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Archive for category Starting out in business

Leadership is it… PERIOD!

Mar 19

Posted by Steve Gray in Excellence!, Leadership, People!, Personal Development, Planning, Starting out in business | No Comments

Leadership is it… If you have ever wondered about what makes a solidly compelling and successful company, well check the list and see what you think…

A leader leads by example… If it’s a brilliant business the leader is brilliant and that excellence is passed down with ease. They follow excellently because they were led excellently, and when they get to lead they do the same.

A leader plans… For the future, for the next five minutes, for the next five years to ensure success.

A leader is creative… It’s the only way to have an edge in business, call it innovation or any other term it’s creative approaches that work in a changing world. Anything else is a cop out.

Leaders go for positive results… That’s what they do because it’s good for business, good for staff great for customers and in the long run it can be fantastic for the environment.

Leaders love people… They know that to get the wheels turning it takes people, people to buy, people to sell, people to create, people to manage and people to lead.

Ever had a doubt about what it is that makes a winning business? Well not now, I have just told you… leadership of the highest order makes the difference…

The basics of the basics of business.

Mar 11

Posted by Steve Gray in Finance, Planning, Risk Management, Starting out in business, The Board Room | No Comments

Let’s get simple with the $$ and the practicalities of business.

$$ in, this comes from the sale of goods, services and the income from investments made on behalf of the business.

$$ out, these are the expenses your business has.

Profit (or loss) is the difference between the $$ out and the $$ in.

The aim of the business, from a financial perspective is to make a profit and therefore have more in than out. (There are exceptions but in the main this is the main idea.)

With the practicalities of business, either you fulfill a want or a need with the service or product you are offering, if there is no need or want for what you have then no one buys.

So knowing the above points, a few questions come to mind, the profit amount you need to make, and is the product and or service range on offer sustainable when I make that level of profit?

Big questions perhaps, but ones that you should keep quite simple. If you get these right then your business will provide you with the sort of lifestyle you believe you deserve. One way of doing this is to figure out the industry average for profit margins and apply that to your business and or to look at what you need to grow your business to keep up with the costs of living and development that takes place, this way you can adjust the profit to suit.

It might seem okay to provide the market with 1,000 items per week @ $5 each, and make a profit of $4 per unit but if the price of living etc goes high too fast then it can fade into insignificance. Therefore the astute business operator has to make sure they have their finger on the pulse to effectively know what’s going on so they can balance things effectively, otherwise they can soon end up working for very little.

That’s the basics, how you go about measuring them and implementing the ideas presented are another thing, but being able to do so will ensure you can keep ahead of the costs and see things grow effectively over time. Therefore if someone says they do not want to grow their business you know they don’t know about the basics and why it’s so important to do so. Perhaps one of your tasks is to remind them…

The money or the end product?

Mar 10

Posted by Steve Gray in Finance, Growth, Planning, Risk Management, Starting out in business, The Board Room | 2 Comments

When you start out in business or develop a new product there is an inevitable challenge to figure out if the emotion that motivates the initiative is the only thing making it happen or the $$ are a motivator as well.

I guess the ideal is both. People want the product, you make it, they pay the $$ and at the end of the process you benefit by getting $$ in and make more than the cost of the item, therefore you have a profit.

Here’s part of the challenge as I see it, people want to provide “stuff” and so they do so with the intent of it being a, something people want (it fills a gap or need in the market place) or A, something they need. Sometimes however they run into the idea that they can do it at a good price and not need to make much int eh way of $$ (the emotion takes precedent over the practicality of having $$ to run the business and make it prosper.

Lets work on the idea that both can be useful and in the case of a business with two or so partners this might become an issue early on, one wants to solve a problem the others want to make $$. Not a long wrong with that, and in fact if a partner in business does not want to make $$ then I question if they realy should be in business.

So it’s a conundrum that many businesses face how far do I go with both the emotional and practical side of the business and how do I measure this to make sure I don’t tip the scales one way or the other?

Until next time I want you to keep checking your business or business idea for both and see if there is a balance that is readily struck or not.

Carnival of Australia – February 27, 2008

Feb 27

Posted by Bren Ryan in Chill out!, Excellence!, Human Resource Management, Innovation and Creativity, Leadership, People!, Personal Development, Starting out in business, The Board Room, The Customer Service Dept, The Marketing Dept, The Operations Dept, The Sales Dept, Uncategorized | 8 Comments

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Welcome to the February 27, 2008 edition of Carnival of Australia.

 Thanks to all the contributors, some great stuff there, enjoy your reading! 

Elias presents The day we said “sorry”! posted at Ramblings of an Australian teacher, saying, “I hope I can still squeeze in the current carnival.” – Yes and No Elias! I think you wanted to be in last fornight’s carnival, but you are welcome in ours :-)

John Crenshaw presents The Biggest Scam Your Bank Gets Away With Everyday posted at Truthful Lending dot Com, saying, “This little known scam accounts for a huge portion of fees paid to banks every year and is going on right under your nose. The worst part is, it’s completely legal.”

Micellaneous Mum presents Project book – introducing my Illustrator! posted at Miscellaneous Adventures of an Aussie Mum, saying, “The next installment in the series on how I’m going to publish my book this year.”

Business

D Robinson presents Diana Williams and Fernwood Women’s Health Clubs | Australian Women Online posted at Australian Women Online, saying, “This interview with Diana Williams is just one in a series of articles on successful women in business featured on Australian Women Online.”

Kathie Thomas presents Being Ready To Receive posted at soho-life.com, saying, “Helping clients to receive information.”

Leela Cosgrove presents How to Write a Professional Bio posted at Leela Cosgrove.

Leela Cosgrove presents The Seven Step Book Leveraging Program posted at Leela Cosgrove.

Michael Crooks presents Promotional Marketing Articles posted at Crooks Advertising Alliance, saying, “This article explains how salespeople can prevent children from sabotoging a sale.”

Martin Russell presents 5 Keys To Word of Mouth Marketing posted at Word of Mouth Marketing.

Dr. Gavin R. Putland presents Can you stop paying the mortgage and keep the house? posted at /etc/cron.whenever/, saying, “In America, thanks to reselling and repackaging of mortgage loans, the answer is often “Yes” because nobody can prove to whom you owe the money.”

Culture

bryce presents Tropfest Tumblings posted at a strangled duck, saying, “Tropfest was a great night with some great movies.”

Suzie Cheel presents There is a Fork In The Road: Which Path Will I Take? posted at The Abundance Highway, saying, “One morning walking on the beach I was fascinated how a tree branch thrown up by the tide was so beautifully positioned on the beach. For me, it was a fabulous image for a fork in the road. I knew then that one day I would find a saying or the words that would be just perfect to go with the picture.”

Michelle Sweeney presents My How Times Have Changes posted at Tonic Gifts.

Current Affairs

Dr. Gavin R. Putland presents Rationalizing stamp duty posted at Putland Uncensored.

Environment

Carole Fogarty presents Your Wealth Location for 2008: posted at THE HEALTHY LIVING LOUNGE, saying, “Locate your prosperity and wealth energy for 2008 and then elementally enhance and energetically uplift to bring new opportunities into your life. This is a potent energy that given the right conditions will surprise you.”

jen presents Semantically driven: blogging about blogging, parenting and living in Australia. » True blue posted at Semantically driven, saying, “This is a bit about what I do to save and reuse water.”

Family

Carole Fogarty presents The ultimate guide for a calmer driving experience: posted at THE HEALTHY LIVING LOUNGE, saying, “Ten practical and simple ways to ensure your car is not a metal container full of adult and children stress. Turn the calm dial up in your car now.”

Megan Bayliss presents Alleged sex predator masquerades as parent blogger posted at Imaginif…, saying, “What’s the time Mr Wolf? Time to take care because I have seen the avatar of an alleged child sexual abuser on many of your sites. Posing as a family blogger and all round decent human being is an easy thing to do…particularly when you want something. Be aware of who you are letting in the front door of your virtual home. Child protection is serious business. An investment in it nets returns beyond any current financial investment.”

PlanningQueen presents Ten things we should never say to kids. posted at Planning with Kids, saying, “A reminder to me as a parent about how I can impact my child through what I say to them.”

Food

Lightening presents Zucchini Lovefest posted at Lightening Online, saying, “Need some help using up those zucchini’s. Here’s a recipe or two for you to try.”

Gillian Polack presents Food History at the Royal Canberra Show – #1 posted at Gillian Polack, saying, “There’s a second article on bush foods, too. http://www.foodpast.com/food-history-at-the-royal-canberra-show-1-2/”

History

Romeo Vitelli presents Constance Kent posted at Providentia, saying, “Either a tragic victim or a brutal murderer (and maybe even Jack the Ripper). You make the call.”

