This could be the start of a new era in understanding business. Okay I might be overstating things here, but at least take a look and check out the three levels of business and then check out where your business might fit. At any of the three levels businesses can be successful, and the descriptors utilised are to give a raw appreciation of the general lay of the land at each level. Enjoy I hope the comments will be thick and fast…
This link will download a PDF file for you to look at. For those who have downloaded a pre Sept 07 version, this one has a few new additions to add depth to the discussion.
#1 by Brennan Ryan on May 23, 2007 - 10:45 pm
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I like it , great observations.
#2 by Gavin on May 23, 2007 - 10:59 pm
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Great article, very interesting and true in more ways then one. Most of the time i would be moving in and out of middle class and poverty
#3 by Ross Hill on May 24, 2007 - 9:54 am
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Very interesting chart. Thanks Steve
#4 by Michael Crooks on May 24, 2007 - 4:03 pm
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I looked at that chart and thought, “What a fantastic chart to help in formulating a meaningful advertising message to specific socio/economic groups.”
Then I said out loud, “Wow. This is neat!”