Back in September of 2006 I posted an article here warning business people to only guarantee that over which they have control. I advocated only guaranteeing such things as, “Your Money Back” or “Replacement”. I specifically warned against guaranteeing a customer’s satisfaction because you have no idea what will satisfy a customer.

Better than 9 months after I wrote that article, a Judge in the U.S. took his suit to a dry cleaners that guaranteed satisfaction. They lost his pants. That made him unsatisfied. And even though the dry cleaners offered to buy him a new suit, the judge felt it was more important to make a point and sued the cleaners for $52 million dollars for failing to live up to their “satisfaction” guarantee.

The judge was a judge by appointment. He is no longer a judge because those who had the power to appoint him again, decided that it may be in the best interests of the entire free world that he not sit in judgment of others. That’s great news.

The bad news is, the owners of the dry cleaning business, have lost about everything in an attempt to defend themselves before the lawsuit was dropped.

How much better their life would be today, had they been avid readers of FreeBusinessTips.com.au, had read my article and decided to guarantee “replacement of lost garments” instead of satisfaction?

Warm Regards,
Michael Crooks

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