Music

Duncan Macleod presents The Presets produce My People posted at Duncan’s Music Videos, saying, “Music video for My People, by Sydney electro pop duo The Presets, directed by Kris Moyes, younger brother of Kim Moyes. “I’m here with all of my people, locked up with all of my people. So let me hear you scream if you’re with me”"

Travel

Raymond presents Airline Credit Cards That Offer Free Miles posted at Money Blue Book.

That concludes this edition. Submit your blog article to the next edition of carnival of australia using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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How to create a Unique Selling Point.

Jan 28

Posted by Steve Gray in Excellence!, Innovation and Creativity, Planning, Starting out in business | 3 Comments

From an original article on various business success pointers, here is an individual “how to” option on unique selling ponts for you to explore.

Market leading Unique Selling Point/s –
Creating a unique selling point is all about setting yourself apart from your competition, sometimes called a Point of Difference. It’s all about identifying what makes your business unique, unique in a rock solid definable way to ensure your team can communicate it, your clients know it and it most clearly causes them to come back time and again.

If you are a mechanic it might be the courtesy car you offer, or the full detail at the end of every major service.

Take a look at your competition and what sets them apart… if anything. Then ask yourself what is different about my business in a way that causes my target customers to want to buy from me and not the competition?

Do research if you have to, on what will work and what might not. Then you can tweak your business to suit. If you are looking at a franchise business to buy, ask this question in the research phase to be able to evaluate the business properly.

How to train to Win/Win

Jan 11

Posted by Steve Gray in Franchisees, Franchising, Growth, Human Resource Management, Innovation and Creativity, Leadership, Negotiation, People!, Personal Development, Planning, Risk Management, Starting out in business, The Board Room, The Customer Service Dept | No Comments

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Training to win/win
You and your staff should be trained to make the whole show win, then the customers can win too. A great position to get to and stay in.  For some the idea of training staff means showing them the bare basics of their job, but go a bit deeper and encourage thinking around the idea of Win/Win, when they get the idea the concept will probably become infectious.

  • Find out more about win/win and how you might create some examples you can discuss with your team.
  • Look for examples of win/win already at play in your business.
  • Use the concept to develop a team get together every so often to ask about and pass on ideas in business development.

Getting all this together is a great way to cause the team to work effectively together and can build the business to a strong position where people feel valued. This will then pass on to the customers and cause them to feel valued as well, in the end that’s what we all want.

Publicity- DIY or outsource??

Jan 10

Posted by Emma Rhoades in Growth, Planning, Starting out in business, The Board Room, The Marketing Dept, The Sales Dept | 5 Comments

Recently I’ve had a few people ask me about Publicity and if they should do it themselves. I find that I answer both yes and no, depending on the person. Many people talk about how publicity is ‘free’,  except when you pay over $1000 for a company to do it for you.

So, how do we do it ourselves? Simple really- there are heaps of media release templates on the web- microsoft office online has a few for a start. Then do a search. Many of these are free and will give you an idea of how to structure your media release. If you don’t feel confident in writing your own, outsource this- find a copywriter who can do it at a much cheaper rate than a media company.

Then research where you want it to go, ring up and ask who to send the release to. The best process to use to achieve top results is the phone, send, phone approach. Phone the person whom you are about to email. Tell them who you are, and that you are sending a media release to them via email. Send the release and then follow up a few days later with another phone call- ‘just to check they got it’. This develops rapport with the journalist that you don’t get when you use a company.

On the flip side, if you don’t have much time, or really don’t even want to try your own PR, outsourcing to a company is a great way to go. Be careful though- thoroughly research the media company before engaging in any contract work with them. Find out what you are getting for your money. Ask to see some previous results- and actually contact those businesses to ask for their opinion. I’ve heard some horror stories about people paying in excess of $100 for a ‘media release’ that is only a couple of paragraphs- purely because they did not research the company prior.

Remember- publicity is only ‘free’ when you do it yourself!!

How to create a business with great values

Jan 10

Posted by Steve Gray in Excellence!, Franchisees, Franchising, Growth, Leadership, People!, Personal Development, Planning, Starting out in business, The Board Room | No Comments

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Upholding great values
People love it when you are on a positive footing and in the values area it’s a great place to start (integrity – honesty, truthfulness etc.).

Start the business with a strong stance on the rights and wrongs, if you get caught by a staff member or a customer ripping people off, word will spread fast, not a good thing to have happen. Make your act squeaky clean and others will follow.

Make a list of the sorts of values you want the business to uphold, google them on your computer and find out more about what other businesses have as values, then find ways to integrate them into what you do, yes even if you have a one person business.

You may find you already have these values, they are automatic and things that inherently are of interest to you. But there may be areas you want to tweak so you can be better at those ones as well.

Over time the staff and customers will be certain to know your business has high integrity, honesty etc.. In a highly competitive market place these things can set you apart.

How to create a business where the overheads are easily covered

Jan 9

Posted by Steve Gray in Excellence!, Finance, Franchisees, Franchising, Planning, Risk Management, Starting out in business, The Board Room, The Customer Service Dept, The Marketing Dept | No Comments

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Covering overheads easily…
Overheads are often the thing, which can break the camels back, so make it easy for the camel and take the pressure off. In this case keeping the turnover and cash flow up so the overheads are not a challenge EVER! (I know, easier said than done…)

  • Sell things which are wanted by your target ‘ideal customers’ this will mean you have things moving in and out again fairly quickly, and that’s good for business.
  • Set your pricing right, sure beat your competition if you want, but make enough to make a profit too, then you are sure the overheads are covered.
  • Know what your industry average is for turnover and profits, this way you can measure (benchmark) against the industry average and see how you fit in the scheme of things.
  • Ask your customers what they want more of, it might be as simple as “better service” then you will know “It’s not the products or after sales service it’s the SERVICE!”
  • Know exactly how much your overheads are and how many things need to be sold per day to cover them, then anything over this amount puts you ahead.
  • Know what is selling and what’s not, aim to make every square inch of your sales area sell well, (even if it’s an online page!) simply by providing more of what your customers want. perhaps just moving something to another spot in your ‘store’ will make a difference.

Getting an objective view of your business is vital to figuring out which areas to focus on to improve cash flow and keep your overheads under control, so ask lots of questions, observe thoroughly what’s going on.

Now put these things into action and watch the results alter in a positive direction.

How to create a business that is enjoyable to run

Jan 8

Posted by Steve Gray in Franchisees, Franchising, Innovation and Creativity, Leadership, People!, Personal Development, Planning, Starting out in business, The Board Room | No Comments

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Enjoyable to run
Who wants a business, which is a hassle to run? Who wants to work in a tough field? No one… Make it a joy to be part of for you and staff and the low hassle enjoyable nature of the business will probably rub off onto the customers over time.

  • Make the systems simple effective and clearly understood, no one wants to run a system they have little idea of why it is being done, especially in larger organisations.
  • Ask the staff for suggestions on ways to make the work more enjoyable, perhaps multi tasking could be a useful starting point.
  • Figure out the culture or if it’s a new business create a suitable culture one that is inclusive, cooperative and has fun some times, this way you will be encouraging the best from everyone involved.
  • Make a Profit! This is an obvious point but without it the stress you suffer might soon spill over into the business. Take it easy that bad stress can wipe you out! So make sure you “juggle” things properly to ensure you have a profit and not just cover the overheads and wages.
  • Smile, show you love it, show you love being there, show you love the staff, (yes love them!) let the positivity rub off.
  • Ask lots of questions from all angles, the customer, the staff member, the senior staff and you… if there are common areas to be tackled then focus on those first.

If your business is enjoyable to run now, what would it be like if you went through and made it MORE enjoyable to run!

How to create an easy saleable range

Jan 7

Posted by Steve Gray in Excellence!, Franchisees, Franchising, Growth, Innovation and Creativity, Leadership, People!, Planning, Risk Management, Starting out in business, The Board Room, The Customer Service Dept, The Marketing Dept | No Comments

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Creating easily saleable products and services
You want people to buy, not to um and err then walk away, so it should be easy for them to select what they want and then make the purchase with great peace of mind. Especially people in your ideal target market.

It may be one thing to provide a prestige product and another thing to have enough people in the right target market to meet the needs you have. Again it might be a case of having some prestige products and more of another not so prestige product.

When it comes to business you should be making sure that customer satisfaction is a number one concern, and a big part of that is the service and support your business provides. Make it EASY for people to get things serviced, not a hassle. Make it easy for people to select the right product, Make it easy for them to find a sales person, the list goes on.

