As regular readers will know, in my coaching and speaking business I put considerable emphasis on who is an ‘ideal client’ for me.
It’s only by recognising who that person is and being certain that the services I have to offer are relevant and needed that I’m able to tailor my marketing messages and actions.
Soloists who don’t know precisely who they want to target invariably waste time and money promoting dumbed-down offerings to audiences that aren’t listening anyway.
A good example is a web designer I met last week who basically told me he’d help anyone who’d pay his fees. Well, whoopee!
I just Googled ‘web designer, australia’ and came up with 4.5 million responses, which suggests a relatively crowded and competitive marketplace, wouldn’t you say?
If we’re going to stand out and get noticed we have to speak to, and connect with, individuals. Simply contributing more noise to the cacophony that already exists isn’t good enough.
So what’s your key message and who do you want to hear it?
#1 by admin on February 27, 2007 - 5:48 pm
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Yes, web design is a crowded market, but there are 30 million “restaurants, australia” and 800,000 plumbers to put it in perspective.
I think as a searcher a person should go more local with a search like that – try “geelong web designer” and see how you go there. Hmm, still 618,000. At least you know that the top 10 results should be good right?
Thrive, geelong web designers and developers work with businesses who want a quality web presence that works – and who understand that you need to manage a website and not just put it up and forget it!
#2 by craig on October 16, 2007 - 3:15 pm
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it was because of the overcrowded ‘web designer australia’ that i chose to target “freelance web design australia” and so http://www.twenty-eleven.com comes up in google pretty well for these keywords….im working on website and web design package australia aswell now…………wont even bother with web design australia!!