Studies show clearly that many businesses fail in the first 12 months of operation, often due to lack of cash to be able to run the business through the crucial start up phase. But there’s more to the start up phase than just cash, in fact it goes well beyond the start up phase.

Support… Who is supporting you and your business idea? Family, friends, Franchisor… It’s one thing to have a business idea and or take on a franchised business, and another entirely to make it work.

Research is clearly indicating that people in business that do well are those who are supported in their endeavours, sure there will be exceptions but in the main if you do not have support you may as well kiss the business good bye.

Support can come in many forms, positive language, physical involvement or both. The idea being to foster the support whichever way it happens and ensure you are making the best use of it.

Examples, a husband in a trade based business utilises his wife as the phone contact person, the wife offers positive support of the business and is actively interested in marketing, and operational issues. A negative example might be a person who wants to go into business but gets negative feedback right from the start from family and who refuse to have anything to do with the business even though it may provide the income for the family to live on.

Overcoming the negative support model can potentially be very difficult, however if you intervene early and discuss the issue/s you may stand a better chance of altering the situation.

In business life can be tough enough as it is, without the right support things might be tougher than they need to be.

Stumble it!