Posts Tagged business mechanics

Juggle that business

That’s right juggling…

Juggling business resources

Juggling your business resources

When you know that the business has so many elements it’s almost impossible to juggle them all, you start to realise there must be an answer to being able to juggle at least SOME of the elements.

For those with a big enough business or the resources to do it, you might simply delegate those things that require more time to make sure things are done right. Not all of us are that lucky.

For those who are starting out, or those who want to keep the business alive and happening even though you have a small crew, this planning document is for you.

Download the free PDF file, it’s at the end of the article… It’s just two pages of planning material that you can copy to your heart’s content, then USE IT to get your planning act together. You know what they say… “Work on the business not just in it.” When you realise that’s a truism you want to aspire to, then drag this out and make it happen.

Ok, so it’s a planning calendar with a sheet of questions and query points to get you started. The aim is to get you thinking about the three key areas that make your business tick, then plan to work on each area. If you get stuck you can refer to the questions on the list, then develop  some starting points to go from.

Enjoy and drop me a line to let me know if it works for you or could be altered to make it better!

Planning guide

Regards

Steve Gray

Tags: , , ,

Two Types of Business

laptop peopleOne – Local, the type that provides serivces and products to the local community, the money comes in and stays in that community. By doing this the local community moves the money about locally and no $$ gain is made.

Two – Global, the type that draws money into the local community by providing products and or services to the wider world. By doing this the local community benefits by having more $$ to spend.

When regional or city areas look to developing businesses it would pay to know the difference between these two and focus on those which offer the best opportunity for the tasks at hand. In an ideal world there would be a cohesive mix of both types, as the momentum builds for one, so the other would probably need to grow.

The challenge is knowing what to do to be able to build each and provide relevant training and development to boost each appropriately.

Regards

Steve Gray Free Business Tips

Tags: , , , , , ,

The Web Marketing Connection

Image courtesy of Sommai from freedigitalphotos.net

Image courtesy of Sommai from freedigitalphotos.net

In the hustle and bustle of running a business it can be easy to be confused and concerned about the things that matter. You’re trying to run the business, your mind full of daily details, it’s easy to miss out on what should or could be happening in the business.

Not everyone is good at all areas of the business, many are technically adept at the ‘doing’ side of the business, others more marketing or management focussed. So when things happen you need to know about to grow your business you can soon be overwhelmed. Let’s take marketing for instance.

In the ‘good old days’ marketing was a somewhat simpler affair, sales reps would drop in and sell you everything from T.V. space to to print advertising and sign writing, to name a few. These days there seems to be a more to it.

The technology revolution means people are now hassled via email and directly by organisations saying they can get their website on the first page of google, others say your website needs updating, oh and  how is that email campaign going… The list of questions, technical details and so on is seemingly endless.

Also know that some of these people can provide you with a solution that may not work, it may look alright to you but in the back end functionality details can be missed and performance may not be all you want it to be.

Like anything in business there are times when you have to trust your gut instinct about the people you are dealing with and the way you want to do business. Knowing if the technology solution is right for you can be a minefield but also know that with some research and effective questioning you can find more answers without being too bogged down with ‘techno babble’ here are a few points to consider…

The sales rep says…

  • We can get you on the first page of google – Any body can get on the first page if they google their own business name, ask them to show you examples of sites they have done which have achieved this ranking with appropriate key words. Now call that business and ask them what they thought of the web company in question
  • We can give you an email campaign that works for just $x per month – That’s good any examples of that? Do you have a red hot copy writer that will work directly with me to create sales letter type emails that will suit my prospects?
  • We can link with your social media – Yep so can I, generally it’s a no brainer to add in a link to your site
  • We make it so you can add in new info to your site – Great but is there a catch? Do you train me how to do that? Any others you have done that for? There are free options on the web for creating websites that you can add information to, photo’s videos, text etc so you should have full control of the content on your site.
  • We look after you – That’s great, but can I still have the access details for the hosting, the domain name registration etc so IF I change my mind I can take my web details elsewhere? Some will baulk at this, wanting you to be a customer for life. Others will give you all the details you need to be in control
  • It won’t cost much – For now… What about ongoing monthly fees and what do you get for that ongoing fee? Support? If you are on a tight budget you probably want to think twice about any ongoing fees and charges

There’s a start, I guess it’s all about due diligence in the end, just watch out for the technical details where the sales rep will want to confuse you with foot work, dazzle you with charm and deliver a knockout punch you may regret in the long run.

