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Wisdom comes in many forms…

Aug 28

Posted by Steve Gray in Chill out!, Innovation and Creativity, Leadership, Negotiation, People!, Personal Development, Planning, Risk Management, Starting out in business, The Board Room | No Comments

Fast thinking and wisdom can work wonders, I saw this today and thought it’s well worth reproducing here, enjoy!

A wealthy old lady decides to go on a photo safari in Africa, taking her faithful aged poodle named Cuddles, along for the company.

One day the poodle starts chasing butterflies and before long, Cuddles discovers that he’s lost. Wandering about, he notices a leopard heading rapidly in his direction with the intention of having lunch.

The old poodle thinks, ‘Oh, oh! I’m in deep doo-doo now!’ Noticing some bones on the ground close by, he immediately settles down to chew on the bones with his back to the approaching cat. Just as the leopard is about to leap the old poodle exclaims loudly, ‘Boy, that was one delicious leopard! I wonder if there are any more around here?’

Hearing this, the young leopard halts his attack in mid-strike, a look of terror comes over him and he slinks away into the trees. ‘Whew!’ says the leopard, ‘That was close! That old poodle nearly had me!’

Meanwhile, a monkey who had been watching the whole scene from a nearby tree, figures he can put this knowledge to good use and trade it for protection from the leopard. So off he goes, but the old poodle sees him heading after the leopard with great speed, and figures that something must be up. The monkey soon catches up with the leopard, spills the beans and strikes a deal for himself with the leopard.

The young leopard is furious at being made a fool of and says, ‘Here, monkey, hop on my back and see what’s going to happen to that conniving canine!

Now, the old poodle sees the leopard coming with the monkey on his back and thinks, ‘What am I going to do now?’, but instead of running, the dog sits down with his back to his attackers, pretending he hasn’t seen them yet, and just when they get close enough to hear, the old poodle says ‘Where’s that damn monkey? I sent him off an hour ago to bring me another leopard!

The moral of this story….

Don’t mess with the old .. age and treachery will always overcome youth and skill! Knowledge and wisdom only come with age and experience.

I am in no way insinuating that any of you are old, perhaps some are just youthfully challenged!

Over time I have come to respect the wisdom of the more “mature” around us, and as I get older I hope I  can benefit more from my own wisdom and have the good sense to draw more on the wisdom of others.

In business it can seem like we know it all, (or we think we do) but the reality can be different. I guess the point being to know the difference and profit from it.

Don’t yell at me lets chat first…

Aug 3

Posted by Steve Gray in Chill out!, Negotiation, People!, Risk Management | No Comments

Many of you know I have a business seminars listing service on another site, I have a bunch of events put in there as a service to the wider business community so people can find events in a “one stop shop” approach for aussie businesses.

I list only publicly available events and have done for about 6-12 months now.

This weekend I got a nasty note “take down our events off your website or we will take legal action”… whoa lets not get too pushy now. So I sent back a note, apologies for not asking permission but hey can we now have permission?

Short answer no… Okay so I pull the events off and send back an apology for creating hassles.

1. There is no need to shout (offering legal action straight up is a bit much in my view) I hear you okay…

2. If the guy had said, “Hey Steve, thanks but no thanks, please remove within 24 hrs as it upsets our measurement systems etc, hope you understand…” I would have been more than happy to do so. Now it just gives me a chance to write another blog entry on communicating.

Ok… so it’s not a big deal but why should he “shout”, when a “chat” would do it just as elegantly and effectively.

Some before the sales stuff…

Jun 8

Posted by Steve Gray in Negotiation, People!, The Marketing Dept, The Sales Dept | No Comments

Lets say you have done things right and you have a good service or product to sell, and yet people are not buying… What next? Well consider these three interlinked points and see if you can do something with this.

Firstly people start off as suspects, they move to prospect next, then when they buy they become a customer.

So lets figure out the ‘suspect to prospect’ part and see if we can find ways to get them engaged enough to want to buy what you have.

Here are the three points.

