you ask them? well try doing an internet search for staff surveys and make a list of questions from there.

Do a Maslow – Dr Maslow came up with a list of needs people have in a range of situations, but the workplace is a great place to use it. Do a search on his list and then use it as a guide to measure with – It can be a very useful way to set up an induction program, or anytime a person moves to a new position or division and things change. It can give you a view into what sorts of things should be in place for this person to perform well. According to Maslow you should be aiming to get your people to a ‘self actualised’ position, this way they are in the best position to add great value to your organisation.

Is your workplace a brilliant place to be? – Take a look, is it a great place or a dump or somewhere in-between? Now figure out what can be done and when. It’s a great way to start forward strategic planning. When profit gets to x level you can update a few things, and continue on from there bit by bit until you get the organisation up to a great standard. As a one off big spend it might cost a lot, but in stages it can be a lot easier to handle. It could be developed by adding a question or two in the initial survey.

Keep on tweaking the list! – Use this list as a guide to improving your business and keep on tweaking it see if over time the results are showing up.

Here’s to employee success…

May 15

Posted by Steve Gray in Human Resource Management, People!, Risk Management | No Comments

You hire people to be part of your team, what do you expect from them, how will they ‘put in’ and why will they excel? Three great questions to explore.

Firstly you select a new staff member, all the basic boxes are ticked for skills and ability, and hopefully you have interviewed enough and asked enough questions to figure out if there is a ‘cultural fit’ to your team.

On starting out the new recruit will have some basic needs, and you will have the intrepid task of setting some guidelines and expectations. Somewhere in here is a happy medium perhaps where both feel comfortable.

If things work out and they are happy, you should also be happy with their performance and expectations should rise along with productivity over time.

It’s tough all round when a new person starts with an organisation, so much to learn, names and things to remember new tasks to learn. In all it’s a bit daunting for both young and old alike.

But how about excelling? What will cause them to take off in the role and give their all to put in a top effort for the organisation, to earn trust and develop a solid niche as a valued team member?

Simply put, it’s lots of things and here are just a few.

When they feel at ease – About the job, the organisation, the tasks they have to do regularly and the support they have in the team. If any of these are lacking the ill at ease feeling can translate to mistakes, undue stress and annoyance. all of these can lead to a poor output. It can also come down to bad or ineffective training.
When the systems are good – If they feel the system is difficult or is in a mess then they can feel like they can follow a routine. This is important in the starting phase of any job, an example would be if the team has a range of different ways of doing things, it can get confusing and daunting to remember which one to use.
When the culture is suitable – Like it or not your organisation will have a culture of its own. A culture is simply a pattern of behaviours generally applied to the interaction and communication between the staff, and staff to customers. Often it’s about subtleties and many minor things which can make your team different to others in a similar organisation.
When they get the tools needed to do the job well – Wrong tools, slow tools, bad tools all round! From an outdated computer to a badly presented company vehicle, or an office environment which is poorly fitted out and seems cheap. all of these and more can add up and the new recruit might not want to blame their tools but have little choice at times.

All of these (and more) are factors which can prevent or slow the new recruit down in being able to excel in their role. So how to fix these and get off to a great stunning start?

Get set up for the new recruit early – Have a chat with your team about the environment they will work in, is it good, great, exceptional, if not why not and what can be done to make it right? What about the ‘tools’ they will use, are they in great condition and up to the task.
Get the training right – People learn in different ways at differing speeds so be flexible in your approach to the new recruit and give them the best start you can. Make sure you have back up information after the training they can refer to and not just a buddy (it may take them a while to connect with the buddy). Does the training cover the key performance points the recruit will have to meet at the end of the probation period (better to not have BAD surprises at the end of the period!)
Start them off easily – Ease them into a role, perhaps they start late in the first week, or come in late for the first few days and leave early create a low stress environment. Or perhaps have them work with a buddy to watch how they do things a few times during the first week or two to pick up on key points and details.
Be open to mistakes and learning opportunities – This goes with the training aspect but can happen in other areas too. Let them know you really mean it’s OK to make mistakes, cover ups and longer term challenges can show up if they hide mistakes and don’t learn.
Review how things are going – Have a list of things you can chat to them about and tick them off as you go. Make sure they really do get the OHS side of things and that they are settling in to who’s who in the zoo! Remember you thought they might be a good cultural fit, but are they really?
ASK! – What can you do to make their working time and environment better, and listen carefully. You might not be able to supply some of the things straight away but over time they might be doable. And ask about any other things which could be a negative impact on them, other people’s habits, attitudes and methods. Then while you are at it, ask “How’s my leadership style? to hard, too soft…” but avoid pushing it like you are fishing for compliments!
Provide opportunities – flexible time arrangements, a few hours worked extra here can translate to a few hours off somewhere else (Not always possible but it can be a great thing if it’s not abused.) Be on the lookout for things which could be a great opportunity for the employee, more training, articles from journals and magazines which are useful to them. There are many more options, but these are just a few starters.

If your organisation really values it’s number one assets (people) you will ensure that from day one these points are in place to give your team the edge. If they feel valued then your organisation will reap the reward of increased morale and a improved profitability over time.

New Leadership Book – Leadership Excellence

May 3

Posted by Steve Gray in Excellence!, Human Resource Management, Leadership, People! | 2 Comments

Released recently on Amazon here’s an e book with a leadership twist, it’s a how to manual so you can develop the skills of an excellent leader.

Ok I wrote it, so lets get that out of the way… (awkward moment) but hey If I don’t tell people how will they know? Here’s the link

http://www.amazon.com/dp/B004XTTUMS

Or for those without a kIndle to view it on, you can also get it here in a variety of formats to suit your needs from Smashwords, great for ipad and iphone users.

I hope you enjoy it…

Tags: business, business mechanics, business success, communication, hr leadership, Leadership, leadership excellence, People!, recruitment, steve gray, success, training

Hello radio listeners in Qld

Apr 24

Posted by Steve Gray in People! | No Comments

To all the Listeners who tuned in this morning to radio 4bc in Qld Australia, A warm welcome.

I hope you enjoyed the short chat I had this morning with Kevin Turner about franchise marketing.

Have a good read through some of our many articles I feel sure you will find great information to assist you in whatever your business endeavour is!

How does the receptionist sound?

Apr 7

Posted by Steve Gray in People!, The Customer Service Dept | No Comments

In the past few months I have made many hundreds of phone calls developing a Customer Acquisition Program. It’s been fascinating developing a program like that. The thing is though you get to hear a lot of people answer the phone and you realise how many great receptionists there are out there. The problem is the bad ones drag the rest down!

It must be hard to be in the one spot taking calls and saying the same thing all day, every day and then directing people. The challenge is doing it in a way which makes the company sound professional every time.

Here are just some of the things I found.

The company name was not clear – Some companies have strange names, okay so make sure you say it in such a way that people don’t have to re ask the name to make sure they have the right number. Mumbling, a quiet voice a poorly directed phone hand-piece, speaking too fast or an accent make it very hard to understand.
The person’s name not clear – For all the above reasons the name of the person answering the phone is not clear, as the caller it’s hard to refer to them by name if you can’t understand it.
What do I do next? – Ok they figure out you are calling to chat to a specific person who does not want to get sold to. They have been told not to pass you on, but with a few ‘deft words’ and a touch of rapport building, voom “I was in the door” due mainly to them not really knowing how to deal with calls out of the norm. Training would help I’m sure.
Being a great gatekeeper can be an art, but not that difficult if you do some research – I was amazed at how easy it was to get through at times to the right Dept or the right person in a flash. If the company has a policy of not letting their people get tied up with inbound sales call then figure out a method to stop the callers in their tracks. A privacy policy of not letting callers know the name of any staff from a chat to the receptionist is a great way to go.
Being on hold while waiting – It’s a necessity some times sure, but to get the obligatory recorded advert at the start or a “press this button for sales..” became frustrating. I want a person on the phone who can direct me fast.

