Let’s get simple with the $$ and the practicalities of business.

$$ in, this comes from the sale of goods, services and the income from investments made on behalf of the business.

$$ out, these are the expenses your business has.

Profit (or loss) is the difference between the $$ out and the $$ in.

The aim of the business, from a financial perspective is to make a profit and therefore have more in than out. (There are exceptions but in the main this is the main idea.)

With the practicalities of business, either you fulfill a want or a need with the service or product you are offering, if there is no need or want for what you have then no one buys.

So knowing the above points, a few questions come to mind, the profit amount you need to make, and is the product and or service range on offer sustainable when I make that level of profit?

Big questions perhaps, but ones that you should keep quite simple. If you get these right then your business will provide you with the sort of lifestyle you believe you deserve. One way of doing this is to figure out the industry average for profit margins and apply that to your business and or to look at what you need to grow your business to keep up with the costs of living and development that takes place, this way you can adjust the profit to suit.

It might seem okay to provide the market with 1,000 items per week @ $5 each, and make a profit of $4 per unit but if the price of living etc goes high too fast then it can fade into insignificance. Therefore the astute business operator has to make sure they have their finger on the pulse to effectively know what’s going on so they can balance things effectively, otherwise they can soon end up working for very little.

That’s the basics, how you go about measuring them and implementing the ideas presented are another thing, but being able to do so will ensure you can keep ahead of the costs and see things grow effectively over time. Therefore if someone says they do not want to grow their business you know they don’t know about the basics and why it’s so important to do so. Perhaps one of your tasks is to remind them…

Stumble it!