Comments on: Post Cards As An Effective Trade Show Giveaway http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway Its all about business. Fri, 11 May 2012 11:42:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ideas para regalar http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway/comment-page-1#comment-4111 ideas para regalar Tue, 29 Nov 2011 04:19:50 +0000 http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway#comment-4111 <strong>ideas para regalar...</strong> [...]Post Cards As An Effective Trade Show Giveaway « Free Business Tips[...]... ideas para regalar…

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]]> By: Michael Crooks http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway/comment-page-1#comment-3704 Michael Crooks Tue, 07 Jun 2011 15:38:01 +0000 http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway#comment-3704 Dear Mr. Welzman, Nice to hear from you again. It's been a little more than 2 years since you last questioned my "expertise". I keep my client list pretty much to myself, which is why I don't have testimonials on my website. I could put up testimonials and give credit such as, "J. Hosmer, Marketing Director. or "Jack H., Marketing Director" But that's not exactly verifiable so the credibility of the testimonial comes into question. So instead of putting up questionable testimonials I don't put up any. I do however, show examples of my work and share examples of my thinking. I might have more time to deal with the testimonial issue if I wasn't so busy speaking at major venues such as PPAI's Expo in Las Vegas, writing my monthly marketing column in Brilliant Results magazine, writing a political campaign marketing manual and serving my growing client base in the United States and Canada. And I'm damn sure that I'm too busy to worry about someone else's business. However, I thought about your comment (for like :30 seconds) and have decided to put a link from my website to the umteen testimonials and recommendations I have on my LinkedIn page. I'd get to it faster ... but in 2 years ... you seem to be the only one to whom it matters. So ... it'll be awhile. Have a swell day Mr. Welzman. Warm Regards, Michael Crooks hello@crooksadvertising.com Thank you very much for bringing this to my attention. Dear Mr. Welzman,

Nice to hear from you again. It’s been a little more than 2 years since you last questioned my “expertise”.

I keep my client list pretty much to myself, which is why I don’t have testimonials on my website. I could put up testimonials and give credit such as, “J. Hosmer, Marketing Director. or “Jack H., Marketing Director” But that’s not exactly verifiable so the credibility of the testimonial comes into question.

So instead of putting up questionable testimonials I don’t put up any. I do however, show examples of my work and share examples of my thinking. I might have more time to deal with the testimonial issue if I wasn’t so busy speaking at major venues such as PPAI’s Expo in Las Vegas, writing my monthly marketing column in Brilliant Results magazine, writing a political campaign marketing manual and serving my growing client base in the United States and Canada. And I’m damn sure that I’m too busy to worry about someone else’s business.

However, I thought about your comment (for like :30 seconds) and have decided to put a link from my website to the umteen testimonials and recommendations I have on my LinkedIn page.

I’d get to it faster … but in 2 years … you seem to be the only one to whom it matters. So … it’ll be awhile.

Have a swell day Mr. Welzman.

Warm Regards,
Michael Crooks
hello@crooksadvertising.com

Thank you very much for bringing this to my attention.

]]> By: David Welzman http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway/comment-page-1#comment-3703 David Welzman Tue, 07 Jun 2011 08:50:56 +0000 http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway#comment-3703 I cannot find a single testimonial on your website. 25 years experience and no testimonials on how you helped a business please provide a link to your testimonials so you can back up your "expertise" I cannot find a single testimonial on your website. 25 years experience and no testimonials on how you helped a business
please provide a link to your testimonials so you can back up your “expertise”

]]> By: How to improve trade show booth traffic http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway/comment-page-1#comment-3242 How to improve trade show booth traffic Fri, 06 Aug 2010 01:39:40 +0000 http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway#comment-3242 [...] – Steve @ Freebusinesstips.com.au saw this method used effectively * Michael Crooks says Post cards as trade show tools is the way to go * And, this rather controversial post – Trade show ideas to sit up and take [...] [...] – Steve @ Freebusinesstips.com.au saw this method used effectively * Michael Crooks says Post cards as trade show tools is the way to go * And, this rather controversial post – Trade show ideas to sit up and take [...]

]]> By: Michael Crooks http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway/comment-page-1#comment-2932 Michael Crooks Tue, 14 Apr 2009 16:45:16 +0000 http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway#comment-2932 I make bo apologies for the article I wrote, which is based on 25 year's experience in the advertising and promotional marketing field. As for a lead generation thread, feel free to start a discussion. I'm sure there are many who will benefit from your expertise. I make bo apologies for the article I wrote, which is based on 25 year’s experience in the advertising and promotional marketing field.

As for a lead generation thread, feel free to start a discussion. I’m sure there are many who will benefit from your expertise.

]]> By: David Welzman http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway/comment-page-1#comment-2930 David Welzman Tue, 14 Apr 2009 06:59:18 +0000 http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway#comment-2930 Look I am sorry to burst your bubble but over 50% of all hand outs are tossed out as they are leaving the exhibition. Giving out post cards, brochures etc is not in the same league as getting info. Instead of thinking about what to give out- think of ways to get their info for follow-up. Imagine you exhibit at an expo- and hand out 2000 whatevers- they you sit by the phone and hope like hell they call you and then next year you have to exhibit again, or You get all their contact details and follow-up on leads generated It becomes apparent that the advice given here seems to be not based on experience and it is set up like "your the only one at the expo" but the truth is their are 100-300 other exhibitors doing the same old thing. It seems to be an "idea" and not a proven technique Getting their info is what it is all about no matter what your show goals are, where its a new product, old product whatever it's all about getting their info for immediate follow-up and also to provide constant contact through the coming months and years. why is there so much focus on giving stuff out for, can you free tips guys set up a lead generation post so I can comment on the important parts of exhibiting Look I am sorry to burst your bubble but over 50% of all hand outs are tossed out as they are leaving the exhibition.

Giving out post cards, brochures etc is not in the same league as getting info.

Instead of thinking about what to give out- think of ways to get their info for follow-up.

Imagine you exhibit at an expo- and hand out 2000 whatevers- they you sit by the phone and hope like hell they call you and then next year you have to exhibit again,
or
You get all their contact details and follow-up on leads generated

It becomes apparent that the advice given here seems to be not based on experience and it is set up like “your the only one at the expo” but the truth is their are 100-300 other exhibitors doing the same old thing.

It seems to be an “idea” and not a proven technique

Getting their info is what it is all about no matter what your show goals are, where its a new product, old product whatever it’s all about getting their info for immediate follow-up and also to provide constant contact through the coming months and years.

why is there so much focus on giving stuff out for, can you free tips guys set up a lead generation post so I can comment on the important parts of exhibiting

]]> By: Derse Exhibits http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway/comment-page-1#comment-1854 Derse Exhibits Fri, 21 Sep 2007 15:25:44 +0000 http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway#comment-1854 This is an interesting idea - integrating ideas like these with an overall experience can have a lot of benefits for companies. This is an interesting idea – integrating ideas like these with an overall experience can have a lot of benefits for companies.

]]> By: Steve Gray http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway/comment-page-1#comment-1793 Steve Gray Sat, 08 Sep 2007 06:03:53 +0000 http://freebusinesstips.com.au/marketing/post-cards-as-an-effective-trade-show-giveaway#comment-1793 Great idea it gets my vote! The relationship building possibilities are endless. Good work. Great idea it gets my vote! The relationship building possibilities are endless. Good work.

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