Have you rung in to your business… have you had a few friends ring in… what did they find, what was the experience like. Now ask, what can we do to make a change for the better and get the system right, so the caller can feel like they are dealing with top notch professionals.

Tags: business success, callers, communication, receptionist, service

Making the Marketing Difference

Feb 22

Posted by Steve Gray in Franchising, People!, The Marketing Dept | 7 Comments

You are up to your elbows in work, pressures from all sides are making your job NOT what you want, a lot of hassle. How do you find time to get out of the pressure cooker and search for solutions to give you breathing space?

Chances are if you have the time to read this, that’s probably about as good as things will get! So let’s jump in and see if we can provide some fast answers to your marketing department challenges.

Marketing relief options…

Get support – There are a whole host of “marketing supply” organisations all wanting to take your cash and supply you with goodies, but use the ones who can take the pressure off. The good ones do this by doing at least SOME of the thinking and organizing for you as well as supplying great products, the great ones will show you how to use the products as well… Try calling your friendly branding expert and see if they can do it for you.
1 hassle or five+? – If you look after marketing for a single organisation there is probably less hassle, however if you are looking after multiple organisations (in the case of a franchise group), then you might have a whole range of conflicting forces pushing and pulling. Find ways to keep these forces off your back, perhaps by educating the end users on how to fully use the marketing devices to full effect.
Think, not do… – It’s easy to say it but sometimes hard to do it! Perhaps it’s outsourcing the “practical side of things” and even some of the thinking, so you can plan better what’s coming up next. A friendly Branding Expert should be able to assist you with this and not just be a provider of products.
Plan – Yes the thinking part means you can be more strategic in your approach so planning has to be next. Figure out if you have to get more new customers, keep existing ones interested or support an organisation you are sponsoring. Then build your calendar of marketing options from there.
Keep your people informed – if you are a one person marketing dept or a 100 strong team, your wider network of staff in the organisation will probably need to know about how to handle the promotions and various processes you will put in place so use your intranet, email and or training sessions, to give them information and get feedback on what’s taking place, often great ideas can come from some very unlikely sources.

Now you are back on track, see what’s out there to make your job easier and less hassle.

Tags: branding expert, business mechanics, communication, marketing action plan, marketing success, Planning, promotional marketing, small business marketing, small business marketing strategies, starting your marketing campaign, The Marketing Dept

Don’t do it! – How not to be part of a trade show

Feb 17

Posted by Steve Gray in People!, The Customer Service Dept, The Marketing Dept, The Sales Dept | No Comments

A recent trade show, lots of activity and displays for all sorts of interesting suppliers, generally a good time was had, however one thing which struck me was the appalling use of mobile phones by those who’s stalls were not doing a brisk trade.

There were staff sitting and standing about texting or chatting on their phones, some CLEARLY bored out of their brains.

Dear Boss… Tell them not to do it please!

I was embarrassed for them and I was a spectator.

If you take a stall at a trade show, you are on show, the business is on show… Therefore make sure you do the right thing and present professionally and do it well.

Firstly, these people may have had no idea what to do when they got to the show, they may have been told to “Turn up and chat to people.”

Secondly, if you feel you must text or email people use a lap top or an i pad so you look like you are doing business, or don’t do it at all.

I fully appreciate it can be a hard task to be at a trade show and be attentive all day long, it really is a draining experience.

May I suggest.

These people need to have something to do,

Set the situation up so they have appointments with people before the event, book some prospects to drop in and see what’s going on.
Make it clear about the things they can and can not do while on the stand texting for more than 30 secs is a no no!
Ensure you use a friendly branding expert to have creative ways to work with the people walking by the stand. It may be a giveaway you actively hand to the people, get the chance to chat to them and find out more, qualify them to see if they are a fit to what you have on offer, if they are then get their details and reward them with a better handout, this time with solid “remember us” branding on it.
Perhaps involve the people in a survey.
Consider other novel approaches to create interest. A juggler, a celebrity… make it so the people walking by want to stop, engage them, qualify and go form there.
Just because a person is not a prospect now, does not mean they can’t change if they move companies or start a different business later on.

Simply put, having people just sitting or standing about mindlessly not engaged in “working the crowd” are a liability, not an asset. perceptions and image are often paramount to ensuring your business puts it’s best foot forward.

Oh and to finish, “To the man who was so rude as to ignore myself and my friend by looking straight past us once he had figured out we were of no use to him, think again. The scan tag telling you my line of business is only one of my business activities so you gave me a BAD impression of your business, so the very important question I wanted to ask you will wait for the next celebrity speaking bureau chief I meet.”

Tags: branding expert, Burning Business Bridges, business grump, business mechanics, business success, critical marketing, expo, hr leadership, innovation, lateral thinking, marketing action plan, marketing success, People!, starting in marketing, trade show

Your business organisation…

Jan 31

Posted by Steve Gray in People!, Planning | No Comments

So are you really organised? Let’s get serious, on the desk in front of you is there, papers, notepads, tape, pencils pens, cards, a charger or two, various notes, empty packets of “stuff”… and is this ALL OVER the place?

Generally I figure the answer is yes.

Next step, if that’s the desk, how is the bookkeeping? The payroll, and accounts in general…

So how is this really effecting your business? In the day to day things you do each and every day you are probably not that effected by it, you have a reasonable idea where to find the “usual” things and heaven help anyone who gets in a cleans up! (even if it is you.)

The challenge comes when people add more things to your stack of things to do, then a client walks in with an unusual request, then a supplier dumps a new catalogue in your lap and before long you are in a spin wondering what to do next.

You reach for the to do list… nope not where you thought it was, oh well you create a new one (only to find the old one sometime later and wonder where the new one is!

Sounds familiar? Yep I’m with you on this one it seems okay until a few things build up out of the norm, but what to do about it.

Discipline!

Get yourself into a position where you can create some time, (2 hours perhaps) make it early in the day (before business starts) or after hours, perhaps on a weekend (yes I know that’s family time so have the family help you if you are that way inclined.)

Take all of the mess off your desk and sort it only once the desk has been cleared and cleaned down. Sort the computer cables somehow and put only the things you really need to have in front of you on the desk to make things run smoothly.

Now take a look at ways to keep things organised so you can get on with the tasks which really need to be handled well.

Tags: discipline, organisation, Planning, to do lists

Three Persuasive Business Points

Jan 29

Posted by Steve Gray in Leadership, Planning, Starting out in business | 2 Comments

Here are three points I think you will find make a persuasive business argument, take one of these factors out and you will be out of business fast. Let me know what you think in the comments…

1. Have something to sell.

2. Sell it.

3. Make a profit.

To do so you need to market the offerings, have a process to sell with, manage the money.

To do that you need to have a handle on the HR, finances, marketing, overheads and it then starts to get more in depth from there. However you probably should be thinking in the terms of the basic 3 things to do, then see what’s happening from there.

May I suggest, you make a BIG poster or three with those key points on it.

