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When you start looking at business options trying to decide which sort you want to start, you may just come across what I call the “easy in” business. Sometimes you hear about these through friends and family, or via a web search or one of those ads that says “work from home and make BIG $$”.

In being ‘sold’ one of these busineses you get told that it would cost a lot to start a ‘normal’ business so how about one that is easy to get into becuase it’s VERY cost effective, and what if it provided all the tools to make it work. Too good to be true right, yep it probably is.

The funny thing is if you want to start a business (depending on what it is) you probably have little idea of what it will cost, so to make one start what would you have to spend to make it happen? First step is research and ask lots of questions. Once that’s done and all the logic is in place you might think little of spending $40,000 to get started. So when someone comes along and says “For a little over $3,000 you can get stared online and start earning NOW!” So why would you spend a fortune when you can spend a fraction and be started now…

Answer: The ‘normal’ business required lots of research, you have an emotional ‘tie in’, you are probably chasing your life long dream, your passion… and finding out ways to make it a reality. The “easy in” type just needs some cash and away you go, but the ‘tie in’ is different.

Note that on setting up a business and failing, you would feel a little ‘miffed’ at losing the cash you put in. If ¬†you lose $40,000 you probably learn to ‘sweep that under the carpet’ and right it off to learning the hard way (It can be too embarassing to make too much noise about it). Yet often the people who have lost ‘just over $3,000’ will bellyache about it to all and sundry, why? Because they have somone to blame other than themselves. Someone to be the scapegoat, someone to whom they can say “I trusted that person and look what hapened, I knew there was something fishy going on, yep it’s a pyramid scheme alright…” The difference is all in the emotional connection.

The term ‘Pyramid Scheme’ gets thrown about a lot and in actual fact all businesses are pyramid schemes, the person at the top of the pyramid earns the most, but has the furtherest to fall if it collapses. The challenge is having a pyramid supported by products rather than just promises of the chance to make it rich fast.

Where to from here? Note that all business comes with emotional baggage and it’s up to you to figure out which way to go, logically doing your due diligence on it is vital to ensure you go in with both eye’s open and not just a blinkered approach to what looks good at the time.

Steve Gray - Steve is a business educator - Trainer - Speaker (Steve You can get his Leadership E Book from The info provided in these articles is for educational purposes only and is intended as a starting point for you to build your business from, not as specific advice.
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