So take a customers viewpoint and walk in and out of your store as if you were them, how quickly are you attended to? how gracious was the enquiry “How are you today sir…” How easy was it to get your bearings on where things are (online or in a physical sales environment…) Now ask yourself what can be done to make changes so the people walking in and out are really satisfied.

Also look at the things you may want to add to your range… How easy are they to market? And will people readily make enquiries that could lead to sales… These are all aspects of easily saleable products and services.
Taking all these things into account you should be able to”pull apart” the customer experience to know what’s working and what you can do about it.

How to create a business that really fills a need

Jan 6

Posted by Steve Gray in Excellence!, Franchisees, Franchising, Growth, People!, Planning, Risk Management, Starting out in business, The Board Room | No Comments

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Does your business fill a need and or want?
Hopefully it does both. If there is no need for what you have there will be no sales, therefore no business. This is a vital prerequisite for any business . Consider this, if you are selling diving gear in the middle of a desert you would not sell much, however a cold drinks stand would be a more obvious choice.

If you are just starting out in business do a lot of research to make sure what you have will fit, the local people, the culture, the psyche of the whole area, again if you are selling art in a working class area the amount you might sell may just be way less than a city where the arts might be more solidly valued.

Consider if are you providing for a want or a need, e.g. if you sell food, there is a need for that, if you sell dolls it’s more of a want, not a need. Ideally I guess the best scenario might be to have a needs based business that also sells some “wants” as well.

Watch out for things changing, cassette tapes were once the only portable music device, then came the CD… selling cassettes today would be a waste of time. So move with the changes so you don’t get left behind. What might start out as a solidly moving product range can become dead in the water fairly quickly.

How to create a business people love

Jan 5

Posted by Steve Gray in Excellence!, Franchisees, Franchising, Growth, Innovation and Creativity, Leadership, People!, Planning, Risk Management, Starting out in business, The Board Room | No Comments

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Creating a business that people love!
Customers and staff a like love the business and what it does, heck why have a business that people despise? Go for love, it’s much better. But that’s easy to say… what can you do to make people love it?

  • Find ways to engage the customers. – Consider a database and keep in contact – Create special deals they can’t get anywhere else (think packages) and the list goes on, get creative and explore.
  • Engage the staff. Right from the start, cause the staff to ‘buy in’ to the philosophy, ethics, and other values and beliefs the business has, make it strong, make it real and make it matter, make it so the idea of turning up to work is a vital thrill in their day.
  • How about you? Do you love the business? Why shouldn’t you aim to create an entity that really rocks, so you want to be there in such a way that it causes everyone else to believe in what you have created and it builds from there.

Now you have some starting points, what will you do to go the next step? research, evaluate, plan, budget, implement? Whatever order you put them in, make it work for you.

How to create a strong brand

Jan 4

Posted by Steve Gray in Franchising, Growth, Starting out in business, The Board Room, The Marketing Dept | 1 Comment

From an original article on various business success pointers, here are the individual “how to” possible options for you to explore.

Creating a strong brand
You want your customers and prospects to recognise your business easily and remember it. This is where a strong brand comes in. Just as having a clear sense of what you do is important, then so is the brand for recognition.

A designer should be briefed that this is an important aspect of the logo and other design work you have done (especially at start up and as the business progresses). Otherwise thy will probably create something that might look nice to them, and they then sell it to you as a concept.

In the start up phase when you were researching your business, what sort of branding did your competition have? And the leaders in your field, who are they and what have they done? You should be aiming to be equal to that image or better (preferably better!) Even if they are a multinational company with 100’s of employees.

The brand and the resultant image it projects can be vital to ensuring you have a stable platform to launch the business from, and it also builds pride in knowing you have a rock solid image to project. Want to make this happen with ease, chat to your friendly branding expert and see what they can do to make your marketing sizzle.

Successful business 21+ list

Dec 17

Posted by Steve Gray in Excellence!, Planning, Starting out in business, The Board Room | 3 Comments

Okay so I like lists, let’s face it they give us readily accessible starting points to build with, so lets jump in and see what a successful business should have.

  1. Sustainable and Robust – So it will last and be strong as well. Who wants a business, which will fall over with the slightest puff of wind?
  2. Structural integrity – The systems and procedures are built from a solid foundation. With no foundation how can we expect a building to stand for long, it’s the same with any business.
  3. Growth ability – Wealth is not a dirty word, it’s a leverage point, you want the business to grow so that it can absorb future price increases and be ab le to handle any changes that come along unexpectedly.
  4. It’s readily understood - By the clients and the staff, if you are in a niche the niche should understand it. Clarity can lead to power.
  5. Profitable – At the end of the day it’s what’s left in the kitty that counts. With no profit you’re a charity or a hobby, which do you want?…
  6. Strong brand - The customers know your brand or are getting to realise it has longevity.
  7. People love it! – Customers and staff alike love the business and what it does, heck why have a business that people despise? Go for love, it’s much better.
  8. Fills a need and or want – Preferably both. No need for what you have? No sales, therefore no business.
  9. Easily saleable products and services – You want people to buy, not to um and err then walk away, so it should be easy for them to select what they want and then make the purchase with great peace of mind.
  10. Enjoyable to run – Who wants a business which is a hassle? Who wants to work in a tough field? No one… make it a joy to be part of for you and staff that will rub off onto the customers over time.
  11. Overheads are covered easily – Overheads are often the thing that break the camels back, so make it easy for the camel and take the pressure off, in this case keeping the turnover and cash flow up so the overheads are not a challenge EVER! (I know, easier said than done…)
  12. Upholds great values - People love it when you are on a positive footing and in the values area its a great place to start (integrity – honesty etc.).
  13. Train to win/win – You and your staff are trained to make the whole show win, then the customers can win too. A great position to get to and stay in.
  14. Market leading Unique Selling Point/s – This will set you apart from the competition, then your aim is to make it known to everyone, therefore they will pick you over the competition, If they don’t they are crazy right?
  15. Duplicable – You can franchise this in an instant, or open other branches, either way its easy to duplicate (usually means it’s easy to run).
  16. Readily/easily established – You don’t want a business to take forever to get up to speed, you open and its up and running fast.
  17. Easy to plan – Your foundation will ensure the basics are in place, and from here the business plan is a breeze, if not you will avoid the business plan and lose sight of your goals. And of course have the plan on paper.
  18. Able to take massive action – In an instant, to get ahead, to make a stand, to stand apart, to innovate, to lead, to penetrate deeper. When the going gets tough, the tough get going…
  19. Know your competitors – Your research enables you to know quickly if you need to zig while they zag. If you know them intimately then you can readily compare prices, marketing etc.
  20. Niche flexible – You have a target to aim at, but you also realise there can be ‘sub niche’s’ e.g. a bicycle shop, sells kids bike, mountain bikes, racing bikes, but its main business is bikes, if its a sports store it has more niches.
  21. Maverick management/leadership – Your leaders and managers can pull great results out of thin air and do it all the time. Sure they make mistakes (how else will they learn?) the point is they can think on their feet and get great results. Therefore innovation becomes your middle name…
  22. Minimum footprint – Physically, environmentally, emotionally, resources. All of these (and probably more) are important make a big impact but do it without making a big mess of things.
  23. You get support - Family and friends appreciate and understand what you are doing and support you to make it successful. Without this support you are on your own in a tough wilderness and it’s hard to survive on your own.
  24. One great idea - Sometimes it’s two or three ideas (serial entrepreneurs), but in the main people in successful business do good with the one idea well researched and executed.

That’s it, easy huh? Now all you need to do is copy it and figure out if you can do it, can’t do it, want to do it and or have the guts to at least try… Go on, make a name for yourself.

Jerry Seinfeld’s 3 rules of life

Dec 10

Posted by Steve Gray in Excellence!, Franchisees, Franchising, Growth, Innovation and Creativity, Leadership, People!, Personal Development, Planning, Starting out in business | 2 Comments

Here’s Jerry’s 3 rules of life, pretty simple… so lets add some business thinking points to it.

Print it, use it, tick things off as you do them, make notes, add to the list, include some of these points in your staff training and see what happens.