Then consider breaking things down from there, so at any given moment you can know how each area is going, which one to tweak next and set a plan for the next one.

On your breakdown you will probably have a list of finer points relating to each area, then you can ask yourself, “which smaller area works well and which needs adjusting?”

Lets face it, business is not easy, in fact very challenging at times! But if these simple steps can make it easier for you then that’s got to be a good thing.

Oh wait I forgot! there’s a fourth point, oh silly me… Notice how you are looking at the business as the owner (from the perspective I have written it), note also how you are looking at the business, as a whole. Therefore you are taking a leaders view, a coaches view if you like.

Therefore you can be the coach and suggest strategies, work with your people to develop tactics, involve them in the game, many of them will know their parts in the process and know you have a chance to direct things that bit further. Go on be the leader, check out the strategies and concepts you need to put in place, then bring it all together like a great symphony, all orchestrated and conducted by you the business leader.

Tags: business, business mechanics, business success, hr leadership, Planning, Risk Management

What do You Need to be Doing in your Business?

Jan 28

Posted by Steve Gray in Excellence!, Growth, People!, Planning, Risk Management | No Comments

What do you need to be doing in your business? It’s still early enough in the year to be thinking about planning and implementing.

I often think about what I would WANT to be doing in my business, yet the need to’s cut through the wants and nag me to pieces… Often it’s the wants which cause us to go off on inappropriate tangents.

Should you be…

Getting more new prospects.
Streamlining systems.
Finding ways to make things more profitable.
Developing cash-flow projections.
Looking after existing customers better.
Checking OHS issues and risks factors.
Implementing a staff happiness program.
Developing a marketing plan.
Implementing the marketing plan with your friendly branding expert.
Tweaking your business plan.
Developing your customer service strategies.

You know there are a whole lot more options you need to be doing, so what stops you?

Hate to do things which are forced on you?
Figure it will go away somehow?
You want to hire some one someday who can look after these things for you.
Don’t know where to start because the list becomes overwhelming?
You refuse to delegate?
You like to chat to suppliers rather than face the reality your business might slowly be going down the “gurgler”?

Looking for excuses will not help, you should take control and get the team together and make a list of what needs to be done and hand over as much of it as possible, then get on with doing your part of it.

In the end your business is just that your business, so it requires you to take on the responsibility which comes with the territory.

Tags: business, business mechanics, business success, communication, have fun in business, hr leadership, improve customer service, Planning, starting your marketing campaign, workplace safety

Marketing Interview

Jan 26

Posted by Steve Gray in People!, Planning, The Marketing Dept | 4 Comments

Alan Miller, a freelance Journalist from Sydney interviewed me recently about Marketing, Enjoy!

Steve Gray has been in business for 30 years one way or another and has published hundreds of articles on business topics, from Leadership – Innovation – Communication to Marketing and Management issues. His hard won marketing experience means he is able to assist organisations to effectively get their name and message to their customers.

A.M: Steve you have done lots of things in business, you are a Trainer, a writer on a range of business issues, a business mentor and a speaker on Leadership, Innovation and Communication issues, how did you come to get so involved in business?

Steve: I’m an artist by qualification, and over the years I have been introduced to business, from printing T’shirts in the beginning to design and photography (all fairly art related) then over time I grew my knowledge base and things spiraled from there.

A.M. I was surprised to learn you know a lot about marketing, which is the focus of the interview today… Is there a reason for that?

Steve: Like all businesses there is a need to get your product or service noticed, I placed adverts for my own business like most people and failed at it. I soon learnt a great headline helps, then you go from there, I read more, asked more questions, used my design and art training to explore more options and innovate a little. The more I explored the more I learnt. I note now there are always things to learn and check out like social networking and the culture developing around that to make it work, it’s quite fascinating.

A.M: Steve, what are some of the basic mistakes people make with marketing their business?

Steve: Having an aim (more new customers, more repeat business, raising brand awareness) and of course a plan of action which leads into an investment of time and effort rather than a liability. With no aim the shotgun goes off and hits very little you want it to hit.

A.M: Do you find many organisations have no marketing budget planned?

Steve: Often! This can be due to having no plan, no idea about what they need to do and what it might cost, Yet it can be so simple to develop.

A.M: What are some of the great things which have wowed you in regards to marketing and great brand placement?

Steve: We are seeing more integrated approaches emerge, people want to stand out from their competition, so a directory advert for example is only one approach, a newspaper advert is another… It’s when people start to realise they need to be more targeted and put a range of things together. E.g. a direct mail piece to prospects, followed up with a phone call and a chat to see if there is a fit to their needs from your business (esp in B2B sales) then there is social media and websites where people can let a lot of people know about their expertise and keep their info and details in front of more of the right people, that’s becoming more powerful.

A.M: Is bundling of a range of marketing devices a way to go?

Steve: Clearly the one shot advert approach is a loser these days. You should realise prospects need to see your details more than once to be remembered, so the exposure side of things is a big issue. Therefore an advert with a call to action, perhaps a branded product as a reward for taking action can sit on their desk for ages, and that’s good! So take it a step further and have the info you want to tell people about readily available to them, a business card is one way, but there are more options to keep your name in front of them. From articles and information on the web to branded products people use everyday.

A.M: Should people link their promotion to their website or social media? And how would they do that?

Steve: Of course they should, I see it like a ring of connections where people can get in at most points and be guided to learn more about the business as they go. Perhaps via an active Face book page, or a group in Linked in (for business) this can lead to articles on their website, which can then get them more info via an email campaign. It doesn’t need to be difficult either! The more people get to see your business name in front of them the better. Couple the strong image retention provided with great service and you will be on a winner.

A.M: Do many of your clients have a marketing plan and should they?

Steve: Few do, and yes they should, at least a one page plan and a calendar of when they want to do things, then stick to it. Tweak it when things don’t work and know what does work.

A.M: How will social Media impact on marketing, in comparison to say branded items?

Steve: A branded item with a message can let people know you have a social media presence, so use it to do that (that gives it an aim then…) from there it’s up to you how you use the social media to blow your own horn and let your target audience know more about things which can be of value to them.

A.M: Do businesses need to be creative geniuses to make their marketing work or look snappy?

Steve: It’s great if they are, but not essential, pay someone else to be the creative one. However make sure it leads to a good aim or end product, like getting you more business, retaining customers. It’s great to have a creative approach and be noticed, but if all you get is a 2 minute wow factor then where’s the value in that? If on the other hand the creative approach meant you were handing out branded devices with your business details on them then your name is in front of more people for longer, that’s got to be good! Chat to your friendly branding expert for ways to get the message right and connect it with other things you are doing in your business.

A.M: Not everyone needs a marketing company to do their marketing for them, most can’t afford that, how would you help these kinds of organisations?

Steve: I suggest they create a plan of action knowing what the outcome is they want, then build on that plan and take action to get the results. Consistency is important. There are other branding experts who are not part of a big marketing company who can be of assistance, have a chat to them for friendly advice.

A.M.: A plan is one thing, implementing it is another…

Steve: Sure it is, if you want to get new prospects to look at what you offer, then you need to consider a way to do that, for instance in a business to business environment things can be different so the approach can be perhaps more targeted, therefore how you implement the plan is vital. You might start with a list of ideal customers or industries then figure out ways to get your name in their hands, your ongoing aim would then be how you keep it there. Your plan therefore should focus on ways to get your name in front of them and then what you can do from there.

