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Do you get excited and curious when you get a parcel you weren’t expecting? (Okay so you have figured out it won’t go BANG) 🙂 :()

So earlier this week when a plain box was delivered to my address… I was like a kid on Christmas morning. (clearly I don’t get enough deliveries :))

What was it? why me? oh and who sent it… (yeah that’s important)

Lot’s of questions running through my mind the whole time as I juggled my keys to get in the door (I met the courier out front as I was trying to leave to go to an appointment) then as my dogs barked with excitement on seeing me (Guys it was just minute ago that I left!)

From who?

Turns out it was a company I chatted to last week.

I hadn’t done any business with this organisation yet, so I was a little surprised.

As I opened the package, in it was a stack of samples of their food products and some promo gear (more good quality pens and simple notepads with their info on them. I like those, very handy…)

They sent it as a way of thanking me for the support and value I’ve added to her business so far. (one chat over for about an hour or so and a few emails of info)

Why?

Now, here’s the thing.

They didn’t have to send me this gift, but I’m glad they did, it picks me up, reminds me of the value I gave 🙂 and keeps them ‘top of mind’ with me and that’s good, very good!

An old boss of mine MANY years ago liked to call these packages “a pot of gold” and if the gift was just right and well considered it would be shared, that was a BIG pot of gold. We would talk about it for ages. (yeah pretty dull office I know…)

So, it was a pleasant surprise… it put a smile on my face AND, most importantly, it’s something I WON’T forget in a hurry!

It’s simple…

Going over and beyond what you have promised to your clients – by surprising them with bonuses they weren’t expecting – is a great way to build a loyal following.

People may forget what you say, but they seem to always remember how you made them feel.

Even if it’s something like a handwritten thank you note (these gifts don’t need to be extravagant or expensive) it’s the thought that counts.

Keep giving things to people that delight them and make them feel good, check out their needs and aim to keep them happy. Remember. it’s the little things that count.

Steve Gray -

Steve is a business educator – Trainer – Speaker (Steve Gray.biz). You can get his Leadership E Book from http://theleadershipguy.com.au
The info provided in these articles is for educational purposes only and is intended as a starting point for you to build your business from, not as specific advice.


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