Why should addiction matter in business? It helps to appreciate what people are ‘excited’ by so you can understand and therefore work with them more effectively.

Let’s take a look,

Mostly addiction is about chemicals – Illicit drugs are the obvious ones, but the brain is ‘excited’ by all sorts of chemicals, Serotonin, Dopamine, Caffeine, Alcohol and Adrenaline to name a few. Some seem to last just a short time, while others may be longer lasting.

The power of these chemicals is often VERY strong (some more than others) and while in most instances these lead to positive outcomes, the opposite may also true. The upshot of the chemical addiction is the physical acts which come as part of that process.

Years back I worked with unemployed people on Job Search programs, occasionally I could get them ‘excited’ and in a ‘buzz’ about jobs and life in general and see their eyes light up. I would then joke about me giving them ‘free drugs’ (Serotonin, Dopamine etc.) just from having a chat, that generally gave them a chuckle. Some came in the next day with stories of telling their partner and or families that I had given them free drugs, we got a good laugh at the shocked responses they got. After that, all I had to do was say “more free drugs!”

With workers (and yourself) it would pay to know about the administration of these drugs to enable your team to be the best they can be.

So how do you cause these ‘chemicals’ to be released, the right ones at the right time to get the right result? Read more free business tips that’s how. Then implement a bunch of initiatives to get the ball rolling. Before long you could become the drug dealer of choice! If it worked really well, customers will arrive in droves and you will have more resumes from willing workers than you can ‘shake a stick at.’

Steve Gray - Steve is a business educator - Trainer - Speaker (Steve You can get his Leadership E Book from The info provided in these articles is for educational purposes only and is intended as a starting point for you to build your business from, not as specific advice.
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