A.M: There are many ways a business can market themselves, what works?

Steve: There are lots of things which work… Junk mail can work well, adverts in newspapers can too, and the same with branded products. It comes down to your target and the best way to get to the target. e.g. if I want to target accountants and I send out brochures to every household in town I have wasted a lot on the ones who are not accountants. Think about how your target wants to be presented to, then do that.

A.M: You mention branded products, many people would look at branded products as great giveaways at a trade show or convention, how can they be used by the average business to market themselves?

Steve: It depends on the aim, if they want to reward existing customers and say thanks, they can hand out simple things to remind them about the company, pens, calendars, imprinted note pads, things which would be useful for the end user and keep the business details in front of them. They can be also used as a device to get the attention of a new prospect, most people love gifts and they need not cost a fortune.

A.M: How should organisations go about choosing from the vast array of options available to them for marketing?

Steve: Chat with your friendly branding expert and explore what the businesses aims are, then look openly at ways they might be able to provide direction for the organisations aims and objectives. It might mean they have to create some great graphics to launch a message, brand some products and develop a way to get them in from of the right people. The big thing is being able to make the right connections at the right time so your marketing becomes the all important investment it needs to be, and not just another business expense.

Tags: branding expert, business, business mechanics, business success, communication, critical marketing, promotional marketing, small business marketing strategies, starting in marketing, starting your marketing campaign

Staff Development More than Just Incentives

Dec 21

Posted by Steve Gray in Human Resource Management, People!, Planning | No Comments

Many organisations do their best to encourage staff to be all they can be and develop them to be all they can be, well they hope that’s the case, yet despite all their best efforts things can go astray. Staff may develop skills, but their ability to stay motivated or develop a better attitude towards the job may fade fast. Lets take a look and try to figure out some of the issues which might cause these important things to fade…

Poor procedures and policies – We create a system of policies and procedures which might be too complex when they don’t have to be, or not enough of them, suddenly “holes” appear and things “fall through”. An employee may well find this frustrating and all the incentives and development can come undone fast.
Knowledge development – Great to provide incentives to staff, but without giving them the right knowledge to be able to tackle tasks effectively you might be setting them up to fail, or at worst struggle. People often look for the path of least resistance and end up finding that path elsewhere. if you train people make sure it fits for their tasks and needs.
Incentives – What if you created the wrong incentives… What if your people don’t like the goals set at some deep level… What if your planning looks great for you, but not for the organisation and the staff know it… What if the incentives put in place are too short term to hold the employees interest… All useful questions, now you need to figure out what to alter to make things work.
Lousy tools – Here’s the task now go and do it, “But where are the right tools to do it?” your team just might give up before things have started, a bad sign. Do anything to make sure they get the right tools and training to make the task happen effectively.

Often staff are disinterested because WE set them up to fail, although we had the best intensions at the time. WE need to ensure things are in alignment, the goals, the processes and procedures, the policies, the skills development the incentives and tools so the staff can be all they can be with ease.

Lets reward the right behaviours with the right set of devices so the team wants to remain with the organisation in a way which keeps the ball rolling for all concerned, after all happy staff are often far more productive staff.

Trade leaks, the last place to end up?

Dec 17

Posted by Steve Gray in People!, Risk Management | 2 Comments

This site is proving popular in the media at the moment and probably the last place to end up, however if what I am hearing is correct the site is not moderated, nor are the claims verified at this point, so if your business has upset someone, then watch out!

If it is so easy to post to the site, then a savvy marketer could use it to advantage, especially if the media are causing people to check it out. (As seen on Sunrise Ch 7 Australia).

It works on a similar premise to wikileaks, with some insider information being leaked so we can have an inside out view of the world of business… worth a look, especially if your business is dodgy and is likely to have “secrets” revealed which you don’t want shared to the wider public.

A look at some of the comments to the posts as of today and you will clearly see the moderation is non existent…

Nice try guys, it seems it needs some work, but if they did this as a marketing ploy to get things rollilng, well they certainly got attention!

What’s next, the fourth instalment

Dec 6

Posted by Steve Gray in Human Resource Management, People!, Planning | No Comments

In this final part of the new recruit guidelines I wanted to focus on the probation period guidelines. it’s a very important part of the whole process but one which is often dismally left out of the process. Here is what I said in the initial article in this series.

Probation period guidelines – Start and in three months we will assess how you have gone. Assess what and how? Is anyone in your organisation clearly responsible for figuring out what and how to assess, are they qualified to do so to some regulatory standard?

Many organisations have a three month probation period while others have six months and others none at all. If you want to build in cooling off period where either party can part ways, it is wise to ensure you and they fully understand the process and the criteria they will be assessed on.

These days there are plenty of people with workplace assessment qualifications who should be able to map out the criteria for measurement and the ways to assess the recruit against those criteria.

Depending on the role will depend on the specifics of operational effectiveness they will have to attain, the skills they will have to demonstrate and the level of cultural fit they will attain.

At a minimum level the OHS standards will be addressed and I would like to think a solid appreciation of the values and beliefs of the organisation as well as practical job skills and abilities would be very wise.

The aim being to ensure the person being assessed has clear criteria to work to, as well as a full appreciation of how they will be assessed and the evidence or types of evidence which will be sued to do all this.

May I suggest a clearly set out set of criteria in a bunch of areas, OHS, job skills, Cultural fit, Communication skills, Technical skills (IT etc). and then build the assessable parts within each section. Perhaps they will have to show an understanding of the terminology or intention of the parts of each section as well as demonstrate with clear evidence they have achieved that level of skill.

Whatever the end product make sure it is clear to all parties and people assessing the person have the ability to do it based on great evidence and clear guidelines for all.

Now you have a new recruit with correct training, who has met the criteria for assessment, feels welcome in the organisation and is settling in to the role with ease and a degree of comfort. You on the other hand have the peace of mind in knowing you did all you could to make the process as easy as possible to ensure the new recruit is a brilliant fit and are assured of their ongoing success… Let’s hope so!

Tags: business, business mechanics, business success, business women, communication, creativity, employee recruitment, hr leadership, innovation, lateral thinking, Leadership, People!, Planning, Risk Management, training, workplace safety

What’s next, the third instalment

Dec 5

Posted by Steve Gray in Human Resource Management, People!, Planning | 1 Comment

Last time we looked at the training area in the new recruits process, now lets check out the expectations put on them, and how to deal with that, in the initial article I said…

High Expectations – The HR dept say this person is a great fit for the organisation on SO MANY levels, yet no one in the dept they are going into knows anything about them except some here-say rumor… Truth is the person is a bit average in the start up phase and people in the dept are “non plussed” with the new recruit, some people just need time to shine and figure out where everything is and how things happen. How were the skills the person had in a previous position “Mapped” across to this new role. What if they had used a much older piece of software in the past and the version or type you have is VERY different to what they are used to…

Your new recruit starts and the place is a buzz with excitement, people want to meet them, people want to avoid them, people need to help them or not. It’s all about people and the fit to the organisation, yet on so many levels there are issues with how things come together and the expectations some in the team may have about the new recruit.

In the initial phase the new person might struggle to get up to speed, despite reassurances from many in the organisation, yet the person may well be highly trained and have a resume bristling with qualifications. In the initial phase then it should be vital to ensure they have the support they need without prejudice or hassle, this way they can grow into the role at their pace. For some that will be fast and for others painfully slow perhaps, you role is to make sure it happens in the best way possible.

