This might seem like the sort of question that might be more suited to a personal development blog or professional development series of some kind, but I felt the issue was of burning intrigue for me so here it is.

It’s of interest to me because I see so many businesses, and as I spend time analysing, pushing and pulling ideas, it becomes one of the key things I ask as a business support person “What’s important to you?”… Invariably I don’t get the responses I want from people as they hedge about on the issue and use all manner of creative avoidance to try and get around it… to no avail I come back to it time and time again.

So what is the question based on and why is this question so important (to me initially and then the client…)

I see people putting in LONG hours, building a business (often from scratch…) and getting to a point of exhaustion (mentally and or physically) and they ask, “Does everyone in business do this?” big question, small answer “no…” So the question is based on what are they getting out of the business (for the effort they put in). Then, is the output worth it in real terms… and so to the importance of what they are doing.

For me the question starts to give me a sense of what the people are doing and if it is really of value. To them and to the people they set out to serve (customers and their staff).

At the top of the “melting pot of concepts” here, is the notion of values (what’s important) followed by the notion of their beliefs. Beliefs seem to underpin values and are therefore vital for us to discover more about what makes this person tick and how I might best serve them to get more effective outcomes.

For you as the business person wanting to develop more ways to add value, create excellent service, be faster to market, be more profitable and so on, I suggest the values you seek are vital, as are the beliefs that support them and without some understanding of them you can not expect much to happen in your business other than marking time and hoping for the best. make a list of the things you value and then check out what you believe about them so you can chart a more effective path on the road to making your business all  you want it to be.

Stumble it!