1. You are not offering them what they want right now – In a shop, they might walk in to kill some time, or they might want something but they can’t see it right now…

2. Not offering them enough information for them to “sell themselves” on what you have to offer -You can have the best product or service in the world, but if the info is not there to support it how can they ‘process the information.’

3. They don’t want to talk to you, maybe they want to check things out a bit first – This can be a case of “I want to look first and see if it’s okay by my ‘standards’.”

That’s the three points, so lets pull it apart a little.

Okay so we are talking about the psychology of sales, or more correctly, pre sales. So what’s going through the persons head? Probably at a sub conscious level they have a need or want to be met and are “cruising” to find a solution. If they have no need or want, they may be open to an idea, if it fits with their values and beliefs.

So they may be on a search for an answer or could be open to an idea. If they are searching in a retail context for something they “want” they might be readily put off by a sales person that says “Can I help you”, the suspect does not make it to prospect. If on the other hand they have a strong need for something they might respond more positively to the “call for help”…

Lets go for the person that has no idea of what they want, a blank canvas… a person comes along and offers them a “Business opportunity” they may turn straight off. Why? well the idea does not appeal to their values and beliefs, the things they find important at a core level.

If however the sales person was to set things up so they were in alignment with the persons values and beliefs, they will probably have a much better chance of success.

An example… You have a business proposition, the economy is down and you have a sure fire way to assist them to get through it.  1. figure out what they want, $$, financial freedom, peace of mind they can get ahead, that sort of thing. 2. Give them info that shows the benefits of fitting to those needs. 3. Give them the chance to check it out a bit first, no hassle, no bother…

The challenge is to do it in ways that do not put them ‘offside’ in the process.

How to train to Win/Win

Jan 11

Posted by Steve Gray in Franchisees, Franchising, Growth, Human Resource Management, Innovation and Creativity, Leadership, Negotiation, People!, Personal Development, Planning, Risk Management, Starting out in business, The Board Room, The Customer Service Dept | No Comments

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Training to win/win
You and your staff should be trained to make the whole show win, then the customers can win too. A great position to get to and stay in.  For some the idea of training staff means showing them the bare basics of their job, but go a bit deeper and encourage thinking around the idea of Win/Win, when they get the idea the concept will probably become infectious.

  • Find out more about win/win and how you might create some examples you can discuss with your team.
  • Look for examples of win/win already at play in your business.
  • Use the concept to develop a team get together every so often to ask about and pass on ideas in business development.

Getting all this together is a great way to cause the team to work effectively together and can build the business to a strong position where people feel valued. This will then pass on to the customers and cause them to feel valued as well, in the end that’s what we all want.

10-20-30 the planning guide for the rest of us…

Dec 8

Posted by Steve Gray in Excellence!, Finance, Growth, Innovation and Creativity, Leadership, Negotiation, Planning, Risk Management, Starting out in business | No Comments

I have been on about the Guy Kawasaki 10 – 20 – 30 planning device for a while now (since I found it in early 07) Well this week I had the good fortune to use it myself and have created a template to be used in Power Point.

Unfamiliar with 10 -20 – 30? It’s a simple device for pitching ideas, I see it as a way point in the planning process, not so much as an endpoint which seems so logical when you figure it being used to pitch ideas to investors etc. Ideally if you have a business idea I would STRONGLY suggest you use this to assist in sorting out its usefulness.

So it’s 10 slides presented to a max of 20 mins and the smallest text is 30 Pt. see I said it was simple… but of course there are fairly explanatory headings and some body text in it to assist you to make your pitch viable/useful. I feel sure you will be charmed by the thing once it’s used a few times.

The 10-20-30 power point business presentation

As you will see when you download the file, it is a plain old BxW, simple presentation. All you need to do is put the words in that fit for your project even the basic animation is done (when you view the slide show, you can click the forward button and see each point come up one at a time, how it should be, and not a whole page of text.)

I used it on an idea as a way to ‘flesh out’ a few things and in following the headings I found I was really challenged to come up with appropriate answers, after quite a while of cutting, pasting and soul searching I got it to a point where it seemed to work.