Others in your team will need to know about the new person and why they were chosen so they can make fair assessments and not base a person on day one performance and here-say from others in the team, rumours are rarely objective.

You will have talked to the team about how they have certain skills and how these can be traced across or mapped, to suit their new role. You will assure them this person meets a range of positive criteria and proved at interview they should be well and truly capable of fitting in, and doing an effective job in the new role.

You will also outline any training or other support they need to allow them to make the best of the probation period and explore the role and the organisation fully.

Now every one knows about the new recruit a welcome party will ensure they are able to fit in and be supported in positive and solid ways by all the team.

In our next part in this series lets look at the guidelines for their probation period and ensuring they are clearly assessed to meet the criteria.

Tags: Burning Business Bridges, business, business mechanics, business success, communication, creativity, employee recruitment, hr leadership, innovation, lateral thinking, Leadership, People!, Planning, Risk Management, training, workplace safety

What’s next, the second instalment

Dec 4

Posted by Steve Gray in Human Resource Management, People!, Planning | No Comments

This is the second part of the four part series on dealing with new recruits, this time we focus on training. Here’s what I said in the initial article.

Lousy training – Tough, though I know your training people are possibly doing what they can, given tough challenges or are just not that suited to training new employees, they might have a stronger focus on I.T. or a some Leadership program, they can be spread thin. After all did anyone tell the Training area to prepare something for the new recruit?

When it comes to training some are of the opinion “If you picked a new recruit, pick one already trained…” nice thought but there are things your organisation will do differently to others so they might need to know how your team look after OHS issues, and about the versions of software you use. as well as looking at the values and beliefs in the organisation.

I can only hope your organisation has a great training program in place for all sorts of things and not a lousy one as I hinted at in the opening section. So that being the case your training team will have this area all handled for you when you let them know the new recruit is about to start.

The training team won’t tell you “Oh the OHS (or other) training doesn’t run for another 3 weeks.” They will have a positive stop gap measure like an online training option, or at the very least a handout on OHS expectations and guidelines to give the recruit early in the process (before they start perhaps.)
The training team will have put together something for the new recruit on the values and beliefs of the organisation, knowing full well the value of a great cultural fit and how this can happen using foundation organisational philosophies.
The training team will have mapped out a schedule of what training is happening and what the recruit needs to do to ensure their training needs are met and especially in the area of the induction program and it’s time frame. They will be well and truly focussed on the recruits success in the organisation and not just for the recruitment phase either.

The new recruit, even by this early stage, will be suitably impressed with how things are going, they feel included and are valued in the organisation and are trained to succeed.

In the next phase your Leadership and communication skills come to the fore as you make sure all the team know about the recruit and a bit about how they will fit in. Join me then as weexplore the expectations of the new recruit.

Tags: business, business mechanics, business success, business women, creativity, employee recruitment, hr leadership, innovation, lateral thinking, Leadership, People!, Planning, recruitment, Risk Management, training, women in business, workplace safety

What next, the first instalment

Dec 3

Posted by Steve Gray in Human Resource Management, People!, Planning | No Comments

Following on from my previous article outlining four areas to work on when employing a new recruit. Today lets focus on the Induction Program.

Previously I said…

Induction program – How do people learn about the nitty gritty’s in your organisation, the policies, procedures, OHS, who’s who and what about the culture of the organisation? Has anyone looked at the existing “program.” for a while? Is it relevant, suitable, useful…

So the recruit has been offered a position, you set the start date, it’s 3 – 4 weeks away due to their other commitments, all is well. You set the wheels in motion to get things sorted, a spot in an office, supervisor is informed, HR are organising their part and so on… but when was the last time it was looked at and how effective is all that? and why does it have to take so long to seemingly get them started?

Here are some thoughts on what might be a more ideal way to go.

Send them info on the organisation the minute they say yes – Things like an operations manual, who they will be working with and the structure of that area – an outline of how the probation period will be assessed – an outline of the OHS guidelines for the organisation – a company video – a signup form for HR legal requirements like superannuation etc.
Their workspace – Is it suitable, is it sorted, do they have all they need to do the job, does it meet OHS standards.
Their supervisor – Who is it and what do they need to know about the new recruit, will they need some training or coaching on how to work with a new team member?
The HR teams role – What do HR do to make the recruit fit in? Do they control all of these points? Do they look after all the details or… Find out sooner rather than later.
Team mates – They will probably know within an instant of a new person being recruited, such is the power of the grapevine. But what do they really know about the person, how will they respond, how do they act, what part do they play in welcoming the new person. the list could go on.
Buddy system – Some like a buddy system approach others don’t, but if the new recruit has a buddy make sure the buddy knows the expectations and is allocated time to assist the recruit with all that’s necessary.

There, now you have wrestled a few things into place you induction program is starting to take shape. Here’s hoping the new person loves the approach the organisation is taking and wants to stay and be a vital part of your team.

Next time lets go a step further in the process so the recruits journey is a smooth one.

Tags: business, business success, creativity, employee recruitment, HR, hr leadership, innovation, Leadership, People!, Planning, Risk Management, steve gray, training, workplace safety

Congratulations on the job, what next…

Dec 2

Posted by Steve Gray in Human Resource Management, People!, Planning, Risk Management | 4 Comments

You have selected an employee for a new position in your organisation. Congratulations! All good yeah.. now sit back and watch as it all turns to mud…

Sorry I think in that last line I was being a little bit cynical… Clearly things won’t turn to mud in all organisations, but in quite a few I think it will and here’s why.

- Poor induction program.

- Lousy training.

- High expectations.

- Tricky probation period guidelines.

Yet these things can clearly be overcome. Firstly however you have to objectively measure the four things which could fail.

Induction program – How do people learn about the nitty gritty’s in your organisation, the policies, procedures, OHS, who’s who and what about the culture of the organisation? Has anyone looked at the existing “program.” for a while? Is it relevant, suitable, useful…
Lousy training – Tough, though I know your training people are possibly doing what they can, given tough challenges or are just not that suited to training new employees, they might have a stronger focus on I.T. or a some Leadership program, they can be spread thin. After all did anyone tell the Training area to prepare something for the new recruit?
High Expectations – The HR dept say this person is a great fit for the organisation on SO MANY levels, yet no one in the dept they are going into knows anything about them except some here-say rumor… Truth is the person is a bit average in the start up phase and people in the dept are “non plussed” with the new recruit, some people just need time to shine and figure out where everything is and how things happen. How were the skills the person had in a previous position “Mapped” across to this new role. What if they had used a much older piece of software in the past and the version or type you have is VERY different to what they are used to…
Probation period guidelines – Start and in three months we will assess how you have gone. Assess what and how? Is anyone in your organisation clearly responsible for figuring out what and how to assess, are they qualified to do so to some regulatory standard?

All of these aspects can be challenging to negotiate, and like many people in businesses, they realise they need the new staff member too late and before long everyone is too busy to address any of the above.

Time to take stock and get ready for the new recruit. Now I have created a bunch of points to ponder, in the next few articles lets take each one and develop it further.

Tags: business, business grump, business mechanics, business success, creativity, employee recruitment, hr leadership, innovation, lateral thinking, Leadership, People!, Planning, Risk Management, training, workplace safety

Who’s in… Who’s out? Your business politics.

Sep 10

Posted by Steve Gray in Human Resource Management, People! | 1 Comment

In your business you will have politics (if you don’t like politics get out of business…) it’s all about who jostles for what position, who has power, who wants what and does what.

