Then what happened?

Most of us are busy in our organisation/s doing what comes naturally or otherwise, so what did you focus on today, or yesterday for that matter. Was it spot fires, hassles that arose, customer complaints, calls to suppliers, and what about the marketing?

Yes, most of us are very busy, so the point about focus can be vital to ensuring sustainable business practices are effective in the long term. It reminds me of the 80/20 principle which Wilfredo Pareto thought up a long time ago, he found that 80% of our business comes from just 20% of our clients, and that 20% of our turnover comes from 80% of our clients. Great stats to know.

So what if you were to focus on how to market to the 20% that bring you 80% of your business… I think it would make a big differrence, it would probably save you some marketing $$ if nothing els.
Now look at the rest of your business, what if 80% of what you did was not vital to the overall running of the business… Hmm that bears some thought.

So, check out what you are focussing on it could be something that adds little value to your business or it adds a great deal to your business.

Stumble it!