Comments on: 7 Steps to finding your most profitable target market by Emma Rhoades (Guest Blogger)

By: Andrew

Andrew — Thu, 05 Apr 2012 16:32:15 +0000

I believe your article hits the nail on the head with this line, “Taking the time to research exactly who your most profitable customer is.”

Far to many business owners are impatient, or spend thrifts. If I throw more money, they will come. Not always the case.

The seven points are well organized and produce good thought for any business owner, or marketing department.

By: Dan

Dan — Mon, 16 May 2011 18:17:24 +0000

Well said Emma,
I would say that 9 out 10 the reason a business flop is due to a lack of research or not being through enough with the research.

As Sun Tzu would say,

“…if you know your enemies and know yourself, you can win a hundred battles without a single loss.
If you only know yourself, but not your opponent, you may win or may lose.
If you know neither yourself nor your enemy, you will always endanger yourself.

By: Stacy

Stacy — Mon, 09 May 2011 04:09:42 +0000

How true, many of us do skip that research bit. Most times we just go along with whatever we feel like advertising when we should have done research first. These tips will certainly go a long way in helping any company to advertise effectively.

By: Steve Gray

Steve Gray — Thu, 11 Oct 2007 10:35:32 +0000

Great article Emma, lots of great points to consider for the new to business or those who have been in it a while, well done!