Printed on the sign were these words, “We have your plumbing needs.”
No they don’t. You see, they can’t have my needs. Only I can have my needs.
If I need a sink-stopper thingy, I seek out someone who has a sink-stopper thingy. I don’t need someone who has my sink-stopper thingy needs. Because if they have my sink-stopper thingy needs — that means they need a sink-stopper thingy too!
Mr. and Mrs. Retailer please, if you are currently saying, “We have your ______ needs”, please change it to:
“We Satisfy Your ______ Needs.”
Here’s the difference:
1) “We Have Your Sink-Stopper Thingy Needs”
2) “We Satisfy Your Sink-Stopper Thingy Needs”
#2 is a lot more inviting and quite frankly it tells prospects, clients and customers that an answer, a solution or possibly satisfaction is just beyond that door.
Please remember this as you put together your adverts: You don’t have the consumer’s needs, rather, you have what can satisfy the consumer’s needs.
#1 by Steve on September 28, 2007 - 9:36 pm
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Pedantic! I love it!!! its the little things in the language that mater and by gum the needs matter.
#2 by Brennan Ryan on September 29, 2007 - 12:26 am
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I agree with Michael.
The “all your needs” slogan is a cop out.
If you are a paint shop, i have to assume you will sell everything i need to paint my house, its a given.
So “all your needs” is a waste of sign space.
Instead, try stating what makes you different from your competitor eg “We will show you how to get finished painting quicker, so you can get back to your weekend”
#3 by abd on October 6, 2007 - 8:20 am
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It is very true though. I saw a funny slogan from a plumbing company that said “Your S#%T is our bread and butter”
Also while driving passed canturf they have a sign up saying “Your local Grass Dealer”