I see all sorts of possibilities with this. For pitching ideas to a boss on an area of business or a dept, which is not doing too hot, to put thoughts together for a business partner to look over, then of course to show info to prospective investors. These days when people pitch ideas at me I say to them to do this, then show me the result, thing is not one has actually done it (yet).

Those in the know, figure that’s because it causes people to look at things logically and not just emotionally.

Have a play with it, read it though, jazz it up with imagery etc and see what happens, I’m sure it has lots of uses, I hope you find the same.

Win win marketing

Nov 2

Posted by Steve Gray in Growth, Innovation and Creativity, Negotiation, Planning, Risk Management, Starting out in business, The Board Room, The Marketing Dept | 1 Comment

Most of you will have heard of the term win win, meaning a positive outcome for both parties, I thought about it as I was pondering some marketing options for a business.

My thought went like this, what if a marketing Co (lets say a newspaper selling advertising) were to only offer win win advertising so I knew I would get work from that advert that was greater than the cost to place the advert… (yeah I know its not about to happen any time soon.) But what if they did? Would I want to spend more $$ with them in the future… YOU BET!

What would it take… let’s see a measurement device (to see if the advert is working) and a more cooperative approach to working out the marketing “ploys” to make it work. You see often an advert on its own is not enough, it may need to have a deal attached to it, a call to action, a loss leader int he acvert as a solid draw card and so on.

It would take more effort than an artist creating an advert and the sales rep pestering you to place the ad. But would it be worth it.. OF COURSE IT WOULD… after a while the relationship built between the sales rep and the business placing the advert would become rock solid and after the initial process the rest may well become much easier.

So next time a advert sales rep says they want to chat to you about your advertising, ask if they can guarantee it’s a win win advert…

Now if only I can create a win win situation with my wife…hmmmm… :)

Activity and decisions, there effects on your business

Oct 29

Posted by Steve Gray in Excellence!, Growth, Leadership, Negotiation, People!, Personal Development, Risk Management, Starting out in business | No Comments

Have you ever thought about the activity and decisions that takes place in your business, or in your life for that matter? Let’s get a handle on things to explain more about what I mean.

Active and inactive – It’s either one or the other and not much in between, of course at the either end there can be a lot or a little of each.

Reactive and proactive – the other aspects to activity one being positive and the other negative.

A situation takes place, e.g. an employee makes a mistake, a proactive stance could be “Well you made a mistake, did you or are you able to learn from it?” reactive could be “YOU DID WHAT! what will that cost us!!! Oh No!!!”

An inactive stance would be to do nothing and an active stance is to do something. The question is how do you make the decision and do you think much about it?

Okay enough of the basics, which way you turn with this can have a solid bearing on outcomes in your business, in the case of staff if they keep getting reactive responses from you on all issues, after a while they will not tell you anything. On the other hand if you are always proactive they can (in time) see you as a “soft touch” a person that always sees the positive even though it may be doing great damage to the business.

The flexible approach is to be able to flip responsibly between each area, you could choose to do nothing, something, react or be proactive. Lets pick another example, a person slips on the floor of your shop, you could do nothing (inactivity) and perhaps act as if it did not happen. Yet if you react and tell them off for not seeing the puddle on the floor it could go against you as well. A proactive stance might be to offer them assistance (but probably avoid mentioning that it is the companies fault.) and see if they are okay.

The choice is up to you, so you hope the decision you make is the one that is the best option all round.

Here’s the point about all of this, it’s about making decisions and often snap decisions at that. Many people say making decisions is hard and that can be true, the challenge is to make more of them (even poor ones) so that you get used to making them often and therefore get comfortable with making them.

Once comfortable with making decisions you can check consciously if they are reactive, proactive or inactive. Then in time you will probably make more of the right decisions automatically.

