Lets say you have done things right and you have a good service or product to sell, and yet people are not buying… What next? Well consider these three interlinked points and see if you can do something with this.
Firstly people start off as suspects, they move to prospect next, then when they buy […]

Here’s a short video from Tom Peters, if ever you wondered what comes first passion or skills, here’s Tom’s answer…
Thanks to Tom and the team at Skill Soft.

Are you burning business bridges and denying yourself possible valuable opportunities down the road? Is it possible that those who matter to you least today, will have value to you tomorrow? It’s worth thinking about.

I received an e-mail from a supplier yesterday. They sent me a proof to approve and fax back to them.
First thing I noticed was that my Purchase Order (PO) number was wrong. The next thing I DIDN’T notice, was the fax number to which the supplier wanted me to fax the approval back. […]

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Welcome to the February 27, 2008 edition of Carnival of Australia.
 Thanks to all the contributors, some great stuff there, enjoy your reading! 
Elias presents The day we said “sorry”! posted at Ramblings of an Australian teacher, saying, “I hope I can still squeeze in the current carnival.” - Yes and No Elias! I […]

I was sitting in the eye doctor’s chair. Only moments earlier I had been traumatized by that stupid glaucoma test where they shoot a puff of air in your eye. Well, they try anyway, because with me it’s more like testing the resistance of the surface of my eyelid. On the upside, apparently, my reflexes […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Training to win/win
You and your staff should be trained to make the whole show win, then the customers can win too. A great position to get to and stay in.  For some the idea […]

Recently I’ve had a few people ask me about Publicity and if they should do it themselves. I find that I answer both yes and no, depending on the person. Many people talk about how publicity is ‘free’,  except when you pay over $1000 for a company to do it for you.
So, how do we […]

I have been on about the Guy Kawasaki 10 - 20 - 30 planning device for a while now (since I found it in early 07) Well this week I had the good fortune to use it myself and have created a template to be used in Power Point.
Unfamiliar with 10 -20 - 30? It’s […]

I’m on the phone with a salesman from one of my suppliers. He asks me, “So, do you sell to any medical practices?”
“Yeah I do”, I replied. “I have some dentists and a periodontist.”
“Great!” he exclaimed. “You’ll be interested in our new stethoscope covers!”
Really, I think to myself. Let’s see, when was the last time […]

I called my stockbroker a couple weeks a go. I had a question. I wasn’t sure who to ask for because it’s been about a year or so since I actually talked to anyone there. Anyway, I finally get “my guy” on the phone. What a phoney!
This guy doesn’t know me from a fence post […]

“Daddy”, my 11 year old daughter excitedly exclaimed. “All I have to do is sell seven Holiday wreaths and I earn enough money to go on the school trip to the amusement park at the end of the year!”
As I reviewed the info packet with an advertising professional’s eye, I casually asked, “What do […]

I have been doing some work near a newish shopping centre, it was completely revamped in the past few years. It has a supermarket and some other shops to act as a draw cards and so far so good.
I went there for lunch on two occasions, an Asian food shop is near one of the […]

In the service stakes there are those that connect with the people they need to serve and those that quite frankly wish the customers would go away. There are of course levels within that and as always I would like you to focus for a moment on the top end.
People that serve in those lofty […]

Whether you are in business by yourself, or employ a couple of people, every business will benefit from low cost marketing. The following are some strategies you can use to expose your business.
1) Article writing. This will not only ensure you become an expert in your chosen field, it gives you great exposure for your business. […]

Advertising can be viewed as extremely risky for small businesses that don’t have a massive budget each month. It doesn’t have to be that way- as long as you test and measure all of your advertising. Follow the below steps to ensure you don’t waste your precious cash flow on advertising that doesn’t work.
1) First, ensure […]

Most of you will have heard of the term win win, meaning a positive outcome for both parties, I thought about it as I was pondering some marketing options for a business.
My thought went like this, what if a marketing Co (lets say a newspaper selling advertising) were to only offer win win advertising so […]

Have you ever thought about the activity and decisions that takes place in your business, or in your life for that matter? Let’s get a handle on things to explain more about what I mean.
Active and inactive - It’s either one or the other and not much in between, of course at the either […]

So often people delve into advertising their business, without much thought to the process. This not only a huge waste or precious $$, but it leaves your business vulnerable to cashflow problems. Taking the time to research exactly who your most profitable customer is, will ensure you receive a higher return on your advertising investment. […]

Printed on the sign were these words, “We have your plumbing needs.”
No they don’t. You see, they can’t have my needs. Only I can have my needs.
If I need a sink-stopper thingy, I seek out someone who has a sink-stopper thingy. I don’t need someone who has my sink-stopper thingy needs. Because if […]

Everyone was screaming. Chaos ruled. Then, from nowhere she appeared. With surgical precision, she dismantled her pen, quickly cut a slit into the man’s neck and inserted the pen barrel. As color returned to the man’s face our hero wipes her brow and everyone cheers for joy.
Isn’t TV Great? You may never use your […]

There are customers and there are CUSTOMERS! it can be very useful to know who you are deailing with so you can figure out the best way of working with them so they are influenced to purchase and deal with your organisation.
there are personality profiles, psyche profiles and marketing type profiles here is one we […]

