Its back to the basics… I see all sorts of wonderful things in the modern age, from ipods and iphones to lap tops that do wireless broadband and lots on between, but any one can tell in this hustle and bustle age that many of the basics are missing, good service (any one can tell you bad service stroies even a kid!).

So in getting back to square one, wouldn’t it be useful to grab a hold of each customer and hold on (gently and elegantly of course) so that you can develop a customer for life? Ok there are those you grab and want to let go of really fast I appreciate that, but the ones that are gems, the ones that have value, the ones that you can see will be of value in the long haul, they’re the ones to hold on to.

Even for a retail business such as a bakery, give customers the chance to leave their details so you can build a deeper relationship with them over time. Perhaps its mailing out specials and info that might make their day a little brighter, if its just specials all the time they will tire of it. Perhaps its ways to do things more effectively so they can make less of an impact on the environment… Perhaps its about what the community is doing in the area.

It could be lots of things… The thing is to build interest in your business, and keep that interest there. Grab them and hold on, gently!