In a previous post I mentioned trademarking as a development tool and I discussed “See something - Do something” It’s a nice simple model for business but it can be taken further than a business context, here’s how and perhaps why…

In the branding stakes there is a lot of mention these days about “Brand You” If you look at yourself as a device or commodity (how strange) branding is therefore important, on the basic personal level a resume is the marketing ‘hype’, and your actions (should you land the job) are the results. In a decent brand the hype or spin matches the end product… So the same with Brand you. It’s about congruency, things working in alignment.

I am sure you have met people that are full of ‘hot air’ and they say more than they do, well in their case there is a low level of alignment between their words and actions. that’s where this newer idea of trademarking comes in.

Using the premise of “See something - Do something” the astute brand developer, would say I have things to develop in me that will benefit me and then probably benefit the company, in the long run. This is fairly standard personal development thinking for some of you whilst for others it will seem like a new thing ripe for the picking.

In the business context the see and do device is relatively easy to work out (focus on marketing - operations and management) bu for the individual its a bit different. However in the business owners context they could map across from the business context, by noting “In each of the areas of the business I can influence, how well do I do those things?” leadership therefore becomes an issue, the management and then communication, then time management.

So make a list of the areas you want to improve then do your level best to chip away at those areas to make them count, not just for you, but for the business as well.

Stumble it!