Comments on: Better Idea Generation Look Beyond The First Right Idea

By: Gavin

Gavin — Sun, 03 Jun 2007 23:10:00 +0000

This is a very true article about a lot of businesses when it comes to marketing. I myself have done this with a previous business and guess what, my business slowly went down hill as i had no new fresh ideas.

Marketing is one of the most important things that are overlooked in a business. A good marketing plan that has fresh ideas will go along way.

By: Steve

Steve — Sun, 03 Jun 2007 22:48:55 +0000

Michael I recall doing a job figuring out a great slogan for a pool company, I made a great list and got to well over 21 slogans and at about number 30 I came up with “A great lifestyle decision” which is the one that worked for the client. I had a bunch of good ones (well I thought so) and the others were marked as okay but the one chosen really stood out for them and it worked well. In the directory advert it made very clear sense, while others were touting their features this slammed home the benefit.

By: Steve Gray

Steve Gray — Sun, 03 Jun 2007 09:22:25 +0000

Hi Michael Great article, like you say the obvious things are not always the best.

And co branded options. simple and very effective! Well done!