I am still completely stunned when I talk to many new clients of mine who don’t track their marketing efforts. I mean -come on… what a waste of money!

How do you know if it works?

Yes it can be a pain.. personally I love it. I love seeing where my website visitors come from, what page they came in on, what they clicked on, and where they went around my site. I love watching my contact forms come back with the box ‘Where did you hear about us” filled out and realising that my marketing is reaching further than I thought!!

So if you don’t track your marketing efforts, at least start with your website. Write this down – - Google Analytics.

Now go and visit their website - http://www.google.com/analytics/ . Go on. I’ll wait.

Ok, now that you have had a look  – go and sign up!!! This site is amazing with tools that let you track the sales process and see where your potential customers are falling off the process. Do you get visitors but no-one is buying? Find out what page they leave and fix it!!

You can also test different pages. So if you have a product and want to try different content, you can do a split test of these pages and see which ones convert the highest.

This tool is essential for any business owner with a website, serious about succeeding.

The best thing?

It’s FREE!! Go and start tracking your site now so you can improve the bits that aren’t working!