I have been on about the Guy Kawasaki 10 – 20 – 30 planning device for a while now (since I found it in early 07) Well this week I had the good fortune to use it myself and have created a template to be used in Power Point.

Unfamiliar with 10 -20 – 30? It’s a simple device for pitching ideas, I see it as a way point in the planning process, not so much as an endpoint which seems so logical when you figure it being used to pitch ideas to investors etc. Ideally if you have a business idea I would STRONGLY suggest you use this to assist in sorting out its usefulness.

So it’s 10 slides presented to a max of 20 mins and the smallest text is 30 Pt. see I said it was simple… but of course there are fairly explanatory headings and some body text in it to assist you to make your pitch viable/useful. I feel sure you will be charmed by the thing once it’s used a few times.

The 10-20-30 power point business presentation

As you will see when you download the file, it is a plain old BxW, simple presentation. All you need to do is put the words in that fit for your project even the basic animation is done (when you view the slide show, you can click the forward button and see each point come up one at a time, how it should be, and not a whole page of text.)

I used it on an idea as a way to ‘flesh out’ a few things and in following the headings I found I was really challenged to come up with appropriate answers, after quite a while of cutting, pasting and soul searching I got it to a point where it seemed to work.

I see all sorts of possibilities with this. For pitching ideas to a boss on an area of business or a dept, which is not doing too hot, to put thoughts together for a business partner to look over, then of course to show info to prospective investors. These days when people pitch ideas at me I say to them to do this, then show me the result, thing is not one has actually done it (yet).

Those in the know, figure that’s because it causes people to look at things logically and not just emotionally.

Have a play with it, read it though, jazz it up with imagery etc and see what happens, I’m sure it has lots of uses, I hope you find the same.

Steve Gray -

Steve is a business educator – Trainer – Speaker (Steve You can get his Leadership E Book from
The info provided in these articles is for educational purposes only and is intended as a starting point for you to build your business from, not as specific advice.

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