Politics is great, as long as it has positive aims and ideas (Check out your mission vision and values, it should reflect these.) Where it goes wrong is when people get a little off centre and the positive aims and ideals get shoved off the agenda (not officially, nor formally) but the various thoughts, discussions and notions taking place have “Hidden agendas” happening.

In the end the negativity connected with this level of “philosophical thought process” ends up down the drain. People get hurt, egos get fractured, casualties can be seen from the front to the back door in a “trail of blood” (more in theory than in reality).

I figure the aim of a leader, manager supervisory type is to curtail the pain before it begins. Let’s take a look at some of the issues you might explore:

Is there an “Inner Sanctum”? - This is a group on the “inside” outsiders can not penetrate, even though your values and ideals purport to provide a “fair go” for all. The upshot might be great ideas are not getting past the barrier created by this, your loss… Take a look and see if there is any, then plot to break it down.
How transparent is the organisation? – From providing financials showing the state of play in the org, through to clear systems aiming to support your team (rather than your team feeling unsure about a system and how it works). Making things more transparent shows you are willing to chat about things and let the team know they are a part of the “organism” you have created.
What communication does not take place? – Things not discussed are things missed which perhaps should have been chatted about. Ask what are the things the staff chat about… Now take a look at what’s not being said. e.g. if they talk a lot about their favourite team sport but not about the how well the manager is doing, then in the background they could be stabbing them in the back.
How are they chatting? - These days email, SMS and the like means the backchat can be happening but you don’t know about it. I know “no news is good news”, and “You never hear good things about yourself” while these are interesting clichés, they are not always true and do you want to live your life by clichés?. Oh and avoid trying to cut out texting at work and private emails, they will do it anyway after hours or at lunch on their smart-phones. The aim, to allow them to do it with the aim of it being constructive.
How are they anyway? – The people on the “outer” that is, one or two casual chats will be met with a degree of scepticism “what do they want?” rather than an open conversation where they tell all. Your aim is to have all of your team “Onside” so it’s up to you to build an open and trusting relationship so they can feel comfortable sharing with you in a way which means you will not “rat” on them or use it against them. Keep your chats light and breezy, show you care and remember details (names, places and the like as reference points) and chat about them not so much about you! (that’s a gem!)

In time you can build an organisation which can stand on it’s own feet, knowing the right people are supporting everyone to be their best. Not a team of “Cronies” who aim to create more “Jobs for the boys” and exclude information and ideas. It will take work, it will take a critical eye, it will take you out of your comfort zone, hopefully the end product will be great for all concerned.

Tags: business, business mechanics, business women, have fun in business, hr leadership, People!, politics, small business marketing

Elegant service communication

Sep 10

Posted by Steve Gray in Excellence!, Innovation and Creativity, Leadership, The Customer Service Dept | No Comments

I love it when I meet people who chat about things of instant interest to me. Recently I got chatting with a person about service, particularly the first few delicate moments when you connect with people in that all important exchange where you aim to connect and attain an idea of what they want from your business.

The chat started with the difference between “May I and Can I…” May I assist you, or Can I assist you, what happened next was a BFO, (Blinding Flash of the Obvious).

You see it was so simple when he explained it. “Imagine you are at the top of a cliff and your task is to push someone off, would you say “Can I push you off or may I push you off…” ” Can I”, relates to skill and “May I” relates to permission to do a thing.” I was engaged in the conversation now, what a great hook! Yes he clearly knew his English and the lesson was simple but so good. Actually on thinking about it none of the above would get you far in the pushing stakes but it makes a point also about service being more about offering, rather than demanding. Chances are you would not ask a person if they wanted to be pushed!

I asked him for a view on my old favourite, “help and Assist” he agreed, Help is needed when you are in dire straits, assistance is softer and more readily taken up unconsciously. So many people will say “Just looking thanks” when you offer help, but more people take up an offer of assistance “May I assist you…”

It could go further you could say “May I assist you to find what you are after today?” That way you are being specific about what you are offering. Without the specifics it is so open you might get in a bit of a bind, like this… ‘May I assist you?” asks the store attendant… “Oh yes, you can give me a million dollars, that would be great assistance…” replies the customer.

Take the time out to consider the small things like this which may impact on people you deal with so the service you offer is as elegant and correct as possible. We also chatted briefly about G’day as a greeting, I will leave that one for another article.

Well time got the better of our conversation too quickly and circumstances meant we had to part ways, all I can hope is that I said goodbye in an elegant manner!

On providing great service, “I don’t know if you can but you may…”

Tags: business, business success, creativity, have fun in business, innovation, lateral thinking, sales skills, The Customer Service Dept

How To Make Employees More Productive

Aug 27

Posted by Michael Crooks in Human Resource Management, Leadership, Planning, The Board Room, The Sales Dept | 2 Comments

Most companies are extremely aware of their external markets such as clients, customers, distributor networks and even vendors. But many fail to realize that employees make up an internal market. There are plenty of organizations that bend over backwards to get feedback and input from customers and clients. Far fewer work as hard to get feedback and input from employees. I sincerely believe that any organization that doesn’t view its employees as an internal market is shortsighted. And if you think the majority of your employees are happy campers – I’ve got news for you.

In a report released January 5, 2010 by The Conference Board based on a survey of 5000 U.S. households, only 45 percent of those surveyed said they are satisfied with their jobs. 55 percent are not satisfied with their jobs! According to Lynn Franco, director of the Consumer Research Center of The Conference Board, “The downward trend in job satisfaction could spell trouble for the overall engagement of U.S. employees and ultimately employee productivity.”

What the report doesn’t tell us is WHY 55 percent of employees are dissatisfied. And while specific reasons for dissatisfaction vary by company, job and employee, I believe it can pretty much be summed up as a disconnect between those in the ivory tower and those in the trenches.

One of the best books I ever read on management and problem-solving is an 80 page book called, “I Know It When I See It” by John Guaspari. In the book, the Boss demoralized his employees by telling them that the key to increasing the quality of their product is to, “Try Harder! Do Better!” It had the same effect as unfunded government mandates – no one was given the information, tools or ability to accomplish the edict. What followed was employee frustration, job dissatisfaction and further loss of market share.

If your company is large enough, consider an undercover operation to include the top echelon. In disguise either shop your company or get a job with your company. See first-hand what affect your policies and directives are having on those who must deliver your product or service. In smaller companies, I encourage bosses and managers to get out of the back room. Run the cash register. Load some trucks. Ride and work the route. Stock some shelves.

The easiest dollar made is from a happy, repeat customer. But that’s a lot harder to achieve when employees’ are hampered by decisions based solely on numbers made by people sitting behind desks who are out of touch with reality.

Tags: employee happiness, employee satisfaction, Michael Crooks

Training to Win…

Aug 6

Posted by Steve Gray in People!, Personal Development | 1 Comment

Yes I figure business is like a game, there are winners and losers, so train to win, heck who wants to lose right? But before you jump in with “Oh but I don’t have time to train people and I don’t know how to… Don’t think you have to do it, or do it all, there are plenty of external organisations who can do it for you.

BUT you need to do some things, like setting up the system you want to follow to ensure you get the best results for the investment you make.

Here are a few points to consider:

Create levels – from apprentice to master, there are levels, you should do the same and create a a range of options, a progression if you like.
Points to cover – At each level there will be things you need to cover, so jot them down in point form so you can develop the details later.
Measure – Competency and then proficiency, just one on it’s own may not be enough, especially if it’s an essential skill.
Record – How you measure things is one thing, but how you record the details is another, so create a system to effectively track each persons progress at each level.
Acknowledge – How will you let people know they have attained a set level? a certificate? or… make sure it’s worth it!

