If like myself and other business people I have come across you probably have thought about the ideal business and what it might be like.
Well here’s a list to get you started on thinking about it, feel free to add any points via the comments.
1. It provides value - The product or service is […]

When yo got started in business you probably didn’t figure on how much it would cost to get started, I guess no one really knows until they have done it. and for so many people in business they find they just don’e have enough to really cover their marketing costs to get a decent response.
There […]

Getting started in business is one thing, gaining success is another. Many of us will have seen and heard of people who have failed in business even though they felt they had a great business idea and the finances to put behind it to get started… So what went so wrong that it failed?
Lets look […]

Are you burning business bridges and denying yourself possible valuable opportunities down the road? Is it possible that those who matter to you least today, will have value to you tomorrow? It’s worth thinking about.

A friend and I were chatting, he is to be made redundant, and after many years in his role with a big multinational he stands to get a good pay out. He’s still got plenty of time as an able bodied worker and wants to work… But.
There have been a number of larger businesses fold […]

Think about the leaders you’ve had in your life – that is, the people you’ve respected and listened to, and in many cases followed. School teachers, uni lecturers, people you’ve worked with, mentors, coaches, captains of sporting teams, friends, family.
Why did you see those people as leaders? Why did you accept them as your […]

Just because you select an ideal recruit for your business, doesn’t mean they will automatically want to work for you. Why not?
Many businesses overlook the fact that they have to sell their offer and make it an attractive option for prospective new employees.
If you operate in a competitive environment where good recruits are scarce, or […]

I received an e-mail from a supplier yesterday. They sent me a proof to approve and fax back to them.
First thing I noticed was that my Purchase Order (PO) number was wrong. The next thing I DIDN’T notice, was the fax number to which the supplier wanted me to fax the approval back. […]

Leadership is it… If you have ever wondered about what makes a solidly compelling and successful company, well check the list and see what you think…
A leader leads by example… If it’s a brilliant business the leader is brilliant and that excellence is passed down with ease. They follow excellently because they were led excellently, […]

Let’s get simple with the $$ and the practicalities of business.
$$ in, this comes from the sale of goods, services and the income from investments made on behalf of the business.
$$ out, these are the expenses your business has.
Profit (or loss) is the difference between the $$ out and the $$ in.
The aim of the […]

When you start out in business or develop a new product there is an inevitable challenge to figure out if the emotion that motivates the initiative is the only thing making it happen or the $$ are a motivator as well.
I guess the ideal is both. People want the product, you make it, they pay […]

carnival of australia

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Welcome to the February 27, 2008 edition of Carnival of Australia.
 Thanks to all the contributors, some great stuff there, enjoy your reading! 
Elias presents The day we said “sorry”! posted at Ramblings of an Australian teacher, saying, “I hope I can still squeeze in the current carnival.” - Yes and No Elias! I […]

From an original article on various business success pointers, here is an individual “how to” option on unique selling ponts for you to explore.
Market leading Unique Selling Point/s –
Creating a unique selling point is all about setting yourself apart from your competition, sometimes called a Point of Difference. It’s all about identifying what makes your […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Training to win/win
You and your staff should be trained to make the whole show win, then the customers can win too. A great position to get to and stay in.  For some the idea […]

Recently I’ve had a few people ask me about Publicity and if they should do it themselves. I find that I answer both yes and no, depending on the person. Many people talk about how publicity is ‘free’,  except when you pay over $1000 for a company to do it for you.
So, how do we […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Upholding great values
People love it when you are on a positive footing and in the values area it’s a great place to start (integrity – honesty, truthfulness etc.).
Start the business with a strong stance on […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Covering overheads easily…
Overheads are often the thing that break the camels back, so make it easy for the camel and take the pressure off, in this case keeping the turnover and cash flow up so […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Enjoyable to run
Who wants a business, which is a hassle to run? Who wants to work in a tough field? No one… Make it a joy to be part of for you and staff […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Creating easily saleable products and services
You want people to buy, not to um and err then walk away, so it should be easy for them to select what they want and then make the purchase […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Does your business fill a need and or want?
Hopefully it does both. If there is no need for what you have there will be no sales, therefore no business. This is a vital prerequisite for […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Creating a business that people love!
Customers and staff a like love the business and what it does, heck why have a business that people despise? Go for love, it’s much better. But that’s easy […]

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.
Creating a strong brand
You want your customers and prospects to recognise your business easily and remember it. This is where a strong brand comes in. Just as having a clear sense of what you […]

Okay so I like lists, let’s face it they give us readily accessible starting points to build with, so lets jump in and see what a successful business should have.