Thanks Jerry lets see what happens now…

Bust your ass…

  • Work hard, work smart, if it’s not fun, do something else.
  • Following your passion, you will then want to do the work, in fact the work will be so enjoyable it won’t seem like work, you will be early and rarely late….
  • On something that will make a difference for more people than just you, you win they win.
  • On being exceptional, who wants to be mediocre? Ok so lots of people do, but why do you have to be…
  • Getting the next goal, and then the next, the journey of a thousand miles begins with that first step. The sense of achievement is a powerful drug.
  • Providing what the market place wants, you will soon be happy with the sales, they will be happy you provided what they want and those that work with you will be happy you thought of it.
  • Getting people to know about your business in the start up phase and then to come back for more of what you have, often.
  • To influence others in your circle of influence to be exceptional at all they do.
  • To surround yourself with great people who want to pass on great information you can all utilise.
  • Living life to the full, when the show is over it’s over folks…

Pay attention…

  • To the details so that you can understand the bigger picture from within. No point in having a business that no one knows what’s going on, especially you…
  • To planning. No plan no house, it should be the same in business.
  • To how you present what you have to the market place… Get great at marketing and sales, then do it with the rest of your team.
  • To the way you learn, then you will be able to pay attention more effectively.
  • To how others liearn, your role as a business leaer means you will probably do a fair bit of instructing on how things are done, so teach others in ways they prefer to be taught.
  • To the way you communicate, so get very specific about what you communicate.
  • To the way you listen… Be an attentive listener, that’s why you have two ears and one mouth.

Fall in love

  • With what you do, how you do it how your team does it…
  • With causing others to fall in love… with the job, the business, the customers, the service the products, their life, their significant others.
  • With life. Life is what we do day to day so we should get great at loving it.
  • With how others see the world. This level of fascination is from the old American Indian idea of “walking in another mans moccasins” it hlps to give us perspective.
  • With the people you surround yourself with. Are they all lovable? Are they all worth fighting for?
  • With the glory and beauty of nature. If the view is lousy, I wonder what you are looking at?

Risks are what business is all about… or is it?

Dec 8

Posted by Steve Gray in Franchisees, Franchising, Growth, Leadership, People!, Planning, Risk Management, Starting out in business, The Board Room | No Comments

This is the eighth in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, I need to do that”, and then forget it and let it go.

Risk taking (all business is this, the further you go the more risks seem to ‘pop up’)

These days there is a lot of talk about risk management to ensure your business is not exposing itself to too many risks that could undermine it. In this article I wanted to point out that being a risk taker is often a useful device in starting a business, without the ability to take a risk we might never start one and spend the rest of our lives wondering what would have happened if we had…

  • Do your business research to ensure the risks you are taking on is minimised where possible.
  • Know how far you can go with the risk you are undertaking, if you pull out at any stage, will there be “something in reserve” or will the project finish you?
  • Explore the unknown, often great ideas come from the strangest places or mishaps in scientific research, sure there are risks involved but the ‘pay off’ can be worth it.
  • Making mistakes often leads to learning opportunities, far too often we are risk adverse and fail to give things a try. When you or an employee make a mistake, are you ridiculed by others for the mistake or is it seen as an opportunity to learn and grow?

Its not all risk taking but hopefully when the challenges arise you can be ready to accept the challenge and not merely dismiss it.

10-20-30 the planning guide for the rest of us…

Dec 8

Posted by Steve Gray in Excellence!, Finance, Growth, Innovation and Creativity, Leadership, Negotiation, Planning, Risk Management, Starting out in business | No Comments

I have been on about the Guy Kawasaki 10 – 20 – 30 planning device for a while now (since I found it in early 07) Well this week I had the good fortune to use it myself and have created a template to be used in Power Point.

Unfamiliar with 10 -20 – 30? It’s a simple device for pitching ideas, I see it as a way point in the planning process, not so much as an endpoint which seems so logical when you figure it being used to pitch ideas to investors etc. Ideally if you have a business idea I would STRONGLY suggest you use this to assist in sorting out its usefulness.

So it’s 10 slides presented to a max of 20 mins and the smallest text is 30 Pt. see I said it was simple… but of course there are fairly explanatory headings and some body text in it to assist you to make your pitch viable/useful. I feel sure you will be charmed by the thing once it’s used a few times.

The 10-20-30 power point business presentation

As you will see when you download the file, it is a plain old BxW, simple presentation. All you need to do is put the words in that fit for your project even the basic animation is done (when you view the slide show, you can click the forward button and see each point come up one at a time, how it should be, and not a whole page of text.)

I used it on an idea as a way to ‘flesh out’ a few things and in following the headings I found I was really challenged to come up with appropriate answers, after quite a while of cutting, pasting and soul searching I got it to a point where it seemed to work.

I see all sorts of possibilities with this. For pitching ideas to a boss on an area of business or a dept, which is not doing too hot, to put thoughts together for a business partner to look over, then of course to show info to prospective investors. These days when people pitch ideas at me I say to them to do this, then show me the result, thing is not one has actually done it (yet).

Those in the know, figure that’s because it causes people to look at things logically and not just emotionally.

Have a play with it, read it though, jazz it up with imagery etc and see what happens, I’m sure it has lots of uses, I hope you find the same.

Running on autopilot

Dec 7

Posted by Steve Gray in Excellence!, Franchisees, Franchising, People!, Personal Development, Planning, Risk Management, Starting out in business | No Comments

This is the seventh in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, I need to do that”, and then forget it and let it go.

Automatic functioning (the skills are already known)

After a while of doing a task you can become competent at it, then at the next level become proficient, at this level, things can seem automatic. Do that with the basics of what you do in business and a solid foundation can be built for your enterprise. Teach others to do the same and the base structure can become much stronger again.

  • Recognise the things that are BASIC skills for your business and then train (often its informal) you and your team to do them well, (effective beats efficiency hands down.) Then find a person in your team that picked it up fast and see if they have the skill to put the process in writing so anyone can learn it.
  • Chunk the skills into groups so as you and your team learn higher level skills, the previous skills have become proficient and form a solid foundation.
  • Review the skills you and your team have at all levels and work to understand areas to be developed further. (Leadership and communication skills are often good examples.)
  • Work to make your business a lifelong learning exercise so your organisation can be highly flexible in what they do.

Getting an organisation to run on automatic may seem like an easy thing to do, and that’s often the challenge to be able to figure out what skills are simply hidden due to them being automatic and therefore hidden.

Hello?! Are You LISTENING?

Dec 7

Posted by Michael Crooks in Excellence!, Growth, People!, Personal Development, Starting out in business, The Customer Service Dept, The Marketing Dept, The Sales Dept | 1 Comment

I’m on the phone with a salesman from one of my suppliers. He asks me, “So, do you sell to any medical practices?”

“Yeah I do”, I replied. “I have some dentists and a periodontist.”

“Great!” he exclaimed. “You’ll be interested in our new stethoscope covers!”

Really, I think to myself. Let’s see, when was the last time I saw a dentist with a stethoscope. Oh yeah … NEVER!
He drones on. “So can I send you a couple samples. They’re really great and they can imprint their practice logo on them, and they keep dirt off of them, and … I cut him off.

“Sounds great”, I said. “You send them to me and I’ll see where it takes me. I look forward to getting them, I’m so excited. Wow! Stethoscope covers.”

What a moron. Sure, maybe he doesn’t know that a periodontist treats gum disease. But then again, he’s the one selling medical equipment supplies. And furthermore, why would a doctor want an imprinted stethoscope cover? The people who would see the imprint are already in his office. A better tactic would be for me to take the stethoscope cover to a business such as a pharmacy or health club that wants to get their name in front of those the doctor has access to. They’d imprint their logo and distribute them to doctor’s offices.

But here’s my real point.

How often are you so focused on selling what you have to sell … that you aren’t even listening to the answers people give you?

Get uncomfortable and see the results…

Dec 6

Posted by Steve Gray in Franchisees, Franchising, Growth, Innovation and Creativity, People!, Personal Development, Planning, Risk Management, Starting out in business | No Comments

This is the sixth in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, I need to do that”, and then forget it and let it go.

Comfort zone stretching (An elastic band is only working when it’s stretched.)

Have you noticed yourself only doing things within a set range? It might be mingling with only a select group of friends at a party… or only looking to set ways of solving problems all the time. Stretching what you are comfortable with can be a great way to develop your resilience, problem solving skills, and ability to become more flexible. In business thee skills can be very useful to the ongoing success of your enterprise.

  • Travel the road less traveled and enjoy the view – Literally take different roads while out driving, yo may have gone to the same destination day after day and have never thought about a different route. Now you can start to explore things by simply changing your view of the common things you do.
  • Ask others for ideas and input – You may never do this normally, but give it a go and see what happens, be sure to pat people on the back if you use the ideas, the recognition can be very useful for their esteem.
  • Explore creative options – There is more than one way to do most things, so start to look at things from different perspectives. It might be as simple as thinking about wearing a different “hat” if you usually see things from a bosses perspective try a marketing “hat” on.. how does that change things for you?
  • Do some internet research on creative options to explore.