All these will be useful starting points to developing a training outline for your business, so go and take action to make it happen.

Tags: business, business success, HR, hr leadership, lateral thinking, Leadership, People!, training

Top Tips for Probation Periods at Work

Aug 6

Posted by Steve Gray in Human Resource Management, People! | 5 Comments

Many organisations offer a probation period for new staff and it seems 3 months is often the norm, so what might some of the challenges be, and how would you overcome them? I hope to answer these questions for you, BEFORE you get into a potential minefield with an employee or potential new recruit.

Know…

What you want them to do… It’s one thing to get a new person and say “probation period”, and watch them “try to do their best”, but what do you expect them to know and be able to do in that time? Make a great list of the tasks, values and beliefs they should know as starting points of creating a solid plan of action for training the employee. Ask other in your organisation to have input so it can be a great outline using collective intelligence, not just your ideas.
When you want them to do it by...Then make a loose plan of action showing start and end dates for the probation period. When they start let them know the dates and diarise these for your reference.
What level or standard you require… It’s okay to say the person has learnt something and they are competent, but for a long term employee you probably want more than just the ability to do a task, but you probably want them to be able to do it to a set level consistently, therefore you are now looking for proficiency rather than just the basic ability to do something. Sure measure the fact they have been shown “how to do a task” and they can do it, but go the step further and have them record how often they have done something. At the end of the probation period you should be able to see key areas done x number of times and then you can ask about standards of performance.
They have a reliable Buddy... This is a person they can relate to and a go to for information, in fact it might be a few people they can call on for info. Train the buddy in how to listen, ask questions, and assess performance against set criteria. Make sure they don’t judge the person because they ask too many “dumb questions”.
You have a clear disputes process... It’s one thing to have a plan of action, dates for things to happen by, but what if there is a dispute? please have a clear process to handle this with, otherwise you may find a minor step into a minefield has instantly become a hop skip and a jump into one!
There should be no time extensions… Okay if they have to be away (due to a death in the family or some such event…) the end date might alter, but the time frame should remain solid, three months is three months. If you believe they are not able to come up to the set standard set for the tasks set, then a clear line needs to be drawn about the minimum level they need to attain in that time frame. It can get frustrating for the employee to hear “We are extending the probation period.” at the end of the time it’s the end, wither in or out, if it’s not clear it’s the employers fault, not the employee.
To get results YOU have to take action… You have to set the dates, create the checklist, do the research, train the person… Not them, so set great guidelines and then you can expect great results to follow.

I hope all these points are of value and give you great starting points to work from. Let us know int he comments how you go!

Tags: business, business success, HR, hr leadership, Leadership, People!, Risk Management, training

The Harassment Issue

Aug 4

Posted by Steve Gray in People!, Risk Management | 1 Comment

In light of recent events with the David Jones case in Australia where a worker is claiming a multi million dollar compensation payout, it’s clear employers need to be aware and take positive action to ensure ANY harassment DOES NOT takes place in the workplace.

At the time of writing the case has not been settled, however employers need to be aware an employee can chase a multi million dollar payout figure and although it may not have to pay, the employer will probably have a wide range of stress at the thought of it happening.

Make things easy for your organisation and at least have an outline of what harassment is and look for ways to proactively create an environment where harassment is minimised with the aim of eradicating it.

Active employers will certainly be able to set up a basic awareness of the issues and ways to tackle it which may include training. Do the right thing and show total respect for all the team in your care, by taking action now.

Great profits…

Jul 31

Posted by Steve Gray in Excellence!, Leadership, Planning | No Comments

‘

“Great profits come from great products and services…”

Seems like a simple enough statement, but what makes a great company??

Simple…

Great people.

Therefore great people make great companies, so it stands to reason if great companies recognise this they will do their utmost to make sure they make greater people out of the ones they already have.

It also stands to reason a great company will be passionate about people because of this knowledge and provide a “loving environment.”

“What’s a loving environment…?” Lets brainstorm for a minute. (Go ahead I’ll wait…) Enough of the waiting here’s a list to contemplate.

Elegant systems people love to use.
Great training which works with the team to provide relevant skills and information for each level they are at.
Great support, especially if you want your people to succeed to the max.
Elegant communication, your people talk, and not just about the weekend sport or other activities, they talk work and they do so with great interest.
The chance to put in, to give, to be an active part of the organisation. Why because they like to achieve, they want to achieve they CRAVE achievement. Why? because it gives them a greater sense of purpose.
Great service. Your people go all out to be exceptional, and new recruits get to model the exceptional behaviour of your best people, if they don’t do it or get it they are out and you search for better people.
Great examples. Your best people are champions and the rest of the team aspire to be like them, yeah? Of course, if not…. keep training them.

To do all this takes time and expertise, you have to make sure you get the expertise and share it. You know what, I don’t care if you have to do courses after hours, work on your systems on weekends, tweak policies or procedures at 2am, do it.

Do it because you have to make sure your business is the best and will stand the test of time and tough business environments (like a recession and or depression.)

Do it because to live in utopia we need utopian thinking and we need it to start somewhere. If you are not thinking utopia, what are you thinking? Mediocre? or something less than great… why?

Okay it requires effort, but if you already have a team put up this list (add to it if you want) and have them provide ways to get the list into action. Then act on the information as soon as possible.

Now look for the gaps, gaps in the attitudes, gaps in the systems, gaps in the budgets, profits, processes, service provision… Then fill the gaps fast, before long your company will be exceptional and not just great.

Successful Communication – 4 Key Categories

Jul 19

Posted by Jenny Stilwell in Human Resource Management, People!, Personal Development | 3 Comments

There are four key categories to remember when thinking about whether you are maximising your communication with your target market. Within these categories there are many variations on how a message can be conveyed, or a channel for dialogue opened. However, if you keep in mind the 4 groups, you will always maximise your opportunities for communicating your message.

1. Develop the Information/Message

If you have information you would like to convey to your customers and clients, in how many fundamental ways could this be presented?

Newsletters
PowerPoint presentations
Emails
Web site
Music or message on hold
Company profile documents
Products & services lists
Product specifications
Company stationery
Brochures
Direct mail pieces
Copies of press coverage/press releases
Articles
Invitations
Speeches

Presentation of your message is critical. Please keep some of these considerations in mind:

Always think in terms of your customers’ perspectives. What is interesting and useful to them? Be genuine. If you say you’re going to do something, then do it. If you’re not genuine it will be apparent.
Focus on consistency of presentation, of message, of image, of how you are being perceived by your customer.
Know who your customers are. Don’t use humour which would only appeal to a small group of people, don’t risk using any message which may offend, and always be mindful of different religious and cultural perspectives when appealing to a broader segment of the local or international market.

2. Open the Communication Channel: Events and Networking

This category of communication is ‘up close and personal’ between you and the customer or potential client. The message may be specific, or non-specific relationship building communication. Some options within this category are:

Client lunches
Launch events
Entertainment events
Industry events (exhibitions, conferences etc.)
Association or Institute gatherings
Organised sporting competitions between companies

Again, remember that your clients and customers are typically not all men, or all women, they are not all the same age, they do not all have the same interests, they may not all have families, and their idea of a great time may not be the same as yours.