Here are some other web based marketing articles you might like to check out Content marketing Social media for business Using face book for business

Regards

http://stevegray.biz

Tags: , , , , , , , ,

Ready for answers to your business success?

Image courtesy of Stuart Miles freedigitalphotos.net

Image courtesy of Stuart Miles freedigitalphotos.net

Your business does what it does, you have built it up to be all it can be.

You realise there are only a few things you need to make happen to get positive results.

More sales, more customers and effective systems to deliver the results, right? But other ‘things’ seem to get in the way of this simple approach and you are left wondering what happened.

The simple answer is, there is more to your three pronged approach than meets the eye.

Here’s how it works…

  • Energy – Your team has a certain amount of energy to give to the job they do, things happen to boost or sap that energy, harrassment, poor pay, poor training, poor leadership can sap energy… Get the point, and get good at these things
  • Flow – When things are going great your people seem to get a lot done readily, it all seems to come together like a well thought out plan but more automatically and with greater ease, people will be happier, relaxed and able to get on with things
  • Systems – The policies, procedures, checklists, coaching and mentoring. If these are done well, people know they are working for an organisation that wants positive results. They feel supported and can get on with what they do best
  • Positive values – Things like respect, cooperation, service and quality all come into it. Check your organisations mission and vision, are there values clearly spelt out as part of that? There should be, to ensure all your team are focused on the right approach to each other and the customers.
  • Useful communication – Lot’s of communication takes place, but is it useful? Arguing with customers… not useful (well, rarely anyway). The same with the staff, how well do your team communicate with each other? Excellent leadership often starts with positive and useful communication – Talk, listen and make great notes to implement solid results. Coach and mentor your leadership team to coach and mentor their team members in fantastic ways to make the organisation work effectively

Now you are about to ask “What happens if I don’t have those things or they are out of alignment?” Simple, things slide… Sales, Customer numbers, energy is sapped and the results of all this can cause your business to fold in on itself.

What to do to solve the challenge? Call me to tailor a suitable approach for your organisation 🙂 Ok if that’s not possible take each pointer in this list and work on the details of it with all your people.

  • Learn to train your people to pursue all these points to build organisational excellence
  • Brainstorm with your team to find out how they can assist with these points
  • Listen to the feedback your team provides, then figure out how to implement the positive changes they point out along the way
  • Communicate the positive changes as you introduce them
  • Live with the notion of organsiational change, it happens, so make it happen in a useful way to get positive results NOT the opposite

It’s now up to  you to put this information into action, it may not be easy, it may take a while to achieve, it all starts with you.

 

Regards

Steve Gray

Tags: , , , , , , , , , , , , , ,

A Sense of Belonging

Which would you rather have, a team that turns up because they have to or because they want to? The latter right… Why? Because they don’t have to be there, their mindset is different, they might shy away from a challenge if they think their mortgage is on the line, but they will put in for the greater good of the team simply for one reason, a strong sense of belonging. 

Image courtesy of Stuart miles from freedigitalphotos.net

Image courtesy of Stuart Miles from freedigitalphotos.net

Not just any sense of belonging, no no, as I eluded to in the opening paragraph, there are more reasons to want to do something, than if you have to do something.

Sounds easy, if I was talking about a club or group people belong to, people would soon get that stronger connection. However I am talking about a business, an organisation that people mainly get paid to work for, an organisation where the numbers often seem to be king, no profit no go…

So how do you as the business owner/manager cause this sense of belonging to go beyond the basics of need and get to a top class “one in, all in” situation where you know the people want to be there?

Connect, find ways to cause people to be part of a greater cause, ways to be aligned with the heart and soul of the business. Ways to communicate that they will benefit, just as deeply as you do by doing more, being more they will in return get more.