For the Franchisor: How do you make the start up phase easy for the Franchisee?
For the Frachisee: How does the Franchisor make the start up phase easy for you.
This is the sort of question both parties should be asking themselves and for the Franchisor reviewing it often to make sure they have the best systems […]

We see so many home based businesses these days, running small ebay stores then graduating to having there own online store. A lot of home based business have blogs like this one as well.
We see a lot of them in the FBT forum and places like The Messy Desk
I noticed something interesting though. I noticed […]

Who is blaming whom? In the failed business stakes there are those with the crushed ego from the fall who want to blame anyone but themselves. They will claim the system failed them, customers failed them, area supervisors and suppliers failed them… then of course the franchisor failed them!
In all the blame game generally gets […]

Dear Seller,
I only have a few minutes, but I understand you’re interested in what you can do to capture my attention and entice me to want to set up a meeting with you.
Let me say this loud and clear right now - you have no idea what my day is like. You may think you […]

In business we all have a duty of care to some degree, we also have to make a profit at some stage by providing a product and or service that’s what makes us a business and not a charity.
In franchising I see it that the duty of care is still there, its perhaps very […]

The guys in the sales dept of your business just love to use testimonials from happy customers, the ones that willingly tell how good the company and product was. In some cultures its hard to ask for a testimonial (or as I like to call them a Yestimonials!) The one thing that stands out to […]

When it comes to buying a business or starting out in a brand new venture, it is vital to do your “due diligence” so you can know if the business is right for you. In franchises its the same, however it is reasonable to expect the franchisor should be able to supply you with more […]

No this is not about Homer Simpson getting a helper monkey! it’s about the ideal clients we all want to chase, but hey there are issues about going for gold, its time, money and often our attitude.
Firstly the ideal customer “monkey” is at the top of the tree, try to climb it too fast you […]

In business there are many things to consider, but one of the most overlooked is the fact that you have to deal with people, staff, customers, suppliers, partners and support teams (accountants coaches and the like). The factor that makes or breaks the relationship that’s built is your attitude. But what is it, and specifically […]

Tired of handing out pens and other junk at trade shows that don’t give you any return on your investment? Consider the benefit of a 4″ x 6″ postcard.
A postcard is a great trade show handout …. IF, it is backed by an effective idea. Many describe a great postcard handout as little more […]

Today you are doing what SPECIFICALLY…
- to make your business more profitable?
- to cause the staff to LOVE you?
- to cause the customers to LOVE you and your team?
- to cause your suppliers to jump through hoops to give you great deals (and LOVE you)?
- to ensure your workplace is the best place […]

Caring for your staff can lead to respect, the word caring means showing positive and real interest towards each other. I am suggesting we take a caring approach to build the love we have so we can avoid, bullying in the workplace, foster greater connection with our customers and staff.
This article mixes well with “Your […]

Your staff and great service… EASY!
When it comes to service, practically all organisations I come across say they aim to have great service and if they don’t have it they will work on it. Problem is not many know how to make their service great, let alone good. Lets check out a bunch of points […]

If you are willing to learn how to listen, it will take hard work to learn the skills and constant practice to stay in shape. However, it is all worth it. Remember, people feel relieved when they find someone who understands what they have to say. Once you truly understand others by actively listening to […]

In 1966, when I was just 19 years old, I made more money than anyone else in my family did. I sold pots and pans, believe it or not. These were very expensive pots and pans; they sold for nearly $300. This was over 35 years ago - you could buy a decent used car […]

Every man and his dog seems to be creating web pages, so the question for those serious about things “webological” would be to say “how do I make an offering that can set my business apart fromt he rest?” Well thanks for asking… Here is an outline to get the ball rolling. sure […]

Have you heard of the 30 Day Challenge yet?
Judging by how slow the servers have been for the last 24 hours I guess a lot of you have!
The 30 Day Challenge is a great concept by Ed Dale (and a couple of other guys whose names escape me right this second). The guys are offering […]

Remember when you were a kid? Lunch time held a certain magic. What did mom pack? The anticipation … the apprehension … the delight — and sometimes the disappointment at finding your stupid apple had crushed your snack cake.
If you’ve been using the same approach with your customers and clients for very long … […]

I almost laughed out loud. A clerk tried to explain the features and benefits of a hair dyer to a woman who had a small child with her. The clerk’s sales attempt was interrupted every 20 seconds with, “Mommy, look at this!”, followed by mommy’s horrified look as she foresaw three possible outcomes: 1) […]

I have fielded a few enquiries over the past few months on how to market products and services and have noted there are a number of organisations that have started a business but had no ideas about the sales side, what tactics, strategies and or methods they will use to get people to spend $$ […]

When was the last time you updated your business forms? This issue came to light recently as I sat in a doctor’s office filling out forms. While I wasn’t there because of a pain in my rear, I was quickly developing one.
For starters, there was barely enough room to write my first name, let […]

Trade shows and expos are the bane of many business peoples life that has to contend with them, from the organising, the results required, to staffing the stall, then the logistics, the giveaways, the data base and so on. And what if you get asked to do a talk? Ohh it can all get too […]

I was checking out our Technorati rank today and saw that Adam Brucker; Founder and Managing Director of Criterion Advisors, a training and consulting firm based in Boulder, Colorado has named our site in his list of 143 Of The Best Business Links On The Web.
I thought that was fanatasic (of course) and headed over […]