Some times it’s too Easy to see the bad stuff in customer service, so now lets use this as motivation to get really good at customer service.

Ask…

• What does our team do at the first greeting of a prospect? (imagine a retail environment).

• What do they do BEFORE the first greeting (customer is looking in the window, about to walk in…) do your people appear friendly from a distance, through the window, as they approach the prospect?

• How do they build the professional relationship with the prospect, and then the customer. What do they do to thrill the customer with readily repeatable service standards.

• How do they go with capturing info for a mail out from every customer (and how does your business handle that too?)

• How effective are they at portraying a radiant positive glow that is elegantly and fantastically infectious (YES INFECTIOUS!!!!) so that customers are UPLIFTED as they depart the store.

Some call it Blow Them Away Facilitation BTAF, the thought is they should be bown away with the level of excellence in service they got, and even more blown away that it is repeatable.

I was in a training situation for a franchise 18 months ago and found although the company put forward the impression they were big on service they did not include any customer service info in the weeks long training… so it became a thing the franchisees had to develop themselves.

So how is your service, and the team that serves, what’s in writing, what do you expect and what do they deliver. If you ask old hands in the business for feedback on this one they will say we do okay, then ask “Compared to what, or who?” while they are stumped give them a kick in the shins, just as a wake up call…

Now, make your service brilliant. Then be prepared for the hoardes of fabulous customers that will follow!