In tougher economic times the idea of sustainability may take on a fresh meaning, the big car guys didn’t get it, they have put their hands out… many other companies are down the tubes to, they also have their hands out.

Before a revolution kicks in and angry mobs demand “jobs and justice” I am reminded of a “trend” a few years back which offered some promise but seemed to rarely deliver.

A friend was telling me about grants his organisation was applying for (not for profit) one of the criteria was based on “making the project your grant will be used on, sustainable.” simply put he said on discussing the issue with work colleagues, the best they could do was come up with a few ideas around energy efficient office equipment, using recycled paper and that sort of bent on sustainability.

I said, “It’s funny but I get the view they want you to take the $$ and be able to sustain those $$ for as long as possible.” Simply put if they give you $100K towards a worker and some resources, you would then get at least double that return from that workers output, therefore sustaining their job and building more resources.

He went wide eyed for a moment, first thought was “How do you get $200k from a $100k ‘investment’ in a person?” while his second thought was “But we would have to do some project which was going to make us money from sources other than the grant…”

He was stuck, or at least his current paradigm was stuck, he had to now think outside the square as to how either of these might happen.

Sometimes we have to look out for fresh ways to tackle things so we can make our organisations more sustainable, and whichever way you look at it both are useful. In tougher times those that made the transition to being more fundamentally sustainable will reap the benefit, those who created a “want type” business where people walk away when spare cash is not about, will (in the main) feel the “pinch”.