When you start out in business or develop a new product there is an inevitable challenge to figure out if the emotion that motivates the initiative is the only thing making it happen or the $$ are a motivator as well.

I guess the ideal is both. People want the product, you make it, they pay the $$ and at the end of the process you benefit by getting $$ in and make more than the cost of the item, therefore you have a profit.

Here’s part of the challenge as I see it, people want to provide “stuff” and so they do so with the intent of it being a, something people want (it fills a gap or need in the market place) or A, something they need. Sometimes however they run into the idea that they can do it at a good price and not need to make much int eh way of $$ (the emotion takes precedent over the practicality of having $$ to run the business and make it prosper.

Lets work on the idea that both can be useful and in the case of a business with two or so partners this might become an issue early on, one wants to solve a problem the others want to make $$. Not a long wrong with that, and in fact if a partner in business does not want to make $$ then I question if they realy should be in business.

So it’s a conundrum that many businesses face how far do I go with both the emotional and practical side of the business and how do I measure this to make sure I don’t tip the scales one way or the other?

Until next time I want you to keep checking your business or business idea for both and see if there is a balance that is readily struck or not.