Free Business Tips

Member forum review - August 2007

Your business card is often the first impression a potential client has with your company. The business card design and message will ultimately determine whether it gets thrown in the trash or filed for contact later.
Stop for a second, find your wallet and pull out your business card – take a good look at it, […]

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Working a crowded web market…

Every man and his dog seems to be creating web pages, so the question for those serious about things “webological” would be to say “how do I make an offering that can set my business apart fromt he rest?” Well thanks for asking… Here is an outline to get the ball rolling. sure […]

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30 Day Challenge 2007

Have you heard of the 30 Day Challenge yet?
Judging by how slow the servers have been for the last 24 hours I guess a lot of you have!
The 30 Day Challenge is a great concept by Ed Dale (and a couple of other guys whose names escape me right this second). The guys are offering […]

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Marketing Lessons From A Grade-School Lunch Box

Remember when you were a kid? Lunch time held a certain magic. What did mom pack? The anticipation … the apprehension … the delight — and sometimes the disappointment at finding your stupid apple had crushed your snack cake.
If you’ve been using the same approach with your customers and clients for very long … […]

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Competition With Others

You might be tempted to say, “What’s wrong with a little competition?” Nothing’s wrong with it. It’s healthy. It’s when your need to compete and be superior to someone else gets in the way of the best possible outcome for both of you. That’s when competition becomes a liability. I’m talking about the kind of […]

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Your Business… Your success…

In business the success you get is often based on what you do as the business Owner/Operator, Director, Manager, CEO… Sure there is a matter of Luck, being in the right place and the right time (serendipity) but mainly the L.U.C.K. boils down to Learning Under Correct/Constant Knowledge.
Over time you might be able to ‘fluke’ […]

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Using Promotional Products As Retail Babysitters

I almost laughed out loud. A clerk tried to explain the features and benefits of a hair dyer to a woman who had a small child with her. The clerk’s sales attempt was interrupted every 20 seconds with, “Mommy, look at this!”, followed by mommy’s horrified look as she foresaw three possible outcomes: 1) […]

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Sustainability and the start up.

You got into business to do great things and then what do you suppose happened when you discovered it was all going “pear shaped…” You wondered what you had done to deserve the hassle, the pain, the torment, the lack of dollars, the lack of customers the lack of support… the list goes on, and […]

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Strategy, tactics, methods? Which one???

I have fielded a few enquiries over the past few months on how to market products and services and have noted there are a number of organisations that have started a business but had no ideas about the sales side, what tactics, strategies and or methods they will use to get people to spend $$ […]

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The 12 page business plan

Okay some of you are saying “another one!”, we have a one pager, a fully blown (dunno how many) pager and now I have seen everything a 12 pager!
That’s okay I figure whatever works for you is a great plan to have. Too many clients have plans that don’t work, or no plan which I […]

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Pass me the keys please…

No not the keys to the car, the keys to my business success!
Wouldn’t it be nice to have a few keys to making your business better? For many in business its about building the team they have so they can leverage their time and money more effectively. So here goes, check these key tips out […]

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Get a Grip on Your Business!

Not wanting to over-simplify the whole ‘running a business thing’, but I’ve developed a list (based on my own experiences, and that of my clients and other business owners), which covers some of the things we need to know for different stages of building a business:
Start-up phase:

Start a business because you want to, don’t […]

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Blogs Are Roads; Intersections

I feel we have a fairly unique product here at Free Business Tips.
One of the reasons the blog and the rest of the site is unique is because, well, to be honest we had no idea what a blog ’should be’ and what it ’should do’ and what they features ’should have’.
This means that we […]

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Self-Managing is Job One!

If you can’t manage yourself, don’t expect to manage a business, or other people, or clients, well.
We use a really effective technique to help our clients self-manage. “Big Rocks” is a management concept of sorts which has been used in various ways for some time. It’s a concept which I use with all […]

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The Adventure of Creative Problem-Solving

I racked a fresh shell of 00 Buck into the chamber of my 12-gauge shotgun and drew the weapon to my shoulder. As I took careful aim at the dead tree branch about 30 feet above and 10 feet down range of me, my friend asked, “What are you doing?”
“Creative problem-solving,” I answered.
The smooth squeeze […]

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Your profile tells tales…

Is your business profile telling you you are doomed to a life of mediocrity, or that there is hope for the future?
Take a look at the profile (see the PDF attachment Business Profiles) and ask yourself the following.
1. Are you at a clear profile level, or moving between them?
2. Is the profile level totally […]

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It’s A Banner. What’s To Think About?

