I was at a small trade show and noticed as I walked in there was a group of people standing around a display engaged in watching what was on offer… I heard an MC prattle for a while, dismissed it and walked off… I came back alter and he was still going… what was so intriguing?

Well the display was for a training organisation, they had various training areas and trainers specific to certain subjects there, the Mc’s role was to pull it all together… E.g. One of the guys had made a small car that ran on hydrogen and went in circles, the MC basically interviewed him and chatted away. It was the stand most people stayed at the longest. the MC rotated to different staff and chatted about what they did etc, simple but oh so very effective.

Even though at the event similar organisations were there, they did  not gather anywhere NEAR as much interest.

Point, get people in the palm of our hand and keep them there. This organisation will be remembered by the audience for a long while to come.