Customer profiles

Sep 25

Posted by Steve Gray in Negotiation, People!, Personal Development, Planning, Starting out in business, The Customer Service Dept, The Marketing Dept, The Sales Dept | No Comments

There are customers and there are CUSTOMERS! it can be very useful to know who you are deailing with so you can figure out the best way of working with them so they are influenced to purchase and deal with your organisation.

there are personality profiles, psyche profiles and marketing type profiles here is one we can explore.

1. Deal Makers,
2. Price Seekers,
3. Luxury Innovators
4. Brand Loyalists. 

There are other ways different ‘schools of psychology’ describe  these but for this is one way.

Lets start to build a profile of these and see what descriptors we can come up with to fill in the gaps (its one thing to have a title, and another to have the depth of understanding to make it useful). Some sales people run into the trap of imposing their own profile on customers, e.g. price seekers, just because  you might like to buy on the cheapsest price, does not mean all customers want to, so talking price only is of little value. Being able to relate and connect with the various buying types is therefore very useful.

Deal Makers - They want to negotiate – They want the thrill of pushing and pulling and thinking they have got good value for money – They may not want the latest release of an item because it might not have much bargaining power for them – They are not fussed about brands too much.

Price seekers - Is it the cheapest? – Will I have buyers remorse if I see it cheaper elsewhere? – Not interested in the latest technology, they know it’s expensive in teh start up phase of it coming on to the market – Brands are almost meaning less, its more of a back up to a ‘wise purchase’.

Luxury Innovators – “I only buy high end luxury items” – They buy the latest for its show off value – Price is often a secondary or lower value – they want their friends to notice – They know the top brands but are not loyal to any one of them they want the latest and the more luxurious it makes them feel the better!

Brand loyalists -  These guys stick to brands they love in all products – They belive they are getting value becasue they know that quality is important and the right brands seem to produce quality that lasts.

Using these profiles you could figure out the types of customers your offerings might attract and therefore how you might lure or influence them to buy from  you.

The “easy in” franchise start up.

Sep 24

Posted by Steve Gray in Excellence!, Franchising, Human Resource Management, Innovation and Creativity, Negotiation, Risk Management, Starting out in business, The Customer Service Dept | No Comments

For the Franchisor: How do you make the start up phase easy for the Franchisee?

For the Frachisee: How does the Franchisor make the start up phase easy for you.

This is the sort of question both parties should be asking themselves and for the Franchisor reviewing it often to make sure they have the best systems in the business.

Lets take a look at perhaps a usual scenario… the Franchisee joins the business, signs up and does the training, they start the business and pay the usual franchisee fees in the first month or so… it’s baptism by “deep end” immersion!

Lets step back a bit further and take a look at what really happens. For some this business opportunity is a start up, no business experience, and while there is probably great support systems in place after the training, some may not know how to use them, or perhaps might feel as though they would be embarrassed to use them. Although the Franchisee is keen to start there will probably be a range of issues they have to contend with, a new start, a change of work habits, new systems, training to learn… and the list could go on… and ON!

It might be suggested that the Franchisor’s role (in part) is to make this transition phase as simple and easy as possible so they can build the esteem of the Franchisee (vital really). So here are a few suggestions that could make a solid point of difference to the way your franchise business starts its new recruits (remember to use these as selling points!)

Fees - Consider not having the first two or three months of fees, and or making the fees a low start option (e.g. they pay an increasing percentage in the start up phase) To redeem the loss you include it in the start up fee for buying the franchise.

Income – During the training period and the first few weeks of set up, there is probably a loss of income, if you do not have an income guarantee, include a short term one to take the pressure off. Let the franchisees focus clearly on the training and getting things right.

Support – coaching – mentoring – training – Training is usually a given, the coaching, mentoring and other forms of support may be voluntary, or the onus put on the Franchisee. The aim being to ensure the Franchisee is a “happy camper” your role is to make these aspects more robust and easy to implement. If the new recruit is thrown in the deep end, how can you provide ‘services’ to ease the pain and ‘stop them from drowning”? Lets face it there are too many Franchise horror stories and the time stop this is at the start. If you have support staff in contact with franchisees how well do they coach, mentor and support?