Sustainable and Robust - So it will last and be strong as well. Who wants a business, which will fall over with the slightest puff of […]

Here’s Jerry’s 3 rules of life, pretty simple… so lets add some business thinking points to it.
Print it, use it, tick things off as you do them, make notes, add to the list, include some of these points in your staff training and see what happens.
Thanks Jerry lets see what happens now…
Bust your ass…

Work hard, […]

This is the eighth in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, […]

I have been on about the Guy Kawasaki 10 - 20 - 30 planning device for a while now (since I found it in early 07) Well this week I had the good fortune to use it myself and have created a template to be used in Power Point.
Unfamiliar with 10 -20 - 30? It’s […]

This is the seventh in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, […]

I’m on the phone with a salesman from one of my suppliers. He asks me, “So, do you sell to any medical practices?”
“Yeah I do”, I replied. “I have some dentists and a periodontist.”
“Great!” he exclaimed. “You’ll be interested in our new stethoscope covers!”
Really, I think to myself. Let’s see, when was the last time […]

This is the sixth in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, […]

This is the fifth in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, […]

 This is the forth in a set of articles designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, […]

This is the third in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of how to as it can be too easy to read and say “Oh yeah that’s it, […]

This is the second in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, […]

This is the first in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of how to as it can be too easy to read and say “Oh yeah that’s […]

Got a note from my 4th grade son’s school the other day. Seems he and a small group were standing in line and were overheard making comments about “getting wasted” in reference to drinking alcohol. They were immediately hauled down to the principal’s office and verbally reprimanded about “inappropriate topics of discussion.” What’s sad, is […]

I watched this afternoon as a bunch of people stood up, stepped forward and got the living daylights pummeled out of them. They stood tall and after a grueling 3+ hours of warm up exercises it was an incredible feat.
I am talking about Karate not a street fight… (thank goodness!)
What I witnessed was people from […]

I called my stockbroker a couple weeks a go. I had a question. I wasn’t sure who to ask for because it’s been about a year or so since I actually talked to anyone there. Anyway, I finally get “my guy” on the phone. What a phoney!
This guy doesn’t know me from a fence post […]

It can be surprising how much support a business can require. Even if you look at the basics of Marketing, management and operational issues and the sub headings under each, then you would have to be highly skilled to be able to do all of them, so some support can go a long way!
Most males […]

Studies show clearly that many businesses fail in the first 12 months of operation, often due to lack of cash to be able to run the business through the crucial start up phase. But there’s more to the start up phase than just cash, in fact it goes well beyond the start up phase.
Support… Who […]

“Daddy”, my 11 year old daughter excitedly exclaimed. “All I have to do is sell seven Holiday wreaths and I earn enough money to go on the school trip to the amusement park at the end of the year!”
As I reviewed the info packet with an advertising professional’s eye, I casually asked, “What do […]

Back in September of 2006 I posted an article here warning business people to only guarantee that over which they have control. I advocated only guaranteeing such things as, “Your Money Back” or “Replacement”. I specifically warned against guaranteeing a customer’s satisfaction because you have no idea what will satisfy a customer.
Better than 9 […]

Whether you are in business by yourself, or employ a couple of people, every business will benefit from low cost marketing. The following are some strategies you can use to expose your business.
1) Article writing. This will not only ensure you become an expert in your chosen field, it gives you great exposure for your business. […]

Later this morning I have to go and pick up some paintings I have on consignment at a local art gallery. I suspect things have been a little slow in the sales area, as the gallery is only open now at set times on set days and is about to close down. Ok we live […]

Advertising can be viewed as extremely risky for small businesses that don’t have a massive budget each month. It doesn’t have to be that way- as long as you test and measure all of your advertising. Follow the below steps to ensure you don’t waste your precious cash flow on advertising that doesn’t work.
1) First, ensure […]

Most of you will have heard of the term win win, meaning a positive outcome for both parties, I thought about it as I was pondering some marketing options for a business.
My thought went like this, what if a marketing Co (lets say a newspaper selling advertising) were to only offer win win advertising so […]