The point is, learn about your customers as much as you can, so they join in these events willingly and enthusiastically, so everybody gains something from it. Finally, events and networking are about communication, but what will be remembered is what is different, amusing, and interesting. Add value and your message will be remembered.

3. Involvement from your Clients and Customers

Events and networking functions involve your customers at some emotional level and build the relationship you have with them. However, communication that elicits involvement and follow-through communication from your customers is different, in that there is some notion of commitment to do business with you.

Specific tools to communicate with involvement from customers and clients are:

Surveys and questionnaires
New product/service test programs
Writing up testimonials from your customers
Case studies on your customers’ businesses and their relationships with you and your business
Ask customers for feedback on new developments, such as your web site for example.

Inherent in this type of activity is ongoing involvement and relationships. This is the primary objective of successful communication.

4. Follow Through Communication

One-off communication is not enough. One-off communication does not build relationships. A message can be conveyed by communicating it only once, but will it be remembered? How many times have you seen yet another ad on television and not known who the advertiser was because it didn’t register? The message needs to be clear, repeated, and followed up. Ideally it should also be humorous, of interest or value, and have some differentiating factor.

Don’t stop communicating:

thank your clients
send notes of congratulations when appropriate
send information in which they may be interested
send them leads
follow up on your survey
follow up on the new product or service launch
send them a copy of your first newsletter, brochure, etc.
proactively call them once in a while to touch base and ask how they are, and how business is

The cycle must continue in order to be successful. “The little differences make all the difference”.

Tags: business, communication

Your business, your image, so who’s in charge of it?

Jul 15

Posted by Steve Gray in Excellence!, Leadership, People! | 3 Comments

Many smaller businesses get to the point of understanding that to be a business owner and not just a business operator you need a team of people to run the business and you are now reaping the rewards from doing just that.

While you have been busy doing it and aiming to do it well, is there anything you may have forgotten? For instance the image of the business?

It could be the display space in the window, or the signage which has slowly faded, or the vehicles your delivery people charge about in. No matter what it is, it represents your business image which in turn reflects what people (customers!) think of the business.

Who’s in charge of the image is an important and often overlooked area. Simply put most organisations say it’s the job of the Marketing Dept, while others will shove the responsibility to a junior to “set up the window display”.

Think about the situation and consider having a person (perhaps with a back up person) to ensure each week the “professional image” of the business is run through a checklist. It can be simple to begin with and build from there to become a fully blown in depth process, but please make sure it is a top priority as customers can be quick to judge and long to forget.

Here are some key areas to consider:

How well is the cleaning done in all areas, the slightest thing can put people off.
Are delivery drivers forbidden from smoking in a vehicle at ALL times?
Do vehicles with the business name on them present really well, or do they need to be cleaned and checked more often?
Display areas for stock, how good are they, and what are you comparing them too?
Signage, fading or in need of a clean?
Your uniforms… up to standard or?

Start a checklist up and ensure the person in charge of the overall image of the business uses it regularly to effectively assess the business image.

Tags: business, business success, HR, innovation, Leadership, mums in business, People!, Planning, small business marketing

What are your people doing, working… or?

Jul 12

Posted by Steve Gray in Excellence!, Leadership, People!, Planning | No Comments

Everyone seems busy right… But things are not moving very well, the people are all busy? Should I put another staff member on…

These and a whole bunch of other questions could be bothering you if your business is a bit bigger than a few employees.

You think back to the early days of doing everything yourself, you worked 12 hour days and then some, finally getting some breathing space when you took on some staff. You trained them and you could see great progress but now things seem different. What’s happening?

Perhaps your people have found a comfortable place for themselves and are keeping themselves busy (it makes the day go faster…) and not overly concerned about the effectiveness of things.

You have a meeting with your key people “Blah, Blah Blah!!!” you go on about how the key guys should lead the team, how they should get up noses, rattle the cage so to speak, and for a short while you see some “scared rabbits” run about and things pick up and then fade, now they are all back to busy but not overly effective.

Your method of getting people to do things seemed great at the time, but knowing it failed after a few weeks was disappointing, you feel like you have to watch the team the WHOLE time, and that’s not what you want to do.

The answer…

Take a look, wander about, listen, observe start making mental notes. What’s working, what’s not… and what are they doing to look so busy yet be so ineffective!

Ask yourself…

Are they doing “administrivia” and dragging it out to fill time.
Are they calling suppliers to get useless info for customers who probably won’t buy anyway, or only want a small quantity of a low priced item.
Chatting about ‘garbage’, or doing silly rubbish, which is personal, rather than getting to the tasks, which really need to happen.
Are your management team, managing too much and not leading enough? Are they not in a position to connect with staff due to too much paper work, or other garbage which is really just a waste of time.

Any of these can take the wind out of the sails of your business, but before you call one of those “rant and rave” meetings to put the wind up people (which will just buy you more enemies anyway). Consider a different approach.

(And yes here’s the answer/s…)

Check out if the team has great technology to support them and make the tasks easy to achieve.
Make sure your systems are easy to learn, follow and implement.
Use multitasking to keep them mentally stimulated and able to do various new tasks from time to time.
Chat to them about what works from their point of view, become a “one on one focus group leader” with each person and get REAL information, not the sort that filters up through the ranks and becomes watered down as a result.
Ask what keeps them coming to work, and not just money and holidays.
Coach your management team to do the same, train them to build rapport, not build ramshackle bridges to nowhere.

In all honesty if you set up a great business to begin with, you will probably find it can remain that way, but it may need some of your original passion for the business to shine through, so the results you want to achieve can be very tangible, you just need to have the right things happening in the right way… Now go out there and make YOUR business highly effective and get the people doing more of the right things in the right way. Then and ONLY THEN will you really profit from the business you started out with so passionately.

Tags: business, business women, HR, hr leadership, Leadership, mums in business, People!

Is your business happy?

Jul 9

Posted by Steve Gray in Excellence!, Innovation and Creativity, People! | No Comments

Yes it’s a serious question, is your business happy, when you get there at the start of the day are you happy about being there? Are the staff happy too…

If not what’s missing?

- Great projects to work on.

- Great clients.

- Great workspace…

One way or another things may not be quite what you want to make the business a happy place to be. Insert a happiness officer and invite them to find out how things could be happier in the workplace.

Perhaps start with the list above and see if things evolve from there.

Take Action!

Get the happiness officer and perhaps a few others to figure out some ways to break the “sad” cycle.. and get happy.

Try a google search of ideas for a happy workplace, make a list of a few you can implement now (at low cost).
Ask how to make meetings fun, then have one just for the hell of it and see if you can get people to laugh (for all the RIGHT reasons…)
Have a fun morning tea (no need to get elaborate just yet just have fun).

Guidelines

Having fun at someones expense is only short term and useless, one’s pain is NOT another’s gain.
Keep it cheap and “cheerful”, quick and easy… Organisation should take the shortest time possible to keep it hassle free.
Try moving the job about so the whole team can be the happiness person.
Jokes sent via email is not really a bonding option, it’s more localised but funny quotes might be a different option, sparking debate perhaps.
Give out laughter awards, simple and easy a great way to keep the team engaged in the whole idea and boost morale!
Push for creative and innovative options, you might just find some great ways to lighten the mood at work and keep things pumped and effective.

That’s it for now, let us know what sorts of things you come up with in our comments…

Tags: business, business grump, business success, business women, have fun in business, Leadership, Planning, women in business

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