There are more than 50 million websites on this planet and this number is growing rapidly each day – by the millions.  I know myself I have 2 websites and in the process of building number 3.  You are probably familiar with the terms, blog, my space, and u-tube. Even my 11 year old knows how to build her own My Space website. 

So how do you keep one step ahead and offer something entirely different with your website?  Video Email! 

Recently I discovered the benefits of a very easy system to use.  Within 3 days, and with no experience at all, I had created video streaming for my website and was producing emails with video embedded in them – not as an attachment. It is quick to download and in its own customised template.

The ezine I publish, Coyote’s Featured Article is one of my most successful marketing tools.  Producing a regular publication like this keeps you in constant contact with your clients and prospects.  Now Coyote’s Featured Article is one step ahead of the other millions of ezines – it has video streaming embedded in it as well.

Am I right in guessing that you are thinking it must be ‘too techo’ or hard or way too expensive? Believe me it’s as simple as using Word – if not easier. 

As a result of the personalised video messages I have been creating, other businesses have asked me to produce a video email for them (another source of income thank you very much).

“OK Debbie, what are the benefits?” You ask. 

Personalised Video Message

You can send your clients or prospects a video email, in a customised template that includes embedded links to your website and webpages.  Doing this brings the ‘emotion’ into it.  For example if you are trying to sell something, and let’s face it, we are all salespeople – then you bring in emotion and you are building a relationship.  The recipient gets to ‘know’ you.  Every good salesperson knows that selling is about building relationships and emotion.

For example, you can even make a mini advertisement.  Say you own a restaurant.  By using your video camera, you can showcase the restaurant, the food, the menu and even the staff.  You could even send out video email of the  Chef’s latest specials or the Chef in action!  You could produce a video email of the Chef preparing one of his favourite dishes and have the instructions typed on template that the video is embedded in! 

In my business, the professional speaking industry, I am soon to produce a Monday morning motivational video, quoting some inspirational thoughts for the week. 

Video Teleconference

Many of you will have joined a teleconference at some time or another. Now, with video email you can set up video teleseminars on the internet and charge people to join in as guests.  Or just run them as a promotion for your business as a value added. Another example, with regards to my own business, is that I will be setting up video teleseminars to have some of my professional speakers do a live keynote on the internet – again charging people to enter the conference.  Or create online video training seminars. The guests do not need a webcam by the way, they will just watch the teleconference from their computer.

Video Conference Rooms

The days of only the big corporations being able to afford video conference rooms are over!  Move over boys for the small business!  I use the video conference rooms to chat and meet with my colleagues all over the world. In fact, the UK and I are in constant video communication.

Video Ezine

As mentioned before, sending out an ezine is a popular marketing tool but I see many very poor publications.  The number one rule is to give the recipient something useful - not a hard sell of your product or services.  The next rule is to use the ezine to build a friendship with your reader – as if they know you personally.  Now, with the latest technology you can really make it personal, with a happy, witty video stream embedded in the ezine. 

To learn more about video email message . Click Here