I couldn’t help myself. It just sort of slipped out. “Well, Shelly … you’re gonna have to either get a shorter banner or taller kindergarteners.”
A brief moment of silence was broken by her laughter letting me know I hadn’t “blown it” and that she had a sense of humor — something I really like in […]

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How to create raving fans of your business, in 5 easy steps!

Ok, I admit it. I am a raving fan of one of my suppliers.
I tell my friends and colleagues about them.
I have referred dozens of people to them.
I have used them several times, and plan to use them again.
Ashop Commerce is a leading provider of hosted shopping cart software. They offer a complete solution for […]

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Know Your Customers – the 80/20 Rule

We all know our customers. We know their names and their businesses, and we often know something about their lives outside of work. Usually we have lists of who our customers are. However, what many small business owners usually don’t know is what’s happening in the mix of their customer base.
When you […]

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3 Pillars of a Healthy Business

We all need to focus on three key pillars for success: marketing our businesses to build clients and income; management practices and procedures to establish the framework for our business as it grows; and mentoring support to keep us on the right track, and provide different levels of support as our business grows.
1. […]

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Better Idea Generation Look Beyond The First Right Idea

I walked into the office of my Chiropractor/Acupuncturist and signed in. There on the desk were three pens. One looked like a syringe, another was a crooked pen and the third looked like a bone.
“What are these,” I asked, knowing full well they were pens.
“They’re pens,” the doctor replied. ” I’m trying to decide which […]

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From business to BUSINESS! See it and believe.

Here’s a thought – Imagine two years down the track (visualise clearly now) that you have a business that is running itself, and people call you saying how brilliant the staff are, the range of services is to die for and they love the level of service they get! You drop in to the office […]

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12 Flat Spots That Can Cause Business Trouble.

As you watch the graph on your business rise as things get moving, you will no doubt be delighted, but then as you measure more things you may notice a few flat spots, or worse still some downhil slides on the graph. Check against this list and make a list of your options, before long […]

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So, are you a dream builder?

Businesses help to build a $1 Million dream…
A 22 year old entrepreneur aims to make $1 Million whilst bed bound with a dislocated hip and small businesses are helping out. Richard Stratton came up with the theonebigad.com business web site whilst bed bound with a dislocated hip. He plans to use the money to promote […]

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Networking – How to make profitable relationships in 7 easy steps.

Networking is not just about numbers, it’s about relationships. It’s quality over quantity. It’s not about meeting as many people as you can; it’s about helping as many people as you can.
We network to create mutually beneficial relationships with our peers, clients and potential clients.
So how has it come about that networking has ended […]

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Business Profiling a 3 Tiered Approach.

This could be the start of a new era in understanding business. Okay I might be overstating things here, but at least take a look and check out the three levels of business and then check out where your business might fit. At any of the three levels businesses can be successful, and the descriptors […]

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So you want to go into business…

Because…

You want to be your own boss?
You want to make great money?
You think you can beat the competition on price?
You want to have more time flexibility…
You have the skills to make the items in question or provide a service of value?
You want to feel the thrill of being an Entrepreneur?
You want a lifestyle that ROCKS!

Consider […]

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Nimble Business

There’s talk from time to time about business being too top heavy, too greedy, too much aimed at getting bigger, too much emphasis on global markets. All of that happens and a range of studies and anecdotal evidence shows that bigger is often not better, in fact it can be like a person with too […]

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Foundations for Business Growth – A Quick Reference Guide

1. Set Goals
2. Develop Strategy
3. Align & Mentor People
4. Execute Plan
5. Review Performance
The strategic planning process is not simple. It involves understanding your market, you competitors, your clients, the motivations and drivers of the people on your team, your own drivers and needs, what is working and what isn’t, where the core competencies are for the business and the […]

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The 7 Critical Steps You Must Take Before Writing a Single Word of Copy!

Okay, you know you have your product (or service) in front of you. Now it’s time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this […]

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Who Reviews Your Performance as Business Owner?

No-one. How is your performance measured then? By the performance of your business. If you don’t measure this, no-one else will. It’s all up to you.
A review of your business will identify any areas which are working really well, and any which may require you to take action. As we’ve […]

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Hats Off to a Great Aussie Entrepreneur - Dick Smith

I Just watched a very compelling and inded  inspiring  interview on TV, (Talking Heads ABC TV May 7th) with the legendary Australian entrepreneur and businessman Dick Smith. At age 62 he has achieved more than many would consider doing in two lifetimes, let alone one.
For those overseas (and those locals who may have forgotten.) Dick […]

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5 Critical Mistakes Most Consultants and Coaches Make

Think you have what it takes to be an consultant or a coach? I wasn’t so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to […]

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Use the power of ‘connectors’ to multiply your client growth!

First of all, do you have connectors working ‘for’ your business?
Read each of these statements below, and say whether you agree or disagree with them:
• So many people, especially those with service-based companies, say they have grown their business mostly through referrals. Maybe you have too.
• Mostly, they/you do little to generate these referrals, and they […]

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Promotional Marketing: Choosing The Right Type Of Product

As marketers and businesses seek to promote themselves, their products or events, they need to think through the promotional products they use in their promotions. While they need to consider the positives, they also must explore possible negatives. A product that may seem like a sure-fire hit may actually turn into a public relations problem. […]

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Can thoughts really create your future?

You bet! Can I create a million dollars by sitting on my backside and meditating each day? No way!
With all the hype about The Secret and the Laws of Attraction, there have been many people jumping on the bandwagon to make a quick buck. All of a sudden there are experts in abundance thinking […]

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Trademarks, not what you think…

I know you are probably thinking I am going to chat about the little TM symbol signifying a registered trademark on an item, short answer, no
And so to “trademarks”, I heard about this through my wife’s school, they are working with the students on establishing things that are of value to them and they call […]

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Why be in business?

So you want to be, or are in business, how come? What motivates you, or drives you to do it, or want to do it?
For many its the percieved lifestyle (golfing fishing, haning out with business buddies while others are working for you), or is it the money, or the sense of achievement…. […]

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Leadership frameworks

When it comes to leadership, business operators are given the reigns often by default rather than as a planned part of the process. So here’s a framework you can use as a starting point. At any time you can refer back to it and ask yorself, “How am I doing in each of these areas?” […]

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10 Things to Help Your Business When Sales Are Slow During the Holidays

Twiddling your thumbs and waiting for some business to come in? Why not use this downtime to set yourself up for greater success in the new year? Here are my 10 picks, but you don’t have to do them all. Even doing just one will get you another rung higher on your business ladder.
1. Evaluate […]

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Five back office essentials

If there’s one thing that can get in the way of a smooth running solo enterprise, it’s the lack of an organised back office. Sadly it’s not unusual to see a business that fronts up well yet is a disaster behind the scenes.
Here are my Top Five back office essentials, see how you stack up:
1. […]

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Should You Offer a Money-Back Guarantee?

Many new business owners ask me, “Should I offer a money-back guarantee? I know it will help sales, but the risk really scares me.” I offer guarantees on everything I sell, but that doesn’t mean you should too. Here are some factors to consider and some ideas to get you started.
The Pros:
A guarantee puts your […]

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Verbal Legibility: The Secret To Understandable Messages

After my third attempt to de-code the phone number from my voice mail … I gave up. Seems Frank Janson … Johnson …  Jorson or something like that from some company in Mauzoula or Missouri wants me to call him back. His number is 269-6 something, four, 36 or maybe it’s 3 zero then 6, […]

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Do it with massive action.

Many people in prosperous businesses will gladly tell you a significant part of success lies in just doing it. Many times a challenge, project or endeavour may seem too much, or it may seem as if the project is made up of too many smaller parts and things that must be done before anything else […]

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So why do prospects say, “It costs too much?

“More sales are lost by sales people who fail to get to the “real objection” than for any other reason!”
Wayne Berry

As I was saying…
A company […]

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