Comments on: Getting Marketing to Critical Mass

By: scott

scott — Wed, 15 Jun 2011 23:00:53 +0000

Steve,
Great article. I remember in a business class that I took a long time ago, the lesson that really stood out is spend less time worrying about what font to use on your business card and more time worrying about what makes your product or service better than the others, and how you’re going to get that message out to the public. Or as you say, there’s a lot you can worry about… after you hit critical mass and are making money. Scott

By: Matt Kent

Matt Kent — Fri, 29 Apr 2011 03:43:56 +0000

I agree on the part about buying later when the need arises because I’m one such person. Branding is an essential for product marketing, because that’s when it makes the lasting impression.

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