Exceptional excellence
There are so many average businesses, so why are the excellent ones few and far between?
If you start out to do something, do you start with excellence in mind or mediocrity? I guess the answer is excellence, after all why would you want to create an average thing, where is the logic in that?
So go for excellent marketing, excellent management, excellent products and services, excellent staff, excellent premises…
Then make it exceptional! (and don’t give me a line about having nothing to aim for if its already excellent!)
Excel at excellence… (What is there to lose, there’s plenty to gain!)
Stumble it!


david hynes: