In business it’s too easy to fall into the trap of just doing business, then it can become a grind, the details become a blur and the idea of lifestyle enhancement as a value you wanted to chase can become minimal, in fact you may as well have just kept a job.

So where is the depth, the meaning that gives hope, strength, clarity, stamina, creativity, innovation and a whole raft of positive/emotive sensations?

These positive values are the core mechanisms that enable us to keep going even in tough times, to enable us to fall down and get up again, the resilience to bounce back, with a vengeance.

So here’s a loose definition of these “valuable business intangibles” as I see it, in this context. “Showing refinement, distinction and concern for the higher things in life.” This is where it comes down to the red-hot core values and some bigger questions to ponder in the business, and by individuals.

The points that follow are concerned with both team and individuals and how they connect or not. It’s about looking for and working with these distinctions to be able to create a business, which embodies these with a degree of ease and efficacy without having to consciously working towards them. So a degree of unconscious competence can kick in.

In reading the list, feel free to say, “If I had a business that had all these things I would be delighted, but it’s not going to happen today, nor tomorrow for that matter…” I appreciate this viewpoint and suggest the following… “You have these things in your business already, it’s a matter of ‘to what degree’ you have them”.

Your aim as the business-person would be to look at what you do in the improvements to your business that will add to the value of any of these. An example might be if you were wanting your team to service the customers more effectively, In chatting to them about the issue/s you might find yourself suggesting they be more tolerant, cooperate more with the customers and staff, show higher levels of respect and so on.

As you have just seen it may not be difficult to work with these as a group of items, but in isolation it might be. Note also some o the items are team based while others are more individual in their appeal and approach.

• Honesty
• Sensitivity to Others
• Responsibility
• Emotional Balance
• Tolerance
• A Deep Compassion for Humanity
• Cooperation
• Accurate Self Image
• Respect
• Development of self and others (for intrinsic and extrinsic value)
• A Deep Sense of Mystery
• Connectedness
• Vision Mission – Personal and professional
• Inner Peace
• Freedom
• Simplicity/Elegance
• Strength – integrity
• Holistic approaches to the development of – People - Environments – Culture/s

Taking a look at the list may be daunting, but I hope to show you ways to utilise each of these to enhance your business to be all it can be.

Finally, don’t think for a moment that this list is complete, feel free to add words you and your team might find that can be utilised to enhance the business further.

Stumble it!