From an original article on various business success pointers, here is an individual “how to” option on unique selling ponts for you to explore.

Market leading Unique Selling Point/s –
Creating a unique selling point is all about setting yourself apart from your competition, sometimes called a Point of Difference. It’s all about identifying what makes your business unique, unique in a rock solid definable way to ensure your team can communicate it, your clients know it and it most clearly causes them to come back time and again.

If you are a mechanic it might be the courtesy car you offer, or the full detail at the end of every major service.

Take a look at your competition and what sets them apart… if anything. Then ask yourself what is different about my business in a way that causes my target customers to want to buy from me and not the competition?

Do research if you have to, on what will work and what might not. Then you can tweak your business to suit. If you are looking at a franchise business to buy, ask this question in the research phase to be able to evaluate the business properly.

Stumble it!