Advertising – A vital part of the business mix, advertising can make or break a start up business. How many ways can you build extra value into the start ups advertising to ensure added value and possibly more customers? Show them the Press Releases you have sent out to their local media, then scour their local papers for articles that have been printed and show them, look for opportunities in the local media and utilise those to ensure the start up phase is happening with a lot of interest. Perhaps consider teaser adverts to build intrigue. Of course all the extras are in the price of the franchise.

List – Frequently asked questions for new franchisees (perhaps in an intra-net) and provide a whole range of support materials for them, from simple short video examples to PDF type documents or power point presentations they can get answers with very quickly. give the peace of mind in knowing the answers are there 24/7 so they do not have to wait for an “Area Manager” to call them back with an answer on Monday and it’s Friday night!

Family – A little touched on area of business… but the family support is vital to how the new franchisee feels. What material can you provide to raise their awareness of this new change to their lives? How it might effect things, the rewards it might bring later on… and so on. Most of all though provide something, even a brochure or leaflet is better than nothing and encourage them to get involved. For smaller franchises it might be as simple as inviting them to help out with the bookkeeping (if they have those skills) or delivering pamphlets in the territory. Any way they can help out can be very useful to the family stability in the early phases.

Thats the list for now, but keep searching for ways to help the new recruit. For Franchisees, look for franchises that offer as many of these support devices as possible and ask existing franchisees about how well these worked in reality.

For more franchise info…

Open the floodgates!

Sep 20

Posted by Steve Gray in Franchising, Human Resource Management, Leadership, Negotiation, People!, Risk Management, Starting out in business | No Comments

Who is blaming whom? In the failed business stakes there are those with the crushed ego from the fall who want to blame anyone but themselves. They will claim the system failed them, customers failed them, area supervisors and suppliers failed them… then of course the franchisor failed them!

In all the blame game generally gets people nowhere and often it happens too late.

No one wants a business to fail, so what happens? really it’s a simple cycle, born out of the old adage resistance, resentment and retaliation… lets take a stab at a possible scenario.

A franchisee gets started and is niggled they can get a support person to call them back from the main Co. (its been a busy time for the Co recruiting and starting a bunch of new franchisees). the franchisee gets miffed and start to build a sense of resistance, and becomes standoffish despite the supervisor apologising profusely.

In some people this resistance clears up and in others it festers in the background.

If this and other things continue the franchisee starts to resent the situation and the hollow they now find themselves in… (Often though these things start from a small issue though.) The retaliation when things have multiplied out of control becomes a range of finger pointing and blame and before long a hostile situation looms and any issue seems to push things further into a downward spiral. The flood gates have opened and Voom the rush of water knocks over everything in its path.

Seriously it does not take much to see this happen, in a franchise, personally run business or in general life!

Here’s the aim for the franchisor, stop it happening before it multiplies.

Herea re some simple points to make things happen more effectively…

- Open the Company communication floodgates – Make the franchisee see that everything is being done to assist them, pester your team to find out who they contacted in the past few weeks, and if they haven’t why not.

- Open the family communication floodgates – successful businesses have family support, its important that you know if a franchisee has this support if not find ways to boost it and get the family interested, supportive and involved.

- Make it a great start up – Before the business gets started make sure the franchisee has the right mindset and attitude to run the business and is willing to learn ways to build their skills in all areas.

- Train them and train your people, to be exceptional communicators – To do this, find ways to get them together to really get to know each other (and don’t wait for the next conference to make this happen.) for people to REALLY communicate effectively they might need to work more like a family.

- Make BIG! promises - And KEEP them. If you say you will jump, make sure you tell them how high it will be. Hollow promises cause a lot of problems. To make sure they happen set up simple and effective systems so your team can ensure they are done.

If you make these a major priority for your franchise business you will form a positive foundation to really set up a caring company that shows it is interested whole heartedly in its members. That’s my view on ways to make the 3 R’s that can damage any relationship (in this case business relationships) and make it less of an issue. Hopefully this is enough to calm the madding crowds!

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