Perhaps the more they ‘get’ will be satisfaction, a warm sense of “I am part of something worthwhile”, the concept that the money is there but there is more to the equation.

Sounds far fetched perhaps, but in reality there are organisations where people willingly put in, willingly go the extra mile and hang in there to do it all again. Why? A sense of belonging, belonging in such a way they realise that the sum of the parts is greater than the value of the individual parts. As a team they can do more, as a connected and active team with a shared sense of belonging they can evolve to do MUCH more.

How then do we connect these ‘disparate parts’ to become cohesive, to join as one and be a truly mighty force?  Language… It’s what sets humans apart from other animals, it’s what ensures we can, discuss, plan, explore, find answers and ensure a higher sense of belonging can take place.

If you have ever noticed that people who use casual language, slang and the like to get through their daily routines, you will have probably noted their position in life is not one which often inspires. These people often seem to lead lives of deep desperation, working on minimum wages and struggling at every turn. While others with more developed language find ways to forge forward, to explore better options in life, to find depth and more profitable outcomes, and I don’t just mean financially.

Language

  • It helps us express the values we want our teams to align to
  • It gives us the chance to influence people to do great things
  • It assists us to lead
  • It provides opportunities to learn more, explore and pursue our dreams

How are you using language to better your teams, lead, influence and explore better ways to live and be a positive part of this world? Hopefully you will start with the positive values your organisation stands for and ensure your people are with you every step of your value motivated life. Without language we have little to commend us.

Regards

Steve Gray

Tags: , , , , , , , , , , , ,

When business gets fuzzy

Perhaps you know what I mean just from reading the title, ‘When Business Gets Fuzzy’. Those moments when it’s all a blur, you can’t seem to get much done, but you are busy enough.

Image courtesy of stockimages from freedigitalphotos.net

Image courtesy of stockimages from freedigitalphotos.net

Your to do list looks like a scrawl of badly drawn doodles, your planning efforts with others become more like a blah, blah, blah session and nothing much seems to happen. You do alright chatting with your team, they like the time out and get some of their own doodling done.

Your business seems to continue on okay with work coming in and going out, but the details seem to be fuzzy at times. You get the sense you are turning up but not much is motivating you to be there, It’s like the light is on but no one in home. Perahps it’s not a big deal for now, but if this continues you could be setting your business up for a difficult time.

Let’s explore some ways to get the clarity and motivation back so the ‘fuzzies’ don’t wipe you out and flatten the business..

Make a list – The list shoud be about what you love about the business, why you got started, what you hoped to achieve. Go searching for what motivated you in teh first place, you might just find a solid answer amongst the list.

Get inspired – Other people in your busness or your industry will have good reasons for doing what they do, if they are inspired start asking them questions to search for answers that might just suit  you too.

Check the foundations – Just as a building needs solid foundations so to does your business. Have a look at the mission and vision, if you have one, and the values that underpin these. Are any of the values inspiring? If not why not… Ask your team about them and how they work with these or not. Now do what you can to shore up teh foundations and get things right again, the key to your ‘fuzzies’ could well be here.

To do list – Make it big bold and ‘bodacious’ make it so you want to work on it. In the age of techno gadgetry your to do list is probably buried alive in a bunch of ‘apps’ and while it can link to calendars, cook your eggs just right and hail a taxi for you (well almost)… Becuase it’s hidden, it becomes ‘out of sight out of mind’. Generally others can’t see it and that might be useful for some things on the list for others that’s a nuisance. Try a written list on brightly coloured paper for a change.

Set gnarly goals – You know goals can work in some situations, as  a milestone, as a point to aim for as a device to rally the troups with. Select goals your teams can achieve and ones that they can have ownership of, but what about you… what goals are you setting for yourself? Whatever the goals are, gather people around you that can assist you to make them happen. These people can become unreasonable friends or associates who can hold you to a higher performance level than you might be used to, it’s a sure fire way to beat the ‘fuzzies’!

