I asked a business owner recently how much potential he thought his business had; he replied, “I don’t know”. Many of us are in this position and some of us might even say there is no potential to grow the business. And what about motivation to do things better, to make things happen and keep the business afloat? Or what about innovative business practices in marketing, management and staff development for example? What do you do then?

What’s possible?
Lets take a look at what could happen. Lets imagine that you have just managed to put together a marketing plan for the next year. Over that time you have recognised that there is Potential to do better than the previous year and so you have aimed to spend some more in areas that you know worked well in the past.
Lets now check out what Motivation you have to do so. In this case lets try more $$ effective turnover is vital to any business. In turn your staff may well find that the $$ motivation is what will assist them to provide brilliant customer service (another form of marketing) In time your marketing plan is put into action, due to your understanding of the motivation you are now more attuned as to why you want it to work effectively.
Innovation is the third part of the P.M.I. equation. Now most people will put an advert in the paper and say how long they have been in business and outline the products and or services provided. If you are thinking ‘outside the square’ you should be able to develop your adverts to do more. Innovate by; listing the benefits of your services, what savings people will make, how they can go further and do more etc. so that they have their imagination stirred a little to ensure interest in reading the advert as well as calling your organisation.
P.M.I. Can be linked to all areas of your business and can provide you with a powerful yet simple tool to ensure you are maximising your teams effectiveness.
Plan - Do - Check - Act
As with any business task it pays to, Plan - What steps are you going to take, and what are your expectations? Do - Put the plan into action. Check - Are you getting the results you expected? Or are they better than expected? - Act - Take the necessary action to correct the course of action if it is not working effectively, ask your media representative for answers as to why something may not be working. If it is going well then consider how you will record this information for next time so that similar or better results can happen next time.

Stumble it!