It may take some time, but having the chance to find others ways of doing things might just be the break you need in your organisation.

Have you decided what to do yet?

Dec 5

Posted by Steve Gray in Excellence!, Franchisees, Franchising, Growth, People!, Personal Development, Planning, Risk Management, Starting out in business | No Comments

This is the fifth in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, I need to do that”, and then forget it and let it go.

Decisiveness (Either a thing will happen or it won’t, often the decision is the only thing that stands in its way.)

I was once told that the best way to become better at making decisions is to make the, right or wrong stand your ground and see what happens, before long you can become very decisive and develop the skills and confidence to live with the outcome/s.

  • Make lots of them even on little things, and see what happens, avoid the procrastination cycle of saying you will do it soon.
  • Check out the idea of “Whats the worse thing that can happen if I make the wrong decision?” then check to see if it really is that big a deal.
  • Ask others to make the decision for you (delegate) and check the results, you can be surprised just how well this one can work for you.
  • What is the difference between a person that is decisive and one that is not? Check out those qualities and ask if you can readily develop the skill/s or if you will need assistance, then do it!

Keep on going with the concepts laid out and put together a personal list of achievements made by being more decisive.

The journey begins and ends with you and your goals…

Dec 4

Posted by Steve Gray in Excellence!, Franchisees, Franchising, Growth, People!, Personal Development, Planning, Risk Management, Starting out in business | No Comments

 This is the forth in a set of articles designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, I need to do that”, and then forget it and let it go.

Goals (If you know where you are going it makes it easier to get there.)

In the story of Alice in Wonderland the Cheshire cat sat in the tree smiling widely as Alice asked which road to take at a fork in the road, the cat replied “It depends on where you want to get to” The goals we set will assist us in finding the right roads to take and in business the wrong road can cost us dearly.

Setting goals is easy, making them a reality is a different matter again…

  • Get smart about your goals -  specific, measurable, achievable, realistic and tangible. If these can not be thought out readily you will find the achievement of the goal nearly impossible. Write out the details in DETAIL… leave nothing to chance.
  • Work on small goals first and build up from there. – Often these are the basis for a “to do list” and chipping away at the small bits will make the big bits come to fruition.
  • Take action, avoid talking about what you are “going to do” and get on and do it. The world loves people who take action.
  • Consider how well you have done with goals in the past… Easily achieved them or… make sure you build up these skills if they are a challenge, then you can get more automatic in setting and achieving them.
  • Use your calendar – set time lines for the achievement of the goals, then tick them off as they are achieved, the sense of achievement is often a cause for some small celebration.
  • Use a project plan – These help you to break up a big goal into smaller ones and fit the details to a time frame. There is specific software for this or  you can create a table in a word-processing that can give you the basics to work with manually.

Go get ‘em tiger should be your catch phrase at this point and with the basics of goal setting up your sleeve the results should follow on soon after that.

Conviction, have you got the all important edge?

Dec 3

Posted by Steve Gray in Excellence!, Franchisees, Franchising, People!, Personal Development, Risk Management, Starting out in business, The Board Room | No Comments

This is the third in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of how to as it can be too easy to read and say “Oh yeah that’s it, I need to do that, and then forget it and let it go.

Conviction (You are sure it’s a great product and or service, otherwise you would not be doing it… RIGHT?)

This is an important area of new business and project start ups. It’s the strength of conviction you have that will probably appeal to people when you are selling your concept/s. the question is what is it and how will you develop it?

If you are starting out the product and or service should be convincing, to you and your target market, if they don’t want it and you are not sure about it, then how will you have the internal fortitude to make it work? I guess the obvious thing is checking out what you have from all angles to ensure it has a fit in the right product and or service niche and also in the buying niche of the intended audience.

So how to build in it?

  • Test the idea with people who might understand, family and close friends may not… so go for independent advice (accountant, other entrepreneurs and so on) see if it does have a place in this world. Sure there may be confidentiality issues, but just remember if an idea is any good you will probably have to RAM IT DOWN PEOPLE’S Throats to get them to be interested. (at least in the initial phase). Also telling family and friends about it can set you up for failure if they think you have a “hair brained idea” and want to put it down to help you “save face.”
  • You have done the research so you might need to know find ways to present the concept. A business plan is one way to do it, but before you get in too deep, consider the basics. then jot them down in point form. What it is, how it will be done, what it might cost, who will do it, how much time will it take, where will this happen, why it fits to the niche you have sought out, how it is different from other concepts and so on… This will assist you to assess the idea first.
  • Look at others who have done this type of thing before, how did they get started? were they confident from day one, or… If they were not confident, how did they build that confidence? If need be try different short courses that may assist you to stand tall and tell the world about what you have, This might be public speaking and or personal development courses of some kind. Whatever you do make sure you are sure about the conviction you have to make things work well.

I am sure there are more points that this start up list puts forward, but really give it some thought so you can formulate things clearly in your head and then articulate them on paper.

Building stamina and resilience

Dec 3

Posted by Steve Gray in Excellence!, Franchisees, Franchising, People!, Personal Development, Risk Management, Starting out in business | No Comments

This is the second in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of “how to” as it can be too easy to read and say “Oh yeah that’s it, I need to do that”, and then forget it and let it go.

Resilience – stamina (The ability to keep on keeping on and to bounce back)

I have put these two together as I felt there was a natural attraction to both, they cross more borders for me than they stand alone.

Have you ever noticed that some people give something a go once and give up trying… or they say “it’s not for me” often without really giving it a go so they can develop the basic skills to a reasonable level to fully assess if they “have it or not”. have you also noticed some people can go “hard” at the start and then fade out too quickly. If that’s the case then the following points may assist you to understand the issues a bit more and possibly even be able to assist you in overcoming the issues in yourself.

  • Do some soul searching, if you have given up on things easily in the past, is starting a business really right for you? And is the ability to start out strongly and then fade fast an issue? It’s better to face this now than later when the stakes might be much higher.
  • Can you build your resilience? Falling down and getting up again is one thing, but doing it repeatedly might take it out of you. What qualities do resilient people have? and are they the sort of qualities you can learn… and how long can that take if it is possible for you?
  • Having the energy to run a race is one thing, but if you trip during the race that often saps some energy you might need for later. If a sports person can build their staying power by more exercise in a carefully worked out training plan, can you do the same? and how will the plan differ for your business prowess as opposed to a sporting scenario…
  • Check out the biography of business people, and look for examples of how they built their ability in these areas, then ask are these things you can implement? If not keep searching and asking for answers that “fit right” for you.
  • Know your limitations, then push them a little each time to build your capacity to go a little further next time.
  • Having support from others can help to build your resilience and stamina, its that cheer on as the chips are down, or a welcome “You do this really well” when you may be in doubt. this can come from, family, friends and associates and can make a big difference to the way you ‘handle things’ being aware of this, ask yourself, can I foster this so I can get more support? The short answer, yes…

Enjoy building your stamina and resilience, hopefully the “workouts” to get you there will be well worth it.

Preparation makes all the difference.

Dec 2

Posted by Steve Gray in Excellence!, Franchisees, Franchising, Planning, Risk Management, Starting out in business | 1 Comment

This is the first in a set of posts designed as a series to complement the initial post… Strengths in your business The aim being to provide a simple “How to” guide for people daunted by the prospect of how to as it can be too easy to read and say “Oh yeah that’s it, I need to do that, and then forget it and let it go.

Preparation (No plans no direction)

The topic of preparation takes into account research as well as plans, so lets look at these.

Many people in business make the error of not doing full research or think they know better than any research often going off a hunch they have a great idea that will bring them great profits. Fact is many people are throwing away thousands of $$ by not getting the research in the start up phase right.