Passion systems are go! – If you were once passionate about your business you might now have some pointers to get you back on track, kow that passion only really works if you have a system to make it work. All of the above points could do that.

Now you have read the six points, what comes to mind for you… A counselling session, a few new ideas, some ‘ah ha!’ moments or soemthing else? Let’s hope that whatever it is it makes sense to you and can provide a solid way forward so you can take the fuzzies on and make some clear decisions about what you want to have happen next.

Regards

Steve Gray

Tags: , , , , , , , , , , , , , , , , ,

We can’t do that here…

Image courtesy of Stuart Miles from www.freedigitalphotos.net

Image courtesy of Stuart Miles from www.freedigitalphotos.net

Many enterprises have challenges trying to keep up with what’s happening in the world, technology changes, practicalities in the workplace, better processes and procedures so how do you keep up? If like other organisations you find yourself saying “We can’t do that” there will be reasons for it. Let’s pull out a few ideas and possibilities and take a look at what might be preventing us from achieveing the results we want.

Key imporovement areas

  • Best practice in all areas of the business
  • Flexible work arrangements
  • Coaching and mentoring
  • Training
  • Innovation
  • Intrapreneuring/Entrepreneuring
  • Better induction and probation processes and procedures
  • Living Values

All of these things, and more, are some of the things that are making organisations ’employers of the year’. They have higher productivity, less staff turnover than others in their industry. They are also making organisations more profitable with stronger foundations to weather challenging times.

Yet all too often organisations don’t implement these things because of a few simple things. Want to know what they are?

Ignorance — The staff in control of an area don’t know what “best practice is’ or if they do they don’t want to do it because of a perception it will create more work for them. They think it may be better to bury their heads in the sand unless they have a solid directive from the boss to do

Loss of power or control — They are the boss, or the supervisor, they currently have a measure of control, you better believe it, anything that threatens this they will eliminate as fast as they can. Either by deriding it, trying it but making sure it fails or seeing it as a fad and dismissing it.

Fear of failure — Fear of success — Yes fear of… both of these are valid and are problematic. “We can’t try new things, what if we fail, it will  have cost us dearly and what’s wrong with how we are doing things now?” and for success… “We are a small business and want to stay that way there is no need for us to ‘go for the big time’ and try new fangled things…” SIGH… each of these loops around and devour each other, the more I don’t want to fail the more I probably will… These two areas are key points of business psychology and require careful handling. If you have team members who fit into these categories, are they the best people to assist your business to be all it can be?

We don’t know how — Things like Best Practice, Coaching/Mentoring, training and exploring business values. You may not know how to do these now, but what if you were to learn about them and slowly build your skills in these areas, or at least get some of your team trained in these areas. The aim is to build skills which can add to the flexibility of the organisation rather than being too rigid and unable to move.

We don’t know why — Why you should do something… Let’s see if your industry has developed  new technology and you have not kept up to these then you could be going backwards fast. Consider printing industries when computers started to make an impact on layout and design, effectively cutting out many people from the process. Things got easier and more cost effective for the client. Again it’s about ignorance, know what is cutting edge in your industry and business in general and aim to do it.

We don’t have the money — People said that when computers came in, they managed, some fought to the bitter end but one way or another computers made a huge difference. What else will cost money now but probably save the business in the future? LOTS of things, if yo have looked into each of the initial areas I mentioned you will know they can be highly beneficial to  your bottom line and profitability, while making the staff happier in the long run.

We don’t do change — Many people fear change, what if it goes bad, what if it costs us, what if… but what if it makes the business more effective, more profitable and have a better bottom line… Then that’s got to be useful right? Some see the glass half empty, some half full, others drink it and order the next drink. We all have choices, if your people won’t change they are probably  stuck in  some form of fear loop, seeing the worst rather than entertaining the possibility things might be better.

It’s up to you how you handle your business and develop that ‘can do’ attitude to make the most of what you have. Move to the can do approach to add depth and value to  your business, keep your staff happy and make more money in the process. The flexibility and strength this can add can be very useful in a highly competitive marketplace.

Regards

Steve Gray

Tags: , , , , , , ,

error: Content is protected !!