Some research basics

  • Find out all you can about your competition, chart it on paper and figure out what sets them apart from the rest in your line of business.
  • Find out what the basic profit margin is for your business then figure out how much you have to sell to be able to make that kind of turnover, then break that down into a daily figure to see how much you have to earn.
  • Know what it will cost to run the business (find info on cash flow and make a LONG list of every aspect of your business and its expenses.)
  • Know if it’s legal, do you need special licences or registration to run the business, find out now, NOT LATER!
  • Chat to an accountant or solicitor about the right structure for your business, there are a few options here, pursue them and know the difference.
  • Get smart around business terminology, create a glossary of terms (Google that, there are bound to already be a few.)
  • Know your target market – focusing specifically on a group of people or types of businesses you want to target then find out how these people buy
  • In business (especially in the start up phase) you will be selling, ideas, then products and or services so do some research on the right sorts of sales methods and then practice them to build your skills in this area.
  • How much money is required to set the business up.
  • How long it takes before the business will make money (They rarely make money from day one…)
  • How will you pay your way in the start up phase? (a wage or similar…)

Planning

  • A business plan is vital so you have a guide to follow, it can be The Mini Business Plan or a fully blown complex one but have one ON PAPER, they are no good in your head.
  • The plan will at LEAST set out the goals you have for the amount of sales, the way the business will run (management) and the marketing.
  • Because planning needs to have goals set, find easy ways to make goals work (the SMART system works well.)
  • Make the plan usable, and make it the FIRST thing you turn to when you need to have an answer.
  • Use a calender a 12 month one even if it’s a photo copy of a 12 month diary page, it’s better than nothing. Then write in all the things that will happen from start up day.
  • Check out a bookkeeper to handle the accounts do you can focus on your business and running it right. Learn the bookkeeping terms and how they effect you. If you plan to do your own books, make sure with your accountant this is the best way to do things. Some will not accept your input of the info and prefer a bookkeeper (a professional) do it for you. (accuracy counts.)

There is a starting point for for your business preparation. I hope it makes things easier for your business planning phase.

Using Gossip As An Effective Management Tool

Dec 2

Posted by Michael Crooks in Excellence!, Growth, Human Resource Management, Leadership, People!, Starting out in business, The Operations Dept | No Comments

Got a note from my 4th grade son’s school the other day. Seems he and a small group were standing in line and were overheard making comments about “getting wasted” in reference to drinking alcohol. They were immediately hauled down to the principal’s office and verbally reprimanded about “inappropriate topics of discussion.” What’s sad, is that the children learned they must be very, very careful about expressing their thoughts for fear an adult will hear it and over-react and “get them in trouble”.

One of the few ways we can know what’s on a kid’s mind is by hearing what they say. Once we know what’s on their mind, an opportunity presents itself to have a thoughtful discussion on the subject mater.

“Hey, kids. You know that alcohol has devastating effects on the developing minds of smart young people like you. “Getting wasted” can get you into a lot of trouble. If you have any questions, I’d be happy to answer them for you.”

What does this have to do with business? Plenty.

While the common adgage is, “Loose lips sink ships”, I believe loose lips can also help repair ships.

How many managers and bosses are walking around clueless to what’s on in the minds of employees because the employees are scared to be frank, open and honest? How many business boats are sinking because managers and bosses have created an ATMOSFEAR instead of an atmosphere within their organization.

With the exception of slander, racist remarks and vulgarity, when employees feel they are free to express their opinions, feelings and yes, even doubts … bosses and managers can “catch wind” of potential problems, insights can surface and opportunities for thoughtful discussion are created.

For instance. A manager overhears or “catches wind” that an employee is complaining about the manager. Instead of jumping down the employee’s throat and dishing out reprimands — what if the manager asked the employee for a brief meeting?

“Thanks for meeting with me, Jim. I think you’re a great employee and you have a lot of potential. But I sense there’s something I may be doing that’s keeping you from really achieving your best. What can I do … or stop doing to help you?”

Are your employees working on the good ship Stifled Expression? Or do you have an atmosphere that allows you to take full advantage of what is referred to as the grapevine, viral communication or the arena of the overhead?

Ancillary, random communication among employees can yield golden opportunities to effectively and productively solve problems and keep your business afloat and profitable.

Do you have this kind of strength for your business?

Dec 1

Posted by Steve Gray in Excellence!, Franchisees, People!, Personal Development, Starting out in business | No Comments

I watched this afternoon as a bunch of people stood up, stepped forward and got the living daylights pummeled out of them. They stood tall and after a grueling 3+ hours of warm up exercises it was an incredible feat.

I am talking about Karate not a street fight… (thank goodness!)

What I witnessed was people from youngsters to mature age, male and female do battle. As I watched it occurred to me that these people had not just put a up their hand to say “Yeah I’ll do it” but firstly they had to put in the effort to attain the skills required, then went on to train to develop those skills and sparring techniques… Wow it was intense at the end to watch the sparring, seeing people let down their guard and get hit, some fell down and got up again even though there was “some pain!!!”

Watching this I was thinking of the parallels to business. (how could I not!)

  • Preparation (No plans no direction)
  • Resilience – stamina (The ability to keep on keeping on)
  • Conviction (You are sure it’s a great product and or service, otherwise you would not be doing it… RIGHT?)
  • Goals (If you know where you are going it makes it easier to get there.)
  • Decisiveness (Either a thing will happen or it won’t, often the decision is the only thing that stands in its way.)
  • Comfort zone stretching (An elastic band is only working when it’s stretched.)
  • Automatic functioning (the skills are already known)
  • Risk taking (all business is this, the further you go the more risks seem to ‘pop up’)

All of these personal qualities relate to business, it’s probably this list and a few other points that cause sustainable and profitable businesses to make the grade.

Why is it then that there are businesses that fail, despite people knowing these guidelines? and why is it that even people that have put in the effort only get so far and stop?

Firstly it’s one thing to know the guidelines, and another thing entirely to putting them into action. Secondly some people achieve a goal and stop right there, not sure what to do next.

All of these great points take commitment, and often it’s as easy as turning up each day and learning something new, putting in the effort to plod on and look for ways to make improvements at each step.

If you want an exceptional business, then these guidelines should give you the start to a great business.

Bad Acting Is Bad For Your Business

Nov 27

Posted by Michael Crooks in Excellence!, Human Resource Management, People!, Personal Development, Starting out in business, The Customer Service Dept, The Marketing Dept, The Sales Dept | 2 Comments

I called my stockbroker a couple weeks a go. I had a question. I wasn’t sure who to ask for because it’s been about a year or so since I actually talked to anyone there. Anyway, I finally get “my guy” on the phone. What a phoney!

This guy doesn’t know me from a fence post but acts like he just saw me yesterday. He ACTS like he cares about me, but his act is so bad no matter what he’s saying it sounds like this:

“Haaaaayyyyyyy, how ya do’in? Boy It’s nice to hear from you! I haven’t a clue who you are — but as long as you called — I’ve gotsome really great ideas for you to consider that will suit you perfectly, what-ever-your-name is. We should sit down and talk. I’ll pop some information in the mail to you. You look it over and give me a call. Cause, hey! I don’t remember your name, so there’s no way I know your phone number … as evidenced by the fact that you never, EVER hear from me.”

I got the info in the mail and I’m like, “Whatever!” I didn’t call him. Course, he didn’t call me. Until three days ago … I called him.

“My guy” wasn’t in. Someone took my name and number and said “my guy” would call me back. He hasn’t.

I’m moving my account.

Sure, maybe he wants my account and the fees that go with it, but it’s obvious he doesn’t care about my account or me. And no, sending me a birthday card every year doesn’t make up for treating me like I don’t matter the other 364 days a year.

Here’s My Points:

If the only communication I get from you is a birthday card, then the card simply calls attention to the fact that I never hear from you.

If you make me feel like the small account I am … I will never become a bigger account … at least not your account.

If you really don’t want my business … fine. But if you really do want my business … then genuinely treat me like I matter.

What support do I need?

Nov 27

Posted by Steve Gray in Franchising, Growth, People!, Planning, Starting out in business, The Board Room | No Comments

It can be surprising how much support a business can require. Even if you look at the basics of Marketing, management and operational issues and the sub headings under each, then you would have to be highly skilled to be able to do all of them, so some support can go a long way!

Most males will try to doggedly forge on independently (and don’t say you won’t!) thinking they know best… But when push comes to shove there is a lot of expertise that can be obtained if you ask for support.

In a small business it might be having a partner do the books, working closely with your accountant, working with a business coach to build marketing plans. In the larger business it might be hiring a person or company to look after your an area of the business like marketing or sales, the more time goes on, the more of your business you should be able to hand over to these types of support services.

Support can come in the simplest form and often that can be the most powerful. I was chatting with a tradesman the other day who mentioned his business support. “My teenage kids have been trained to sort a few things out when I get home at the end of a long day. My boy sorts the junk out in the front of my vehicle, clearing the rubbish from a day on the run, he gathers the receipts up in a small folder and takes them into my daughter who we have taught to input the info into the accounting software. It frees me up to unwind at the end of the day, once a month we have a clean out session of the vehicle and I pay the kids for the duties they perform.”

A great way to get things happening I thought, simple straight forward and results driven.

Take a Look at your business and ask, what support do I need and what support would be useful, then start handing over the things that fit to this criteria. Only then will you truly have a business that gives you the lifestyle you have taken risks for.

Who’s supporting you?

Nov 25

Posted by Steve Gray in Franchising, People!, Risk Management, Starting out in business | No Comments

Studies show clearly that many businesses fail in the first 12 months of operation, often due to lack of cash to be able to run the business through the crucial start up phase. But there’s more to the start up phase than just cash, in fact it goes well beyond the start up phase.

Support… Who is supporting you and your business idea? Family, friends, Franchisor… It’s one thing to have a business idea and or take on a franchised business, and another entirely to make it work.

Research is clearly indicating that people in business that do well are those who are supported in their endeavours, sure there will be exceptions but in the main if you do not have support you may as well kiss the business good bye.

Support can come in many forms, positive language, physical involvement or both. The idea being to foster the support whichever way it happens and ensure you are making the best use of it.

Examples, a husband in a trade based business utilises his wife as the phone contact person, the wife offers positive support of the business and is actively interested in marketing, and operational issues. A negative example might be a person who wants to go into business but gets negative feedback right from the start from family and who refuse to have anything to do with the business even though it may provide the income for the family to live on.

Overcoming the negative support model can potentially be very difficult, however if you intervene early and discuss the issue/s you may stand a better chance of altering the situation.

In business life can be tough enough as it is, without the right support things might be tougher than they need to be.

Pretend Role-Playing Solves Real Problems

Nov 18

Posted by Michael Crooks in Excellence!, Innovation and Creativity, Personal Development, Planning, Starting out in business, The Marketing Dept, The Sales Dept | No Comments

“Daddy”, my 11 year old daughter excitedly exclaimed. “All I have to do is sell seven Holiday wreaths and I earn enough money to go on the school trip to the amusement park at the end of the year!”

As I reviewed the info packet with an advertising professional’s eye, I casually asked, “What do the wreaths look like?”

My daughter pointed to a photocopied, black and white line drawing that was totally void of warmth or cheer. I looked at the drawing and immediately became depressed. Then I became irritated.

The ability of a businesses to “think things through” is paramount to launching a successful promotion or for a non-profit to launch a successful fundraiser. Unfortunately, no one thought this wreath fundraising thingy through.

Without a photo, you’ve got 11 year-olds trying to sell warm, Holiday cheer by showing people a crude drawing that evokes about as much warmth as sticking yourself in the eye with an icicle.

One of the best tactics you can employ to help you “think it through” is to role-play the steps of your promotion or fundraiser. Walk it through. Use props. Have fun and actively look for problems or difficulties. If possible, role-play the activity with an outsider, someone who has had nothing to do with the planning of the activity, event or promotion.

I saved a client an embarrassing moment just the other day, because I helped her “think it through”.

Jan asked me to print up some raffle tickets for a fundraiser for the church. She wanted “Need Not Be Present To Win” printed on the ticket. No problem. Then I asked her to explain to me how the raffle would work — verbal role-play.

“Well, we’ll draw the first ticket,” she explained. “The person with that number comes forward and chooses the prize they want. Then we draw the next ticket on down the line.”

“That’s great, Jan,” I replied. “But how does that work with the whole, “Need not be present to win” thing?

A moment of silence was punctuated by a blank stare. We then revised the drawing protocol to facilitate the attendance issue.

As for my daughter’s wreath fundraiser? All I can say is, “Thank God” for grandparents, aunts and family friends who don’t have the heart to say “No”. In two hours of going door to door my daughter managed to sell one wreath. That’s when we invoked the friends and family tactic.

Then my wife asked me how many we were buying. I noted she said, “how many” not “are we”. I then quickly role-played in my head a scenario where I said, “none”.

Boy, that wreath sure looks nice on my front door.

My Article Could Have Prevented A $53 Million Dollar Lawsuit

Nov 16

Posted by Michael Crooks in Finance, Growth, Risk Management, Starting out in business, The Customer Service Dept, The Marketing Dept | 1 Comment

Back in September of 2006 I posted an article here warning business people to only guarantee that over which they have control. I advocated only guaranteeing such things as, “Your Money Back” or “Replacement”. I specifically warned against guaranteeing a customer’s satisfaction because you have no idea what will satisfy a customer.

Better than 9 months after I wrote that article, a Judge in the U.S. took his suit to a dry cleaners that guaranteed satisfaction. They lost his pants. That made him unsatisfied. And even though the dry cleaners offered to buy him a new suit, the judge felt it was more important to make a point and sued the cleaners for $52 million dollars for failing to live up to their “satisfaction” guarantee.

The judge was a judge by appointment. He is no longer a judge because those who had the power to appoint him again, decided that it may be in the best interests of the entire free world that he not sit in judgment of others. That’s great news.

The bad news is, the owners of the dry cleaning business, have lost about everything in an attempt to defend themselves before the lawsuit was dropped.

How much better their life would be today, had they been avid readers of FreeBusinessTips.com.au, had read my article and decided to guarantee “replacement of lost garments” instead of satisfaction?

Warm Regards,
Michael Crooks

My Top 5 Low Cost Marketing Ideas by Emma Rhoades (Guest Blogger)

Nov 8

Posted by Guest Poster in Excellence!, Starting out in business, The Marketing Dept, The Sales Dept | 5 Comments

Whether you are in business by yourself, or employ a couple of people, every business will benefit from low cost marketing. The following are some strategies you can use to expose your business.

1) Article writing. This will not only ensure you become an expert in your chosen field, it gives you great exposure for your business. Once you have chosen a topic to write about, ensure your article includes lots of tips and ideas that readers can take away to put to use.

2) Strategic Alliances. This entails forming partnerships with other businesses that target the same market as you. For example, a baby photographer, a baby clothes shop, a baby bedding business etc. All 3 of those target mothers with newborns, and can work together to ensure referrals are passed on.

3) Newsletter Swaps. Working together with other like minded businesses as above, can also mean swapping spaces in each others newsletters. Ensure you put a good offer that each business can give to their database. This will help you to grow your own. Just approach another business and ask to swap. Be careful that your databases match up in numbers. It’s no good approaching someone who has 2000 on their database if you only have 100. Make it win – win at all times.

4) Press Releases. Extremely valuable tool- only if you have something to offer the media!! Too many times I’ve seen people get a press release written, only to find that the media deem it un-newsworthy! Have an event, or tag onto a special occasion on the calendar.

5) Networking. Online forums, offline events are always extremely effective tools- provided you don’t join up just expecting customers. These are to build your credibility, learn off others, and basically to get your name out and about. Expect to give your time and expertise- and don’t expect a customer every time. Networking is about having fun, meeting new people and developing a reputation.

Emma Rhoades owns advertising business Diva Promotions. She aims to give women with their own micro business highly targeted, cost-effective advertising campaigns. Visit www.divapromotions.com.au today to book into your next campaign and start growing your business! Emma can be contacted via the website, admin@divapromotions.com.au or 1300 76 36 76.

The art business continum

Nov 6

Posted by Steve Gray in Innovation and Creativity, Planning, Risk Management, Starting out in business | No Comments

Later this morning I have to go and pick up some paintings I have on consignment at a local art gallery. I suspect things have been a little slow in the sales area, as the gallery is only open now at set times on set days and is about to close down. Ok we live in a mainly working class area so I never did hold my breath for an “arts led recovery”. The two shows I have held in Metro Melbourne to date were nice but did not garner any major earnings either… as a business possibility the visual arts can be a hassle.

Nearly every week the art gallery directors in major areas get fresh faced “wanna be’s” emailing images, sending in portfolio’s and bios, some will look, others send an automatic reply “no thanks”… one gallery told me of up to five artists per day presented themselves and their wares. So during a 5 day week they got 25 new faces in the door (that’s a lot of art!) now imagine for an artist to pluck up the courage and do this they would have to have more than a few images to present, in fact probably enough to have a show. (lots more art than I thought…)

It gets me thinking, (ok this has been brewing for a long while) each year in our state there is an outpouring of young hopefuls… final year graduates of visual arts. Fervent minds challenging convention, grinding a fresh edge on life (probably on the axe handle actually rather than the head of the axe). So let’s see, a bunch of about 10 Technical and Further Education Colleges, and about 6 university level courses… if each only pumped out 8 students each (lets play the average game here) that gives us… 128 grads…

Some of the 128 will go into work… drop right out of the art scene, and keep it as a “dream point” they might grab onto later on. Some just wanted to get the starting point qualification to do graduate studies or higher level than a Cert IV so they go across into more study. Lets rough out a few numbers… further study – 50 – Work – 40 – drop out and move on – maybe 30… (I am guessing here give me a break) so that’s 120 that leaves 8.

Out of the 8 some will want to exhibit and others want to build a bigger portfolio first. So lets say half go forward and exhibit (its not that high but I am an optimist) so that’s 4 to get a show and the rest (4) go on to develop their portfolio.

So over a period of 10 years this would be 80 people, but take into account the ones that come from interstate and overseas and the market can soon be full to the brim of of young (and old) hopefuls., some get snapped up, some have to face the reality that their work might have got them good marks while studying, but in the cold hard light of day rate no where on the gallery directors scale.

It’s a tough world indeed a tough business and it requires a great deal of persistence and determination to make a go of it. Also remember our little end of the world (Australia) has nothing on the big apple, New York with over 250 art galleries (most of the commercial kind)!

I guess for new hopefuls the art scene can offer a glimmer of fame and for some fortune, but in the main its as tough as any business and still requires all the same due diligence of any business.

How to Test and Measure the effectiveness of your advertising by Emma Rhoades (Guest Blogger)

Nov 4

Posted by Guest Poster in Starting out in business, The Marketing Dept, The Operations Dept, The Sales Dept | No Comments

Advertising can be viewed as extremely risky for small businesses that don’t have a massive budget each month. It doesn’t have to be that way- as long as you test and measure all of your advertising. Follow the below steps to ensure you don’t waste your precious cash flow on advertising that doesn’t work.

1) First, ensure you have mapped out your target market, and you’ve found an advertising medium that will get your message right in front of them.

2) Ask everyone the question “Where did you hear about us?” Make it compulsory on a newsletter subscription, or on a booking form, or an order form. If someone rings up to enquire about something, ask “By the way, can you tell me where you found us?” I’ve never had someone say no to that question. Keep it in a spreadsheet, or database, but make sure you’ve recorded it. Get your receptionist or staff members to ask it as well.

3) Ensure you have a good internet statistics system. This will tell you when visitors are coming from another website, and the exact page they came from. If you don’t have any statistics being recorded- start now!!

4) Once you know where a good % of your visitors are coming from, you can start looking into the marketing that works. If after a month of asking everyone where they heard about you and not one came from your yellow pages ad, you can either improve your advert, or put the money into testing something else.

5) Run with the ones that are working. By this I mean you pay $200 for the advert, and it brings in $500 profit. Simply increase this type of advertising. Whether it is dropping flyers- do double the amount. Or a banner advert on a website- look at what other options they have, or run the banner more often.

6) Lastly, check your conversion rate. After you have noted down where everyone is coming from, work out if they are buying?? You may be getting visitors, but are they turning into profitable customers? If not, start looking into increasing your conversion rate.

Remember, advertising should only achieve 1 of 2 things- either the offer you make is so enticing that it turns first time visitors into buyers or getting visitors into your database so that you can sell to them later.

Emma Rhoades owns advertising business Diva Promotions. She aims to give women with their own micro business highly targeted, cost-effective advertising campaigns. Visit www.divapromotions.com.au today to book into your next campaign and start growing your business! Emma can be contacted via the website, admin@divapromotions.com.au or 1300 76 36 76.

Win win marketing

Nov 2

Posted by Steve Gray in Growth, Innovation and Creativity, Negotiation, Planning, Risk Management, Starting out in business, The Board Room, The Marketing Dept | 1 Comment

Most of you will have heard of the term win win, meaning a positive outcome for both parties, I thought about it as I was pondering some marketing options for a business.

My thought went like this, what if a marketing Co (lets say a newspaper selling advertising) were to only offer win win advertising so I knew I would get work from that advert that was greater than the cost to place the advert… (yeah I know its not about to happen any time soon.) But what if they did? Would I want to spend more $$ with them in the future… YOU BET!

What would it take… let’s see a measurement device (to see if the advert is working) and a more cooperative approach to working out the marketing “ploys” to make it work. You see often an advert on its own is not enough, it may need to have a deal attached to it, a call to action, a loss leader int he acvert as a solid draw card and so on.

It would take more effort than an artist creating an advert and the sales rep pestering you to place the ad. But would it be worth it.. OF COURSE IT WOULD… after a while the relationship built between the sales rep and the business placing the advert would become rock solid and after the initial process the rest may well become much easier.

So next time a advert sales rep says they want to chat to you about your advertising, ask if they can guarantee it’s a win win advert…

Now if only I can create a win win situation with my wife…hmmmm… :)

Excellence is a state of mind…

Nov 1

Posted by Steve Gray in Excellence!, Personal Development, Risk Management, Starting out in business, The Customer Service Dept | No Comments

I don’t mind stating I feel less than excellent. I have some quotes to do, some work to do, some people to chase, some calls to make, bills to pay, $$ to chase and frankly I don’t care if it all gets washed away in a great flood (or any other disaster for that matter.)

We all have our down days, but at the moment I am swamped by all sorts of minor details and they are driving me nuts. My answer, do things one step at a time and let the rest hang for a while.

Okay I am feeling “fluey” sore throat, headache, sore joints and all the rest but that’s not the only thing on my mind (list too numerous to mention here or waste your time with…)

Lets face it it can be too easy to say “I provide excellent customer service”, or “satisfaction is our business” or any one of a thousand other customer service clichés. But if you are feeling lousy the truth is they can all go to Hades…

So after a “Nana” nap late yesterday afternoon and a restless nights sleep, some light work this morning I feel like I am slowly getting back some mind space so I can head back towards excellence.

Your brain can shout excellence all it likes but if the body is unable or not willing then that changes things all together.

Activity and decisions, there effects on your business

Oct 29

Posted by Steve Gray in Excellence!, Growth, Leadership, Negotiation, People!, Personal Development, Risk Management, Starting out in business | No Comments

Have you ever thought about the activity and decisions that takes place in your business, or in your life for that matter? Let’s get a handle on things to explain more about what I mean.

Active and inactive – It’s either one or the other and not much in between, of course at the either end there can be a lot or a little of each.

Reactive and proactive – the other aspects to activity one being positive and the other negative.

A situation takes place, e.g. an employee makes a mistake, a proactive stance could be “Well you made a mistake, did you or are you able to learn from it?” reactive could be “YOU DID WHAT! what will that cost us!!! Oh No!!!”

An inactive stance would be to do nothing and an active stance is to do something. The question is how do you make the decision and do you think much about it?

Okay enough of the basics, which way you turn with this can have a solid bearing on outcomes in your business, in the case of staff if they keep getting reactive responses from you on all issues, after a while they will not tell you anything. On the other hand if you are always proactive they can (in time) see you as a “soft touch” a person that always sees the positive even though it may be doing great damage to the business.

The flexible approach is to be able to flip responsibly between each area, you could choose to do nothing, something, react or be proactive. Lets pick another example, a person slips on the floor of your shop, you could do nothing (inactivity) and perhaps act as if it did not happen. Yet if you react and tell them off for not seeing the puddle on the floor it could go against you as well. A proactive stance might be to offer them assistance (but probably avoid mentioning that it is the companies fault.) and see if they are okay.

The choice is up to you, so you hope the decision you make is the one that is the best option all round.

Here’s the point about all of this, it’s about making decisions and often snap decisions at that. Many people say making decisions is hard and that can be true, the challenge is to make more of them (even poor ones) so that you get used to making them often and therefore get comfortable with making them.

Once comfortable with making decisions you can check consciously if they are reactive, proactive or inactive. Then in time you will probably make more of the right decisions automatically.

Rich with the gifts of life

Oct 27

Posted by Steve Gray in Excellence!, Growth, Leadership, People!, Personal Development, Planning, Risk Management, Starting out in business, The Board Room | No Comments

Business can be fickle, some succed, others fail, some just plod along making just enough to struggle on even though the market might be very buoyant.

In the end many will say business is just about money. Yes and no… I like to think I get more than just money out of what I do. In many cases I get a great deal of satisfaction out of being in business.

I recently came across a summary of the success classic Think and Grow Rich by Napoleon Hill, its simple, practical and highly effective… the thing is you need to know that richness is not about money… its more about the things. Things like how you feel, what you won, what you control, what you develop, what you create, Its all there you just need to know the simple formula for making these things happen.

Hills book was based on the success of many people and using extensive research he was able to distill the results into this classic.

Knowing that it’s easy to implement helps, but you have to be able to overcome procrastination, other peoles intervention, fears at all levels, above all you have to accept abundance is the norm, not the exception.

Stop now and think, am I rich with the gifts of life, or am I merely existing and chasing my tail… If you are ready to take on a full and rewarding life then do so by reading or re reading the classic.

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